martini rosso
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible17.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,064.33avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.94avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£65K£65K/yr · 37K searches
Growth
Bad-19.0%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£7.64–£13.31cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, martini rosso is a £65K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 30/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
martini rosso market data
- Units sold / yr
- 6K–8K
- avg 2,000–2,500/product
- Revenue / yr
- £60K–£80K
- units × avg price
- Conversion rate
- 17.4%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 33%
- Out of stock
- 0.0%
- Avg brand age
- 97 months
- Avg seller age
- 197 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
33
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- MARTINI84%
- Cinzano11%
- Campari5%
Demand & seasonality
Weekly Amazon search volume, last 77 weeks — -19.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
Top martini rosso products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MARTINI Rosso Red Vermouth Aperitivo 15% ABV 75cl / 750ml Sweet Vermouth Infused with Regional Herbs
MARTINI£8.864.7★248 rev
Cinzano Classico Rosso 75 cl 15% ABV - Italian Vermouth Aperitif
Cinzano£7.644.7★1,475 rev
Campari 70cl 25% ABV Bitter Aperitif - The Heart of the Negroni
Campari£13.314.8★4,470 rev
Newest
by launch dateMARTINI Rosso Red Vermouth Aperitivo 15% ABV 75cl / 750ml Sweet Vermouth Infused with Regional Herbs
MARTINI£8.86248 rev
Cinzano Classico Rosso 75 cl 15% ABV - Italian Vermouth Aperitif
Cinzano£7.641,475 rev
Campari 70cl 25% ABV Bitter Aperitif - The Heart of the Negroni
Campari£13.314,470 rev
Trending
90-day click momentumWhat buyers say about martini rosso
What buyers praise and complain about, mined from review topics.What buyers love
“the offer on Amazon at £10.50 is certainly the cheapest I can find it so it's a great buy here”
“Same as always”
“If you haven't tried it, rosso is quite a sweet, versatile drink”
“aromatic”
“ok. Better than shop brands”
“Works brilliantly in cocktails”
“Very distinctive taste”
What buyers complain about
“unfortunately not what it used to be tastes weak to what it used to”
“Shame it's not a bigger bottle”
Common questions
- Is martini rosso profitable to sell on Amazon United Kingdom?
- The niche generates £65K/yr across 3 tracked products. 90-day search growth is -19.0%. Flapen's verdict: Skip it (30/100).
- How competitive is the martini rosso niche?
- 3 brands and 33 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in martini rosso?
- Top complaints mined from reviews: Taste-Overall, Size-Overall. The return rate is 0.2%.
- When does demand for martini rosso peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the martini rosso niche?
- Listings span £7.64–£13.31; the average listing price is £9.94 (sweet spot $15–$100). The average incumbent carries 2,064 reviews — the moat a new listing must climb.