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Masala Dabba

Fail

Demand is soft, at -23.9% this quarter, so Masala Dabba is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£73K/yr247K searches / yr
90-day growth
-23.9%search demand this quarter
Competition
42%top-5 click share · 20 brands · 31 sellers

Flapen Score

Masala Dabba against its category

The dotted line is the Grocery average. Past it, Masala Dabba is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Masala Dabba market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Masala Dabba 247K times last year and spent an estimated £73K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
247K
Growth, 90 days vs prior 90
-23.9%
Conversion, latest week
1.6%
Market size, estimated
£73Ka year
Peak month
December2.1× the quietest month
Top search term
masala dabba53K searches a year

02 · Price

A sale here is worth £18.96.

Listings sell for £18.96 on average, from £4.12 to £37.46. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £18.96 that is £2K to £5K a year per listing.

Average price
£18.96inside the $15 to $100 sweet spot
Price range
£4.12–£37.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #176 within Hampers & Gourmet Gifts. It carries 391 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
78%
Out of stock, average day
12.2%
Average rank
#176in Hampers & Gourmet Gifts
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
391per listing
Listings tracked
36

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Masala Dabba products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

31

Est. top-5 brand share

64%

Top 20: 100%

Est. top-5 click share

42%

Top 20: 86%

Open market

27%

  • STL16%
  • Zinel15%
  • Bub13%
  • BUB10%
  • KSJONE9%
  • Ajuny9%

Demand

Masala Dabba search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Masala Dabba search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • masala dabba53K/yr
  • spice box42K/yr
  • indian spice box30K/yr
  • masala box21K/yr
  • spice tin19K/yr
  • indian spice tin17K/yr
  • spice tray8K/yr
  • spice boxes for kitchen indian8K/yr
  • masala dabba spice box7K/yr
  • spice boxes6K/yr

Reviews and returns

What reviews say buyers love and hate about Masala Dabba

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Size-Overall”
2.5%of orders come back
“It was too large for my use though”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Masala Dabba questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data