Marks and Spencer Biscuits
FailShoppers spend only $22K a year here, so Marks and Spencer Biscuits is a Fail.
- Flapen Score
- 49 / 100Top 36% of 2,976 Grocery niches · +3 vs the category median of 4649
- Market size
- £22K/yr128K searches / yr
- 90-day growth
- -8.6%search demand this quarter
- Competition
- 34%top-5 click share · 20 brands · 39 sellers
Flapen Score
Marks and Spencer Biscuits against its category
The dotted line is the Grocery average. Past it, Marks and Spencer Biscuits is stronger. Inside it, weaker.
Market
The Marks and Spencer Biscuits market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Marks and Spencer Biscuits 128K times last year and spent an estimated £22K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.
- Searches, last 12 months
- 128K
- Growth, 90 days vs prior 90
- -8.6%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £22Ka year
- Peak month
- December8.8× the quietest month
- Top search term
- m&s49K searches a year
02 · Price
A sale here is worth £14.65.
Listings sell for £14.65 on average, from £5.62 to £27.60. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £14.65 that is £0 to £1K a year per listing.
- Average price
- £14.65under the $15 to $100 sweet spot
- Price range
- £5.62–£27.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
37% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 16.6% of listings are out of stock. The average listing ranks #268 within Bakery. It carries 2,736 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 37%
- Prime listings
- 46%
- Out of stock, average day
- 16.6%
- Average rank
- #268in Bakery
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,736per listing
- Listings tracked
- 52
04 · Newcomers
Amazon counts 1 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Marks and Spencer Biscuits products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Chums Mens Easy Care Smart Trousers Regular Fit Formal Pants with Roomy Comfort Cut 3 Pocket Design & Zip Fly Lovat 36W / 33L
- Price
- £19.03
- Rating
- 4.0/5
- Reviews
- 4,228
- Age
- 11y ago

M&S All Butter Biscuits Light & Melt in Mouth 200g - 3 Pack M&S Foods in a Premier Life Store Box
- Price
- £11.61
- Rating
- 4.1/5
- Reviews
- 13
- Age
- 2y ago

Leafigure Gym Leggings Womens High Waist Black Leggings for Women Workout S-M
- Price
- £5.62
- Rating
- 4.4/5
- Reviews
- 3,809
- Age
- 3y ago

M&S Biscuits Variety Pack - Indulge in Extra Cream Custard Creams Jam Sandwich Creams and Extra Cream Bourbon Creams (Set of 3 Packs) - Bundled by Black Nore Gifts
- Price
- £7.55
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 2y ago

M&S All Butter Biscuits 200g Pack Of 2 M&S Foods
- Price
- £9.09
- Rating
- 4.1/5
- Reviews
- 8
- Age
- 4y ago
Trending
90-day click momentum
EX M&S Womens Elasticated High Waist Wide Leg Denim Trousers Soft Stretch Pull On Casual Pants Size Blue 16 Regular
- Price
- £15.53
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 5mo ago

ALPIDEX Mens T-Shirt 4XL Big & Tall Multipack 5 Short Sleeve Cotton Desert
- Price
- £23.35
- Rating
- 4.3/5
- Reviews
- 14,661
- Age
- 11mo ago

EX M&S Womens Elasticated High Waist Wide Leg Denim Trousers Soft Stretch Pull On Casual Pants Size Blue 14 Short
- Price
- £15.62
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 5mo ago

Chums Mens Easy Care Smart Trousers Regular Fit Formal Pants with Roomy Comfort Cut 3 Pocket Design & Zip Fly Lovat 36W / 33L
- Price
- £19.03
- Rating
- 4.0/5
- Reviews
- 4,228
- Age
- 11y ago

Giovici Mens Boxers Bamboo Anti Chafing Soft Comfortable Boxer Briefs Longer Leg - Boxer Shorts Multipack - Moisture Wicking Technology (3 Pack Black L)
- Price
- £12.43
- Rating
- 4.4/5
- Reviews
- 6,570
- Age
- 4y ago
Newest
by launch date
M&S The Big Daddy Pistachio Chocolate Bar with Caramel Pistachio Creme & Pistachio Pieces 280g Random Design Fathers day Sweet Treat Gift for Dad
- Price
- £14.08
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 4mo ago

EX M&S Womens Elasticated High Waist Wide Leg Denim Trousers Soft Stretch Pull On Casual Pants Size Blue 16 Regular
- Price
- £15.53
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 5mo ago

EX M&S Womens Elasticated High Waist Wide Leg Denim Trousers Soft Stretch Pull On Casual Pants Size Blue 14 Short
- Price
- £15.62
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 5mo ago

ALPIDEX Mens T-Shirt 4XL Big & Tall Multipack 5 Short Sleeve Cotton Desert
- Price
- £23.35
- Rating
- 4.3/5
- Reviews
- 14,661
- Age
- 11mo ago

M&S Extra Cream Bourbon Cream Chocolate Biscuits Hamper Bundle (4 Pack) All Occasion By Oerich Gift
- Price
- £9.08
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
20 rising
Sellers
39
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
34%
Top 20: 76%
Open market
28%
- Generic34%
- Premier Life Store9%
- Chums8%
- Black Nore Gifts7%
- Leafigure7%
- Oerich6%
Demand
Marks and Spencer Biscuits search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 8.8×
Search terms
Top Marks and Spencer Biscuits search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- m&s49K/yr
- m&s biscuits18K/yr
- m and s14K/yr
- m&s chocolate13K/yr
- marks and spencer biscuits13K/yr
- m&s food6K/yr
- m&s biscuits tins9K/yr
- m & s3K/yr
- m and s biscuits5K/yr
Reviews and returns
What reviews say buyers love and hate about Marks and Spencer Biscuits
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor Fit
Its small
Too long
Overpriced
A little expensive
Overpriced
Taste is not good
Not for everyones taste
Not tasted by me
Looks can be deceiving
the picture is very misleading
False advertising
Melted lump
the chocolate had melted
They were completely melted
Love
Absolutely delicious
Delicious chocolates
Amazing tasting chocolates
Super comfortable
Really comfortable all day
His feedback that they are very comfortable to wear and fit well
good quality M&S Tea Bags
Excellent product
Good variety
Great for a gift
Great gift
Tasty gift
I was very happy that the petite size is a lovely fit
Fit well
A really good pair of well sized pants that provide a truly good fit that doesn't slide down
Return
0.2% Return rate 38% Fixable by listing
Poor Fit
Its small
Too long
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Marks and Spencer Biscuits questions
Answered from the same tracked data.









