marmalade gift set
Skip itA small market ($6K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good555.89avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.45avg listing price — sweet spot $15–$100
Price range
Okay£4.08–£20.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.2%90-day search growth — must beat 0% to launch
Market size
Bad£6K£6K/yr · 45K searches
According to Flapen's Amazon United Kingdom niche tracking, marmalade gift set is a £6K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
marmalade gift set market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £17K–£23K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #107
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 89%
- Out of stock
- 17.5%
- Avg brand age
- 67 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
52
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
47%
Top 20: 93%
Open market
25%
- All Year Cheer22%
- Tiptree15%
- PVL Trade13%
- Nibula9%
- House of Gifts9%
- A Amousa6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 21.5×
Top marmalade gift set search terms
- jam gift set21K/yr
- jams honey & spreads6K/yr
- jam selection6K/yr
- jam set8K/yr
- jam selection gift set5K/yr
Top marmalade gift set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Selection of Breakfast & Afternoon Tea Jam Preserve Gift Pack - Strawberry Blackcurrant Raspberry Apricot Lemon Curd Marmalade - 6 x 42g Jars
PVL Trade£9.524.5★109 rev
All Year Cheer Mini Jam Gift Set Assorted Luxury Fruit Preserves with Strawberry Blackcurrant Orange Marmalade and Mixed Fruit Flavours Letterbox Friendly Food Hamper for All Occasions UK
All Year Cheer£8.764.9★10 rev
Wilkin & Sons Tiptree Jam Trio Gift Pack 3 x 42 Grams
Tiptree£6.704.5★204 rev
Luxury Jam and Marmalade Selection Hamper | Nibula Treats | Includes 10 Mini Jars of Preserve Marmalade and Honey and a Jam Spoon | Ideal for Men and Women and Mothers Day.
Nibula£16.094.6★164 rev
All Year Cheer Mini Jam Gift Set 10 x 28g Tiptree Preserve Selection | Strawberry Raspberry Blackcurrant Apricot & Orange Marmalade | Luxury Breakfast Taster Box | Foodie Gift for All Occasions
All Year Cheer£14.494.5★37 rev
Newest
by launch dateAll Year Cheer Mini Jam Gift Set Assorted Luxury Fruit Preserves with Strawberry Blackcurrant Orange Marmalade and Mixed Fruit Flavours Letterbox Friendly Food Hamper for All Occasions UK
All Year Cheer£8.7610 rev
Mini Jams and Marmalade Gift Set - Includes Mini Jam Jars and Honey - 11 X 28g Of Jams & Preserves and Honey - Luxury Breakfast Taster Box Comes With a Jam Spoon
AKEDE£14.130 rev
All Year Cheer Mini Jam and Spread Gift Set 14 Assorted Luxury Fruit Jams Marmalade Chocolate and Salted Caramel Pots Raspberry Strawberry Apricot Blackcurrant Letterbox Friendly UK Hamper
All Year Cheer£13.584 rev
All Year Cheer Mini Jam Gift Set 15 Assorted Jam Pots (Raspberry Strawberry Blackcurrant Apricot & Marmalade) + Mystery Gift
All Year Cheer£14.0610 rev
All Year Cheer Mini Jam Gift Set 10 x 28g Tiptree Preserve Selection | Strawberry Raspberry Blackcurrant Apricot & Orange Marmalade | Luxury Breakfast Taster Box | Foodie Gift for All Occasions
All Year Cheer£14.4937 rev
Trending
90-day click momentumMini Jams and Marmalade Gift Set - Includes Mini Jam Jars and Honey - 11 X 28g Of Jams & Preserves and Honey - Luxury Breakfast Taster Box Comes With a Jam Spoon
AKEDE£14.130.0★
All Year Cheer Mini Jam Gift Set Assorted Luxury Fruit Preserves with Strawberry Blackcurrant Orange Marmalade and Mixed Fruit Flavours Letterbox Friendly Food Hamper for All Occasions UK
All Year Cheer£8.764.9★
All Year Cheer Mini Jam Gift Set 15 Assorted Jam Pots (Raspberry Strawberry Blackcurrant Apricot & Marmalade) + Mystery Gift
All Year Cheer£14.065.0★
All Year Cheer Mini Jam and Spread Gift Set 14 Assorted Luxury Fruit Jams Marmalade Chocolate and Salted Caramel Pots Raspberry Strawberry Apricot Blackcurrant Letterbox Friendly UK Hamper
All Year Cheer£13.585.0★
All Year Cheer Mini Jam Gift Set 10 x 28g Tiptree Preserve Selection | Strawberry Raspberry Blackcurrant Apricot & Orange Marmalade | Luxury Breakfast Taster Box | Foodie Gift for All Occasions
All Year Cheer£14.494.5★
What buyers say about marmalade gift set
What buyers praise and complain about, mined from review topics.What buyers love
“good gift”
“Good deal”
“A delicious chocolate-hazelnut spread”
“A nice little set of quality products”
“just right size”
“Superb flavour”
“was as advertised”
“Great for putting in, on or both, your cheesecakes”
“Sweet, creamy, and very enjoyable”
“nice selection and very handy to use”
What buyers complain about
“Small jars”
“Expensive fir only 16 biscuits nit worth money”
“Awful quality control”
“Very difficult to handle and dispose of”
“Full of additives, preservatives and sugar”
“Unhealthy best product”
“the packaging was very flimsy”
“Deceptive depiction of product”
“Only gave 4stars as when item arrived one of the jam jars was smashed and sticky jam and tiny fragments of glass everywhere”
Common questions
- Is marmalade gift set profitable to sell on Amazon United Kingdom?
- The niche generates £6K/yr across 27 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -22.2%. Flapen's verdict: Skip it (39/100).
- How competitive is the marmalade gift set niche?
- 18 brands and 52 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in marmalade gift set?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.1%.
- When does demand for marmalade gift set peak?
- Demand peaks in Nov–Dec; the busiest month runs 21.5× the quietest.
- What does it cost to enter the marmalade gift set niche?
- Listings span £4.08–£20.75; the average listing price is £11.45 (sweet spot $15–$100). The average incumbent carries 556 reviews — the moat a new listing must climb.