maple syrup
Skip itSoft demand (-15.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.0%search→purchase rate — share of searches ending in a sale
Market size
Good£670K£670K/yr · 402K searches
Review moat
Good1,092.73avg incumbent reviews — the moat a new listing must climb
Price range
Okay£1.75–£25.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.40avg listing price — sweet spot $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, maple syrup is a £670K/yr Amazon United Kingdom market (402K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Feb. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
maple syrup market data
- Units sold / yr
- 60K–80K
- avg 2,500–3,000/product
- Revenue / yr
- £624K–£832K
- units × avg price
- Conversion rate
- 16.0%
- Avg BSR
- #298
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 47%
- Out of stock
- 0.3%
- Avg brand age
- 74 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
92
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
4%
- Biona35%
- KIRKLAND26%
- Buckwud18%
- Maple Shack7%
- Morrisons5%
- MAPLE CREST4%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.1% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.6×
Top maple syrup search terms
- maple syrup285K/yr
- maple syrup 1 litre37K/yr
- organic maple syrup19K/yr
- maple syrup organic20K/yr
- pure maple syrup11K/yr
- canadian maple syrup10K/yr
- maple10K/yr
- kirkland maple syrup5K/yr
- 1l maple syrup3K/yr
- organic maple syrup 1 litre2K/yr
Top maple syrup products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kirkland Signature Canadian Maple Syrup - 1L - Grade A Amber
KIRKLAND£14.294.7★5,803 rev
Buckwud 100% Organic Maple Syrup 250g Grade A Pure Canadian Natural Coffee Syrup Buttery Caramel Flavour Plant-Based Suitable for Vegans & Vegetarians
Buckwud£5.014.6★746 rev
Biona Organic Maple Syrup 330g - Dark Grade A - Pure Canadian
Biona£5.624.7★250 rev
Biona Organic Maple Syrup 1L - Amber Grade A - Pure Canadian
Biona£17.004.7★378 rev
Biona Organic Maple Syrup 330g - Amber Grade A - Pure Canadian
Biona£5.434.8★342 rev
Newest
by launch date
Harrissen Select 100% Pure Maple Syrup 1L | Grade A Amber Rich Taste | Natural Sweetener for Pancakes Waffles Desserts & Baking | Authentic Canadian Maple Syrup | No Additives or Preservatives
Generic£15.8920 rev
Morrisons The Best Maple Syrup 189ml
Morrisons£3.9823 rev
Maple Crest Pure Maple Syrup 250g
MAPLE CREST£3.604 rev
Maple Crest Pancake Syrup 330g
MAPLE CREST£2.8547 rev
Biona Organic Maple Syrup 330g - Dark Grade A - Pure Canadian
Biona£5.62250 rev
Trending
90-day click momentumMaple Crest Pure Maple Syrup 250g
MAPLE CREST£3.605.0★
47 North Canadian Organic Maple Syrup Single Source Grade A Dark Robust 500ml (1 Bottle)
47 North£12.424.6★
Harrissen Select 100% Pure Maple Syrup 1L | Grade A Amber Rich Taste | Natural Sweetener for Pancakes Waffles Desserts & Baking | Authentic Canadian Maple Syrup | No Additives or Preservatives
Generic£15.895.0★
Buckwud 100% Organic Maple Syrup 250g Grade A Pure Canadian Natural Coffee Syrup Buttery Caramel Flavour Plant-Based Suitable for Vegans & Vegetarians
Buckwud£5.014.6★
Biona Organic Maple Syrup 330g - Dark Grade A - Pure Canadian
Biona£5.624.7★
What buyers say about maple syrup
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely delicious”
“Excellent product”
“Rich deep flavour, delicious”
“reasonably priced”
“Literally pure unadulterated Maple Syrup”
“It's perfect on pancakes, waffles, or in baking”
“satisfying without being overly sweet or overpowering”
“We use it on all sorts of things, from pancakes and porridge to yoghurt, and its also great for cooking and baking”
“Perfect dinky little size”
“healthier”
What buyers complain about
“Really disappointed as I will have to pour 90% down the drain”
“This is not maple syrup. Not maple syrup. Just maple flavoured syrup”
“This isn't MAPLE SYRUP”
“Bitter aftertaste”
“This has very little maple flavor”
“Doesn't taste right”
“A bit too runny”
“This very likely means contamination during production”
“Bottle size could be bigger”
“poor bottle design”
Common questions
- Is maple syrup profitable to sell on Amazon United Kingdom?
- The niche generates £670K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.1%. Flapen's verdict: Skip it (47/100).
- How competitive is the maple syrup niche?
- 8 brands and 92 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in maple syrup?
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Ingredients-Overall. The return rate is 0.0%.
- When does demand for maple syrup peak?
- Demand peaks in Feb; the busiest month runs 1.6× the quietest.
- What does it cost to enter the maple syrup niche?
- Listings span £1.75–£25.81; the average listing price is £10.40 (sweet spot $15–$100). The average incumbent carries 1,093 reviews — the moat a new listing must climb.