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Marzipan Fruit

Fail

The top 5 products take 92% of clicks, so Marzipan Fruit is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£129K/yr82K searches / yr
90-day growth
-33.1%search demand this quarter
Competition
92%top-5 click share · 6 brands · 10 sellers

Flapen Score

Marzipan Fruit against its category

The dotted line is the Grocery average. Past it, Marzipan Fruit is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Marzipan Fruit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Marzipan Fruit 82K times last year and spent an estimated £129K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 11.2% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £129K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-33.1%
Conversion, latest week
11.2%
Market size, estimated
£129Ka year
Peak month
December23.5× the quietest month
Top search term
marzipan fruit56K searches a year

02 · Price

A sale here is worth £13.98.

Listings sell for £13.98 on average, from £8.10 to £20.13. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £13.98 that is £7K to £10K a year per listing.

Average price
£13.98under the $15 to $100 sweet spot
Price range
£8.10–£20.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 40.2% of listings are out of stock. The average listing ranks #192 within Baking Supplies. It carries 189 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
40.2%
Average rank
#192in Baking Supplies
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
189per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Marzipan Fruit products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 92% of clicks. A locked shelf that new listings rarely crack.

£0£13K£26K£39K£51K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

10

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

92%

Top 20: 100%

Open market

0%

  • Her Flavour37%
  • Walnut Tree24%
  • Burmont's Speciality Gifts20%
  • Hides Fine Foods10%
  • Friars5%
  • Leonidas4%

Demand

Marzipan Fruit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 23.5×

Search terms

Top Marzipan Fruit search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • marzipan fruit56K/yr
  • marzipan fruits21K/yr
  • marzipan fruits gift box5K/yr

Reviews and returns

What reviews say buyers love and hate about Marzipan Fruit

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Taste-Overall”
67%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“these candies are disgusting”
A buyer, on “Taste-Overall”67% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Marzipan Fruit questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data