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Marinade

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 97% of clicks, so Marinade is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£244K/yr549K searches / yr
90-day growth
+0.7%search demand this quarter
Competition
24%top-5 click share · 9 brands · 130 sellers

Flapen Score

Marinade against its category

The dotted line is the Grocery average. Past it, Marinade is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Marinade market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Marinade 549K times last year and spent an estimated £244K. The top 5 brands take 97% of clicks. Demand peaks in Feb–May. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 11.9% of those searches ended in a purchase.

Shoppers searched for this 549K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £244K a year.

Searches, last 12 months
549K
Growth, 90 days vs prior 90
+0.7%
Conversion, latest week
11.9%
Market size, estimated
£244Ka year
Peak month
May2.0× the quietest month
Top search term
maggi114K searches a year

02 · Price

A sale here is worth £3.73.

Listings sell for £3.73 on average, from £0.57 to £20.51. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At £3.73 that is £3K to £4K a year per listing.

Average price
£3.73under the $15 to $100 sweet spot
Price range
£0.57–£20.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

21% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #299 within Condiments & Sauces. It carries 276 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
21%
Prime listings
95%
Out of stock, average day
0.2%
Average rank
#299in Condiments & Sauces
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
276per listing
Listings tracked
66

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Marinade products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 24% of clicks, no more. An open shelf where new products get seen.

£0£5K£10K£15K£20K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

130

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

24%

Top 20: 59%

Open market

2%

  • Nando's36%
  • NANDO'S PERI-PERI33%
  • MAGGI26%
  • Saras Flavours of Asia1%
  • Maggi1%
  • OXO1%
  • Open — no brand owns it (3 brands, 2%)

Demand

Marinade search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, May · busiest ÷ quietest = 2.0×

Search terms

Top Marinade search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • maggi114K/yr
  • nandos106K/yr
  • nandos sauce90K/yr
  • peri42K/yr
  • maggie37K/yr
  • marinade20K/yr
  • maggi seasoning35K/yr
  • peri peri20K/yr
  • peri peri sauce22K/yr
  • chicken marinade12K/yr

Reviews and returns

What reviews say buyers love and hate about Marinade

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Taste-Overall”
16%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Weird taste”
A buyer, on “Taste-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Marinade questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data