How competitive is the Margarine niche on Amazon United Kingdom?

12 brands and 37 sellers compete in Margarine on Amazon United Kingdom. The top 5 Margarine products take 60% of clicks and its top 5 brands hold 87% of demand.

What do buyers complain about in Margarine?

Margarine buyers on Amazon United Kingdom complain most about Taste-Overall, Oily/Greasy, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Margarine niche?

Margarine sells for £2.42 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.97–£3.82. The average incumbent carries 586 reviews — the moat a new listing must climb.

Margarine

prices mostly outside the sweet spot ($0.97–$3.82) — Margarine doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Margarine profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Margarine is a £69K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 43/100.

Margarine: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.4% over the last 90 days and 18.9% of searches end in a purchase.

£69K

revenue / yr

Units sold / yr40K

Search volume / yr-5.4%151K

Conversion rate18.9%

Avg price£2.42

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers12 · 37

Top-5 product click share60%

Open market13%

Avg brand age70 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 27 products

Top Margarine products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Flora Buttery Spread 1kg

Price: £3.63
Rating: 4.7/5
Reviews: 1,213
Age: 10y ago

Morrisons Olive Spread 500g

Price: £1.56
Rating: 4.4/5
Reviews: 73
Age: 10mo ago

Flora Buttery 450g

Price: £2.45
Rating: 4.7/5
Reviews: 84
Age: 2y ago

Morrisons Baking Block 250g

Price: £1.14
Rating: 4.6/5
Reviews: 515
Age: 10y ago

Morrisons Pefectly Buttery 500g

Price: £1.36
Rating: 4.4/5
Reviews: 73
Age: 10mo ago

Newest

by launch date

Country Life British Spreadable 400g

Price: £2.88
Rating: 5.0/5
Reviews: 4
Age: 4mo ago

Morrisons Olive Spread 500g

Price: £1.56
Rating: 4.4/5
Reviews: 73
Age: 10mo ago

Morrisons Pefectly Buttery 500g

Price: £1.36
Rating: 4.4/5
Reviews: 73
Age: 10mo ago

Morrisons Spreadable 500g

Price: £2.26
Rating: 0.0/5
Reviews: 0
Age: 10mo ago

Morrisons Reduced Fat Spreadable 500g

Price: £2.35
Rating: 4.5/5
Reviews: 55
Age: 12mo ago

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

12 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

60%

Top 20: 94%

Open market

Morrisons42%
Flora20%
Plymouth15%
Anchor5%
Lurpak5%
I Can't Believe It's Not Butter!5%
Open — no brand owns it (6 brands, 7%)

Margarine demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume151KCVR18.9%Products27Brands12Top 5 Brands87%OOS Rate9.1%Rating4.5★Reviews586Avg BSR#22

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Margarine search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

margarine82K/yr -2.7%15.1% conv.
flora buttery12K/yr +16.3%27.5% conv.
low fat butter9K/yr +8.3%4.3% conv.
flora butter9K/yr +0.6%15.2% conv.
baking butter11K/yr -28.9%14.4% conv.
olive spread8K/yr -4.4%20.4% conv.
baking spread5K/yr -24.8%10.9% conv.
stork margarine7K/yr -29.6%3.8% conv.
margerine3K/yr -10.4%21.5% conv.
olive oil spread3K/yr -18.5%10.1% conv.

What reviews say buyers love and hate about Margarine

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Taste-Overall38%

“great taste as expected”

Value For Money19%

“Good value for money”

Baking8%

“Good for baking”

Quality-Overall8%

“Consistent quality over the years”

Texture/Consistency-Overall4%

“Just like other brands of butter great price and very spreadable”

What buyers complain about

80% of reviews

Taste-Overall35%

“Hardly any taste”

Oily/Greasy11%

“vegetable oil this is not butter be aware what youre putting into your body”

Flavor9%

“Quite flavourless”

Quality-Overall7%

“Poor quality”

Contamination6%

“mess with the butter”

Common Margarine questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Margarine 43/100 on Amazon United Kingdom — Skip it. The niche generates £69K/yr across 27 tracked products. 6 of 7 products launched in the last 360 days are still selling. Search demand moved -5.4% over the last 90 days.