Margarine
FailPrices span $0.97–$3.82, mostly outside the sweet spot, so Margarine is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £69K/yr151K searches / yr
- 90-day growth
- -5.4%search demand this quarter
- Competition
- 60%top-5 click share · 12 brands · 37 sellers
Flapen Score
Margarine against its category
The dotted line is the Grocery average. Past it, Margarine is stronger. Inside it, weaker.
Market
The Margarine market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Margarine 151K times last year and spent an estimated £69K. The top 5 brands take 87% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
18.9% of searches ended in a purchase last week.
Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.
- Searches, last 12 months
- 151K
- Growth, 90 days vs prior 90
- -5.4%
- Conversion, latest week
- 18.9%
- Market size, estimated
- £69Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- margarine82K searches a year
02 · Price
A sale here is worth £2.42.
Listings sell for £2.42 on average, from £0.97 to £3.82. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £2.42 that is £2K to £2K a year per listing.
- Average price
- £2.42under the $15 to $100 sweet spot
- Price range
- £0.97–£3.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £2K–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #22 within Cooking Ingredients. It carries 586 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 9.1%
- Average rank
- #22in Cooking Ingredients
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 586per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 6 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 7
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Margarine products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Flora Buttery Spread 1kg
- Price
- £3.63
- Rating
- 4.7/5
- Reviews
- 1,213
- Age
- 10y ago

Morrisons Olive Spread 500g
- Price
- £1.56
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 10mo ago

Flora Buttery 450g
- Price
- £2.45
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 2y ago

Morrisons Baking Block 250g
- Price
- £1.14
- Rating
- 4.6/5
- Reviews
- 515
- Age
- 10y ago

Morrisons Pefectly Buttery 500g
- Price
- £1.36
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 10mo ago
Trending
90-day click momentum
Morrisons Spreadable 500g
- Price
- £2.26
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

Morrisons Pefectly Buttery 500g
- Price
- £1.36
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 10mo ago

Morrisons Savers Soft Spread 1kg
- Price
- £1.85
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 12mo ago

Country Life British Spreadable 400g
- Price
- £2.88
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago

Clover Light Spread 500 g
- Price
- £2.63
- Rating
- 4.6/5
- Reviews
- 865
- Age
- 17y ago
Newest
by launch date
Country Life British Spreadable 400g
- Price
- £2.88
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago

Morrisons Olive Spread 500g
- Price
- £1.56
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 10mo ago

Morrisons Pefectly Buttery 500g
- Price
- £1.36
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 10mo ago

Morrisons Spreadable 500g
- Price
- £2.26
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

Morrisons Reduced Fat Spreadable 500g
- Price
- £2.35
- Rating
- 4.5/5
- Reviews
- 55
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
37
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
60%
Top 20: 94%
Open market
7%
- Morrisons42%
- Flora20%
- Plymouth15%
- Anchor5%
- Lurpak5%
- I Can't Believe It's Not Butter!5%
- Open — no brand owns it (6 brands, 7%)
Demand
Margarine search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Margarine search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- margarine82K/yr
- flora buttery12K/yr
- low fat butter9K/yr
- flora butter9K/yr
- baking butter11K/yr
- olive spread8K/yr
- baking spread5K/yr
- stork margarine7K/yr
- margerine3K/yr
- olive oil spread3K/yr
Reviews and returns
What reviews say buyers love and hate about Margarine
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Hardly any taste
Doesnt have the real buttery taste
Absolutely vile fishy taste
vegetable oil this is not butter be aware what youre putting into your body
Buttery
Quite flavourless
Hardly any taste
Prefer the Aldi version this tastes like marg not buttery enough
Poor quality
Poor quality and I won't be buying in the future
mess with the butter
Unhygienic
Love
great taste as expected
Great tasting
Good creamy taste
Good value for money
Good value spread
Good value
Good for baking
it melts nicely on hot toast
Good for toast and baking
Consistent quality over the years
Good quality butter
Good quality
Just like other brands of butter great price and very spreadable
The texture is smooth
The texture was smoother than my last five life decisions combined
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Margarine questions
Answered from the same tracked data.









