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Margarita

Fail

Shoppers spend only $54K a year here, so Margarita is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£54K/yr71K searches / yr
90-day growth
+26.7%search demand this quarter
Competition
72%top-5 click share · 10 brands · 27 sellers

Flapen Score

Margarita against its category

The dotted line is the Grocery average. Past it, Margarita is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Margarita market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Margarita 71K times last year and spent an estimated £54K. The top 5 brands take 85% of clicks. Demand peaks in Jun–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
+26.7%
Conversion, latest week
5.5%
Market size, estimated
£54Ka year
Peak month
December4.4× the quietest month
Top search term
margarita62K searches a year

02 · Price

A sale here is worth £14.01.

Listings sell for £14.01 on average, from £5.44 to £31.41. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £14.01 that is £1K to £4K a year per listing.

Average price
£14.01under the $15 to $100 sweet spot
Price range
£5.44–£31.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #64 within Beer, Wine & Spirits. It carries 513 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#64in Beer, Wine & Spirits
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
513per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Margarita products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£22K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 falling

Sellers

27

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

11%

  • Olmeca50%
  • Jose Cuervo14%
  • Finest Call7%
  • SERVED7%
  • ABL Supplies6%
  • Tails5%
  • Open — no brand owns it (4 brands, 11%)

Demand

Margarita search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Margarita search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • margarita62K/yr
  • kirkland margarita ready to drink3K/yr
  • margarita cans3K/yr
  • margherita2K/yr

Reviews and returns

What reviews say buyers love and hate about Margarita

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall56%−0.21

a bit too strong for my taste

taste didnt seem right

not very strawberry tasting

Quality-Overall11%−0.01

Cheap looking

It doesnt look well made

Alcohol Content8%

For only 14.9% alcohol I will rather mix my own

At one point I actually checked the bottle to confirm it was alcoholic

Sweetness6%−0.03

it is much too sweet for me

Color6%−0.03

However, when I ordered six bottles from Amazon, they all arrived noticeably different colours, ranging from very pale pink to much darker and cloudy

Inconsistent colour between bottles

Love

Alcohol Flavor41%+3.45

it's interesting enough for a regular margarita/tequila drinker

Amazing drink

A pleasant taste so quite an enjoyable drink

Taste-Overall16%−0.21

I feel the taste is pretty authentic perfect for the summer treats

Very tasty

Most versatile, consistent, and tasty pre-made margarita

Quality-Overall10%−0.01

Good quality

Good product

It's great value for money given the quality

Blend/Ratio8%+0.60

So easy to mix a good Margarita with this

Perfect mix

Perfect mixer

Flavor7%+0.53

Good flavour

Its a good mix for your cocktails

Return

0.3% Return rate 0% Fixable by listing

Leak-Proof67%█▁▁▁▁▁
Connectivity-Overall33%▁▁█▁▁▁

FAQ

Common Margarita questions

Answered from the same tracked data.