Marmite Crisps
FailThe top 5 brands take 100% of clicks, so Marmite Crisps is a Fail.
- Flapen Score
- 40 / 100Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 4640
- Market size
- £222K/yr147K searches / yr
- 90-day growth
- -22.3%search demand this quarter
- Competition
- 97%top-5 click share · 4 brands · 35 sellers
Flapen Score
Marmite Crisps against its category
The dotted line is the Grocery average. Past it, Marmite Crisps is stronger. Inside it, weaker.
Market
The Marmite Crisps market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Marmite Crisps 147K times last year and spent an estimated £222K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
14.9% of searches ended in a purchase last week.
Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £222K a year.
- Searches, last 12 months
- 147K
- Growth, 90 days vs prior 90
- -22.3%
- Conversion, latest week
- 14.9%
- Market size, estimated
- £222Ka year
- Peak month
- December3.4× the quietest month
- Top search term
- twiglets83K searches a year
02 · Price
A sale here is worth £10.15.
Listings sell for £10.15 on average, from £1.42 to £31.42. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £10.15 that is £13K to £15K a year per listing.
- Average price
- £10.15under the $15 to $100 sweet spot
- Price range
- £1.42–£31.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £13K–£15K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 19.7% of listings are out of stock. The average listing ranks #101 within Snack Foods. It carries 529 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 50%
- Out of stock, average day
- 19.7%
- Average rank
- #101in Snack Foods
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 529per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Marmite Crisps products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
JACOBS Twiglets Original Sharing Bag Snacks 150 g (Pack of 1)
- Price
- £1.61
- Rating
- 4.6/5
- Reviews
- 537
- Age
- 10y ago

JACOBS Twiglets Original Baked Snacks Multipack 6x23g 138g
- Price
- £1.58
- Rating
- 4.6/5
- Reviews
- 126
- Age
- 1y ago

Walkers Marmite Crisps Box 32.5 g (Case of 32)
- Price
- £31.42
- Rating
- 4.7/5
- Reviews
- 2,256
- Age
- 10y ago

Premier Life Marmite Crisps 6 x 25g - 2 Pack | Full on Flavour Perfectly Crunchy Crisps Loaded with Lots of Lovely Marmite
- Price
- £10.50
- Rating
- 4.4/5
- Reviews
- 44
- Age
- 2y ago

JACOBS Twiglets Sharing Baked Snacks 150 g (Pack of 1)
- Price
- £1.42
- Rating
- 4.4/5
- Reviews
- 103
- Age
- 13y ago
Trending
90-day click momentum
JACOBS Twiglets Original Baked Snacks Multipack 6x23g 138g
- Price
- £1.58
- Rating
- 4.6/5
- Reviews
- 126
- Age
- 1y ago

Walkers Marmite Crisps Box 32.5 g (Case of 32)
- Price
- £31.42
- Rating
- 4.7/5
- Reviews
- 2,256
- Age
- 10y ago

JACOBS Twiglets Original Sharing Bag Snacks 150 g (Pack of 1)
- Price
- £1.61
- Rating
- 4.6/5
- Reviews
- 537
- Age
- 10y ago

Premier Life Marmite Crisps 6 x 25g - 2 Pack | Full on Flavour Perfectly Crunchy Crisps Loaded with Lots of Lovely Marmite
- Price
- £10.50
- Rating
- 4.4/5
- Reviews
- 44
- Age
- 2y ago

Jacobs Original Twiglet Pub Cards - 1x12x45g
- Price
- £14.37
- Rating
- 4.6/5
- Reviews
- 110
- Age
- 8y ago
Newest
by launch date
JACOBS Twiglets Original Baked Snacks Multipack 6x23g 138g
- Price
- £1.58
- Rating
- 4.6/5
- Reviews
- 126
- Age
- 1y ago

Premier Life Marmite Crisps 6 x 25g - 2 Pack | Full on Flavour Perfectly Crunchy Crisps Loaded with Lots of Lovely Marmite
- Price
- £10.50
- Rating
- 4.4/5
- Reviews
- 44
- Age
- 2y ago

Jacobs Original Twiglet Pub Cards - 1x12x45g
- Price
- £14.37
- Rating
- 4.6/5
- Reviews
- 110
- Age
- 8y ago

Walkers Marmite Crisps Box 32.5 g (Case of 32)
- Price
- £31.42
- Rating
- 4.7/5
- Reviews
- 2,256
- Age
- 10y ago

JACOBS Twiglets Original Sharing Bag Snacks 150 g (Pack of 1)
- Price
- £1.61
- Rating
- 4.6/5
- Reviews
- 537
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
35
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- JACOB'S83%
- Walkers8%
- Premier Life6%
- Jacobs3%
- Open — no brand owns it (0%)
Demand
Marmite Crisps search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.4×
Search terms
Top Marmite Crisps search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- twiglets83K/yr
- marmite crisps42K/yr
- twiglets multipack6K/yr
- twiglets tub14K/yr
- walkers marmite crisps1K/yr
Reviews and returns
What reviews say buyers love and hate about Marmite Crisps
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not to tastey
Very bad in taste
Burned taste
Couldnt ate more than a bite
Discontinued Flavour
Walkers have dicontinued making this flavour
Tasted bitter and burnt would not recommend
They are the slightly thinner
They are much thinner
Love
Delicious marmitey taste :-
Great taste
Excellently Savoury
Worth the money
Good price
Excellent value
Very crispy
Excellent crisps with a delicious marmite taste
the crunch It makes them so addictive
Full flavour
My favourite snack,very moreish
Super flavour and crispness
As described
Exactly as ordered
Just what they are
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Marmite Crisps questions
Answered from the same tracked data.









