Marzipan Sweets
FailShoppers spend only $26K a year here, so Marzipan Sweets is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £26K/yr52K searches / yr
- 90-day growth
- -25.5%search demand this quarter
- Competition
- 53%top-5 click share · 15 brands · 37 sellers
Flapen Score
Marzipan Sweets against its category
The dotted line is the Grocery average. Past it, Marzipan Sweets is stronger. Inside it, weaker.
Market
The Marzipan Sweets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Marzipan Sweets 52K times last year and spent an estimated £26K. The top 5 brands take 59% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
4.6% of searches ended in a purchase last week.
Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.
- Searches, last 12 months
- 52K
- Growth, 90 days vs prior 90
- -25.5%
- Conversion, latest week
- 4.6%
- Market size, estimated
- £26Ka year
- Peak month
- December12.1× the quietest month
- Top search term
- marzipan sweets30K searches a year
02 · Price
A sale here is worth £10.99.
Listings sell for £10.99 on average, from £3.85 to £28.81. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £10.99 that is £0 to £1K a year per listing.
- Average price
- £10.99under the $15 to $100 sweet spot
- Price range
- £3.85–£28.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 29.3% of listings are out of stock. The average listing ranks #489 within Baking Supplies. It carries 301 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 90%
- Out of stock, average day
- 29.3%
- Average rank
- #489in Baking Supplies
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 301per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Marzipan Sweets products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Walnut Tree Marzipan Fruits Gift Box Made from Real Almonds Handpacked in the UK Great Taste Award Winner Suitable for Gluten-Free Diets Luxury Gift Selection Birthday Anniversary 190g
- Price
- £16.77
- Rating
- 4.5/5
- Reviews
- 571
- Age
- 11y ago

Luxury Marzipan Shaped Fruits Gift Box - Traditional Hand-Finished Marzipan Shapes - Made With Real Almonds & Natural Colours - 150g Gift Box
- Price
- £9.49
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 1y ago

Anthon Berg Baileys Treats 175 g (Pack of 1)
- Price
- £7.11
- Rating
- 4.3/5
- Reviews
- 97
- Age
- 1y ago

Dark Chocolate Marzipan Hearts 110g - Christmas Gifts Valentine Gifts Mothers Day Gifts
- Price
- £4.99
- Rating
- 4.6/5
- Reviews
- 393
- Age
- 5y ago

Premium Marzipan Shaped Fruits Gift Box | Traditional Hand-Finished Marzipan Shapes | Real Almonds | Christmas | Mothers Day | Fathers Day | Easter | Birthday Gift Box | (150g)
- Price
- £11.31
- Rating
- 4.6/5
- Reviews
- 241
- Age
- 4y ago
Trending
90-day click momentum
Niederegger - Classic Dark Choc Mini Loaves 200g
- Price
- £9.09
- Rating
- 4.7/5
- Reviews
- 1,629
- Age
- 13y ago

Zentis Chocolate Covered Marzipan 100g | Premium German Confectionery (Import)
- Price
- £3.85
- Rating
- 4.5/5
- Reviews
- 74
- Age
- 13y ago

Hides Fine Foods - Almond Marzipan Fruits 150g - GMO Free - Marzipan Decorated Fruits - Perfect for Gifting - Christmas - Presents
- Price
- £8.10
- Rating
- 4.2/5
- Reviews
- 73
- Age
- 5y ago

Zentis Dark Chocolate Coated Marzipan Bar 100g x5
- Price
- £8.31
- Rating
- 4.5/5
- Reviews
- 239
- Age
- 12y ago

Premium Marzipan Shaped Fruits Gift Box | Traditional Hand-Finished Marzipan Shapes | Real Almonds | Christmas | Mothers Day | Fathers Day | Easter | Birthday Gift Box | (150g)
- Price
- £11.31
- Rating
- 4.6/5
- Reviews
- 241
- Age
- 4y ago
Newest
by launch date
Marzipan Chocolate Balls 300g - Mozart Kugeln individually wrapped - Mozart Chocolate mozart kugeln chocolates chocolate marzipan Mothers day gifts Fathers day chocolates cake decorations
- Price
- £9.02
- Rating
- 4.8/5
- Reviews
- 30
- Age
- 9mo ago

Marzipan Chocolate Gift Box 200g - Mozart Kugeln individually wrapped - mozart kugeln chocolates chocolate marzipan Ideal for Christmas marzipan chocolates gifts cake decorations
- Price
- £8.59
- Rating
- 4.3/5
- Reviews
- 18
- Age
- 9mo ago

Mothers Day Gift: Mozart Bar 200g Gift Box Premium Dark Chocolate with Marzipan & Pistachio Filling | Authentic Austrian Praline | Luxury Gift Chocolate for Sharing & Gifting
- Price
- £6.25
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 11mo ago

Anthon Berg Baileys Treats 175 g (Pack of 1)
- Price
- £7.11
- Rating
- 4.3/5
- Reviews
- 97
- Age
- 1y ago

Amelie Chocolat Luxury Collection | Luxury Handmade Marzipan Chocolates | Adult Chocolate Gifts | 21 Assorted | Belgian Chocolate Gifts | Marzipan Fillings | Chocolates
- Price
- £20.32
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
37
Top-5 brand share
59%
Top 20: 100%
Top-5 click share
53%
Top 20: 99%
Open market
35%
- Walnut Tree17%
- Anthon Berg13%
- Generic12%
- Burmont's Speciality Gifts11%
- AQUA THOUGHTS7%
- Her Flavour6%
Demand
Marzipan Sweets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 12.1×
Search terms
Top Marzipan Sweets search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- marzipan sweets30K/yr
- marzipan gifts17K/yr
- marzipan chocolates gifts4K/yr
Reviews and returns
What reviews say buyers love and hate about Marzipan Sweets
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
these candies are disgusting
Tasteless
its that you can hardly taste the marzipan or the chocolate
at nearly £6 for 6 chocolates they are quite expensive
Expensive for what they are
not very good value for money
This Variety is Dry and not nice compared to the Rum and Cherry one
it feels literally that you are eating a spoonful of sugar
Far too sweet
Didnt find them to have any flavour
Love
Really enjoyed this chocolate
Great taste
Lovely chocolates
Valentines gift
Lovely gift
Birthday gift
Very good quality chocolate
They are well made
Good quality
Beautifully crafted sweets
the best marzipan sweets we have tried
They are made well a little sweet
Flavours were excellent
The dark chocolate is very tasty
The chocolate and cherry combo is spot on, and the rum adds a nice twist
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Marzipan Sweets questions
Answered from the same tracked data.









