Skip to content

Marzipan

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -28.6% this quarter, so Marzipan is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 2,976 Grocery niches · +11 vs the category median of 46
Market size
£252K/yr377K searches / yr
90-day growth
-28.6%search demand this quarter
Competition
34%top-5 click share · 20 brands · 55 sellers

Flapen Score

Marzipan against its category

The dotted line is the Grocery average. Past it, Marzipan is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Marzipan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Marzipan 377K times last year and spent an estimated £252K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 377K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £252K a year.

Searches, last 12 months
377K
Growth, 90 days vs prior 90
-28.6%
Conversion, latest week
7.3%
Market size, estimated
£252Ka year
Peak month
December7.9× the quietest month
Top search term
marzipan138K searches a year

02 · Price

A sale here is worth £9.11.

Listings sell for £9.11 on average, from £1.73 to £28.81. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £9.11 that is £2K to £5K a year per listing.

Average price
£9.11under the $15 to $100 sweet spot
Price range
£1.73–£28.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

28% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #529 within Baking Supplies. It carries 388 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
28%
Prime listings
89%
Out of stock, average day
14.5%
Average rank
#529in Baking Supplies
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
388per listing
Listings tracked
46

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Marzipan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£8K£15K£23K£30K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

55

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

34%

Top 20: 77%

Open market

29%

  • Niederegger25%
  • Anthon Berg12%
  • by Amazon11%
  • Generic10%
  • Ritter Sport7%
  • Zentis5%

Demand

Marzipan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.9×

Search terms

Top Marzipan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • marzipan138K/yr
  • marzipan chocolate89K/yr
  • niederegger marzipan33K/yr
  • marzipan sweets30K/yr
  • chocolate marzipan17K/yr
  • marzipan gifts17K/yr
  • marzipan chocolate niederegger13K/yr
  • niederegger15K/yr
  • marzipan chocolates6K/yr
  • dark chocolate marzipan5K/yr

Reviews and returns

What reviews say buyers love and hate about Marzipan

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall26%+1.03

these candies are disgusting

Tasteless

its that you can hardly taste the marzipan or the chocolate

Value For Money22%−0.21

Expensive for what it is

Too expensive

rather expensive

Bitter6%+0.14

The best I have tasted bitter choc with marzipan

Thickness6%−0.06

Chocolate is thin

Durability6%+0.14

DID NOT LAST LONG

Love

Taste-Overall47%+1.03

Great taste

Really enjoyed this chocolate

Tasted as good as they looked

Gifting Purpose13%+0.81

Valentines gift

Lovely gift

Birthday gift

Quality-Overall12%+1.25

Very good quality chocolate

They are well made

Excellent product

Flavor7%

Flavours were excellent

A nice treat for a special occaion

The chocolate and cherry combo is spot on, and the rum adds a nice twist

Sweetness7%+0.59

Beautifully crafted sweets

Beautiful chocolate this is a great buy

They are made well a little sweet

FAQ

Common Marzipan questions

Answered from the same tracked data.