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Masala Dabba

Fail

Demand is soft, at -23.9% this quarter, so Masala Dabba is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£73K/yr247K searches / yr
90-day growth
-23.9%search demand this quarter
Competition
42%top-5 click share · 20 brands · 31 sellers

Flapen Score

Masala Dabba against its category

The dotted line is the Grocery average. Past it, Masala Dabba is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Masala Dabba market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Masala Dabba 247K times last year and spent an estimated £73K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
247K
Growth, 90 days vs prior 90
-23.9%
Conversion, latest week
1.6%
Market size, estimated
£73Ka year
Peak month
December2.1× the quietest month
Top search term
masala dabba53K searches a year

02 · Price

A sale here is worth £18.96.

Listings sell for £18.96 on average, from £4.12 to £37.46. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £18.96 that is £2K to £5K a year per listing.

Average price
£18.96inside the $15 to $100 sweet spot
Price range
£4.12–£37.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #176 within Hampers & Gourmet Gifts. It carries 391 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
78%
Out of stock, average day
12.2%
Average rank
#176in Hampers & Gourmet Gifts
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
391per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Masala Dabba products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

31

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

42%

Top 20: 86%

Open market

27%

  • STL16%
  • Zinel15%
  • Bub13%
  • BUB10%
  • KSJONE9%
  • Ajuny9%

Demand

Masala Dabba search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Masala Dabba search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • masala dabba53K/yr
  • spice box42K/yr
  • indian spice box30K/yr
  • masala box21K/yr
  • spice tin19K/yr
  • indian spice tin17K/yr
  • spice tray8K/yr
  • spice boxes for kitchen indian8K/yr
  • masala dabba spice box7K/yr
  • spice boxes6K/yr

Reviews and returns

What reviews say buyers love and hate about Masala Dabba

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.21

It was too large for my use though

Too small

The box is way smaller than I expected

Quality-Overall13%+2.10

evidently no quality control in place

Poor quality

definitely not a quality item

Value For Money8%−0.03

the price is a bit expensive

Expensive

I think overpriced

Allergies4%−0.05

After a couple of months, the inside and outside of all containers become tarnished and react badly with the spices stored

Gifting Purpose4%+0.30

lost a star because outer box was damaged as this was a present I was disappointed

Love

Quality-Overall41%+2.10

Good quality

Good quality product - is exactly as described by seller

Good quality and smart spice container

Value For Money8%−0.03

The price is affordable

Good value

Great value for money

Storage Capacity7%+0.75

Pretty good with good space

keep everything organized

Handy storage

Ease Of Use6%+0.52

Easy to use

Filling up each tube is easy as they are easy to remove

the lid is easy to open

Size-Overall6%−0.21

The size is perfect

The size is perfect for everyday use

the lid fits well

Return

2.5% Return rate 75% Fixable by listing

Size-Overall63%█▇▆▆▇▆

It was too large for my use though

Too small

The box is way smaller than I expected

Quality-Overall10%▅▃▄▄▃█

evidently no quality control in place

Poor quality

definitely not a quality item

Advertised Vs Actual Product4%▁█▃▇▁▁
Ease Of Use2%▁▁▆██▁
Weight Heavy2%▃▄▃▁█▁

FAQ

Common Masala Dabba questions

Answered from the same tracked data.