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Martini Rosso

a concentrated shelf (top 5 take 100% of clicks) — Martini Rosso doesn't clear our bar today.

Flapen Score

30
Skip it
Market size 16Growth 16Conversion 98Competition 0Returns 99Price range 0Avg price 33Brand share 0Review moat 44Quality gap 17
This niche Category average

Is Martini Rosso profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Martini Rosso is a £65K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 30/100.

Martini Rosso: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -19.0% over the last 90 days and 17.4% of searches end in a purchase.

£65K

revenue / yr

Units sold / yr8K
Search volume / yr-19.0%37K
Conversion rate17.4%
Avg price£9.94

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 33
Top-5 product click share100%
Open market0%
Avg brand age97 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 3 products

Sponsored placement33%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews2,064

Top Martini Rosso products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

£0£16K£32K£49K£65K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

33

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • MARTINI84%
  • Cinzano11%
  • Campari5%

Martini Rosso demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume37KCVR17.4%Products3Brands3Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews2,064Avg BSR#18
2K2KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

What reviews say buyers love and hate about Martini Rosso

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Value For Money25%

the offer on Amazon at £10.50 is certainly the cheapest I can find it so it's a great buy here

Advertised Vs Actual Product17%

Same as always

Sweetness14%

If you haven't tried it, rosso is quite a sweet, versatile drink

Flavor8%

aromatic

Quality-Overall8%

ok. Better than shop brands

What buyers complain about

42% of reviews
Taste-Overall25%

unfortunately not what it used to be tastes weak to what it used to

Size-Overall17%

Shame it's not a bigger bottle

Common Martini Rosso questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Martini Rosso 30/100 on Amazon United Kingdom — Skip it. The niche generates £65K/yr across 3 tracked products. Search demand moved -19.0% over the last 90 days.
Search demand for Martini Rosso on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 3.4× the quietest.