Masala Dabba
soft demand (-23.9% this quarter) — Masala Dabba doesn't clear our bar today.
Flapen Score
Is Masala Dabba profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Masala Dabba is a £73K/yr Amazon United Kingdom market (247K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Masala Dabba: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -23.9% over the last 90 days and 1.6% of searches end in a purchase.
£73K
revenue / yr
Who owns the niche?
The top 5 brands hold 64% of demand, so 36% of the market is open.
36%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 36 products
Top Masala Dabba products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
STL Masala Dabba (Spice Box) | Authentic Indian Style Stainless Steel Masala Dabba | with 7 Removable Compartments & 2 Spoons | See through Lid | (20cm)
- Price
- £12.65
- Rating
- 4.4/5
- Reviews
- 81
- Age
- 2y ago
Bub Premium Spice Tin Masala Dabba 22.5cm | 9 Lidded Pots
- Price
- £24.46
- Rating
- 4.5/5
- Reviews
- 341
- Age
- 2y ago
Zinel 7113 Spice Box/Masala Dabba with 7 Comparments and 2 Stainless Steel Lids 16cm Silver
- Price
- £9.78
- Rating
- 4.4/5
- Reviews
- 2,000
- Age
- 15y ago
Spice Kitchen Premium Indian Spice Collection Spice Tin with 9 Cooking Spices including Award-Winning Garam Masala Stainless Steel storage tin Indian recipe booklet and Spice serving spoon
- Price
- £25.07
- Rating
- 4.8/5
- Reviews
- 679
- Age
- 8y ago
Ajuny Wooden Spice Box with Glass Lid 12 Removable Compartments and 1 Spoon
- Price
- £22.00
- Rating
- 4.2/5
- Reviews
- 198
- Age
- 4y ago
Trending
90-day click momentum
Bub Designer Spice Tin Masala Dabba 18.5cm | Handmade India | 7 Pots
- Price
- £13.68
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 5mo ago
Bub Designer Spice Tin Masala Dabba 22.5cm | Handmade India | 7 Pots
- Price
- £22.72
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 5mo ago
Bub Masala Dabba Spice Tin 18.5cm | Stainless Steel | 7 Pots & Spoon
- Price
- £15.49
- Rating
- 4.5/5
- Reviews
- 341
- Age
- 1y ago
See Through Stainless Steel High Grade Spice Container 7 Containers and Small Spoon See Through Masala Box Indian Masala Dabba | Stainless Steel Spice Box Indian with Transparent Lid (Plain Medium)
- Price
- £10.97
- Rating
- 4.1/5
- Reviews
- 47
- Age
- 1y ago
KSJONE 18.3cm Premium Spice Tin Masala or Dry Fruit Storage Box | 7 Spice Jars with Lids | Holds 7 Spices | Polished Stainless Steel with 7 Serving Spoons & Double Lids | Spice Box
- Price
- £12.88
- Rating
- 4.4/5
- Reviews
- 102
- Age
- 4y ago
Newest
by launch dateBub Designer Spice Tin Masala Dabba 18.5cm | Handmade India | 7 Pots
- Price
- £13.68
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 5mo ago
Bub Designer Spice Tin Masala Dabba 22.5cm | Handmade India | 7 Pots
- Price
- £22.72
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 5mo ago
Stainless Steel Spice Box Tray 45*30cm with 8 Removable Compartments Multi Grid Seasoning Storage Box Container Cruet for Home Kitchen Condiment Jars with Lid and Spoon Pepper Salt Sugar Organizer
- Price
- £16.94
- Rating
- 4.3/5
- Reviews
- 5
- Age
- 7mo ago
Premium Spice Tin Masala Dabba - Indian Spice Box Transperent Lid 9 Compartments with Individual Lids Highest food grade Stainless Steel Tin with 2 FREE Serving spoon (22cm Transparent Lid)
- Price
- £22.88
- Rating
- 4.3/5
- Reviews
- 205
- Age
- 1y ago
Bub Masala Dabba Spice Tin 18.5cm | Stainless Steel | 7 Pots & Spoon
- Price
- £15.49
- Rating
- 4.5/5
- Reviews
- 341
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
Brands
20 rising
Sellers
31
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
42%
Top 20: 86%
Open market
27%
- STL16%
- Zinel15%
- Bub13%
- BUB10%
- KSJONE9%
- Ajuny9%
Masala Dabba demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Top Masala Dabba search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- masala dabba53K/yr
- spice box42K/yr
- indian spice box30K/yr
- masala box21K/yr
- spice tin19K/yr
- indian spice tin17K/yr
- spice tray8K/yr
- spice boxes for kitchen indian8K/yr
- masala dabba spice box7K/yr
- spice boxes6K/yr
What reviews say buyers love and hate about Masala Dabba
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Good quality”
“The price is affordable”
“Pretty good with good space”
“Easy to use”
“The size is perfect”
What buyers complain about
66% of reviews“It was too large for my use though”
“evidently no quality control in place”
“the price is a bit expensive”
“After a couple of months, the inside and outside of all containers become tarnished and react badly with the spices stored”
“lost a star because outer box was damaged as this was a present I was disappointed”
Masala Dabba return rate & reasons
Why buyers send it back, as a share of all return requests.
2.5%
Return rate
75%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Masala Dabba questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
