margarine
Skip itPrices mostly outside the sweet spot ($0.97–$3.82) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.9%search→purchase rate — share of searches ending in a sale
Review moat
Good585.81avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Market size
Bad£69K£69K/yr · 151K searches
Avg price
Bad£2.42avg listing price — sweet spot $15–$100
Price range
Bad£0.97–£3.82cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, margarine is a £69K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
margarine market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- £73K–£97K
- units × avg price
- Conversion rate
- 18.9%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 9.1%
- Avg brand age
- 70 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
37
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
60%
Top 20: 94%
Open market
7%
- Morrisons42%
- Flora20%
- Plymouth15%
- Anchor5%
- Lurpak5%
- I Can't Believe It's Not Butter!5%
- Open — no brand owns it (6 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top margarine search terms
- margarine82K/yr
- flora buttery12K/yr
- low fat butter9K/yr
- flora butter9K/yr
- baking butter11K/yr
- olive spread8K/yr
- baking spread5K/yr
- stork margarine7K/yr
- margerine3K/yr
- olive oil spread3K/yr
Top margarine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Country Life British Spreadable 400g
Country Life£2.884 rev
Morrisons Olive Spread 500g
Morrisons£1.5673 rev
Morrisons Pefectly Buttery 500g
Morrisons£1.3673 rev
Morrisons Spreadable 500g
Morrisons£2.260 rev
Morrisons Reduced Fat Spreadable 500g
Morrisons£2.3555 rev
What buyers say about margarine
What buyers praise and complain about, mined from review topics.What buyers love
“great taste as expected”
“Good value for money”
“Good for baking”
“Consistent quality over the years”
“Just like other brands of butter great price and very spreadable”
“Lovely taste”
“Much cheaper than branded salted butter”
“Vegan”
“As advertised”
“Convenient”
What buyers complain about
“Hardly any taste”
“vegetable oil this is not butter be aware what youre putting into your body”
“Quite flavourless”
“Poor quality”
“mess with the butter”
“large”
“high I saturated fats”
“cheaper in price”
“does tend to be a bit hard straight from the fridge”
“Watery”
Common questions
- Is margarine profitable to sell on Amazon United Kingdom?
- The niche generates £69K/yr across 27 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Skip it (43/100).
- How competitive is the margarine niche?
- 12 brands and 37 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in margarine?
- Top complaints mined from reviews: Taste-Overall, Oily/Greasy, Flavor. The return rate is 0.0%.
- When does demand for margarine peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the margarine niche?
- Listings span £0.97–£3.82; the average listing price is £2.42 (sweet spot $15–$100). The average incumbent carries 586 reviews — the moat a new listing must climb.