Skip to content

Maple Syrup

Fail

Demand is soft, at -15.1% this quarter, so Maple Syrup is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£670K/yr402K searches / yr
90-day growth
-15.1%search demand this quarter
Competition
74%top-5 click share · 8 brands · 92 sellers

Flapen Score

Maple Syrup against its category

The dotted line is the Grocery average. Past it, Maple Syrup is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maple Syrup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Maple Syrup 402K times last year and spent an estimated £670K. The top 5 brands take 92% of clicks. Demand peaks in Feb. Flapen scores it 47 out of 100, a Fail.

01 · Demand

16.0% of searches ended in a purchase last week.

Shoppers searched for this 402K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £670K a year.

Searches, last 12 months
402K
Growth, 90 days vs prior 90
-15.1%
Conversion, latest week
16.0%
Market size, estimated
£670Ka year
Peak month
February1.6× the quietest month
Top search term
maple syrup285K searches a year

02 · Price

A sale here is worth £10.40.

Listings sell for £10.40 on average, from £1.75 to £25.81. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £10.40 that is £26K to £31K a year per listing.

Average price
£10.40under the $15 to $100 sweet spot
Price range
£1.75–£25.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,500–3,000
Revenue per listing a year
£26K–£31K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #298 within Baking Supplies. It carries 1,093 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
87%
Out of stock, average day
0.3%
Average rank
#298in Baking Supplies
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,093per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Maple Syrup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£67K£134K£201K£268K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

92

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

4%

  • Biona35%
  • KIRKLAND26%
  • Buckwud18%
  • Maple Shack7%
  • Morrisons5%
  • MAPLE CREST4%
  • Open — no brand owns it (2 brands, 4%)

Demand

Maple Syrup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Search terms

Top Maple Syrup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • maple syrup285K/yr
  • maple syrup 1 litre37K/yr
  • organic maple syrup19K/yr
  • maple syrup organic20K/yr
  • pure maple syrup11K/yr
  • canadian maple syrup10K/yr
  • maple10K/yr
  • kirkland maple syrup5K/yr
  • 1l maple syrup3K/yr
  • organic maple syrup 1 litre2K/yr

Reviews and returns

What reviews say buyers love and hate about Maple Syrup

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money17%+0.34

Really disappointed as I will have to pour 90% down the drain

A bit more expensive

Expensive

Advertised Vs Actual Product9%−0.05

This is not maple syrup. Not maple syrup. Just maple flavoured syrup

Ingredients-Overall9%−0.04

This isn't MAPLE SYRUP

Bitter9%−0.04

Bitter aftertaste

Has a really strange bitter aftertaste

Flavor8%+0.91

This has very little maple flavor

Id also prefer it to be more maple flavoured

Love

Taste-Overall37%+0.99

Absolutely delicious

Love the caramel-like taste

This tastes absolutely amazing

Quality-Overall14%+0.70

Excellent product

Good quality

Great quality, pours well, and a little goes a long way

Flavor14%+0.91

Rich deep flavour, delicious

Great flavour

Lovely sauce

Value For Money11%+0.34

reasonably priced

Good value

Excellent value for money

Vegan/Organic6%+0.61

Literally pure unadulterated Maple Syrup

Pure maple syrup

organic too

FAQ

Common Maple Syrup questions

Answered from the same tracked data.