Martini Rosso
FailThe top 5 products take 100% of clicks, so Martini Rosso is a Fail.
- Flapen Score
- 30 / 100Ranks 2,906 of 2,976 Grocery niches · −16 vs the category median of 4630
- Market size
- £65K/yr37K searches / yr
- 90-day growth
- -19.0%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 33 sellers
Flapen Score
Martini Rosso against its category
The dotted line is the Grocery average. Past it, Martini Rosso is stronger. Inside it, weaker.
Market
The Martini Rosso market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Martini Rosso 37K times last year and spent an estimated £65K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 30 out of 100, a Fail.
01 · Demand
17.4% of searches ended in a purchase last week.
Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.
- Searches, last 12 months
- 37K
- Growth, 90 days vs prior 90
- -19.0%
- Conversion, latest week
- 17.4%
- Market size, estimated
- £65Ka year
- Peak month
- December3.4× the quietest month
- Top search term
- martini rosso33K searches a year
02 · Price
A sale here is worth £9.94.
Listings sell for £9.94 on average, from £7.64 to £13.31. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 2,000 to 2,500 of them. At £9.94 that is £20K to £25K a year per listing.
- Average price
- £9.94under the $15 to $100 sweet spot
- Price range
- £7.64–£13.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £20K–£25K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Beer, Wine & Spirits. It carries 2,064 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #18in Beer, Wine & Spirits
- Average rating
- 4.73 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,064per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 97 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 97 months
Products
Top Martini Rosso products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
MARTINI Rosso Red Vermouth Aperitivo 15% ABV 75cl / 750ml Sweet Vermouth Infused with Regional Herbs
- Price
- £8.86
- Rating
- 4.7/5
- Reviews
- 248
- Age
- 1y ago

Cinzano Classico Rosso 75 cl 15% ABV - Italian Vermouth Aperitif
- Price
- £7.64
- Rating
- 4.7/5
- Reviews
- 1,475
- Age
- 13y ago

Campari 70cl 25% ABV Bitter Aperitif - The Heart of the Negroni
- Price
- £13.31
- Rating
- 4.8/5
- Reviews
- 4,470
- Age
- 15y ago
Trending
90-day click momentum
MARTINI Rosso Red Vermouth Aperitivo 15% ABV 75cl / 750ml Sweet Vermouth Infused with Regional Herbs
- Price
- £8.86
- Rating
- 4.7/5
- Reviews
- 248
- Age
- 1y ago

Campari 70cl 25% ABV Bitter Aperitif - The Heart of the Negroni
- Price
- £13.31
- Rating
- 4.8/5
- Reviews
- 4,470
- Age
- 15y ago

Cinzano Classico Rosso 75 cl 15% ABV - Italian Vermouth Aperitif
- Price
- £7.64
- Rating
- 4.7/5
- Reviews
- 1,475
- Age
- 13y ago
Newest
by launch date
MARTINI Rosso Red Vermouth Aperitivo 15% ABV 75cl / 750ml Sweet Vermouth Infused with Regional Herbs
- Price
- £8.86
- Rating
- 4.7/5
- Reviews
- 248
- Age
- 1y ago

Cinzano Classico Rosso 75 cl 15% ABV - Italian Vermouth Aperitif
- Price
- £7.64
- Rating
- 4.7/5
- Reviews
- 1,475
- Age
- 13y ago

Campari 70cl 25% ABV Bitter Aperitif - The Heart of the Negroni
- Price
- £13.31
- Rating
- 4.8/5
- Reviews
- 4,470
- Age
- 15y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
33
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- MARTINI84%
- Cinzano11%
- Campari5%
Demand
Martini Rosso search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
Reviews and returns
What reviews say buyers love and hate about Martini Rosso
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
unfortunately not what it used to be tastes weak to what it used to
Shame it's not a bigger bottle
Love
the offer on Amazon at £10.50 is certainly the cheapest I can find it so it's a great buy here
Brilliant value
Same as always
If you haven't tried it, rosso is quite a sweet, versatile drink
A bit sweet
aromatic
ok. Better than shop brands
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Martini Rosso questions
Answered from the same tracked data.









