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Margarita

a small market ($54K/yr) — Margarita doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 14Growth 54Conversion 62Competition 23Returns 99Price range 63Avg price 67Brand share 34Review moat 75Quality gap 45
This niche Category average

Is Margarita profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Margarita is a £54K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Skip it — 48/100.

Margarita: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +26.7% over the last 90 days and 5.5% of searches end in a purchase.

£54K

revenue / yr

Units sold / yr5K
Search volume / yr+26.7%71K
Conversion rate5.5%
Avg price£14.01

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers10 · 27
Top-5 product click share72%
Open market15%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement46%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews513

Top Margarita products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

£0£5K£11K£16K£22K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 falling

Sellers

27

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

11%

  • Olmeca50%
  • Jose Cuervo14%
  • Finest Call7%
  • SERVED7%
  • ABL Supplies6%
  • Tails5%
  • Open — no brand owns it (4 brands, 11%)

Margarita demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume71KCVR5.5%Products13Brands10Top 5 Brands85%OOS Rate7.7%Rating4.5★Reviews513Avg BSR#64
6K4KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 4.4×

Top Margarita search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • margarita62K/yr
  • kirkland margarita ready to drink3K/yr
  • margarita cans3K/yr
  • margherita2K/yr

What reviews say buyers love and hate about Margarita

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Alcohol Flavor41%

it's interesting enough for a regular margarita/tequila drinker

Taste-Overall16%

I feel the taste is pretty authentic perfect for the summer treats

Quality-Overall10%

Good quality

Blend/Ratio8%

So easy to mix a good Margarita with this

Flavor7%

Good flavour

What buyers complain about

89% of reviews
Taste-Overall56%

a bit too strong for my taste

Quality-Overall11%

Cheap looking

Alcohol Content8%

For only 14.9% alcohol I will rather mix my own

Sweetness6%

it is much too sweet for me

Color6%

However, when I ordered six bottles from Amazon, they all arrived noticeably different colours, ranging from very pale pink to much darker and cloudy

Margarita return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
67%
2Connectivity-Overall
33%

Common Margarita questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Margarita 48/100 on Amazon United Kingdom — Skip it. The niche generates £54K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +26.7% over the last 90 days.
Search demand for Margarita on Amazon United Kingdom peaks in Jun–Nov–Dec, where the busiest month runs 4.4× the quietest.