Marks and Spencer Biscuits
FailShoppers spend an estimated $22K a year here, so Marks and Spencer Biscuits is a Fail.
- Flapen Score
- 49 / 100Top 36% of 2,976 Grocery niches · +3 vs the category median of 4649
- Market size
- £22K/yr128K searches / yr
- 90-day growth
- -8.6%search demand this quarter
- Competition
- 34%top-5 click share · 20 brands · 39 sellers
Flapen Score
Marks and Spencer Biscuits against its category
The dotted line is the Grocery average. Past it, Marks and Spencer Biscuits is stronger. Inside it, weaker.
Market
The Marks and Spencer Biscuits market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Marks and Spencer Biscuits 128K times last year and spent an estimated £22K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.
- Searches, last 12 months
- 128K
- Growth, 90 days vs prior 90
- -8.6%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £22Ka year
- Peak month
- December8.8× the quietest month
- Top search term
- m&s49K searches a year
02 · Price
A sale here is worth £14.65.
Listings sell for £14.65 on average, from £5.62 to £27.60. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £14.65 that is £0 to £1K a year per listing.
- Average price
- £14.65under the $15 to $100 sweet spot
- Price range
- £5.62–£27.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
37% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 16.6% of listings are out of stock. The average listing ranks #268 within Bakery. It carries 2,736 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 37%
- Prime listings
- 46%
- Out of stock, average day
- 16.6%
- Average rank
- #268in Bakery
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,736per listing
- Listings tracked
- 52
04 · Newcomers
1 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Marks and Spencer Biscuits products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Chums Mens Easy Care Smart Trousers Regular Fit Formal Pants with Roomy Comfort Cut 3 Pocket Design & Zip Fly Lovat 36W / 33L
- Price
- £19.03
- Rating
- 4.0/5
- Reviews
- 4,228
- Age
- 11y ago

M&S All Butter Biscuits Light & Melt in Mouth 200g - 3 Pack M&S Foods in a Premier Life Store Box
- Price
- £11.61
- Rating
- 4.1/5
- Reviews
- 13
- Age
- 2y ago

Leafigure Gym Leggings Womens High Waist Black Leggings for Women Workout S-M
- Price
- £5.62
- Rating
- 4.4/5
- Reviews
- 3,809
- Age
- 3y ago

M&S Biscuits Variety Pack - Indulge in Extra Cream Custard Creams Jam Sandwich Creams and Extra Cream Bourbon Creams (Set of 3 Packs) - Bundled by Black Nore Gifts
- Price
- £7.55
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 2y ago

M&S All Butter Biscuits 200g Pack Of 2 M&S Foods
- Price
- £9.09
- Rating
- 4.1/5
- Reviews
- 8
- Age
- 4y ago
Trending
estimated 90-day click momentum
EX M&S Womens Elasticated High Waist Wide Leg Denim Trousers Soft Stretch Pull On Casual Pants Size Blue 16 Regular
- Price
- £15.53
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 5mo ago

ALPIDEX Mens T-Shirt 4XL Big & Tall Multipack 5 Short Sleeve Cotton Desert
- Price
- £23.35
- Rating
- 4.3/5
- Reviews
- 14,661
- Age
- 11mo ago

EX M&S Womens Elasticated High Waist Wide Leg Denim Trousers Soft Stretch Pull On Casual Pants Size Blue 14 Short
- Price
- £15.62
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 5mo ago

Chums Mens Easy Care Smart Trousers Regular Fit Formal Pants with Roomy Comfort Cut 3 Pocket Design & Zip Fly Lovat 36W / 33L
- Price
- £19.03
- Rating
- 4.0/5
- Reviews
- 4,228
- Age
- 11y ago

Giovici Mens Boxers Bamboo Anti Chafing Soft Comfortable Boxer Briefs Longer Leg - Boxer Shorts Multipack - Moisture Wicking Technology (3 Pack Black L)
- Price
- £12.43
- Rating
- 4.4/5
- Reviews
- 6,570
- Age
- 4y ago
Newest
by launch date
M&S The Big Daddy Pistachio Chocolate Bar with Caramel Pistachio Creme & Pistachio Pieces 280g Random Design Fathers day Sweet Treat Gift for Dad
- Price
- £14.08
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 4mo ago

EX M&S Womens Elasticated High Waist Wide Leg Denim Trousers Soft Stretch Pull On Casual Pants Size Blue 16 Regular
- Price
- £15.53
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 5mo ago

EX M&S Womens Elasticated High Waist Wide Leg Denim Trousers Soft Stretch Pull On Casual Pants Size Blue 14 Short
- Price
- £15.62
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 5mo ago

ALPIDEX Mens T-Shirt 4XL Big & Tall Multipack 5 Short Sleeve Cotton Desert
- Price
- £23.35
- Rating
- 4.3/5
- Reviews
- 14,661
- Age
- 11mo ago

M&S Extra Cream Bourbon Cream Chocolate Biscuits Hamper Bundle (4 Pack) All Occasion By Oerich Gift
- Price
- £9.08
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.
Brands
20 rising
Sellers
39
Est. top-5 brand share
66%
Top 20: 100%
Est. top-5 click share
34%
Top 20: 76%
Open market
28%
- Generic34%
- Premier Life Store9%
- Chums8%
- Black Nore Gifts7%
- Leafigure7%
- Oerich6%
Demand
Marks and Spencer Biscuits search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 8.8×
Search terms
Top Marks and Spencer Biscuits search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- m&s49K/yr
- m&s biscuits18K/yr
- m and s14K/yr
- m&s chocolate13K/yr
- marks and spencer biscuits13K/yr
- m&s food6K/yr
- m&s biscuits tins9K/yr
- m & s3K/yr
- m and s biscuits5K/yr
Reviews and returns
What reviews say buyers love and hate about Marks and Spencer Biscuits
We read the reviews and the return reasons for every product selling here.
“Poor Fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Marks and Spencer Biscuits questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









