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Margarita Mix

Fail

Shoppers spend only $45K a year here, so Margarita Mix is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£45K/yr76K searches / yr
90-day growth
+71.9%search demand this quarter
Competition
81%top-5 click share · 9 brands · 26 sellers

Flapen Score

Margarita Mix against its category

The dotted line is the Grocery average. Past it, Margarita Mix is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Margarita Mix market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Margarita Mix 76K times last year and spent an estimated £45K. The top 5 brands take 90% of clicks. Demand peaks in May–Jul–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +71.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
+71.9%
Conversion, latest week
5.7%
Market size, estimated
£45Ka year
Peak month
December2.7× the quietest month
Top search term
margarita mix73K searches a year

02 · Price

A sale here is worth £10.45.

Listings sell for £10.45 on average, from £3.87 to £29.75. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £10.45 that is £8K to £10K a year per listing.

Average price
£10.45under the $15 to $100 sweet spot
Price range
£3.87–£29.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£10K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #47 within Beer, Wine & Spirits. It carries 498 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
91%
Out of stock, average day
1.4%
Average rank
#47in Beer, Wine & Spirits
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
498per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Margarita Mix products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£5K£9K£14K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

26

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

7%

  • Jose Cuervo33%
  • Olmeca21%
  • Finest Call16%
  • Master of Mixes13%
  • Funkin7%
  • ABL Supplies3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Margarita Mix search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jul, Dec · busiest ÷ quietest = 2.7×

Reviews and returns

What reviews say buyers love and hate about Margarita Mix

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall71%−0.32

a bit too strong for my taste

taste didnt seem right

not very strawberry tasting

Color7%−0.04

However, when I ordered six bottles from Amazon, they all arrived noticeably different colours, ranging from very pale pink to much darker and cloudy

Inconsistent colour between bottles

Sweetness7%−0.01

it is much too sweet for me

Alcohol Content7%+0.21

At one point I actually checked the bottle to confirm it was alcoholic

Love

Alcohol Flavor41%+1.62

it's interesting enough for a regular margarita/tequila drinker

Amazing drink

A pleasant taste so quite an enjoyable drink

Quality-Overall10%+0.82

Good quality

Good product

It's great value for money given the quality

Taste-Overall9%−0.32

I feel the taste is pretty authentic perfect for the summer treats

Worth every penny it's delicious

Most versatile, consistent, and tasty pre-made margarita

Blend/Ratio8%+0.66

So easy to mix a good Margarita with this

Perfect mix

Perfect mixer

Ease Of Use6%+0.43

easy to use

Easy to use and great taste

Return

0.2% Return rate 0% Fixable by listing

Leak-Proof100%

FAQ

Common Margarita Mix questions

Answered from the same tracked data.