Margarine
FailPrices span $0.97–$3.82, mostly outside the sweet spot, so Margarine is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £69K/yr151K searches / yr
- 90-day growth
- -5.4%search demand this quarter
- Competition
- 60%top-5 click share · 12 brands · 37 sellers
Flapen Score
Margarine against its category
The dotted line is the Grocery average. Past it, Margarine is stronger. Inside it, weaker.
Market
The Margarine market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Margarine 151K times last year and spent an estimated £69K. The top 5 brands take 87% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 18.9% of those searches ended in a purchase.
Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.
- Searches, last 12 months
- 151K
- Growth, 90 days vs prior 90
- -5.4%
- Conversion, latest week
- 18.9%
- Market size, estimated
- £69Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- margarine82K searches a year
02 · Price
A sale here is worth £2.42.
Listings sell for £2.42 on average, from £0.97 to £3.82. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £2.42 that is £2K to £2K a year per listing.
- Average price
- £2.42under the $15 to $100 sweet spot
- Price range
- £0.97–£3.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £2K–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #22 within Cooking Ingredients. It carries 586 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 9.1%
- Average rank
- #22in Cooking Ingredients
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 586per listing
- Listings tracked
- 27
04 · Newcomers
6 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 7
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Margarine products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Flora Buttery Spread 1kg
- Price
- £3.63
- Rating
- 4.7/5
- Reviews
- 1,213
- Age
- 10y ago

Morrisons Olive Spread 500g
- Price
- £1.56
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 10mo ago

Flora Buttery 450g
- Price
- £2.45
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 2y ago

Morrisons Baking Block 250g
- Price
- £1.14
- Rating
- 4.6/5
- Reviews
- 515
- Age
- 10y ago

Morrisons Pefectly Buttery 500g
- Price
- £1.36
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 10mo ago
Trending
estimated 90-day click momentum
Morrisons Spreadable 500g
- Price
- £2.26
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

Morrisons Pefectly Buttery 500g
- Price
- £1.36
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 10mo ago

Morrisons Savers Soft Spread 1kg
- Price
- £1.85
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 12mo ago

Country Life British Spreadable 400g
- Price
- £2.88
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago

Clover Light Spread 500 g
- Price
- £2.63
- Rating
- 4.6/5
- Reviews
- 865
- Age
- 17y ago
Newest
by launch date
Country Life British Spreadable 400g
- Price
- £2.88
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago

Morrisons Olive Spread 500g
- Price
- £1.56
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 10mo ago

Morrisons Pefectly Buttery 500g
- Price
- £1.36
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 10mo ago

Morrisons Spreadable 500g
- Price
- £2.26
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

Morrisons Reduced Fat Spreadable 500g
- Price
- £2.35
- Rating
- 4.5/5
- Reviews
- 55
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
37
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 94%
Open market
7%
- Morrisons42%
- Flora20%
- Plymouth15%
- Anchor5%
- Lurpak5%
- I Can't Believe It's Not Butter!5%
- Open — no brand owns it (6 brands, 7%)
Demand
Margarine search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Margarine search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- margarine82K/yr
- flora buttery12K/yr
- low fat butter9K/yr
- flora butter9K/yr
- baking butter11K/yr
- olive spread8K/yr
- baking spread5K/yr
- stork margarine7K/yr
- margerine3K/yr
- olive oil spread3K/yr
Reviews and returns
What reviews say buyers love and hate about Margarine
We read the reviews and the return reasons for every product selling here.
“Hardly any taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Margarine questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









