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Maple Syrup

soft demand (-15.1% this quarter) — Maple Syrup doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 67Growth 17Conversion 98Competition 22Returns 100Price range 45Avg price 37Brand share 21Review moat 60Quality gap 19
This niche Category average

Is Maple Syrup profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Maple Syrup is a £670K/yr Amazon United Kingdom market (402K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Feb. Verdict: Skip it — 47/100.

Maple Syrup: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.1% over the last 90 days and 16.0% of searches end in a purchase.

£670K

revenue / yr

Units sold / yr80K
Search volume / yr-15.1%402K
Conversion rate16.0%
Avg price£10.40

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers8 · 92
Top-5 product click share74%
Open market8%
Avg brand age74 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement47%
New entrants (1y)1· 0 succeeded
Avg rating4.7★
Avg reviews1,093

Top Maple Syrup products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

£0£67K£134K£201K£268K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

92

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

4%

  • Biona35%
  • KIRKLAND26%
  • Buckwud18%
  • Maple Shack7%
  • Morrisons5%
  • MAPLE CREST4%
  • Open — no brand owns it (2 brands, 4%)

Maple Syrup demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume402KCVR16.0%Products15Brands8Top 5 Brands92%OOS Rate0.3%Rating4.7★Reviews1,093Avg BSR#298
10K6KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Top Maple Syrup search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • maple syrup285K/yr
  • maple syrup 1 litre37K/yr
  • organic maple syrup19K/yr
  • maple syrup organic20K/yr
  • pure maple syrup11K/yr
  • canadian maple syrup10K/yr
  • maple10K/yr
  • kirkland maple syrup5K/yr
  • 1l maple syrup3K/yr
  • organic maple syrup 1 litre2K/yr

What reviews say buyers love and hate about Maple Syrup

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Taste-Overall37%

Absolutely delicious

Quality-Overall14%

Excellent product

Flavor14%

Rich deep flavour, delicious

Value For Money11%

reasonably priced

Vegan/Organic6%

Literally pure unadulterated Maple Syrup

What buyers complain about

68% of reviews
Value For Money17%

Really disappointed as I will have to pour 90% down the drain

Advertised Vs Actual Product9%

This is not maple syrup. Not maple syrup. Just maple flavoured syrup

Ingredients-Overall9%

This isn't MAPLE SYRUP

Bitter9%

Bitter aftertaste

Flavor8%

This has very little maple flavor

Common Maple Syrup questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Maple Syrup 47/100 on Amazon United Kingdom — Skip it. The niche generates £670K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -15.1% over the last 90 days.
Search demand for Maple Syrup on Amazon United Kingdom peaks in Feb, where the busiest month runs 1.6× the quietest.