Marzipan
MaybeReturns run at only 0.0% of orders. But demand is soft, at -28.6% this quarter, so Marzipan is a Maybe.
- Flapen Score
- 57 / 100Top 10% of 2,976 Grocery niches · +11 vs the category median of 4657
- Market size
- £252K/yr377K searches / yr
- 90-day growth
- -28.6%search demand this quarter
- Competition
- 34%top-5 click share · 20 brands · 55 sellers
Flapen Score
Marzipan against its category
The dotted line is the Grocery average. Past it, Marzipan is stronger. Inside it, weaker.
Market
The Marzipan market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Marzipan 377K times last year and spent an estimated £252K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
7.3% of searches ended in a purchase last week.
Shoppers searched for this 377K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £252K a year.
- Searches, last 12 months
- 377K
- Growth, 90 days vs prior 90
- -28.6%
- Conversion, latest week
- 7.3%
- Market size, estimated
- £252Ka year
- Peak month
- December7.9× the quietest month
- Top search term
- marzipan138K searches a year
02 · Price
A sale here is worth £9.11.
Listings sell for £9.11 on average, from £1.73 to £28.81. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £9.11 that is £2K to £5K a year per listing.
- Average price
- £9.11under the $15 to $100 sweet spot
- Price range
- £1.73–£28.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
28% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #529 within Baking Supplies. It carries 388 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 28%
- Prime listings
- 89%
- Out of stock, average day
- 14.5%
- Average rank
- #529in Baking Supplies
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 388per listing
- Listings tracked
- 46
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Marzipan products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
by Amazon Ready To Roll Natural Marzipan 500g
- Price
- £2.70
- Rating
- 4.6/5
- Reviews
- 208
- Age
- 5y ago

Niederegger - Classic Dark Choc Mini Loaves 200g
- Price
- £9.09
- Rating
- 4.7/5
- Reviews
- 1,629
- Age
- 13y ago

Dark Chocolate Marzipan Hearts 110g - Christmas Gifts Valentine Gifts Mothers Day Gifts
- Price
- £4.99
- Rating
- 4.6/5
- Reviews
- 393
- Age
- 5y ago

Premium Marzipan Shaped Fruits Gift Box | Traditional Hand-Finished Marzipan Shapes | Real Almonds | Christmas | Mothers Day | Fathers Day | Easter | Birthday Gift Box | (150g)
- Price
- £11.31
- Rating
- 4.6/5
- Reviews
- 241
- Age
- 4y ago

Niederegger Marzipan Mini Loaves Gift Box Chocolate 750 g (60-Piece)
- Price
- £28.81
- Rating
- 4.6/5
- Reviews
- 507
- Age
- 10y ago
Trending
90-day click momentum
Niederegger - Marzipan Mini Loaves Assorted Choc 100g
- Price
- £5.88
- Rating
- 4.4/5
- Reviews
- 112
- Age
- 3y ago

Zentis Dark Chocolate Coated Marzipan Bar 100g x10
- Price
- £16.72
- Rating
- 4.7/5
- Reviews
- 277
- Age
- 12y ago

Niederegger - Classic Dark Choc Mini Loaves 200g
- Price
- £9.09
- Rating
- 4.7/5
- Reviews
- 1,629
- Age
- 13y ago

Schluckwerder Marzipan Bar 100 g
- Price
- £3.13
- Rating
- 4.6/5
- Reviews
- 172
- Age
- 6y ago

Premium Marzipan Shaped Fruits Gift Box | Traditional Hand-Finished Marzipan Shapes | Real Almonds | Christmas | Mothers Day | Fathers Day | Easter | Birthday Gift Box | (150g)
- Price
- £11.31
- Rating
- 4.6/5
- Reviews
- 241
- Age
- 4y ago
Newest
by launch date
Marzipan Chocolate Balls 300g - Mozart Kugeln individually wrapped - Mozart Chocolate mozart kugeln chocolates chocolate marzipan Mothers day gifts Fathers day chocolates cake decorations
- Price
- £9.02
- Rating
- 4.8/5
- Reviews
- 30
- Age
- 9mo ago

Mothers Day Gift: Mozart Bar 200g Gift Box Premium Dark Chocolate with Marzipan & Pistachio Filling | Authentic Austrian Praline | Luxury Gift Chocolate for Sharing & Gifting
- Price
- £6.25
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 11mo ago

Renshaw Golden Marzipan Yellow 500 g (Pack of 1) for Cakes & Modelling
- Price
- £4.81
- Rating
- 4.8/5
- Reviews
- 24
- Age
- 1y ago

Anthon Berg Baileys Treats 175 g (Pack of 1)
- Price
- £7.11
- Rating
- 4.3/5
- Reviews
- 97
- Age
- 1y ago

Luxury Marzipan Shaped Fruits Gift Box - Traditional Hand-Finished Marzipan Shapes - Made With Real Almonds & Natural Colours - 150g Gift Box
- Price
- £9.49
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
20 falling
Sellers
55
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
34%
Top 20: 77%
Open market
29%
- Niederegger25%
- Anthon Berg12%
- by Amazon11%
- Generic10%
- Ritter Sport7%
- Zentis5%
Demand
Marzipan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.9×
Search terms
Top Marzipan search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- marzipan138K/yr
- marzipan chocolate89K/yr
- niederegger marzipan33K/yr
- marzipan sweets30K/yr
- chocolate marzipan17K/yr
- marzipan gifts17K/yr
- marzipan chocolate niederegger13K/yr
- niederegger15K/yr
- marzipan chocolates6K/yr
- dark chocolate marzipan5K/yr
Reviews and returns
What reviews say buyers love and hate about Marzipan
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
these candies are disgusting
Tasteless
its that you can hardly taste the marzipan or the chocolate
Expensive for what it is
Too expensive
rather expensive
The best I have tasted bitter choc with marzipan
Chocolate is thin
DID NOT LAST LONG
Love
Great taste
Really enjoyed this chocolate
Tasted as good as they looked
Valentines gift
Lovely gift
Birthday gift
Very good quality chocolate
They are well made
Excellent product
Flavours were excellent
A nice treat for a special occaion
The chocolate and cherry combo is spot on, and the rum adds a nice twist
Beautifully crafted sweets
Beautiful chocolate this is a great buy
They are made well a little sweet
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Marzipan questions
Answered from the same tracked data.









