Masa Harina
FailThe top 5 brands take 100% of clicks, so Masa Harina is a Fail.
- Flapen Score
- 34 / 100Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 4634
- Market size
- £54K/yr54K searches / yr
- 90-day growth
- -15.2%search demand this quarter
- Competition
- 89%top-5 click share · 5 brands · 15 sellers
Flapen Score
Masa Harina against its category
The dotted line is the Grocery average. Past it, Masa Harina is stronger. Inside it, weaker.
Market
The Masa Harina market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Masa Harina 54K times last year and spent an estimated £54K. All 5 brands take every click. Demand peaks in Jan. Flapen scores it 34 out of 100, a Fail.
01 · Demand
14.4% of searches ended in a purchase last week.
Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.
- Searches, last 12 months
- 54K
- Growth, 90 days vs prior 90
- -15.2%
- Conversion, latest week
- 14.4%
- Market size, estimated
- £54Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- masa harina23K searches a year
02 · Price
A sale here is worth £6.90.
Listings sell for £6.90 on average, from £5.99 to £7.59. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £6.90 that is £3K to £5K a year per listing.
- Average price
- £6.90under the $15 to $100 sweet spot
- Price range
- £5.99–£7.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #21 within Baking Supplies. It carries 256 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 88%
- Out of stock, average day
- 8.2%
- Average rank
- #21in Baking Supplies
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 256per listing
- Listings tracked
- 8
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Masa Harina products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Maseca Masa Harina Corn Tortilla Flour - 1kg
- Price
- £6.64
- Rating
- 4.4/5
- Reviews
- 126
- Age
- 10y ago

Maseca. White Corn Flour 1Kg (Masa Harina) - Imported Mexican Product
- Price
- £7.09
- Rating
- 4.6/5
- Reviews
- 262
- Age
- 3y ago

Nixtamalized Cornmeal from 100% Natural Corn 1kg - Harina de Maiz Nixtamalizado NATURELO 1Kg
- Price
- £6.65
- Rating
- 4.4/5
- Reviews
- 1,227
- Age
- 6y ago

Mexican Mama Blue Masa Harina (Blue Corn Flour) 1kg
- Price
- £7.02
- Rating
- 4.4/5
- Reviews
- 82
- Age
- 4y ago

Maseca Blue Corn Flour 1kg
- Price
- £7.59
- Rating
- 4.4/5
- Reviews
- 141
- Age
- 3y ago
Trending
90-day click momentum
Maseca Masa Harina Corn Tortilla Flour - 1kg
- Price
- £6.64
- Rating
- 4.4/5
- Reviews
- 126
- Age
- 10y ago

Maseca Blue Corn Flour 1kg
- Price
- £7.59
- Rating
- 4.4/5
- Reviews
- 141
- Age
- 3y ago

Maseca. White Corn Flour 1Kg (Masa Harina) - Imported Mexican Product
- Price
- £7.09
- Rating
- 4.6/5
- Reviews
- 262
- Age
- 3y ago

Mexican Mama Blue Masa Harina (Blue Corn Flour) 1kg
- Price
- £7.02
- Rating
- 4.4/5
- Reviews
- 82
- Age
- 4y ago

Nixtamalized Cornmeal from 100% Natural Corn 1kg - Harina de Maiz Nixtamalizado NATURELO 1Kg
- Price
- £6.65
- Rating
- 4.4/5
- Reviews
- 1,227
- Age
- 6y ago
Newest
by launch date
Maseca White Corn Flour 1kg - Gluten Free Masa Harina for Tortillas Tacos & Mexican Cooking - Nixtamalized Corn Tortilla Flour with Folic Acid - Authentic Masa Harina + Cheeroo Magnet
- Price
- £7.55
- Rating
- 5.0/5
- Reviews
- 16
- Age
- 8mo ago

Premium Pre-Cooked Yellow Corn Flour - 1kg | Gluten-free and all-natural | Convenient pre-cooked formula | Authentic Corn Flavour | Consistent quality | Versatile usage
- Price
- £5.99
- Rating
- 4.7/5
- Reviews
- 94
- Age
- 2y ago

Maseca Blue Corn Flour 1kg
- Price
- £7.59
- Rating
- 4.4/5
- Reviews
- 141
- Age
- 3y ago

Maseca. White Corn Flour 1Kg (Masa Harina) - Imported Mexican Product
- Price
- £7.09
- Rating
- 4.6/5
- Reviews
- 262
- Age
- 3y ago

Mexican Mama Masa Harina White 1kg
- Price
- £6.65
- Rating
- 4.6/5
- Reviews
- 97
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
15
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- MASECA58%
- Mexican Mama26%
- NATURELO8%
- Gharana Swaad Ka Khazaana4%
- Cheeroo3%
- Open — no brand owns it (0%)
Demand
Masa Harina search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.5×
Search terms
Top Masa Harina search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- masa harina23K/yr
- maseca10K/yr
- masa8K/yr
- masa harina corn tortilla flour6K/yr
- maseca corn flour4K/yr
- masa flour2K/yr
Reviews and returns
What reviews say buyers love and hate about Masa Harina
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I was not successful with my attempt at making tortillas
I can't believe someone actually left this a 1 star review because it contains the very ingredient that it must, by definition as masa harina, contain
the end result is far less pliable
very difficult to work with
Love
Good quality
Great product
Amazing product
Made the most amazing Arepas
Tasty
They taste so good
Makes great tortillas
Great for tortillas
Perfect for Tacos
it has a great flavour
This masa has a pleasant flavour
Great product, great flavour, dispatched quickly
As described
Just what I wanted
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Masa Harina questions
Answered from the same tracked data.









