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Marvellous Creations Chocolate

Fail

Demand is soft, at -40.2% this quarter, so Marvellous Creations Chocolate is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£22K/yr93K searches / yr
90-day growth
-40.2%search demand this quarter
Competition
61%top-5 click share · 10 brands · 56 sellers

Flapen Score

Marvellous Creations Chocolate against its category

The dotted line is the Grocery average. Past it, Marvellous Creations Chocolate is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Marvellous Creations Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Marvellous Creations Chocolate 93K times last year and spent an estimated £22K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -40.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-40.2%
Conversion, latest week
1.8%
Market size, estimated
£22Ka year
Peak month
December4.5× the quietest month
Top search term
marvelous creations cadbury21K searches a year

02 · Price

A sale here is worth £13.16.

Listings sell for £13.16 on average, from £0.83 to £32.27. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £13.16 that is £0 to £1K a year per listing.

Average price
£13.16under the $15 to $100 sweet spot
Price range
£0.83–£32.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 20% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #954 within Chocolate Candy. It carries 249 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
20%
Out of stock, average day
9.7%
Average rank
#954in Chocolate Candy
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
249per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Marvellous Creations Chocolate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

10 rising

Sellers

56

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

8%

  • Cadbury40%
  • Kidzkandy18%
  • Generic17%
  • Experts Supplies6%
  • Dnaaz6%
  • SKYTE5%
  • Open — no brand owns it (4 brands, 8%)

Demand

Marvellous Creations Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Marvellous Creations Chocolate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • marvelous creations cadbury21K/yr
  • marvellous creations chocolate30K/yr
  • marvellous creations13K/yr
  • cadbury marvellous creations16K/yr
  • cadburys marvellous creations7K/yr
  • dairy milk marvellous creations6K/yr

Reviews and returns

What reviews say buyers love and hate about Marvellous Creations Chocolate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.15

was disappointed with the size

Bar is quite small

Its small

Value For Money21%−0.08

A little expensive

Waste of money

Overpriced

Advertised Vs Actual Product17%−0.17

Looks can be deceiving

the picture is very misleading

False advertising

Taste-Overall15%+2.83

Couldn't taste pistachio

Not for everyones taste

Taste is not good

Quality-Overall3%+0.39

Cheap quality

No where near as good as Costco which was far superior to this order I will not be purchasing this again plus the packaging was very misleading

low quality and not worth the price even for curiosity, don't bother

Love

Taste-Overall44%+2.83

Really tasty

Nice Chocolate

Great tasting Chocolate

Gifting Purpose10%+1.01

Perfect gift

Great little gift box

Easter gift for my kids

Quality-Overall7%+0.39

Quality egg my grandson loved it

Brilliant quality

Lovely product

Value For Money5%−0.08

A whole box of bars for great value

Value for money

Good value

Sweetness5%+0.37

Lovely chocolate

Not too bad because it's sweet

It's chocolate yummy

FAQ

Common Marvellous Creations Chocolate questions

Answered from the same tracked data.