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Maris Piper Potatoes

Fail

The top 5 products take 100% of clicks, so Maris Piper Potatoes is a Fail.

Flapen Score
29
29 / 100
Ranks 2,924 of 2,976 Grocery niches · −17 vs the category median of 46
Market size
£46K/yr63K searches / yr
90-day growth
-30.1%search demand this quarter
Competition
100%top-5 click share · 1 brands · 5 sellers

Flapen Score

Maris Piper Potatoes against its category

The dotted line is the Grocery average. Past it, Maris Piper Potatoes is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maris Piper Potatoes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Maris Piper Potatoes 63K times last year and spent an estimated £46K. One brand takes every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

39.2% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 39.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-30.1%
Conversion, latest week
39.2%
Market size, estimated
£46Ka year
Peak month
December2.4× the quietest month
Top search term
maris piper potatoes51K searches a year

02 · Price

A sale here is worth £1.85.

Listings sell for £1.85 on average, from £1.51 to £2.08. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 6,000 to 8,000 of them. At £1.85 that is £11K to £15K a year per listing.

Average price
£1.85under the $15 to $100 sweet spot
Price range
£1.51–£2.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
6,000–8,000
Revenue per listing a year
£11K–£15K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.0% of listings are out of stock. The average listing ranks #4 within Fresh & Chilled. It carries 1,312 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
25.0%
Average rank
#4in Fresh & Chilled
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,312per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£11K£23K£34K£46K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Morrisons100%

Demand

Maris Piper Potatoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Maris Piper Potatoes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • maris piper potatoes51K/yr
  • maris piper9K/yr
  • king edward3K/yr

Reviews and returns

What reviews say buyers love and hate about Maris Piper Potatoes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall31%−0.13

Not so happy with the quality

Poor quality and waste of money

The quality was rather disappointing

Stale/Rotten/Spoiled19%−0.07

It's no longer edible

Very old

Ingredients-Overall13%+0.32

No mould at all unlikely Tesco

Cooking Instructions13%−0.04

I didn't roast or fry them which I'm sure would of tasted amazing I just used them mashed with minced beef

By the time you have cut the black out they are not worth cooking

Durability13%−0.05

Didnt last long

Love

Freshness26%+1.47

Fresh

Fresh staple

keeps fresh without going soft like some other potatoes

Baking19%+1.43

Ideal for boiled potatoes

Good baking potatoes

Lovely mashed baked or chips good value for money

Quality-Overall18%−0.13

Good quality potatoes that are perfect for jackets

Good quality

A reasonably priced top quality regular buy for us as the size is just right for us

Taste-Overall10%+0.66

Nice potatoes

Lovely tasty versatile

Value For Money7%+0.49

Good value for money

Just right for the price

FAQ

Common Maris Piper Potatoes questions

Answered from the same tracked data.