Masala Dabba
FailDemand is soft, at -23.9% this quarter, so Masala Dabba is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £73K/yr247K searches / yr
- 90-day growth
- -23.9%search demand this quarter
- Competition
- 42%top-5 click share · 20 brands · 31 sellers
Flapen Score
Masala Dabba against its category
The dotted line is the Grocery average. Past it, Masala Dabba is stronger. Inside it, weaker.
Market
The Masala Dabba market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Masala Dabba 247K times last year and spent an estimated £73K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
1.6% of searches ended in a purchase last week.
Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.
- Searches, last 12 months
- 247K
- Growth, 90 days vs prior 90
- -23.9%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £73Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- masala dabba53K searches a year
02 · Price
A sale here is worth £18.96.
Listings sell for £18.96 on average, from £4.12 to £37.46. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £18.96 that is £2K to £5K a year per listing.
- Average price
- £18.96inside the $15 to $100 sweet spot
- Price range
- £4.12–£37.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
72% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #176 within Hampers & Gourmet Gifts. It carries 391 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 78%
- Out of stock, average day
- 12.2%
- Average rank
- #176in Hampers & Gourmet Gifts
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 391per listing
- Listings tracked
- 36
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Masala Dabba products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
STL Masala Dabba (Spice Box) | Authentic Indian Style Stainless Steel Masala Dabba | with 7 Removable Compartments & 2 Spoons | See through Lid | (20cm)
- Price
- £12.65
- Rating
- 4.4/5
- Reviews
- 81
- Age
- 2y ago

Bub Premium Spice Tin Masala Dabba 22.5cm | 9 Lidded Pots
- Price
- £24.46
- Rating
- 4.5/5
- Reviews
- 341
- Age
- 2y ago

Zinel 7113 Spice Box/Masala Dabba with 7 Comparments and 2 Stainless Steel Lids 16cm Silver
- Price
- £9.78
- Rating
- 4.4/5
- Reviews
- 2,000
- Age
- 15y ago

Spice Kitchen Premium Indian Spice Collection Spice Tin with 9 Cooking Spices including Award-Winning Garam Masala Stainless Steel storage tin Indian recipe booklet and Spice serving spoon
- Price
- £25.07
- Rating
- 4.8/5
- Reviews
- 679
- Age
- 8y ago

Ajuny Wooden Spice Box with Glass Lid 12 Removable Compartments and 1 Spoon
- Price
- £22.00
- Rating
- 4.2/5
- Reviews
- 198
- Age
- 4y ago
Trending
90-day click momentum
Bub Designer Spice Tin Masala Dabba 18.5cm | Handmade India | 7 Pots
- Price
- £13.68
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 5mo ago

Bub Designer Spice Tin Masala Dabba 22.5cm | Handmade India | 7 Pots
- Price
- £22.72
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 5mo ago

Bub Masala Dabba Spice Tin 18.5cm | Stainless Steel | 7 Pots & Spoon
- Price
- £15.49
- Rating
- 4.5/5
- Reviews
- 341
- Age
- 1y ago

See Through Stainless Steel High Grade Spice Container 7 Containers and Small Spoon See Through Masala Box Indian Masala Dabba | Stainless Steel Spice Box Indian with Transparent Lid (Plain Medium)
- Price
- £10.97
- Rating
- 4.1/5
- Reviews
- 47
- Age
- 1y ago

KSJONE 18.3cm Premium Spice Tin Masala or Dry Fruit Storage Box | 7 Spice Jars with Lids | Holds 7 Spices | Polished Stainless Steel with 7 Serving Spoons & Double Lids | Spice Box
- Price
- £12.88
- Rating
- 4.4/5
- Reviews
- 102
- Age
- 4y ago
Newest
by launch date
Bub Designer Spice Tin Masala Dabba 18.5cm | Handmade India | 7 Pots
- Price
- £13.68
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 5mo ago

Bub Designer Spice Tin Masala Dabba 22.5cm | Handmade India | 7 Pots
- Price
- £22.72
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 5mo ago

Stainless Steel Spice Box Tray 45*30cm with 8 Removable Compartments Multi Grid Seasoning Storage Box Container Cruet for Home Kitchen Condiment Jars with Lid and Spoon Pepper Salt Sugar Organizer
- Price
- £16.94
- Rating
- 4.3/5
- Reviews
- 5
- Age
- 7mo ago

Premium Spice Tin Masala Dabba - Indian Spice Box Transperent Lid 9 Compartments with Individual Lids Highest food grade Stainless Steel Tin with 2 FREE Serving spoon (22cm Transparent Lid)
- Price
- £22.88
- Rating
- 4.3/5
- Reviews
- 205
- Age
- 1y ago

Bub Masala Dabba Spice Tin 18.5cm | Stainless Steel | 7 Pots & Spoon
- Price
- £15.49
- Rating
- 4.5/5
- Reviews
- 341
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 rising
Sellers
31
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
42%
Top 20: 86%
Open market
27%
- STL16%
- Zinel15%
- Bub13%
- BUB10%
- KSJONE9%
- Ajuny9%
Demand
Masala Dabba search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Masala Dabba search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- masala dabba53K/yr
- spice box42K/yr
- indian spice box30K/yr
- masala box21K/yr
- spice tin19K/yr
- indian spice tin17K/yr
- spice tray8K/yr
- spice boxes for kitchen indian8K/yr
- masala dabba spice box7K/yr
- spice boxes6K/yr
Reviews and returns
What reviews say buyers love and hate about Masala Dabba
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It was too large for my use though
Too small
The box is way smaller than I expected
evidently no quality control in place
Poor quality
definitely not a quality item
the price is a bit expensive
Expensive
I think overpriced
After a couple of months, the inside and outside of all containers become tarnished and react badly with the spices stored
lost a star because outer box was damaged as this was a present I was disappointed
Love
Good quality
Good quality product - is exactly as described by seller
Good quality and smart spice container
The price is affordable
Good value
Great value for money
Pretty good with good space
keep everything organized
Handy storage
Easy to use
Filling up each tube is easy as they are easy to remove
the lid is easy to open
The size is perfect
The size is perfect for everyday use
the lid fits well
Return
2.5% Return rate 75% Fixable by listing
It was too large for my use though
Too small
The box is way smaller than I expected
evidently no quality control in place
Poor quality
definitely not a quality item
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Masala Dabba questions
Answered from the same tracked data.









