Margarita
FailShoppers spend an estimated $54K a year here, so Margarita is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £54K/yr71K searches / yr
- 90-day growth
- +26.7%search demand this quarter
- Competition
- 72%top-5 click share · 10 brands · 27 sellers
Flapen Score
Margarita against its category
The dotted line is the Grocery average. Past it, Margarita is stronger. Inside it, weaker.
Market
The Margarita market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Margarita 71K times last year and spent an estimated £54K. The top 5 brands take 85% of clicks. Demand peaks in Jun–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 5.5% of those searches ended in a purchase.
Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.
- Searches, last 12 months
- 71K
- Growth, 90 days vs prior 90
- +26.7%
- Conversion, latest week
- 5.5%
- Market size, estimated
- £54Ka year
- Peak month
- December4.4× the quietest month
- Top search term
- margarita62K searches a year
02 · Price
A sale here is worth £14.01.
Listings sell for £14.01 on average, from £5.44 to £31.41. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £14.01 that is £1K to £4K a year per listing.
- Average price
- £14.01under the $15 to $100 sweet spot
- Price range
- £5.44–£31.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #64 within Beer, Wine & Spirits. It carries 513 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #64in Beer, Wine & Spirits
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 513per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Margarita products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Altos Tequila Ready to Serve Lime Margarita 75cl 14.9% ABV Bar-Quality Pre-Mixed Margarita Cocktail Ready To Drink Lime and Subtle Sweetness Made from Award Winning Tequila
- Price
- £10.88
- Rating
- 4.6/5
- Reviews
- 272
- Age
- 2y ago

Altos Tequila Ready to Serve Strawberry Margarita 75cl 14.9% ABV Bar-Quality Pre-Mixed Margarita Cocktail Ready To Drink Infused with Ripe Strawberries | Made from Award Winning Tequila
- Price
- £11.14
- Rating
- 4.5/5
- Reviews
- 104
- Age
- 1y ago

Jose Cuervo Margarita Mix 0% ABV 1L | Lime Margarita Cocktail Mixer | Fresh Citrus & Zesty Lime Flavour | Cocktails Frozen Margaritas & Party Drinks
- Price
- £5.44
- Rating
- 4.6/5
- Reviews
- 2,935
- Age
- 14y ago

Finest Call Margarita Mix | Premium Pre-Made Cocktail Mix | 1 Litre
- Price
- £9.76
- Rating
- 4.5/5
- Reviews
- 380
- Age
- 15y ago

ABL Supplies Tajin Seasoning Glass Rimmer | Mexican Margarita Salt Rimmer | Fruit Seasoning for Drinks & Cocktails 120g
- Price
- £9.00
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 1y ago
Trending
estimated 90-day click momentum
Morrisons The Best Margarita 70cl
- Price
- £12.78
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

The Drinks Bureau Spicy Margarita Cocktails Ready to Drink On Tap Party Box Made with Tequila Lime Chilli & Agave Syrup Sour & Spicy Margarita (ABV 10%) Vegan & Allergen Free 1.5L - 10 Servings
- Price
- £17.58
- Rating
- 4.3/5
- Reviews
- 27
- Age
- 2y ago

SERVED Margarita 125ml 14.9% ABV Premium Quality Bar Strength Pre-Mixed & Ready To Drink 12 x 125ml Cans
- Price
- £31.41
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 1y ago

SERVED Margarita Cocktail 8% ABV Premium Bar Quality Cocktails Pre-Mixed & Ready To Drink 12 x 250ml Cans
- Price
- £25.36
- Rating
- 4.3/5
- Reviews
- 97
- Age
- 2y ago

Fever-Tree Classic Margarita Cocktail Mixer Pack (3x500ml)
- Price
- £9.57
- Rating
- 4.1/5
- Reviews
- 10
- Age
- 1y ago
Newest
by launch date
Morrisons The Best Margarita 70cl
- Price
- £12.78
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

SERVED Margarita 125ml 14.9% ABV Premium Quality Bar Strength Pre-Mixed & Ready To Drink 12 x 125ml Cans
- Price
- £31.41
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 1y ago

ABL Supplies Tajin Seasoning Glass Rimmer | Mexican Margarita Salt Rimmer | Fruit Seasoning for Drinks & Cocktails 120g
- Price
- £9.00
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 1y ago

Tails Cocktails Margarita 14.9% alc/vol. 100 cl / 1L Crafted with Cazadores Tequila Ready-To-Drink Pre-Mixed Cocktail Serves 8 Delicious cocktails in seconds
- Price
- £14.72
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 1y ago

Altos Tequila Ready to Serve Strawberry Margarita 75cl 14.9% ABV Bar-Quality Pre-Mixed Margarita Cocktail Ready To Drink Infused with Ripe Strawberries | Made from Award Winning Tequila
- Price
- £11.14
- Rating
- 4.5/5
- Reviews
- 104
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
27
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
11%
- Olmeca50%
- Jose Cuervo14%
- Finest Call7%
- SERVED7%
- ABL Supplies6%
- Tails5%
- Open — no brand owns it (4 brands, 11%)
Demand
Margarita search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Nov, Dec · busiest ÷ quietest = 4.4×
Search terms
Top Margarita search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- margarita62K/yr
- kirkland margarita ready to drink3K/yr
- margarita cans3K/yr
- margherita2K/yr
Reviews and returns
What reviews say buyers love and hate about Margarita
We read the reviews and the return reasons for every product selling here.
“a bit too strong for my taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Margarita questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









