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Mars

Fail

The top 5 brands take 100% of clicks, so Mars is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£215K/yr202K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
64%top-5 click share · 4 brands · 99 sellers

Flapen Score

Mars against its category

The dotted line is the Grocery average. Past it, Mars is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mars market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mars 202K times last year and spent an estimated £215K. All 4 brands take every click. Demand peaks in Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

11.0% of searches ended in a purchase last week.

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £215K a year.

Searches, last 12 months
202K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
11.0%
Market size, estimated
£215Ka year
Peak month
November1.6× the quietest month
Top search term
mars bar111K searches a year

02 · Price

A sale here is worth £9.75.

Listings sell for £9.75 on average, from £1.40 to £25.78. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £9.75 that is £10K to £12K a year per listing.

Average price
£9.75under the $15 to $100 sweet spot
Price range
£1.40–£25.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
£10K–£12K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

12% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #397 within Chocolate Candy. It carries 1,040 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
12%
Prime listings
76%
Out of stock, average day
0.0%
Average rank
#397in Chocolate Candy
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,040per listing
Listings tracked
17

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
46 months

Products

Top Mars products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£22K£43K£65K£86K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 rising

Sellers

99

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Mars88%
  • SHANZA DEPARTMENTAL'S9%
  • ESSENTIAL PRODUCTS2%
  • Cadbury1%
  • Open — no brand owns it (0%)

Demand

Mars search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Mars search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mars bar111K/yr
  • mars bars58K/yr
  • mars bars - full box of 48 bars15K/yr
  • mars chocolate8K/yr
  • mars bars - full box of 24 bars4K/yr
  • mars chocolate bars3K/yr
  • mars bars multipack3K/yr

Reviews and returns

What reviews say buyers love and hate about Mars

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall12%−0.04

find the full size ones too much for me

Small

Very small bars

Taste-Overall9%+1.65

with very little taste

Disgusting - no mars taste

The taste is more insipid than /i recall

Storage Temperature8%−0.06

some of them had melted

Chocolate was melted then set to the wrapping

Scrumptious, to small you need two, and melt so quickly

Value For Money8%+1.09

poor not worth the money

prices go up

A waste of money

Durability8%+0.14

Didn't last long as they were tasty

So difficult to keep them for long

Well they lasted about an hour before she ate them all

Love

Taste-Overall28%+1.65

Good taste

soft fo my taste

The chocolate are all so delicious

Value For Money22%+1.09

Good value

Good value for money

Good value for money

Sweetness6%−0.02

Very sweet

Nice mixture of sweets

Always a good selection of sweets

Quality-Overall6%−0.03

Good variety

Great quality

Product is fine

Soft Feel4%

Delights soft nougat

Nice and smooth

are quite nice, soft

Return

0.1% Return rate 0% Fixable by listing

Value For Money100%▁▁█▁▁▁

poor not worth the money

prices go up

A waste of money

FAQ

Common Mars questions

Answered from the same tracked data.