Marks and Spencer Biscuits
a small market ($22K/yr) — Marks and Spencer Biscuits doesn't clear our bar today.
Flapen Score
Is Marks and Spencer Biscuits profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Marks and Spencer Biscuits is a £22K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Marks and Spencer Biscuits: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -8.6% over the last 90 days and 1.1% of searches end in a purchase.
£22K
revenue / yr
Who owns the niche?
The top 5 brands hold 66% of demand, so 34% of the market is open.
34%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 52 products
Top Marks and Spencer Biscuits products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Chums Mens Easy Care Smart Trousers Regular Fit Formal Pants with Roomy Comfort Cut 3 Pocket Design & Zip Fly Lovat 36W / 33L
- Price
- £19.03
- Rating
- 4.0/5
- Reviews
- 4,228
- Age
- 11y ago
M&S All Butter Biscuits Light & Melt in Mouth 200g - 3 Pack M&S Foods in a Premier Life Store Box
- Price
- £11.61
- Rating
- 4.1/5
- Reviews
- 13
- Age
- 2y ago
Leafigure Gym Leggings Womens High Waist Black Leggings for Women Workout S-M
- Price
- £5.62
- Rating
- 4.4/5
- Reviews
- 3,809
- Age
- 3y ago
M&S Biscuits Variety Pack - Indulge in Extra Cream Custard Creams Jam Sandwich Creams and Extra Cream Bourbon Creams (Set of 3 Packs) - Bundled by Black Nore Gifts
- Price
- £7.55
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 2y ago
M&S All Butter Biscuits 200g Pack Of 2 M&S Foods
- Price
- £9.09
- Rating
- 4.1/5
- Reviews
- 8
- Age
- 4y ago
Trending
90-day click momentum
EX M&S Womens Elasticated High Waist Wide Leg Denim Trousers Soft Stretch Pull On Casual Pants Size Blue 16 Regular
- Price
- £15.53
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 5mo ago
ALPIDEX Mens T-Shirt 4XL Big & Tall Multipack 5 Short Sleeve Cotton Desert
- Price
- £23.35
- Rating
- 4.3/5
- Reviews
- 14,661
- Age
- 11mo ago
EX M&S Womens Elasticated High Waist Wide Leg Denim Trousers Soft Stretch Pull On Casual Pants Size Blue 14 Short
- Price
- £15.62
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 5mo ago
Chums Mens Easy Care Smart Trousers Regular Fit Formal Pants with Roomy Comfort Cut 3 Pocket Design & Zip Fly Lovat 36W / 33L
- Price
- £19.03
- Rating
- 4.0/5
- Reviews
- 4,228
- Age
- 11y ago
Giovici Mens Boxers Bamboo Anti Chafing Soft Comfortable Boxer Briefs Longer Leg - Boxer Shorts Multipack - Moisture Wicking Technology (3 Pack Black L)
- Price
- £12.43
- Rating
- 4.4/5
- Reviews
- 6,570
- Age
- 4y ago
Newest
by launch date
M&S The Big Daddy Pistachio Chocolate Bar with Caramel Pistachio Creme & Pistachio Pieces 280g Random Design Fathers day Sweet Treat Gift for Dad
- Price
- £14.08
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 4mo ago
EX M&S Womens Elasticated High Waist Wide Leg Denim Trousers Soft Stretch Pull On Casual Pants Size Blue 16 Regular
- Price
- £15.53
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 5mo ago
EX M&S Womens Elasticated High Waist Wide Leg Denim Trousers Soft Stretch Pull On Casual Pants Size Blue 14 Short
- Price
- £15.62
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 5mo ago
ALPIDEX Mens T-Shirt 4XL Big & Tall Multipack 5 Short Sleeve Cotton Desert
- Price
- £23.35
- Rating
- 4.3/5
- Reviews
- 14,661
- Age
- 11mo ago
M&S Extra Cream Bourbon Cream Chocolate Biscuits Hamper Bundle (4 Pack) All Occasion By Oerich Gift
- Price
- £9.08
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
Brands
20 rising
Sellers
39
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
34%
Top 20: 76%
Open market
28%
- Generic34%
- Premier Life Store9%
- Chums8%
- Black Nore Gifts7%
- Leafigure7%
- Oerich6%
Marks and Spencer Biscuits demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 8.8×
Top Marks and Spencer Biscuits search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- m&s49K/yr
- m&s biscuits18K/yr
- m and s14K/yr
- m&s chocolate13K/yr
- marks and spencer biscuits13K/yr
- m&s food6K/yr
- m&s biscuits tins9K/yr
- m & s3K/yr
- m and s biscuits5K/yr
What reviews say buyers love and hate about Marks and Spencer Biscuits
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Absolutely delicious”
“Super comfortable”
“good quality M&S Tea Bags”
“Great for a gift”
“I was very happy that the petite size is a lovely fit”
What buyers complain about
77% of reviews“Poor Fit”
“Overpriced”
“Taste is not good”
“Looks can be deceiving”
“Melted lump”
Marks and Spencer Biscuits return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
38%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Marks and Spencer Biscuits questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
