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Margarine

Fail

Prices span $0.97–$3.82, mostly outside the sweet spot, so Margarine is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£69K/yr151K searches / yr
90-day growth
-5.4%search demand this quarter
Competition
60%top-5 click share · 12 brands · 37 sellers

Flapen Score

Margarine against its category

The dotted line is the Grocery average. Past it, Margarine is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Margarine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Margarine 151K times last year and spent an estimated £69K. The top 5 brands take 87% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

18.9% of searches ended in a purchase last week.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
-5.4%
Conversion, latest week
18.9%
Market size, estimated
£69Ka year
Peak month
November1.5× the quietest month
Top search term
margarine82K searches a year

02 · Price

A sale here is worth £2.42.

Listings sell for £2.42 on average, from £0.97 to £3.82. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £2.42 that is £2K to £2K a year per listing.

Average price
£2.42under the $15 to $100 sweet spot
Price range
£0.97–£3.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£2K–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #22 within Cooking Ingredients. It carries 586 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
9.1%
Average rank
#22in Cooking Ingredients
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
586per listing
Listings tracked
27

04 · Newcomers

Amazon counts 6 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
70 months

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

12 falling

Sellers

37

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

60%

Top 20: 94%

Open market

7%

  • Morrisons42%
  • Flora20%
  • Plymouth15%
  • Anchor5%
  • Lurpak5%
  • I Can't Believe It's Not Butter!5%
  • Open — no brand owns it (6 brands, 7%)

Demand

Margarine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Margarine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • margarine82K/yr
  • flora buttery12K/yr
  • low fat butter9K/yr
  • flora butter9K/yr
  • baking butter11K/yr
  • olive spread8K/yr
  • baking spread5K/yr
  • stork margarine7K/yr
  • margerine3K/yr
  • olive oil spread3K/yr

Reviews and returns

What reviews say buyers love and hate about Margarine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall35%−0.06

Hardly any taste

Doesnt have the real buttery taste

Absolutely vile fishy taste

Oily/Greasy11%−0.03

vegetable oil this is not butter be aware what youre putting into your body

Buttery

Flavor9%−0.04

Quite flavourless

Hardly any taste

Prefer the Aldi version this tastes like marg not buttery enough

Quality-Overall7%−0.03

Poor quality

Poor quality and I won't be buying in the future

Contamination6%−0.02

mess with the butter

Unhygienic

Love

Taste-Overall38%−0.06

great taste as expected

Great tasting

Good creamy taste

Value For Money19%+2.63

Good value for money

Good value spread

Good value

Baking8%0.00

Good for baking

it melts nicely on hot toast

Good for toast and baking

Quality-Overall8%−0.03

Consistent quality over the years

Good quality butter

Good quality

Texture/Consistency-Overall4%−0.03

Just like other brands of butter great price and very spreadable

The texture is smooth

The texture was smoother than my last five life decisions combined

FAQ

Common Margarine questions

Answered from the same tracked data.