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Martini Rosso

Fail

The top 5 products take 100% of clicks, so Martini Rosso is a Fail.

Flapen Score
30
30 / 100
Ranks 2,906 of 2,976 Grocery niches · −16 vs the category median of 46
Market size
£65K/yr37K searches / yr
90-day growth
-19.0%search demand this quarter
Competition
100%top-5 click share · 3 brands · 33 sellers

Flapen Score

Martini Rosso against its category

The dotted line is the Grocery average. Past it, Martini Rosso is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Martini Rosso market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Martini Rosso 37K times last year and spent an estimated £65K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

17.4% of searches ended in a purchase last week.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-19.0%
Conversion, latest week
17.4%
Market size, estimated
£65Ka year
Peak month
December3.4× the quietest month
Top search term
martini rosso33K searches a year

02 · Price

A sale here is worth £9.94.

Listings sell for £9.94 on average, from £7.64 to £13.31. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 2,000 to 2,500 of them. At £9.94 that is £20K to £25K a year per listing.

Average price
£9.94under the $15 to $100 sweet spot
Price range
£7.64–£13.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
2,000–2,500
Revenue per listing a year
£20K–£25K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Beer, Wine & Spirits. It carries 2,064 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#18in Beer, Wine & Spirits
Average rating
4.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,064per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 97 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
97 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£16K£32K£49K£65K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

33

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • MARTINI84%
  • Cinzano11%
  • Campari5%

Demand

Martini Rosso search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Reviews and returns

What reviews say buyers love and hate about Martini Rosso

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall25%−0.10

unfortunately not what it used to be tastes weak to what it used to

Size-Overall17%+0.31

Shame it's not a bigger bottle

Love

Value For Money25%+1.75

the offer on Amazon at £10.50 is certainly the cheapest I can find it so it's a great buy here

Brilliant value

Advertised Vs Actual Product17%+1.05

Same as always

Sweetness14%+0.85

If you haven't tried it, rosso is quite a sweet, versatile drink

A bit sweet

Flavor8%+0.48

aromatic

Quality-Overall8%−0.10

ok. Better than shop brands

FAQ

Common Martini Rosso questions

Answered from the same tracked data.