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Marmalade

Maybe

Returns run at only 0.0% of orders. But products sell for $4.34 on average, outside the sweet spot, so Marmalade is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£122K/yr157K searches / yr
90-day growth
-16.4%search demand this quarter
Competition
54%top-5 click share · 14 brands · 61 sellers

Flapen Score

Marmalade against its category

The dotted line is the Grocery average. Past it, Marmalade is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Marmalade market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Marmalade 157K times last year and spent an estimated £122K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

17.8% of searches ended in a purchase last week.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
17.8%
Market size, estimated
£122Ka year
Peak month
December2.0× the quietest month
Top search term
marmalade141K searches a year

02 · Price

A sale here is worth £4.34.

Listings sell for £4.34 on average, from £1.05 to £28.46. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £4.34 that is £2K to £3K a year per listing.

Average price
£4.34under the $15 to $100 sweet spot
Price range
£1.05–£28.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

15% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #180 within Jams, Honey & Spreads. It carries 259 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
15%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#180in Jams, Honey & Spreads
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
259per listing
Listings tracked
27

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Marmalade products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

61

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

54%

Top 20: 91%

Open market

18%

  • Morrisons32%
  • by Amazon25%
  • Robertson's11%
  • Mackays6%
  • Bonne Maman5%
  • Tiptree4%
  • Open — no brand owns it (8 brands, 18%)

Demand

Marmalade search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Marmalade search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • marmalade141K/yr
  • orange marmalade8K/yr
  • thick cut marmalade4K/yr
  • marmalade jam4K/yr

Reviews and returns

What reviews say buyers love and hate about Marmalade

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall16%+1.93

Very bland tasting marmalade

Just tastes wrong

Tasteless

Sweetness12%−0.13

All sugar, very little flavour

Too sweet

Bright orange pulp with little taste other than sweetness

Thickness9%−0.04

this is no way thick no shred in it

Says thick cut

The texture is thick

Flavor8%+0.37

a bland flavour

Lacking flavour

as if flavourless oranges had been minced

Texture/Consistency-Overall8%−0.09

A lot runnier than usual

odd consistency

has a strange texture unlike other marmalade

Love

Taste-Overall35%+1.93

This is really nice marmalade

Fantastic taste

Really nice, smooth, tasted and looked orange

Value For Money17%+1.26

Good price

Excellent value

Great deal

Flavor12%+0.37

Lovely flavour

Incredibly good value, great taste and decent quality fruit content

Nice orange flavour

Quality-Overall12%+0.29

it's decent quality marmalade

Great variety

GOOD QUALITY

Ease Of Use4%+0.34

Lovely and convenient

Convenient to avoid anothe trip to the shops

easy to make

FAQ

Common Marmalade questions

Answered from the same tracked data.