Marmalade
MaybeAn estimated 0.0% of orders come back. But products sell for $4.34 on average, outside the sweet spot, so Marmalade is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £122K/yr157K searches / yr
- 90-day growth
- -16.4%search demand this quarter
- Competition
- 54%top-5 click share · 14 brands · 61 sellers
Flapen Score
Marmalade against its category
The dotted line is the Grocery average. Past it, Marmalade is stronger. Inside it, weaker.
Market
The Marmalade market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Marmalade 157K times last year and spent an estimated £122K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 17.8% of those searches ended in a purchase.
Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.
- Searches, last 12 months
- 157K
- Growth, 90 days vs prior 90
- -16.4%
- Conversion, latest week
- 17.8%
- Market size, estimated
- £122Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- marmalade141K searches a year
02 · Price
A sale here is worth £4.34.
Listings sell for £4.34 on average, from £1.05 to £28.46. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £4.34 that is £2K to £3K a year per listing.
- Average price
- £4.34under the $15 to $100 sweet spot
- Price range
- £1.05–£28.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
15% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #180 within Jams, Honey & Spreads. It carries 259 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 15%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #180in Jams, Honey & Spreads
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 259per listing
- Listings tracked
- 27
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Marmalade products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
by Amazon Fine-cut Orange Marmalade 454g
- Price
- £1.05
- Rating
- 4.3/5
- Reviews
- 490
- Age
- 1y ago

Morrisons The Best Seville Orange Marmalade 340 g
- Price
- £2.01
- Rating
- 4.5/5
- Reviews
- 696
- Age
- 9y ago

Morrisons Fine Cut Marmalade 420G
- Price
- £1.09
- Rating
- 4.4/5
- Reviews
- 239
- Age
- 3y ago

Robertsons Golden Shredless Marmalade 454g
- Price
- £2.24
- Rating
- 4.7/5
- Reviews
- 434
- Age
- 14y ago

by Amazon Thick Cut Orange Marmalade 454g
- Price
- £1.05
- Rating
- 3.6/5
- Reviews
- 785
- Age
- 1y ago
Trending
estimated 90-day click momentum
Roses Lemon & Lime Fine Cut Marmalade 454g
- Price
- £2.43
- Rating
- 4.6/5
- Reviews
- 81
- Age
- 10y ago

Robertsons Golden Shredless Marmalade 454g
- Price
- £2.24
- Rating
- 4.7/5
- Reviews
- 434
- Age
- 14y ago

Mackays Seville Orange Marmalade 340 g 702868
- Price
- £1.83
- Rating
- 4.6/5
- Reviews
- 322
- Age
- 14y ago

Claires Handmade - Thick Cut Cumberland Marmalade (227g) - Traditionally Made Deliciously Distinctive Breakfast Treat Suitable for Vegetarian Vegan & Gluten Free Diets GMO Free
- Price
- £4.35
- Rating
- 4.1/5
- Reviews
- 76
- Age
- 7y ago

Bonne Maman Bitter Orange Fine Shred Marmalade 370g
- Price
- £2.99
- Rating
- 4.4/5
- Reviews
- 292
- Age
- 14y ago
Newest
by launch date
by Amazon Thick Cut Orange Marmalade 454g
- Price
- £1.05
- Rating
- 3.6/5
- Reviews
- 785
- Age
- 1y ago

by Amazon Fine-cut Orange Marmalade 454g
- Price
- £1.05
- Rating
- 4.3/5
- Reviews
- 490
- Age
- 1y ago

Morrisons Fine Cut Marmalade 420G
- Price
- £1.09
- Rating
- 4.4/5
- Reviews
- 239
- Age
- 3y ago

Morrisons Thick Cut Orange Marmalade 420g
- Price
- £1.12
- Rating
- 4.4/5
- Reviews
- 82
- Age
- 3y ago

Morrisons Shredless Orange Marmalade 420g
- Price
- £1.11
- Rating
- 4.4/5
- Reviews
- 87
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
61
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 91%
Open market
18%
- Morrisons32%
- by Amazon25%
- Robertson's11%
- Mackays6%
- Bonne Maman5%
- Tiptree4%
- Open — no brand owns it (8 brands, 18%)
Demand
Marmalade search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Marmalade search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- marmalade141K/yr
- orange marmalade8K/yr
- thick cut marmalade4K/yr
- marmalade jam4K/yr
Reviews and returns
What reviews say buyers love and hate about Marmalade
We read the reviews and the return reasons for every product selling here.
“Very bland tasting marmalade”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Marmalade questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









