marmalade
Worth a lookShows low returns (0.0%), but pricing outside the sweet spot ($4.34 avg) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.8%search→purchase rate — share of searches ending in a sale
Review moat
Great258.78avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Okay£1.05–£28.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay£122K£122K/yr · 157K searches
Growth
Bad-16.4%90-day search growth — must beat 0% to launch
Avg price
Bad£4.34avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, marmalade is a £122K/yr Amazon United Kingdom market (157K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
marmalade market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- £109K–£130K
- units × avg price
- Conversion rate
- 17.8%
- Avg BSR
- #180
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 15%
- Out of stock
- 0.0%
- Avg brand age
- 77 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
61
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
54%
Top 20: 91%
Open market
18%
- Morrisons32%
- by Amazon25%
- Robertson's11%
- Mackays6%
- Bonne Maman5%
- Tiptree4%
- Open — no brand owns it (8 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — -16.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Top marmalade search terms
- marmalade141K/yr
- orange marmalade8K/yr
- thick cut marmalade4K/yr
- marmalade jam4K/yr
Top marmalade products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
by Amazon Fine-cut Orange Marmalade 454g
by Amazon£1.054.3★490 rev
Morrisons The Best Seville Orange Marmalade 340 g
Morrisons£2.014.5★696 rev
Morrisons Fine Cut Marmalade 420G
Morrisons£1.094.4★239 rev
Robertsons Golden Shredless Marmalade 454g
Robertson's£2.244.7★434 rev
by Amazon Thick Cut Orange Marmalade 454g
by Amazon£1.053.6★785 rev
Newest
by launch dateby Amazon Thick Cut Orange Marmalade 454g
by Amazon£1.05785 rev
by Amazon Fine-cut Orange Marmalade 454g
by Amazon£1.05490 rev
Morrisons Fine Cut Marmalade 420G
Morrisons£1.09239 rev
Morrisons Thick Cut Orange Marmalade 420g
Morrisons£1.1282 rev
Morrisons Shredless Orange Marmalade 420g
Morrisons£1.1187 rev
Trending
90-day click momentum
Roses Lemon & Lime Fine Cut Marmalade 454g
Rose's£2.434.6★
Robertsons Golden Shredless Marmalade 454g
Robertson's£2.244.7★
Mackays Seville Orange Marmalade 340 g 702868
Mackays£1.834.6★
Claires Handmade - Thick Cut Cumberland Marmalade (227g) - Traditionally Made Deliciously Distinctive Breakfast Treat Suitable for Vegetarian Vegan & Gluten Free Diets GMO Free
Claire's Handmade£4.354.1★
Bonne Maman Bitter Orange Fine Shred Marmalade 370g
Bonne Maman£2.994.4★
What buyers say about marmalade
What buyers praise and complain about, mined from review topics.What buyers love
“This is really nice marmalade”
“Good price”
“Lovely flavour”
“it's decent quality marmalade”
“Lovely and convenient”
“The bitterness is just perfect”
“Nice thick marmalade”
“Good colour and consistency”
“Really nice, smooth, tasted and looked orange”
“Perfect size for a breakfast”
What buyers complain about
“Very bland tasting marmalade”
“All sugar, very little flavour”
“this is no way thick no shred in it”
“a bland flavour”
“A lot runnier than usual”
“Very watery I opened the jar”
“even though the price has doubled over the past few years”
“Very little orange shreds in it so basically jam”
“Sour”
“Expected much better from them”
Common questions
- Is marmalade profitable to sell on Amazon United Kingdom?
- The niche generates £122K/yr across 27 tracked products. 90-day search growth is -16.4%. Flapen's verdict: Worth a look (51/100).
- How competitive is the marmalade niche?
- 14 brands and 61 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in marmalade?
- Top complaints mined from reviews: Taste-Overall, Sweetness, Thickness. The return rate is 0.0%.
- When does demand for marmalade peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the marmalade niche?
- Listings span £1.05–£28.46; the average listing price is £4.34 (sweet spot $15–$100). The average incumbent carries 259 reviews — the moat a new listing must climb.