margarita
Skip itA small market ($54K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Good513.08avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.01avg listing price — sweet spot $15–$100
Price range
Good£5.44–£31.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Growth
Good+26.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad£54K£54K/yr · 71K searches
According to Flapen's Amazon United Kingdom niche tracking, margarita is a £54K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
margarita market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £56K–£70K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #64
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 46%
- Out of stock
- 7.7%
- Avg brand age
- 47 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
27
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
11%
- Olmeca50%
- Jose Cuervo14%
- Finest Call7%
- SERVED7%
- ABL Supplies6%
- Tails5%
- Open — no brand owns it (4 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 81 weeks — +26.7% search growth over the last 90 days.Peak months: Jun, Nov, Dec · busiest ÷ quietest = 4.4×
Top margarita search terms
- margarita62K/yr
- kirkland margarita ready to drink3K/yr
- margarita cans3K/yr
- margherita2K/yr
Top margarita products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Altos Tequila Ready to Serve Lime Margarita 75cl 14.9% ABV Bar-Quality Pre-Mixed Margarita Cocktail Ready To Drink Lime and Subtle Sweetness Made from Award Winning Tequila
Olmeca£10.884.6★272 rev
Altos Tequila Ready to Serve Strawberry Margarita 75cl 14.9% ABV Bar-Quality Pre-Mixed Margarita Cocktail Ready To Drink Infused with Ripe Strawberries | Made from Award Winning Tequila
Olmeca£11.144.5★104 rev
Jose Cuervo Margarita Mix 0% ABV 1L | Lime Margarita Cocktail Mixer | Fresh Citrus & Zesty Lime Flavour | Cocktails Frozen Margaritas & Party Drinks
Jose Cuervo£5.444.6★2,935 rev
Finest Call Margarita Mix | Premium Pre-Made Cocktail Mix | 1 Litre
Finest Call£9.764.5★380 rev
ABL Supplies Tajin Seasoning Glass Rimmer | Mexican Margarita Salt Rimmer | Fruit Seasoning for Drinks & Cocktails 120g
ABL Supplies£9.004.4★65 rev
Newest
by launch date
Morrisons The Best Margarita 70cl
Morrisons£12.780 rev
SERVED Margarita 125ml 14.9% ABV Premium Quality Bar Strength Pre-Mixed & Ready To Drink 12 x 125ml Cans
SERVED£31.4115 rev
ABL Supplies Tajin Seasoning Glass Rimmer | Mexican Margarita Salt Rimmer | Fruit Seasoning for Drinks & Cocktails 120g
ABL Supplies£9.0065 rev
Tails Cocktails Margarita 14.9% alc/vol. 100 cl / 1L Crafted with Cazadores Tequila Ready-To-Drink Pre-Mixed Cocktail Serves 8 Delicious cocktails in seconds
Tails£14.7235 rev
Altos Tequila Ready to Serve Strawberry Margarita 75cl 14.9% ABV Bar-Quality Pre-Mixed Margarita Cocktail Ready To Drink Infused with Ripe Strawberries | Made from Award Winning Tequila
Olmeca£11.14104 rev
Trending
90-day click momentumMorrisons The Best Margarita 70cl
Morrisons£12.780.0★
The Drinks Bureau Spicy Margarita Cocktails Ready to Drink On Tap Party Box Made with Tequila Lime Chilli & Agave Syrup Sour & Spicy Margarita (ABV 10%) Vegan & Allergen Free 1.5L - 10 Servings
THE DRINKS BUREAU£17.584.3★
SERVED Margarita 125ml 14.9% ABV Premium Quality Bar Strength Pre-Mixed & Ready To Drink 12 x 125ml Cans
SERVED£31.414.6★
SERVED Margarita Cocktail 8% ABV Premium Bar Quality Cocktails Pre-Mixed & Ready To Drink 12 x 250ml Cans
SERVED£25.364.3★
Fever-Tree Classic Margarita Cocktail Mixer Pack (3x500ml)
FEVER-TREE£9.574.1★
What buyers say about margarita
What buyers praise and complain about, mined from review topics.What buyers love
“it's interesting enough for a regular margarita/tequila drinker”
“I feel the taste is pretty authentic perfect for the summer treats”
“Good quality”
“So easy to mix a good Margarita with this”
“Good flavour”
“Its nice and easy for a quick drink, tastes good, not too sweet”
“Decent price”
“easy to use”
“This is an excellent size to make a cocktail”
What buyers complain about
“a bit too strong for my taste”
“Cheap looking”
“For only 14.9% alcohol I will rather mix my own”
“it is much too sweet for me”
“However, when I ordered six bottles from Amazon, they all arrived noticeably different colours, ranging from very pale pink to much darker and cloudy”
“expensive”
Top return reasons
Common questions
- Is margarita profitable to sell on Amazon United Kingdom?
- The niche generates £54K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +26.7%. Flapen's verdict: Skip it (48/100).
- How competitive is the margarita niche?
- 10 brands and 27 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in margarita?
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Alcohol Content. The return rate is 0.3%.
- When does demand for margarita peak?
- Demand peaks in Jun–Nov–Dec; the busiest month runs 4.4× the quietest.
- What does it cost to enter the margarita niche?
- Listings span £5.44–£31.41; the average listing price is £14.01 (sweet spot $15–$100). The average incumbent carries 513 reviews — the moat a new listing must climb.