Masala Dabba
FailDemand is soft, at -23.9% this quarter, so Masala Dabba is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £73K/yr247K searches / yr
- 90-day growth
- -23.9%search demand this quarter
- Competition
- 42%top-5 click share · 20 brands · 31 sellers
Flapen Score
Masala Dabba against its category
The dotted line is the Grocery average. Past it, Masala Dabba is stronger. Inside it, weaker.
Market
The Masala Dabba market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Masala Dabba 247K times last year and spent an estimated £73K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.
- Searches, last 12 months
- 247K
- Growth, 90 days vs prior 90
- -23.9%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £73Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- masala dabba53K searches a year
02 · Price
A sale here is worth £18.96.
Listings sell for £18.96 on average, from £4.12 to £37.46. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £18.96 that is £2K to £5K a year per listing.
- Average price
- £18.96inside the $15 to $100 sweet spot
- Price range
- £4.12–£37.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
72% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #176 within Hampers & Gourmet Gifts. It carries 391 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 78%
- Out of stock, average day
- 12.2%
- Average rank
- #176in Hampers & Gourmet Gifts
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 391per listing
- Listings tracked
- 36
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Masala Dabba products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
STL Masala Dabba (Spice Box) | Authentic Indian Style Stainless Steel Masala Dabba | with 7 Removable Compartments & 2 Spoons | See through Lid | (20cm)
- Price
- £12.65
- Rating
- 4.4/5
- Reviews
- 81
- Age
- 2y ago

Bub Premium Spice Tin Masala Dabba 22.5cm | 9 Lidded Pots
- Price
- £24.46
- Rating
- 4.5/5
- Reviews
- 341
- Age
- 2y ago

Zinel 7113 Spice Box/Masala Dabba with 7 Comparments and 2 Stainless Steel Lids 16cm Silver
- Price
- £9.78
- Rating
- 4.4/5
- Reviews
- 2,000
- Age
- 15y ago

Spice Kitchen Premium Indian Spice Collection Spice Tin with 9 Cooking Spices including Award-Winning Garam Masala Stainless Steel storage tin Indian recipe booklet and Spice serving spoon
- Price
- £25.07
- Rating
- 4.8/5
- Reviews
- 679
- Age
- 8y ago

Ajuny Wooden Spice Box with Glass Lid 12 Removable Compartments and 1 Spoon
- Price
- £22.00
- Rating
- 4.2/5
- Reviews
- 198
- Age
- 4y ago
Trending
estimated 90-day click momentum
Bub Designer Spice Tin Masala Dabba 18.5cm | Handmade India | 7 Pots
- Price
- £13.68
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 5mo ago

Bub Designer Spice Tin Masala Dabba 22.5cm | Handmade India | 7 Pots
- Price
- £22.72
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 5mo ago

Bub Masala Dabba Spice Tin 18.5cm | Stainless Steel | 7 Pots & Spoon
- Price
- £15.49
- Rating
- 4.5/5
- Reviews
- 341
- Age
- 1y ago

See Through Stainless Steel High Grade Spice Container 7 Containers and Small Spoon See Through Masala Box Indian Masala Dabba | Stainless Steel Spice Box Indian with Transparent Lid (Plain Medium)
- Price
- £10.97
- Rating
- 4.1/5
- Reviews
- 47
- Age
- 1y ago

KSJONE 18.3cm Premium Spice Tin Masala or Dry Fruit Storage Box | 7 Spice Jars with Lids | Holds 7 Spices | Polished Stainless Steel with 7 Serving Spoons & Double Lids | Spice Box
- Price
- £12.88
- Rating
- 4.4/5
- Reviews
- 102
- Age
- 4y ago
Newest
by launch date
Bub Designer Spice Tin Masala Dabba 18.5cm | Handmade India | 7 Pots
- Price
- £13.68
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 5mo ago

Bub Designer Spice Tin Masala Dabba 22.5cm | Handmade India | 7 Pots
- Price
- £22.72
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 5mo ago

Stainless Steel Spice Box Tray 45*30cm with 8 Removable Compartments Multi Grid Seasoning Storage Box Container Cruet for Home Kitchen Condiment Jars with Lid and Spoon Pepper Salt Sugar Organizer
- Price
- £16.94
- Rating
- 4.3/5
- Reviews
- 5
- Age
- 7mo ago

Premium Spice Tin Masala Dabba - Indian Spice Box Transperent Lid 9 Compartments with Individual Lids Highest food grade Stainless Steel Tin with 2 FREE Serving spoon (22cm Transparent Lid)
- Price
- £22.88
- Rating
- 4.3/5
- Reviews
- 205
- Age
- 1y ago

Bub Masala Dabba Spice Tin 18.5cm | Stainless Steel | 7 Pots & Spoon
- Price
- £15.49
- Rating
- 4.5/5
- Reviews
- 341
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 rising
Sellers
31
Est. top-5 brand share
64%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 86%
Open market
27%
- STL16%
- Zinel15%
- Bub13%
- BUB10%
- KSJONE9%
- Ajuny9%
Demand
Masala Dabba search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Masala Dabba search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- masala dabba53K/yr
- spice box42K/yr
- indian spice box30K/yr
- masala box21K/yr
- spice tin19K/yr
- indian spice tin17K/yr
- spice tray8K/yr
- spice boxes for kitchen indian8K/yr
- masala dabba spice box7K/yr
- spice boxes6K/yr
Reviews and returns
What reviews say buyers love and hate about Masala Dabba
We read the reviews and the return reasons for every product selling here.
“It was too large for my use though”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Masala Dabba questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









