Is marmite crisps profitable to sell on Amazon United Kingdom?

The niche generates £222K/yr across 6 tracked products. 90-day search growth is -22.3%. Flapen's verdict: Skip it (40/100).

How competitive is the marmite crisps niche?

4 brands and 35 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in marmite crisps?

Top complaints mined from reviews: Taste-Overall, Ease Of Chewing/Swallowing, Flavor. The return rate is 0.0%.

When does demand for marmite crisps peak?

Demand peaks in Dec; the busiest month runs 3.4× the quietest.

What does it cost to enter the marmite crisps niche?

Listings span £1.42–£31.42; the average listing price is £10.15 (sweet spot $15–$100). The average incumbent carries 529 reviews — the moat a new listing must climb.

marmite crisps

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible14.9%

search→purchase rate — share of searches ending in a sale

Review moat

Good529.33

avg incumbent reviews — the moat a new listing must climb

Price range

Good£1.42–£31.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£222K

£222K/yr · 147K searches

Avg price

Okay£10.15

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-22.3%

90-day search growth — must beat 0% to launch

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, marmite crisps is a £222K/yr Amazon United Kingdom market (147K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

marmite crisps market data

Units sold / yr: 25K–30K; avg 1,250–1,500/product
Revenue / yr: £254K–£305K; units × avg price
Conversion rate: 14.9%
Avg BSR: #101
Page quality: 0%
Prime: 50%
Sponsored: 67%
Out of stock: 19.7%
Avg brand age: 52 months
Avg seller age: 170 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

JACOB'S83%
Walkers8%
Premier Life6%
Jacobs3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.3% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 3.4×

Open Trend

Top marmite crisps search terms

twiglets83K/yr -25.4%17.1% conv.
marmite crisps42K/yr -17.4%3.2% conv.
twiglets multipack6K/yr +117.8%21.7% conv.
twiglets tub14K/yr -67.4%6.7% conv.
walkers marmite crisps1K/yr -24.6%2.4% conv.

All search terms

Top marmite crisps products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

JACOBS Twiglets Original Sharing Bag Snacks 150 g (Pack of 1)

JACOB'S£1.614.6★537 rev

JACOBS Twiglets Original Baked Snacks Multipack 6x23g 138g

JACOB'S£1.584.6★126 rev

Walkers Marmite Crisps Box 32.5 g (Case of 32)

Walkers£31.424.7★2,256 rev

Premier Life Marmite Crisps 6 x 25g - 2 Pack | Full on Flavour Perfectly Crunchy Crisps Loaded with Lots of Lovely Marmite

Premier Life£10.504.4★44 rev

JACOBS Twiglets Sharing Baked Snacks 150 g (Pack of 1)

JACOB'S£1.424.4★103 rev

Newest

by launch date

JACOBS Twiglets Original Baked Snacks Multipack 6x23g 138g

JACOB'S£1.58126 rev

1y ago

Premier Life Marmite Crisps 6 x 25g - 2 Pack | Full on Flavour Perfectly Crunchy Crisps Loaded with Lots of Lovely Marmite

Premier Life£10.5044 rev

2y ago

Jacobs Original Twiglet Pub Cards - 1x12x45g

Jacobs£14.37110 rev

8y ago

Walkers Marmite Crisps Box 32.5 g (Case of 32)

Walkers£31.422,256 rev

10y ago

JACOBS Twiglets Original Sharing Bag Snacks 150 g (Pack of 1)

JACOB'S£1.61537 rev

10y ago

What buyers say about marmite crisps

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall39%

“Delicious marmitey taste :-”

Value For Money14%

“Worth the money”

Crispiness14%

“Very crispy”

Flavor8%

“Full flavour”

Advertised Vs Actual Product7%

“As described”

Quality-Overall7%

“Decent quality”

Health Benefits-Overall4%

“Always a good snack”

Vegan/Organic2%

“Beefy taste yet vegetarian”

Freshness2%

“Love these, they were very fresh in good condition”

Ease Of Use1%

“Found the package easy to open”

What buyers complain about

Taste-Overall32%

“Not to tastey”

Ease Of Chewing/Swallowing8%

“Couldnt ate more than a bite”

Flavor8%

“Discontinued Flavour”

Bitter8%

“Tasted bitter and burnt would not recommend”

Thickness8%

“They are the slightly thinner”

Crispiness8%

“marmite not very strong on crisps”

Spiciness8%

“I now find the twiggy bit -tasteless they used to be peppery”

Salt Content4%

“have much more coating on them making them really salty”

Burnt/Roasted/Overbaked3%

“I mean burned black”

Color3%