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Marmalade Making Kit

Fail

The top 5 products take 100% of clicks, so Marmalade Making Kit is a Fail.

Flapen Score
31
31 / 100
Ranks 2,887 of 2,976 Grocery niches · −15 vs the category median of 46
Market size
£49K/yr24K searches / yr
90-day growth
-28.4%search demand this quarter
Competition
100%top-5 click share · 5 brands · 29 sellers

Flapen Score

Marmalade Making Kit against its category

The dotted line is the Grocery average. Past it, Marmalade Making Kit is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Marmalade Making Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Marmalade Making Kit 24K times last year and spent an estimated £49K. All 5 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

19.9% of searches ended in a purchase last week.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.9% of those searches ended in a purchase. Searches in the last 90 days moved -28.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-28.4%
Conversion, latest week
19.9%
Market size, estimated
£49Ka year
Top search term
marmalade making kit8K searches a year

02 · Price

A sale here is worth £10.18.

Listings sell for £10.18 on average, from £7.13 to £15.60. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £10.18 that is £3K to £5K a year per listing.

Average price
£10.18under the $15 to $100 sweet spot
Price range
£7.13–£15.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Jams, Honey & Spreads. It carries 662 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#19in Jams, Honey & Spreads
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
662per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Marmalade Making Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£29K1001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Hartleys58%
  • homecook13%
  • Ma Made12%
  • Home Cook9%
  • UINCLU8%
  • Open — no brand owns it (0%)

Demand

Marmalade Making Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500NovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 2.2× · 9 of 12 months tracked

Search terms

Top Marmalade Making Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • marmalade making kit8K/yr
  • mamade marmalade7K/yr
  • marmade4K/yr
  • mamade4K/yr

Reviews and returns

What reviews say buyers love and hate about Marmalade Making Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product50%+0.70

not what's written in the amazon description part

Love

Taste-Overall27%−0.08

Super taste

Makes the best Marmalade you will taste

lime marmalade also tasted good

Ease Of Use13%+1.23

easy to make

Very easy to make

easy to we

Quality-Overall12%−0.02

Good quality product

the quality is excellent

great product

Value For Money8%+0.70

Great deal

Good value for money

great product - good price

Cooking Instructions5%+0.45

Good value - makes 6lb perfect marmalade- easy to make

FAQ

Common Marmalade Making Kit questions

Answered from the same tracked data.