marmite gifts
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.5%search→purchase rate — share of searches ending in a sale
Price range
Good£2.13–£37.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£452K£452K/yr · 358K searches
Review moat
Good1,410.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad£7.18avg listing price — sweet spot $15–$100
Growth
Bad-13.2%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, marmite gifts is a £452K/yr Amazon United Kingdom market (358K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
marmite gifts market data
- Units sold / yr
- 40K–50K
- avg 2,000–2,500/product
- Revenue / yr
- £287K–£359K
- units × avg price
- Conversion rate
- 17.5%
- Avg BSR
- #28
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 25%
- Out of stock
- 3.9%
- Avg brand age
- 56 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
96
Top-5 brand share
97%
Top 20: 98%
Top-5 click share
71%
Top 20: 100%
Open market
2%
- Marmite78%
- Unilever11%
- Morrisons3%
- Joe & Seph's2%
- Generic2%
- --2%
- Open — no brand owns it (2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.2% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.9×
Top marmite gifts search terms
- marmite272K/yr
- marmite gifts51K/yr
- marmite 250g jar10K/yr
- marmite squeezy3K/yr
- squeezy marmite3K/yr
- marmite gift set6K/yr
- personalised marmite4K/yr
- original marmite spread4K/yr
- marmite 500g jar5K/yr
Top marmite gifts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Marmite Yeast Extract Vegan Spread 600 g Tub
Marmite£6.884.7★5,843 rev
Marmite Yeast Extract 125g
Marmite£2.534.5★850 rev
Marmite Yeast Extract 500g
Unilever£6.404.6★549 rev
Marmite Squeezy Yeast Extract sustainably grown yeast breakfast spread for the whole family 200 g
Marmite£2.834.8★327 rev
Marmite Limited Edition First Timers Spread Classic Yeast Extract 100% vegetarian and made with sustainably grown ingredients rich in B vitamins with no added sugar 125 g
Marmite£2.134.6★440 rev
Newest
by launch dateMarmite Squeezy Yeast Extract sustainably grown yeast breakfast spread for the whole family 200 g
Marmite£2.83327 rev
Morrisons Yeast Extract 225g
Morrisons£2.6343 rev
Marmite Marmife Spreader in Yellow - Novelty Jar Scraper Gift - Silicone Spatula Specially Designed for Marmite Jars - Fun Kitchen Gadget
Kimm & Miller£9.4560 rev
Yeast Extract Bundle With Marmite Yeast Extract Love Portions 8g (8 Pack)
Generic£9.9845 rev
Marmite Yeast Extract Classic 500 g
Marmite£5.80533 rev
Trending
90-day click momentumMorrisons Yeast Extract 225g
Morrisons£2.634.6★
Marmite Yeast Extract 250g
Marmite£3.364.7★
Marmite Yeast Extract 500g
Unilever£6.404.6★
Joe & Sephs Marmite Popcorn - 1 x Sharing Bag | Handmade in UK using real Marmite | Suitable for Vegetarians | Air-popped | Movie night in - 75g
Joe & Seph's£2.814.2★
Yeast Extract Bundle With Marmite Yeast Extract Love Portions 8g (8 Pack)
Generic£9.984.2★
What buyers say about marmite gifts
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for money”
“This is actually far better than marmite”
“Taste and easy to use”
“Size”
“Convenient”
“There's really nothing to beat that unique umami flavour”
“Such a clean way squezy botte”
“Great and really neat to squeeze on bread”
“Present”
“It genuinely is the perfect shape to get in the nooks”
What buyers complain about
“Massive tubs or marmite”
“expensive snack”
“Watered down now”
“marmite is too thick”
“not quite the same in viscosity or strength of flavour as glass”
“Tasted and looked completely different”
“the price is a bit high as they are only made of plastic”
“Poor quality”
“not that good scraping Marmite from the jar to toast”
“This is not as strong and weirdly salty”
Top return reasons
Common questions
- Is marmite gifts profitable to sell on Amazon United Kingdom?
- The niche generates £452K/yr across 16 tracked products. 90-day search growth is -13.2%. Flapen's verdict: Skip it (45/100).
- How competitive is the marmite gifts niche?
- 6 brands and 96 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in marmite gifts?
- Top complaints mined from reviews: Size-Overall, Value For Money, Dilute/Watery. The return rate is 0.1%.
- When does demand for marmite gifts peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.9× the quietest.
- What does it cost to enter the marmite gifts niche?
- Listings span £2.13–£37.34; the average listing price is £7.18 (sweet spot $15–$100). The average incumbent carries 1,410 reviews — the moat a new listing must climb.