How competitive is the Marmalade niche on Amazon United Kingdom?

14 brands and 61 sellers compete in Marmalade on Amazon United Kingdom. The top 5 Marmalade products take 54% of clicks and its top 5 brands hold 78% of demand.

What do buyers complain about in Marmalade?

Marmalade buyers on Amazon United Kingdom complain most about Taste-Overall, Sweetness, Thickness, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Marmalade niche?

Marmalade sells for £4.34 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.05–£28.46. The average incumbent carries 259 reviews — the moat a new listing must climb.

Marmalade

Marmalade shows low returns (0.0%), but pricing outside the sweet spot ($4.34 avg) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Marmalade profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Marmalade is a £122K/yr Amazon United Kingdom market (157K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Marmalade: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -16.4% over the last 90 days and 17.8% of searches end in a purchase.

£122K

revenue / yr

Units sold / yr30K

Search volume / yr-16.4%157K

Conversion rate17.8%

Avg price£4.34

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers14 · 61

Top-5 product click share54%

Open market22%

Avg brand age77 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 27 products

Top Marmalade products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

by Amazon Fine-cut Orange Marmalade 454g

Price: £1.05
Rating: 4.3/5
Reviews: 490
Age: 1y ago

Morrisons The Best Seville Orange Marmalade 340 g

Price: £2.01
Rating: 4.5/5
Reviews: 696
Age: 9y ago

Morrisons Fine Cut Marmalade 420G

Price: £1.09
Rating: 4.4/5
Reviews: 239
Age: 3y ago

Robertsons Golden Shredless Marmalade 454g

Price: £2.24
Rating: 4.7/5
Reviews: 434
Age: 14y ago

by Amazon Thick Cut Orange Marmalade 454g

Price: £1.05
Rating: 3.6/5
Reviews: 785
Age: 1y ago

Newest

by launch date

by Amazon Thick Cut Orange Marmalade 454g

Price: £1.05
Rating: 3.6/5
Reviews: 785
Age: 1y ago

by Amazon Fine-cut Orange Marmalade 454g

Price: £1.05
Rating: 4.3/5
Reviews: 490
Age: 1y ago

Morrisons Fine Cut Marmalade 420G

Price: £1.09
Rating: 4.4/5
Reviews: 239
Age: 3y ago

Morrisons Thick Cut Orange Marmalade 420g

Price: £1.12
Rating: 4.4/5
Reviews: 82
Age: 3y ago

Morrisons Shredless Orange Marmalade 420g

Price: £1.11
Rating: 4.4/5
Reviews: 87
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

54%

Top 20: 91%

Open market

18%

Morrisons32%
by Amazon25%
Robertson's11%
Mackays6%
Bonne Maman5%
Tiptree4%
Open — no brand owns it (8 brands, 18%)

Marmalade demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume157KCVR17.8%Products27Brands14Top 5 Brands78%OOS Rate0.0%Rating4.5★Reviews259Avg BSR#180

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Top Marmalade search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

marmalade141K/yr -16.2%15.1% conv.
orange marmalade8K/yr -27.2%10.8% conv.
thick cut marmalade4K/yr -2.9%7.2% conv.
marmalade jam4K/yr -17.8%4.4% conv.

What reviews say buyers love and hate about Marmalade

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Taste-Overall35%

“This is really nice marmalade”

Value For Money17%

“Good price”

Flavor12%

“Lovely flavour”

Quality-Overall12%

“it's decent quality marmalade”

Ease Of Use4%

“Lovely and convenient”

What buyers complain about

72% of reviews

Taste-Overall16%

“Very bland tasting marmalade”

Sweetness12%

“All sugar, very little flavour”

Thickness9%

“this is no way thick no shred in it”

Flavor8%

“a bland flavour”

Texture/Consistency-Overall8%

“A lot runnier than usual”

Common Marmalade questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Marmalade 51/100 on Amazon United Kingdom — Worth a look. The niche generates £122K/yr across 27 tracked products. Search demand moved -16.4% over the last 90 days.