Marinade
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 97% of clicks, so Marinade is a Maybe.
- Flapen Score
- 54 / 100Top 17% of 2,976 Grocery niches · +8 vs the category median of 4654
- Market size
- £244K/yr549K searches / yr
- 90-day growth
- +0.7%search demand this quarter
- Competition
- 24%top-5 click share · 9 brands · 130 sellers
Flapen Score
Marinade against its category
The dotted line is the Grocery average. Past it, Marinade is stronger. Inside it, weaker.
Market
The Marinade market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Marinade 549K times last year and spent an estimated £244K. The top 5 brands take 97% of clicks. Demand peaks in Feb–May. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
11.9% of searches ended in a purchase last week.
Shoppers searched for this 549K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £244K a year.
- Searches, last 12 months
- 549K
- Growth, 90 days vs prior 90
- +0.7%
- Conversion, latest week
- 11.9%
- Market size, estimated
- £244Ka year
- Peak month
- May2.0× the quietest month
- Top search term
- maggi114K searches a year
02 · Price
A sale here is worth £3.73.
Listings sell for £3.73 on average, from £0.57 to £20.51. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At £3.73 that is £3K to £4K a year per listing.
- Average price
- £3.73under the $15 to $100 sweet spot
- Price range
- £0.57–£20.51
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
21% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #299 within Condiments & Sauces. It carries 276 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 21%
- Prime listings
- 95%
- Out of stock, average day
- 0.2%
- Average rank
- #299in Condiments & Sauces
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 276per listing
- Listings tracked
- 66
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Marinade products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nandos Medium Peri-Peri Sauce 500g
- Price
- £3.29
- Rating
- 4.7/5
- Reviews
- 351
- Age
- 10y ago

Nandos Mild Perinaise 265G
- Price
- £2.03
- Rating
- 4.7/5
- Reviews
- 964
- Age
- 9y ago

Maggi Liquid Seasoning 101ml
- Price
- £1.18
- Rating
- 4.7/5
- Reviews
- 569
- Age
- 10y ago

Nandos Peri Peri Medium Seasoning Rub 25g
- Price
- £1.26
- Rating
- 4.5/5
- Reviews
- 268
- Age
- 11y ago

Maggi 2 Minute Masala Instant Noodles 4 Pack
- Price
- £2.40
- Rating
- 4.4/5
- Reviews
- 78
- Age
- 4y ago
Trending
90-day click momentum
Nandos Medium Rub 25g
- Price
- £1.02
- Rating
- 4.7/5
- Reviews
- 47
- Age
- 10y ago

Nandos Garlic Peri Peri Sauce 250ml
- Price
- £2.51
- Rating
- 4.6/5
- Reviews
- 575
- Age
- 10y ago

Nandos Peri Peri Salt
- Price
- £1.78
- Rating
- 4.7/5
- Reviews
- 167
- Age
- 10y ago

Nandos Sweet Chilli Jam Medium 285g
- Price
- £1.96
- Rating
- 4.7/5
- Reviews
- 374
- Age
- 5y ago

Nandos Peri Peri Lemon & Herb Seasoning Rub 25g
- Price
- £1.24
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 10y ago
Newest
by launch date
Nandos Hot Perinaise Peri-Peri Mayonnaise 465g
- Price
- £2.88
- Rating
- 4.6/5
- Reviews
- 703
- Age
- 3y ago

Maggi Seasoning Tablets (60 x 10g Tablets)
- Price
- £3.22
- Rating
- 4.6/5
- Reviews
- 149
- Age
- 3y ago

Maggi 2 Minute Masala Instant Noodles 4 Pack
- Price
- £2.40
- Rating
- 4.4/5
- Reviews
- 78
- Age
- 4y ago

Nandos Sweet Chilli Jam Medium 285g
- Price
- £1.96
- Rating
- 4.7/5
- Reviews
- 374
- Age
- 5y ago

Nandos Peri-Peri Sauce Selection Medium Lemon & Herb Garlic 125g Each
- Price
- £9.48
- Rating
- 4.6/5
- Reviews
- 65
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 24% of clicks. An open shelf where new products get seen.
Brands
9 falling
Sellers
130
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
24%
Top 20: 59%
Open market
2%
- Nando's36%
- NANDO'S PERI-PERI33%
- MAGGI26%
- Saras Flavours of Asia1%
- Maggi1%
- OXO1%
- Open — no brand owns it (3 brands, 2%)
Demand
Marinade search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, May · busiest ÷ quietest = 2.0×
Search terms
Top Marinade search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- maggi114K/yr
- nandos106K/yr
- nandos sauce90K/yr
- peri42K/yr
- maggie37K/yr
- marinade20K/yr
- maggi seasoning35K/yr
- peri peri20K/yr
- peri peri sauce22K/yr
- chicken marinade12K/yr
Reviews and returns
What reviews say buyers love and hate about Marinade
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Weird taste
Chemical taste
Not very tasty
Bottle is tiny though unfortunately
Small packets
Too small
In terms of spice - there isnt any
I found it to have a sickly sweet undertone with no peppery overtones to balance it
Not spicy
Cheap
not the best quality
i dont consider it that cheap
Too salty
Way too salty
quite salty
Love
Nothing tastes too artificial
really tasty food
Awesome Taste
good value
Good value for money
Good Value
Flavourful sauce
The flavour is well balanced
Great flavour
Excellent sauce
Nice and spicy
Love this hot sauce
Quick and easy
Quick easy snack
Ease of use: Simply place the chicken in the cooking bag
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Marinade questions
Answered from the same tracked data.









