How competitive is the Marmite Crisps niche on Amazon United Kingdom?

4 brands and 35 sellers compete in Marmite Crisps on Amazon United Kingdom. The top 5 Marmite Crisps products take 97% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Marmite Crisps?

Marmite Crisps buyers on Amazon United Kingdom complain most about Taste-Overall, Ease Of Chewing/Swallowing, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Marmite Crisps niche?

Marmite Crisps sells for £10.15 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.42–£31.42. The average incumbent carries 529 reviews — the moat a new listing must climb.

Marmite Crisps

brand-locked demand (top 5 brands take 100% of clicks) — Marmite Crisps doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Marmite Crisps profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Marmite Crisps is a £222K/yr Amazon United Kingdom market (147K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.

Marmite Crisps: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.3% over the last 90 days and 14.9% of searches end in a purchase.

£222K

revenue / yr

Units sold / yr30K

Search volume / yr-22.3%147K

Conversion rate14.9%

Avg price£10.15

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 35

Top-5 product click share97%

Open market0%

Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 6 products

Top Marmite Crisps products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

JACOBS Twiglets Original Sharing Bag Snacks 150 g (Pack of 1)

Price: £1.61
Rating: 4.6/5
Reviews: 537
Age: 10y ago

JACOBS Twiglets Original Baked Snacks Multipack 6x23g 138g

Price: £1.58
Rating: 4.6/5
Reviews: 126
Age: 1y ago

Walkers Marmite Crisps Box 32.5 g (Case of 32)

Price: £31.42
Rating: 4.7/5
Reviews: 2,256
Age: 10y ago

Premier Life Marmite Crisps 6 x 25g - 2 Pack | Full on Flavour Perfectly Crunchy Crisps Loaded with Lots of Lovely Marmite

Price: £10.50
Rating: 4.4/5
Reviews: 44
Age: 2y ago

JACOBS Twiglets Sharing Baked Snacks 150 g (Pack of 1)

Price: £1.42
Rating: 4.4/5
Reviews: 103
Age: 13y ago

Newest

by launch date

JACOBS Twiglets Original Baked Snacks Multipack 6x23g 138g

Price: £1.58
Rating: 4.6/5
Reviews: 126
Age: 1y ago

Premier Life Marmite Crisps 6 x 25g - 2 Pack | Full on Flavour Perfectly Crunchy Crisps Loaded with Lots of Lovely Marmite

Price: £10.50
Rating: 4.4/5
Reviews: 44
Age: 2y ago

Jacobs Original Twiglet Pub Cards - 1x12x45g

Price: £14.37
Rating: 4.6/5
Reviews: 110
Age: 8y ago

Walkers Marmite Crisps Box 32.5 g (Case of 32)

Price: £31.42
Rating: 4.7/5
Reviews: 2,256
Age: 10y ago

JACOBS Twiglets Original Sharing Bag Snacks 150 g (Pack of 1)

Price: £1.61
Rating: 4.6/5
Reviews: 537
Age: 10y ago

Competition: brands, sellers & click share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

JACOB'S83%
Walkers8%
Premier Life6%
Jacobs3%
Open — no brand owns it (0%)

Marmite Crisps demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume147KCVR14.9%Products6Brands4Top 5 Brands100%OOS Rate19.7%Rating4.5★Reviews529Avg BSR#101

Peak months: Dec · busiest ÷ quietest = 3.4×

Top Marmite Crisps search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

twiglets83K/yr -25.4%17.1% conv.
marmite crisps42K/yr -17.4%3.2% conv.
twiglets multipack6K/yr +117.8%21.7% conv.
twiglets tub14K/yr -67.4%6.7% conv.
walkers marmite crisps1K/yr -24.6%2.4% conv.

What reviews say buyers love and hate about Marmite Crisps

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews

Taste-Overall39%

“Delicious marmitey taste :-”

Value For Money14%

“Worth the money”

Crispiness14%

“Very crispy”

Flavor8%

“Full flavour”

Advertised Vs Actual Product7%

“As described”

What buyers complain about

92% of reviews

Taste-Overall32%

“Not to tastey”

Ease Of Chewing/Swallowing8%

“Couldnt ate more than a bite”

Flavor8%

“Discontinued Flavour”

Bitter8%

“Tasted bitter and burnt would not recommend”

Thickness8%

“They are the slightly thinner”

Common Marmite Crisps questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Marmite Crisps 40/100 on Amazon United Kingdom — Skip it. The niche generates £222K/yr across 6 tracked products. Search demand moved -22.3% over the last 90 days.