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Marmite Gifts

Fail

The top 5 brands take 97% of clicks, so Marmite Gifts is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£452K/yr358K searches / yr
90-day growth
-13.2%search demand this quarter
Competition
71%top-5 click share · 6 brands · 96 sellers

Flapen Score

Marmite Gifts against its category

The dotted line is the Grocery average. Past it, Marmite Gifts is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Marmite Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Marmite Gifts 358K times last year and spent an estimated £452K. The top 5 brands take 97% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

17.5% of searches ended in a purchase last week.

Shoppers searched for this 358K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £452K a year.

Searches, last 12 months
358K
Growth, 90 days vs prior 90
-13.2%
Conversion, latest week
17.5%
Market size, estimated
£452Ka year
Peak month
December4.9× the quietest month
Top search term
marmite272K searches a year

02 · Price

A sale here is worth £7.18.

Listings sell for £7.18 on average, from £2.13 to £37.34. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £7.18 that is £14K to £18K a year per listing.

Average price
£7.18under the $15 to $100 sweet spot
Price range
£2.13–£37.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
£14K–£18K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #28 within Jams, Honey & Spreads. It carries 1,410 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
88%
Out of stock, average day
3.9%
Average rank
#28in Jams, Honey & Spreads
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,410per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Marmite Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£45K£90K£135K£181K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

96

Top-5 brand share

97%

Top 20: 98%

Top-5 click share

71%

Top 20: 100%

Open market

2%

  • Marmite78%
  • Unilever11%
  • Morrisons3%
  • Joe & Seph's2%
  • Generic2%
  • --2%
  • Open — no brand owns it (2%)

Demand

Marmite Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.9×

Search terms

Top Marmite Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • marmite272K/yr
  • marmite gifts51K/yr
  • marmite 250g jar10K/yr
  • marmite squeezy3K/yr
  • squeezy marmite3K/yr
  • marmite gift set6K/yr
  • personalised marmite4K/yr
  • original marmite spread4K/yr
  • marmite 500g jar5K/yr

Reviews and returns

What reviews say buyers love and hate about Marmite Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.01

Massive tubs or marmite

BIG

Too small

Value For Money14%+0.98

expensive snack

Product massively overpriced

wasted money

Dilute/Watery10%−0.08

Watered down now

I think they have watered it down as it is runnier than the stuff in the glass jar

Watered down and tasted vile

Thickness7%−0.05

marmite is too thick

has historically been a lot thicker than this

Flavor6%−0.02

not quite the same in viscosity or strength of flavour as glass

Get no Marmite flavour from these at all because they are also covered in caramel

Love

Value For Money28%+0.98

Good value for money

Good price

good value for money

Quality-Overall13%+0.80

This is actually far better than marmite

Good quality, about the size of a regular knife making it easy to use

Excellent product

Taste-Overall13%+0.42

Taste and easy to use

Lovely taste with toasts

So tasty

Size-Overall11%−0.01

Size

This size is so handy

Very useful size

Ease Of Use7%+0.76

Convenient

Much easier than spooning out of a jar

Easy item to have

Return

0.1% Return rate 0% Fixable by listing

Leak-Proof100%▁▁▁▁▁█

FAQ

Common Marmite Gifts questions

Answered from the same tracked data.