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Marmite Gifts

Fail

The top 5 brands take 97% of clicks, so Marmite Gifts is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£452K/yr358K searches / yr
90-day growth
-13.2%search demand this quarter
Competition
71%top-5 click share · 6 brands · 96 sellers

Flapen Score

Marmite Gifts against its category

The dotted line is the Grocery average. Past it, Marmite Gifts is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Marmite Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Marmite Gifts 358K times last year and spent an estimated £452K. The top 5 brands take 97% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 17.5% of those searches ended in a purchase.

Shoppers searched for this 358K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £452K a year.

Searches, last 12 months
358K
Growth, 90 days vs prior 90
-13.2%
Conversion, latest week
17.5%
Market size, estimated
£452Ka year
Peak month
December4.9× the quietest month
Top search term
marmite272K searches a year

02 · Price

A sale here is worth £7.18.

Listings sell for £7.18 on average, from £2.13 to £37.34. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £7.18 that is £14K to £18K a year per listing.

Average price
£7.18under the $15 to $100 sweet spot
Price range
£2.13–£37.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
£14K–£18K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #28 within Jams, Honey & Spreads. It carries 1,410 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
88%
Out of stock, average day
3.9%
Average rank
#28in Jams, Honey & Spreads
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,410per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Marmite Gifts products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£45K£90K£135K£181K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

96

Est. top-5 brand share

97%

Top 20: 98%

Est. top-5 click share

71%

Top 20: 100%

Open market

2%

  • Marmite78%
  • Unilever11%
  • Morrisons3%
  • Joe & Seph's2%
  • Generic2%
  • --2%
  • Open — no brand owns it (2%)

Demand

Marmite Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.9×

Search terms

Top Marmite Gifts search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • marmite272K/yr
  • marmite gifts51K/yr
  • marmite 250g jar10K/yr
  • marmite squeezy3K/yr
  • squeezy marmite3K/yr
  • marmite gift set6K/yr
  • personalised marmite4K/yr
  • original marmite spread4K/yr
  • marmite 500g jar5K/yr

Reviews and returns

What reviews say buyers love and hate about Marmite Gifts

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Value For Money”
30%of negative reviews mention “Size-Overall”
0.1%of orders come back
“Massive tubs or marmite”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Marmite Gifts questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data