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Marmalade Gift Set

Fail

Shoppers spend only $6K a year here, so Marmalade Gift Set is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£6K/yr45K searches / yr
90-day growth
-22.2%search demand this quarter
Competition
47%top-5 click share · 18 brands · 52 sellers

Flapen Score

Marmalade Gift Set against its category

The dotted line is the Grocery average. Past it, Marmalade Gift Set is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Marmalade Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Marmalade Gift Set 45K times last year and spent an estimated £6K. The top 5 brands take 68% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-22.2%
Conversion, latest week
1.2%
Market size, estimated
£6Ka year
Peak month
December21.5× the quietest month
Top search term
jam gift set21K searches a year

02 · Price

A sale here is worth £11.45.

Listings sell for £11.45 on average, from £4.08 to £20.75. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £11.45 that is £0 to £1K a year per listing.

Average price
£11.45under the $15 to $100 sweet spot
Price range
£4.08–£20.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 17.5% of listings are out of stock. The average listing ranks #107 within Jams, Honey & Spreads. It carries 556 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
93%
Out of stock, average day
17.5%
Average rank
#107in Jams, Honey & Spreads
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
556per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
67 months

Products

Top Marmalade Gift Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£245£489£734£9791101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 falling

Sellers

52

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

47%

Top 20: 93%

Open market

25%

  • All Year Cheer22%
  • Tiptree15%
  • PVL Trade13%
  • Nibula9%
  • House of Gifts9%
  • A Amousa6%

Demand

Marmalade Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 21.5×

Search terms

Top Marmalade Gift Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jam gift set21K/yr
  • jams honey & spreads6K/yr
  • jam selection6K/yr
  • jam set8K/yr
  • jam selection gift set5K/yr

Reviews and returns

What reviews say buyers love and hate about Marmalade Gift Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%+0.68

Small jars

bigger than I expected

Tiny box

Value For Money18%

Expensive fir only 16 biscuits nit worth money

Too expensive

Not worth £15

Quality-Overall14%−0.07

Awful quality control

This item was of poor quality

Poor quality and overpriced

Ease Of Use7%−0.05

Very difficult to handle and dispose of

find the lids hard to remove

Artificial Sweeteners5%+0.24

Full of additives, preservatives and sugar

Love

Gifting Purpose23%+0.92

good gift

Good gift

Christmas gift

Value For Money21%

Good deal

Good selection and good value

Excellent value for money

Taste-Overall19%+0.89

A delicious chocolate-hazelnut spread

Delicious and Addictive

The tea itself is quite nice

Quality-Overall11%−0.07

A nice little set of quality products

The variety was great

Excellent quality

Size-Overall7%+0.68

just right size

Just the right size jars

JUST THE RIGHT AMOUNT

FAQ

Common Marmalade Gift Set questions

Answered from the same tracked data.