Maple Syrup
FailDemand is soft, at -15.1% this quarter, so Maple Syrup is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £670K/yr402K searches / yr
- 90-day growth
- -15.1%search demand this quarter
- Competition
- 74%top-5 click share · 8 brands · 92 sellers
Flapen Score
Maple Syrup against its category
The dotted line is the Grocery average. Past it, Maple Syrup is stronger. Inside it, weaker.
Market
The Maple Syrup market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Maple Syrup 402K times last year and spent an estimated £670K. The top 5 brands take 92% of clicks. Demand peaks in Feb. Flapen scores it 47 out of 100, a Fail.
01 · Demand
16.0% of searches ended in a purchase last week.
Shoppers searched for this 402K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £670K a year.
- Searches, last 12 months
- 402K
- Growth, 90 days vs prior 90
- -15.1%
- Conversion, latest week
- 16.0%
- Market size, estimated
- £670Ka year
- Peak month
- February1.6× the quietest month
- Top search term
- maple syrup285K searches a year
02 · Price
A sale here is worth £10.40.
Listings sell for £10.40 on average, from £1.75 to £25.81. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £10.40 that is £26K to £31K a year per listing.
- Average price
- £10.40under the $15 to $100 sweet spot
- Price range
- £1.75–£25.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £26K–£31K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
47% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #298 within Baking Supplies. It carries 1,093 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 87%
- Out of stock, average day
- 0.3%
- Average rank
- #298in Baking Supplies
- Average rating
- 4.69 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,093per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Maple Syrup products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kirkland Signature Canadian Maple Syrup - 1L - Grade A Amber
- Price
- £14.29
- Rating
- 4.7/5
- Reviews
- 5,803
- Age
- 15y ago

Buckwud 100% Organic Maple Syrup 250g Grade A Pure Canadian Natural Coffee Syrup Buttery Caramel Flavour Plant-Based Suitable for Vegans & Vegetarians
- Price
- £5.01
- Rating
- 4.6/5
- Reviews
- 746
- Age
- 13y ago

Biona Organic Maple Syrup 330g - Dark Grade A - Pure Canadian
- Price
- £5.62
- Rating
- 4.7/5
- Reviews
- 250
- Age
- 2y ago

Biona Organic Maple Syrup 1L - Amber Grade A - Pure Canadian
- Price
- £17.00
- Rating
- 4.7/5
- Reviews
- 378
- Age
- 2y ago

Biona Organic Maple Syrup 330g - Amber Grade A - Pure Canadian
- Price
- £5.43
- Rating
- 4.8/5
- Reviews
- 342
- Age
- 2y ago
Trending
90-day click momentum
Maple Crest Pure Maple Syrup 250g
- Price
- £3.60
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

47 North Canadian Organic Maple Syrup Single Source Grade A Dark Robust 500ml (1 Bottle)
- Price
- £12.42
- Rating
- 4.6/5
- Reviews
- 295
- Age
- 6y ago

Harrissen Select 100% Pure Maple Syrup 1L | Grade A Amber Rich Taste | Natural Sweetener for Pancakes Waffles Desserts & Baking | Authentic Canadian Maple Syrup | No Additives or Preservatives
- Price
- £15.89
- Rating
- 5.0/5
- Reviews
- 20
- Age
- 9mo ago

Buckwud 100% Organic Maple Syrup 250g Grade A Pure Canadian Natural Coffee Syrup Buttery Caramel Flavour Plant-Based Suitable for Vegans & Vegetarians
- Price
- £5.01
- Rating
- 4.6/5
- Reviews
- 746
- Age
- 13y ago

Biona Organic Maple Syrup 330g - Dark Grade A - Pure Canadian
- Price
- £5.62
- Rating
- 4.7/5
- Reviews
- 250
- Age
- 2y ago
Newest
by launch date
Harrissen Select 100% Pure Maple Syrup 1L | Grade A Amber Rich Taste | Natural Sweetener for Pancakes Waffles Desserts & Baking | Authentic Canadian Maple Syrup | No Additives or Preservatives
- Price
- £15.89
- Rating
- 5.0/5
- Reviews
- 20
- Age
- 9mo ago

Morrisons The Best Maple Syrup 189ml
- Price
- £3.98
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 1y ago

Maple Crest Pure Maple Syrup 250g
- Price
- £3.60
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

Maple Crest Pancake Syrup 330g
- Price
- £2.85
- Rating
- 4.1/5
- Reviews
- 47
- Age
- 2y ago

Biona Organic Maple Syrup 330g - Dark Grade A - Pure Canadian
- Price
- £5.62
- Rating
- 4.7/5
- Reviews
- 250
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
92
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
4%
- Biona35%
- KIRKLAND26%
- Buckwud18%
- Maple Shack7%
- Morrisons5%
- MAPLE CREST4%
- Open — no brand owns it (2 brands, 4%)
Demand
Maple Syrup search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.6×
Search terms
Top Maple Syrup search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- maple syrup285K/yr
- maple syrup 1 litre37K/yr
- organic maple syrup19K/yr
- maple syrup organic20K/yr
- pure maple syrup11K/yr
- canadian maple syrup10K/yr
- maple10K/yr
- kirkland maple syrup5K/yr
- 1l maple syrup3K/yr
- organic maple syrup 1 litre2K/yr
Reviews and returns
What reviews say buyers love and hate about Maple Syrup
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Really disappointed as I will have to pour 90% down the drain
A bit more expensive
Expensive
This is not maple syrup. Not maple syrup. Just maple flavoured syrup
This isn't MAPLE SYRUP
Bitter aftertaste
Has a really strange bitter aftertaste
This has very little maple flavor
Id also prefer it to be more maple flavoured
Love
Absolutely delicious
Love the caramel-like taste
This tastes absolutely amazing
Excellent product
Good quality
Great quality, pours well, and a little goes a long way
Rich deep flavour, delicious
Great flavour
Lovely sauce
reasonably priced
Good value
Excellent value for money
Literally pure unadulterated Maple Syrup
Pure maple syrup
organic too
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Maple Syrup questions
Answered from the same tracked data.









