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Masala Chai

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -26.9% this quarter, so Masala Chai is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£114K/yr139K searches / yr
90-day growth
-26.9%search demand this quarter
Competition
43%top-5 click share · 14 brands · 47 sellers

Flapen Score

Masala Chai against its category

The dotted line is the Grocery average. Past it, Masala Chai is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Masala Chai market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Masala Chai 139K times last year and spent an estimated £114K. The top 5 brands take 90% of clicks. Demand peaks in Oct–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
-26.9%
Conversion, latest week
6.8%
Market size, estimated
£114Ka year
Peak month
October1.9× the quietest month
Top search term
masala chai44K searches a year

02 · Price

A sale here is worth £11.99.

Listings sell for £11.99 on average, from £2.42 to £33.28. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £11.99 that is £1K to £3K a year per listing.

Average price
£11.99under the $15 to $100 sweet spot
Price range
£2.42–£33.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

49% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #147 within Tea. It carries 826 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
49%
Prime listings
89%
Out of stock, average day
3.1%
Average rank
#147in Tea
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
826per listing
Listings tracked
37

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Masala Chai products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£18K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

47

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

43%

Top 20: 83%

Open market

8%

  • Royal Chai53%
  • Wagh Bakri18%
  • Tea India15%
  • Generic2%
  • Riya's2%
  • VAHDAM2%
  • Open — no brand owns it (8 brands, 8%)

Demand

Masala Chai search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Masala Chai search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • masala chai44K/yr
  • royal chai34K/yr
  • wagh bakri tea13K/yr
  • indian tea13K/yr
  • royal chai unsweetened13K/yr
  • masala tea10K/yr
  • royal tea5K/yr
  • chai masala5K/yr
  • wagh bakri masala tea3K/yr

Reviews and returns

What reviews say buyers love and hate about Masala Chai

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Taste-Overall”
22%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Not to my personal taste”
A buyer, on “Taste-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Masala Chai questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data