Marshmallow Fluff
FailThe top 5 brands take 98% of clicks, so Marshmallow Fluff is a Fail.
- Flapen Score
- 38 / 100Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 4638
- Market size
- £51K/yr71K searches / yr
- 90-day growth
- -1.4%search demand this quarter
- Competition
- 75%top-5 click share · 6 brands · 28 sellers
Flapen Score
Marshmallow Fluff against its category
The dotted line is the Grocery average. Past it, Marshmallow Fluff is stronger. Inside it, weaker.
Market
The Marshmallow Fluff market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Marshmallow Fluff 71K times last year and spent an estimated £51K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
8.9% of searches ended in a purchase last week.
Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.
- Searches, last 12 months
- 71K
- Growth, 90 days vs prior 90
- -1.4%
- Conversion, latest week
- 8.9%
- Market size, estimated
- £51Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- marshmallow fluff43K searches a year
02 · Price
A sale here is worth £8.05.
Listings sell for £8.05 on average, from £4.86 to £16.16. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £8.05 that is £4K to £6K a year per listing.
- Average price
- £8.05under the $15 to $100 sweet spot
- Price range
- £4.86–£16.16
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #61 within Baking Supplies. It carries 553 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 77%
- Out of stock, average day
- 3.2%
- Average rank
- #61in Baking Supplies
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 553per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Marshmallow Fluff products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Fluff Marshmallow Spread 213 g
- Price
- £5.26
- Rating
- 4.5/5
- Reviews
- 3,749
- Age
- 15y ago

Marshmallow Fluff - Vegetarian Marshmallows - Gluten-Free - Great for Cakes Smores and as Kids Treats 454 g
- Price
- £6.87
- Rating
- 4.6/5
- Reviews
- 1,511
- Age
- 16y ago

Marshmallow Fluff 16 oz Plastic Tub (Pack of 2)
- Price
- £9.49
- Rating
- 4.6/5
- Reviews
- 158
- Age
- 7y ago

Marshmallow Fluff Vanilla 213g - Pack of 2
- Price
- £6.98
- Rating
- 4.8/5
- Reviews
- 76
- Age
- 2y ago

Marshmallow Fluff - Vegetarian Marshmallows - Gluten-Free - Great for Cakes Smores and as Kids Treats 213 g
- Price
- £4.99
- Rating
- 4.5/5
- Reviews
- 384
- Age
- 6y ago
Trending
90-day click momentum
Fluff Marshmallow Strawberry Spread Sandwich Spread Strawberry 213 g 42671
- Price
- £4.86
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 7y ago

100% Virgin Polyester Hollowfibre Washable White Stuffing For Toys Sofas Cushions Soft Toys Teddy Bears Pillows - Anti-allergic High Grade Hollow Fibre Filling Only (500 Grams)
- Price
- £5.76
- Rating
- 4.5/5
- Reviews
- 595
- Age
- 4y ago

Fluff Strawberry Marshmallow Fluff 212 g (Pack of 4)
- Price
- £11.86
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 15y ago

Marshmallow Fluff Original Caramel and Strawberry Mix Flavour (213 g x 3) with Card Recipe - Marshmallow Spread Delights | Gluten-Free and Ideal for Vegetarians
- Price
- £16.16
- Rating
- 4.5/5
- Reviews
- 62
- Age
- 3y ago

2kg Hollowfibre Filling for Toy Stuffing - Soft Filling for Knitted Toys Crochet & Crafts Teddy Bears Pillows & Cushion Covers - High Grade White Virgin Polyester
- Price
- £10.75
- Rating
- 4.4/5
- Reviews
- 147
- Age
- 4y ago
Newest
by launch date
Marshmallow Fluff Vanilla 213g - Pack of 2
- Price
- £6.98
- Rating
- 4.8/5
- Reviews
- 76
- Age
- 2y ago

Marshmallow Fluff Original Caramel and Strawberry Mix Flavour (213 g x 3) with Card Recipe - Marshmallow Spread Delights | Gluten-Free and Ideal for Vegetarians
- Price
- £16.16
- Rating
- 4.5/5
- Reviews
- 62
- Age
- 3y ago

2kg Hollowfibre Filling for Toy Stuffing - Soft Filling for Knitted Toys Crochet & Crafts Teddy Bears Pillows & Cushion Covers - High Grade White Virgin Polyester
- Price
- £10.75
- Rating
- 4.4/5
- Reviews
- 147
- Age
- 4y ago

100% Virgin Polyester Hollowfibre Washable White Stuffing For Toys Sofas Cushions Soft Toys Teddy Bears Pillows - Anti-allergic High Grade Hollow Fibre Filling Only (500 Grams)
- Price
- £5.76
- Rating
- 4.5/5
- Reviews
- 595
- Age
- 4y ago

Homewit Stuffing for Crafts Toy Stuffing 100g Fluff for Cushions 100% Natural Polyester Filling Cotton Washable White Filling for Toys Crafts Teddy Bear Crochet Pet Beds Darning Material
- Price
- £6.10
- Rating
- 4.3/5
- Reviews
- 188
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
28
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Marshmallow Fluff78%
- Generic7%
- Homewit7%
- Textile Wise3%
- Cucinada3%
- Linen Empire2%
Demand
Marshmallow Fluff search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Marshmallow Fluff search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- marshmallow fluff43K/yr
- fluff25K/yr
- fluff marshmallow3K/yr
Reviews and returns
What reviews say buyers love and hate about Marshmallow Fluff
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
False advertising
not as advertised
Not as advertised DONOT BUY
Sadly this and another brand contains artificial flavour
The flavour was also unusual in a not so nice way
Recipe has changed so now it has artificial flavor
poor quality
The texture was very odd, completely different to what I imagined and tasted before
Dry disappointing, not as advertised
Love
Great taste
Delicious
Tastes amazing
Lovely flavour, just as I remembered it
Marshmallow Fluff - Great flavour
Sweet vanilla flavour, smooth and easy to spread, and its great for sandwiches, baking, or adding to hot chocolate
good quality and does the job thank you
Good quality and goes a long way
Reasonable quality and good price, third order of this product
It does the job
As described
Perfect for baking
Addictive gluten free works great spread over baked cakes yummmmmy
Great on pancakes, cupcakes, dipping cookies or even out of the jar which ive been inclined to do
Return
0.1% Return rate 53% Fixable by listing
False advertising
not as advertised
Not as advertised DONOT BUY
poor quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Marshmallow Fluff questions
Answered from the same tracked data.









