Margarita
FailShoppers spend only $54K a year here, so Margarita is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £54K/yr71K searches / yr
- 90-day growth
- +26.7%search demand this quarter
- Competition
- 72%top-5 click share · 10 brands · 27 sellers
Flapen Score
Margarita against its category
The dotted line is the Grocery average. Past it, Margarita is stronger. Inside it, weaker.
Market
The Margarita market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Margarita 71K times last year and spent an estimated £54K. The top 5 brands take 85% of clicks. Demand peaks in Jun–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
5.5% of searches ended in a purchase last week.
Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.
- Searches, last 12 months
- 71K
- Growth, 90 days vs prior 90
- +26.7%
- Conversion, latest week
- 5.5%
- Market size, estimated
- £54Ka year
- Peak month
- December4.4× the quietest month
- Top search term
- margarita62K searches a year
02 · Price
A sale here is worth £14.01.
Listings sell for £14.01 on average, from £5.44 to £31.41. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £14.01 that is £1K to £4K a year per listing.
- Average price
- £14.01under the $15 to $100 sweet spot
- Price range
- £5.44–£31.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #64 within Beer, Wine & Spirits. It carries 513 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #64in Beer, Wine & Spirits
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 513per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Margarita products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Altos Tequila Ready to Serve Lime Margarita 75cl 14.9% ABV Bar-Quality Pre-Mixed Margarita Cocktail Ready To Drink Lime and Subtle Sweetness Made from Award Winning Tequila
- Price
- £10.88
- Rating
- 4.6/5
- Reviews
- 272
- Age
- 2y ago

Altos Tequila Ready to Serve Strawberry Margarita 75cl 14.9% ABV Bar-Quality Pre-Mixed Margarita Cocktail Ready To Drink Infused with Ripe Strawberries | Made from Award Winning Tequila
- Price
- £11.14
- Rating
- 4.5/5
- Reviews
- 104
- Age
- 1y ago

Jose Cuervo Margarita Mix 0% ABV 1L | Lime Margarita Cocktail Mixer | Fresh Citrus & Zesty Lime Flavour | Cocktails Frozen Margaritas & Party Drinks
- Price
- £5.44
- Rating
- 4.6/5
- Reviews
- 2,935
- Age
- 14y ago

Finest Call Margarita Mix | Premium Pre-Made Cocktail Mix | 1 Litre
- Price
- £9.76
- Rating
- 4.5/5
- Reviews
- 380
- Age
- 15y ago

ABL Supplies Tajin Seasoning Glass Rimmer | Mexican Margarita Salt Rimmer | Fruit Seasoning for Drinks & Cocktails 120g
- Price
- £9.00
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 1y ago
Trending
90-day click momentum
Morrisons The Best Margarita 70cl
- Price
- £12.78
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

The Drinks Bureau Spicy Margarita Cocktails Ready to Drink On Tap Party Box Made with Tequila Lime Chilli & Agave Syrup Sour & Spicy Margarita (ABV 10%) Vegan & Allergen Free 1.5L - 10 Servings
- Price
- £17.58
- Rating
- 4.3/5
- Reviews
- 27
- Age
- 2y ago

SERVED Margarita 125ml 14.9% ABV Premium Quality Bar Strength Pre-Mixed & Ready To Drink 12 x 125ml Cans
- Price
- £31.41
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 1y ago

SERVED Margarita Cocktail 8% ABV Premium Bar Quality Cocktails Pre-Mixed & Ready To Drink 12 x 250ml Cans
- Price
- £25.36
- Rating
- 4.3/5
- Reviews
- 97
- Age
- 2y ago

Fever-Tree Classic Margarita Cocktail Mixer Pack (3x500ml)
- Price
- £9.57
- Rating
- 4.1/5
- Reviews
- 10
- Age
- 1y ago
Newest
by launch date
Morrisons The Best Margarita 70cl
- Price
- £12.78
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

SERVED Margarita 125ml 14.9% ABV Premium Quality Bar Strength Pre-Mixed & Ready To Drink 12 x 125ml Cans
- Price
- £31.41
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 1y ago

ABL Supplies Tajin Seasoning Glass Rimmer | Mexican Margarita Salt Rimmer | Fruit Seasoning for Drinks & Cocktails 120g
- Price
- £9.00
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 1y ago

Tails Cocktails Margarita 14.9% alc/vol. 100 cl / 1L Crafted with Cazadores Tequila Ready-To-Drink Pre-Mixed Cocktail Serves 8 Delicious cocktails in seconds
- Price
- £14.72
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 1y ago

Altos Tequila Ready to Serve Strawberry Margarita 75cl 14.9% ABV Bar-Quality Pre-Mixed Margarita Cocktail Ready To Drink Infused with Ripe Strawberries | Made from Award Winning Tequila
- Price
- £11.14
- Rating
- 4.5/5
- Reviews
- 104
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
27
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
11%
- Olmeca50%
- Jose Cuervo14%
- Finest Call7%
- SERVED7%
- ABL Supplies6%
- Tails5%
- Open — no brand owns it (4 brands, 11%)
Demand
Margarita search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Nov, Dec · busiest ÷ quietest = 4.4×
Search terms
Top Margarita search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- margarita62K/yr
- kirkland margarita ready to drink3K/yr
- margarita cans3K/yr
- margherita2K/yr
Reviews and returns
What reviews say buyers love and hate about Margarita
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
a bit too strong for my taste
taste didnt seem right
not very strawberry tasting
Cheap looking
It doesnt look well made
For only 14.9% alcohol I will rather mix my own
At one point I actually checked the bottle to confirm it was alcoholic
it is much too sweet for me
However, when I ordered six bottles from Amazon, they all arrived noticeably different colours, ranging from very pale pink to much darker and cloudy
Inconsistent colour between bottles
Love
it's interesting enough for a regular margarita/tequila drinker
Amazing drink
A pleasant taste so quite an enjoyable drink
I feel the taste is pretty authentic perfect for the summer treats
Very tasty
Most versatile, consistent, and tasty pre-made margarita
Good quality
Good product
It's great value for money given the quality
So easy to mix a good Margarita with this
Perfect mix
Perfect mixer
Good flavour
Its a good mix for your cocktails
Return
0.3% Return rate 0% Fixable by listing
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Margarita questions
Answered from the same tracked data.









