Masala Chai
MaybeReturns run at only 0.1% of orders. But demand is soft, at -26.9% this quarter, so Masala Chai is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £114K/yr139K searches / yr
- 90-day growth
- -26.9%search demand this quarter
- Competition
- 43%top-5 click share · 14 brands · 47 sellers
Flapen Score
Masala Chai against its category
The dotted line is the Grocery average. Past it, Masala Chai is stronger. Inside it, weaker.
Market
The Masala Chai market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Masala Chai 139K times last year and spent an estimated £114K. The top 5 brands take 90% of clicks. Demand peaks in Oct–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
6.8% of searches ended in a purchase last week.
Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.
- Searches, last 12 months
- 139K
- Growth, 90 days vs prior 90
- -26.9%
- Conversion, latest week
- 6.8%
- Market size, estimated
- £114Ka year
- Peak month
- October1.9× the quietest month
- Top search term
- masala chai44K searches a year
02 · Price
A sale here is worth £11.99.
Listings sell for £11.99 on average, from £2.42 to £33.28. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £11.99 that is £1K to £3K a year per listing.
- Average price
- £11.99under the $15 to $100 sweet spot
- Price range
- £2.42–£33.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
49% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #147 within Tea. It carries 826 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 49%
- Prime listings
- 89%
- Out of stock, average day
- 3.1%
- Average rank
- #147in Tea
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 826per listing
- Listings tracked
- 37
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Masala Chai products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tea India Medhoras Blend Masala Chai Tea Bags (100 Chai Tea Bags Bulk) Rainforest Alliance Certified | Biodegradable | Masala Chai Spiced Chai Blend of Black Tea Ginger Tea Cinnamon
- Price
- £9.80
- Rating
- 4.6/5
- Reviews
- 176
- Age
- 1y ago

Royal Chai Unsweetened Instant Masala Tea 180g (Pack of 4) - Premium Natural Indian Tea
- Price
- £15.78
- Rating
- 4.6/5
- Reviews
- 898
- Age
- 5y ago

Wagh Bakri Tea 1kg Jar
- Price
- £11.75
- Rating
- 4.6/5
- Reviews
- 391
- Age
- 7y ago

Wagh Bakri Masala Tea Bags 100
- Price
- £6.70
- Rating
- 4.5/5
- Reviews
- 463
- Age
- 8y ago

Royal Chai Masala Unsweetened Tubs 400 g (Pack of 2)
- Price
- £15.04
- Rating
- 4.7/5
- Reviews
- 127
- Age
- 6y ago
Trending
90-day click momentum
Royal Tea Elaichi Chai Unsweetened 180g (Pack of 4) Premium Instant Cardamom Indian Tea
- Price
- £15.10
- Rating
- 4.6/5
- Reviews
- 898
- Age
- 5y ago

Wagh Bakri Tea 500g (Pack of 2) | Strong & Aromatic Indian Loose Leaf Tea | Rich Flavor & Refreshing Taste
- Price
- £11.99
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 1y ago

Udyan Tea Kadak Masala Chai | Authentic Indian Masala Chai Latte | Premium Blend with Fresh Tea Leaves & Real Spices 250g
- Price
- £9.98
- Rating
- 4.5/5
- Reviews
- 125
- Age
- 7y ago

Wagh Bakri Masala (Spiced) Leaf Tea 250g Jar - Loose Leaf Tea
- Price
- £8.12
- Rating
- 4.1/5
- Reviews
- 462
- Age
- 14y ago

Riyas Original Recipe Masala (Spicy) Chai 200g
- Price
- £2.45
- Rating
- 4.4/5
- Reviews
- 34
- Age
- 4y ago
Newest
by launch date
Wagh Bakri Tea 500g (Pack of 2) | Strong & Aromatic Indian Loose Leaf Tea | Rich Flavor & Refreshing Taste
- Price
- £11.99
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 1y ago

Tea India Medhoras Blend Masala Chai Tea Bags (100 Chai Tea Bags Bulk) Rainforest Alliance Certified | Biodegradable | Masala Chai Spiced Chai Blend of Black Tea Ginger Tea Cinnamon
- Price
- £9.80
- Rating
- 4.6/5
- Reviews
- 176
- Age
- 1y ago

Wagh Bakri Tea Jar 1 Kg - Premium Black Tea Blend for a Rich and Authentic Chai Experience | Versatile Usage | Rich and Satisfying
- Price
- £12.44
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 2y ago

Riyas Original Recipe Masala (Spicy) Chai 200g
- Price
- £2.45
- Rating
- 4.4/5
- Reviews
- 34
- Age
- 4y ago

Royal Tea Masala Chai Sweetened Tub 400g (Pack of 2) Premium Instant Masala Indian Tea
- Price
- £15.84
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
47
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
43%
Top 20: 83%
Open market
8%
- Royal Chai53%
- Wagh Bakri18%
- Tea India15%
- Generic2%
- Riya's2%
- VAHDAM2%
- Open — no brand owns it (8 brands, 8%)
Demand
Masala Chai search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Masala Chai search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- masala chai44K/yr
- royal chai34K/yr
- wagh bakri tea13K/yr
- indian tea13K/yr
- royal chai unsweetened13K/yr
- masala tea10K/yr
- royal tea5K/yr
- chai masala5K/yr
- wagh bakri masala tea3K/yr
Reviews and returns
What reviews say buyers love and hate about Masala Chai
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not to my personal taste
No taste
Very bland taste
we think they are not flavoursome
Almost no flavour
2 tea bags and no flavour
I was left with an over sweet spicy flavour that still tasted bitter
The chai doesnt taste as expected it to be spicy
Very spicy
Not worth the money
Price is a little on the high side considering you're buying in bulk
Only downside was price had jumped up by around £5 since previous order no more than 6 weeks before
Very weak
It comes up quite weak
Love
Delicious tea
Always delicious
Great tea
Excellent product
One of the best quality chai I have had
Good quality with Royal
Flavourful authentic tea
Awesome flavour
It has deep rich flavors
Good value for money
Good price
Well worth it
Great Spicy chai and awesome value
Pretty good spiced tea
I love the spices
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Masala Chai questions
Answered from the same tracked data.









