Marshmallow
FailPrices span $0.94–$12.95, mostly outside the sweet spot, so Marshmallow is a Fail.
- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £262K/yr436K searches / yr
- 90-day growth
- -4.2%search demand this quarter
- Competition
- 65%top-5 click share · 9 brands · 66 sellers
Flapen Score
Marshmallow against its category
The dotted line is the Grocery average. Past it, Marshmallow is stronger. Inside it, weaker.
Market
The Marshmallow market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Marshmallow 436K times last year and spent an estimated £262K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 11.7% of those searches ended in a purchase.
Shoppers searched for this 436K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £262K a year.
- Searches, last 12 months
- 436K
- Growth, 90 days vs prior 90
- -4.2%
- Conversion, latest week
- 11.7%
- Market size, estimated
- £262Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- marshmallow270K searches a year
02 · Price
A sale here is worth £5.17.
Listings sell for £5.17 on average, from £0.94 to £12.95. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £5.17 that is £13K to £16K a year per listing.
- Average price
- £5.17under the $15 to $100 sweet spot
- Price range
- £0.94–£12.95
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £13K–£16K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
24% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #75 within Baking Supplies. It carries 696 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 24%
- Prime listings
- 94%
- Out of stock, average day
- 4.5%
- Average rank
- #75in Baking Supplies
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 696per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Marshmallow products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Haribo Chamallows Marshmallows 140g bag sweets
- Price
- £0.97
- Rating
- 4.7/5
- Reviews
- 3,797
- Age
- 8y ago

EPIC SNAX CO American Style Giant Pink & White Toastin Marshmallows Extra Large Fluffy & Gluten Free Ideal For Smores 300 g (Pack of 1)
- Price
- £1.81
- Rating
- 4.7/5
- Reviews
- 822
- Age
- 3y ago

EPIC SNAX CO American Style Giant Pink & White Toastin Marshmallows - Fluffy Sweet & Gluten Free Perfect For Roasting 500 g (Pack of 1)
- Price
- £3.40
- Rating
- 4.7/5
- Reviews
- 822
- Age
- 3y ago

Rocky Mountain Mega Marshmallows 340g
- Price
- £2.31
- Rating
- 4.5/5
- Reviews
- 290
- Age
- 10y ago

Morrisons Marshmallows 200g
- Price
- £1.45
- Rating
- 4.4/5
- Reviews
- 707
- Age
- 7y ago
Trending
estimated 90-day click momentum
EPIC SNAX CO American Style Giant Pink & White Toastin Marshmallows Extra Large Fluffy & Gluten Free Ideal For Smores 300 g (Pack of 1)
- Price
- £1.81
- Rating
- 4.7/5
- Reviews
- 822
- Age
- 3y ago

Swizzels Marvellous Mallows Drumstick Raspberry & Milk Flavour Marshmallows 125g Single Bag Marshmallow Sweets (1.25 PMP)
- Price
- £0.94
- Rating
- 4.6/5
- Reviews
- 70
- Age
- 1y ago

Epicc Snax Co. American Style Giant Toastin Marshmallows | 500g (Pack of 2) | Perfect for Barbeque Bonfire Roast and Halloween | Gluten Free | Delicious Pillowy Hunks
- Price
- £9.00
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 1y ago

Haribo Chamallows Marshmallows 140g bag sweets
- Price
- £0.97
- Rating
- 4.7/5
- Reviews
- 3,797
- Age
- 8y ago

Rocky Mountain Mega Marshmallows 340g
- Price
- £2.31
- Rating
- 4.5/5
- Reviews
- 290
- Age
- 10y ago
Newest
by launch date
Swizzels Marvellous Mallows Drumstick Raspberry & Milk Flavour Marshmallows 125g Single Bag Marshmallow Sweets (1.25 PMP)
- Price
- £0.94
- Rating
- 4.6/5
- Reviews
- 70
- Age
- 1y ago

Epicc Snax Co. American Style Giant Toastin Marshmallows | 500g (Pack of 2) | Perfect for Barbeque Bonfire Roast and Halloween | Gluten Free | Delicious Pillowy Hunks
- Price
- £9.00
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 1y ago

American-Style Toastin Mallows Soft Fluffy Marshmallows Perfect for Roasting (Almond)
- Price
- £12.53
- Rating
- 4.6/5
- Reviews
- 38
- Age
- 2y ago

EPIC SNAX CO American Style Giant Pink & White Toastin Marshmallows - Fluffy Sweet & Gluten Free Perfect For Roasting 500 g (Pack of 1)
- Price
- £3.40
- Rating
- 4.7/5
- Reviews
- 822
- Age
- 3y ago

Mega Marshmallow Pack 550g- Tasty Fluffy Extra Large Fat Free. Smores & Roasting Pack of 1 (550g x 1)
- Price
- £7.28
- Rating
- 4.6/5
- Reviews
- 162
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
66
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
7%
- HARIBO41%
- EPIC SNAX CO22%
- Morrisons11%
- Rocky Mountain7%
- Sweetzone6%
- Swizzels6%
- Open — no brand owns it (3 brands, 7%)
Demand
Marshmallow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Marshmallow search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- marshmallow270K/yr
- marshmallows125K/yr
- marshmellows7K/yr
- haribo marshmallows5K/yr
- mallow4K/yr
- mallows4K/yr
- marshmallow sweets5K/yr
- marshmallows bulk4K/yr
- haribo chamallows5K/yr
- chamallows3K/yr
Reviews and returns
What reviews say buyers love and hate about Marshmallow
We read the reviews and the return reasons for every product selling here.
“Terrible taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Marshmallow questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









