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Marron Glace

Fail

Demand is soft, at -47.4% this quarter, so Marron Glace is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£42K/yr27K searches / yr
90-day growth
-47.4%search demand this quarter
Competition
88%top-5 click share · 7 brands · 17 sellers

Flapen Score

Marron Glace against its category

The dotted line is the Grocery average. Past it, Marron Glace is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Marron Glace market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Marron Glace 27K times last year and spent an estimated £42K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

10.0% of searches ended in a purchase last week.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -47.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-47.4%
Conversion, latest week
10.0%
Market size, estimated
£42Ka year
Peak month
December43.0× the quietest month
Top search term
marron glace18K searches a year

02 · Price

A sale here is worth £15.51.

Listings sell for £15.51 on average, from £4.42 to £25.69. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £15.51 that is £2K to £4K a year per listing.

Average price
£15.51inside the $15 to $100 sweet spot
Price range
£4.42–£25.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 41.3% of listings are out of stock. The average listing ranks #897 within Dried Fruits, Nuts & Vegetables. It carries 130 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
80%
Out of stock, average day
41.3%
Average rank
#897in Dried Fruits, Nuts & Vegetables
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
130per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Marron Glace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£13K£17K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

17

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

3%

  • Walnut Tree33%
  • Cardelion30%
  • Truede You'll Be Delighted19%
  • Vergani6%
  • Clement Faugier5%
  • Buy Whole Foods Online4%
  • Open — no brand owns it (1 brand, 3%)

Demand

Marron Glace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 43.0×

Search terms

Top Marron Glace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • marron glace18K/yr
  • marron glace chestnuts5K/yr
  • marrons glaces5K/yr

Reviews and returns

What reviews say buyers love and hate about Marron Glace

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money27%−0.18

Worst value for money

on top of it very expensive

If these werent so pricey Id buy them all the time

Quality-Overall20%−0.17

Awful for a premium product with high mark-up

Taste-Overall17%+3.03

Hardly taste the marrons, bad packing and very overpriced

Horrible taste

Pretty horrible taste if you ask me

Sweetness10%−0.04

perhaps, too sweet

Stale/Rotten/Spoiled7%−0.09

It honestly tasted rather stale

Love

Taste-Overall43%+3.03

Delicious morsels

they are truly delicious

The chestnuts are wonderful, delicious, and soft, and the sugar in them has a smooth taste

Flavor13%+1.07

Flavour

The aroma is delicious and very tasty; I recommend buying it

Quality-Overall10%−0.17

Good quality

Bought several time, reliable quality, very delicious

Texture/Consistency-Overall10%−0.08

Nice texture

Advertised Vs Actual Product5%+0.40

Just as wanted

FAQ

Common Marron Glace questions

Answered from the same tracked data.