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Masa Harina

Fail

The top 5 brands take 100% of clicks, so Masa Harina is a Fail.

Flapen Score
34
34 / 100
Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 46
Market size
£54K/yr54K searches / yr
90-day growth
-15.2%search demand this quarter
Competition
89%top-5 click share · 5 brands · 15 sellers

Flapen Score

Masa Harina against its category

The dotted line is the Grocery average. Past it, Masa Harina is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Masa Harina market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Masa Harina 54K times last year and spent an estimated £54K. All 5 brands take every click. Demand peaks in Jan. Flapen scores it 34 out of 100, a Fail.

01 · Demand

14.4% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-15.2%
Conversion, latest week
14.4%
Market size, estimated
£54Ka year
Peak month
January1.5× the quietest month
Top search term
masa harina23K searches a year

02 · Price

A sale here is worth £6.90.

Listings sell for £6.90 on average, from £5.99 to £7.59. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £6.90 that is £3K to £5K a year per listing.

Average price
£6.90under the $15 to $100 sweet spot
Price range
£5.99–£7.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #21 within Baking Supplies. It carries 256 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
88%
Out of stock, average day
8.2%
Average rank
#21in Baking Supplies
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
256per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top Masa Harina products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£24K£32K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • MASECA58%
  • Mexican Mama26%
  • NATURELO8%
  • Gharana Swaad Ka Khazaana4%
  • Cheeroo3%
  • Open — no brand owns it (0%)

Demand

Masa Harina search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Masa Harina search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • masa harina23K/yr
  • maseca10K/yr
  • masa8K/yr
  • masa harina corn tortilla flour6K/yr
  • maseca corn flour4K/yr
  • masa flour2K/yr

Reviews and returns

What reviews say buyers love and hate about Masa Harina

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Cooking Instructions17%−0.16

I was not successful with my attempt at making tortillas

Ingredients-Overall17%+0.20

I can't believe someone actually left this a 1 star review because it contains the very ingredient that it must, by definition as masa harina, contain

Texture/Consistency-Overall11%−0.11

the end result is far less pliable

Ease Of Use11%−0.11

very difficult to work with

Love

Quality-Overall25%+2.33

Good quality

Great product

Amazing product

Taste-Overall19%−0.05

Made the most amazing Arepas

Tasty

They taste so good

Baking14%+1.13

Makes great tortillas

Great for tortillas

Perfect for Tacos

Flavor13%−0.03

it has a great flavour

This masa has a pleasant flavour

Great product, great flavour, dispatched quickly

Advertised Vs Actual Product8%+0.64

As described

Just what I wanted

FAQ

Common Masa Harina questions

Answered from the same tracked data.