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Marmalade

Maybe

An estimated 0.0% of orders come back. But products sell for $4.34 on average, outside the sweet spot, so Marmalade is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£122K/yr157K searches / yr
90-day growth
-16.4%search demand this quarter
Competition
54%top-5 click share · 14 brands · 61 sellers

Flapen Score

Marmalade against its category

The dotted line is the Grocery average. Past it, Marmalade is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Marmalade market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Marmalade 157K times last year and spent an estimated £122K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 17.8% of those searches ended in a purchase.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
17.8%
Market size, estimated
£122Ka year
Peak month
December2.0× the quietest month
Top search term
marmalade141K searches a year

02 · Price

A sale here is worth £4.34.

Listings sell for £4.34 on average, from £1.05 to £28.46. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £4.34 that is £2K to £3K a year per listing.

Average price
£4.34under the $15 to $100 sweet spot
Price range
£1.05–£28.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

15% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #180 within Jams, Honey & Spreads. It carries 259 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
15%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#180in Jams, Honey & Spreads
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
259per listing
Listings tracked
27

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Marmalade products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

61

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 91%

Open market

18%

  • Morrisons32%
  • by Amazon25%
  • Robertson's11%
  • Mackays6%
  • Bonne Maman5%
  • Tiptree4%
  • Open — no brand owns it (8 brands, 18%)

Demand

Marmalade search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Marmalade search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • marmalade141K/yr
  • orange marmalade8K/yr
  • thick cut marmalade4K/yr
  • marmalade jam4K/yr

Reviews and returns

What reviews say buyers love and hate about Marmalade

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Taste-Overall”
16%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Very bland tasting marmalade”
A buyer, on “Taste-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Marmalade questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data