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Marinade

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 97% of clicks, so Marinade is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£244K/yr549K searches / yr
90-day growth
+0.7%search demand this quarter
Competition
24%top-5 click share · 9 brands · 130 sellers

Flapen Score

Marinade against its category

The dotted line is the Grocery average. Past it, Marinade is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Marinade market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Marinade 549K times last year and spent an estimated £244K. The top 5 brands take 97% of clicks. Demand peaks in Feb–May. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

11.9% of searches ended in a purchase last week.

Shoppers searched for this 549K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £244K a year.

Searches, last 12 months
549K
Growth, 90 days vs prior 90
+0.7%
Conversion, latest week
11.9%
Market size, estimated
£244Ka year
Peak month
May2.0× the quietest month
Top search term
maggi114K searches a year

02 · Price

A sale here is worth £3.73.

Listings sell for £3.73 on average, from £0.57 to £20.51. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At £3.73 that is £3K to £4K a year per listing.

Average price
£3.73under the $15 to $100 sweet spot
Price range
£0.57–£20.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

21% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #299 within Condiments & Sauces. It carries 276 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
21%
Prime listings
95%
Out of stock, average day
0.2%
Average rank
#299in Condiments & Sauces
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
276per listing
Listings tracked
66

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

£0£5K£10K£15K£20K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

130

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

24%

Top 20: 59%

Open market

2%

  • Nando's36%
  • NANDO'S PERI-PERI33%
  • MAGGI26%
  • Saras Flavours of Asia1%
  • Maggi1%
  • OXO1%
  • Open — no brand owns it (3 brands, 2%)

Demand

Marinade search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, May · busiest ÷ quietest = 2.0×

Search terms

Top Marinade search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • maggi114K/yr
  • nandos106K/yr
  • nandos sauce90K/yr
  • peri42K/yr
  • maggie37K/yr
  • marinade20K/yr
  • maggi seasoning35K/yr
  • peri peri20K/yr
  • peri peri sauce22K/yr
  • chicken marinade12K/yr

Reviews and returns

What reviews say buyers love and hate about Marinade

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall16%+1.14

Weird taste

Chemical taste

Not very tasty

Size-Overall12%−0.01

Bottle is tiny though unfortunately

Small packets

Too small

Spiciness6%+0.29

In terms of spice - there isnt any

I found it to have a sickly sweet undertone with no peppery overtones to balance it

Not spicy

Quality-Overall6%−0.06

Cheap

not the best quality

i dont consider it that cheap

Salt Content4%−0.06

Too salty

Way too salty

quite salty

Love

Taste-Overall38%+1.14

Nothing tastes too artificial

really tasty food

Awesome Taste

Value For Money13%+0.99

good value

Good value for money

Good Value

Flavor11%+0.89

Flavourful sauce

The flavour is well balanced

Great flavour

Spiciness9%+0.29

Excellent sauce

Nice and spicy

Love this hot sauce

Ease Of Use4%+0.28

Quick and easy

Quick easy snack

Ease of use: Simply place the chicken in the cooking bag

FAQ

Common Marinade questions

Answered from the same tracked data.