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Maoam

Fail

The top 5 brands take 98% of clicks, so Maoam is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£253K/yr263K searches / yr
90-day growth
+8.6%search demand this quarter
Competition
65%top-5 click share · 6 brands · 110 sellers

Flapen Score

Maoam against its category

The dotted line is the Grocery average. Past it, Maoam is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maoam market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Maoam 263K times last year and spent an estimated £253K. The top 5 brands take 98% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

15.1% of searches ended in a purchase last week.

Shoppers searched for this 263K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.1% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £253K a year.

Searches, last 12 months
263K
Growth, 90 days vs prior 90
+8.6%
Conversion, latest week
15.1%
Market size, estimated
£253Ka year
Peak month
December1.9× the quietest month
Top search term
maoam sweets74K searches a year

02 · Price

A sale here is worth £6.38.

Listings sell for £6.38 on average, from £0.78 to £17.34. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £6.38 that is £10K to £13K a year per listing.

Average price
£6.38under the $15 to $100 sweet spot
Price range
£0.78–£17.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£10K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

11% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4 within Confectionery. It carries 828 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#4in Confectionery
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
828per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Maoam products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£25K£51K£76K£101K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

110

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Maoam66%
  • Swizzels22%
  • HARIBO4%
  • Strawberry Ledge3%
  • Sweetzone3%
  • Generic2%
  • Open — no brand owns it (0%)

Demand

Maoam search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Maoam search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • maoam sweets74K/yr
  • chewy sweets54K/yr
  • maoam50K/yr
  • drumsticks sweets24K/yr
  • drumstick lollies24K/yr
  • maoam stripes8K/yr
  • chews sweets7K/yr
  • chew sweets8K/yr
  • drum sticks sweets6K/yr
  • drumstick sweets4K/yr

Reviews and returns

What reviews say buyers love and hate about Maoam

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Hard Feel21%−0.06

they are rock hard

Sweets were hard

they were harder than concrete

Flavor11%−0.02

was mainly orange which in my opinion is the worse flavour

Missing flavours

Waxy unpleasant synthetic flavors

Ease Of Chewing/Swallowing10%−0.03

they are soo chewy

not chewy at all

Brick-hard chews - very poor

Size-Overall9%−0.02

Wouldnt really say these are share size

They look a lot bigger in the picture

small

Stale/Rotten/Spoiled8%−0.02

these were not fresh

these were stale Buy these from the shop all the time

Taste stale

Love

Sweetness29%+2.27

These sweets are amazing

Great sweets

Nice bag of sweets

Taste-Overall22%+1.28

A lovely taste of my childhood

Good taste

Taste and look like expected

Value For Money14%+0.95

Great value for money

Good Value

Great value

Ease Of Chewing/Swallowing8%−0.03

A Great Selection of Chews

Soft and chewy

Nice & soft chews

Flavor6%−0.02

good flavour

Fruity flavour, easy to hide around the house

I love theses sweets they are really juicy with lots of flavour that really does last a long time they are chewy well wrapped I have them on order so I get a packet a month you get so many sweets everyone whos ever tasted them ask me where I get them what they are they really are value for money definitely recommend buying these even if you just want them for your front room or the party bags

FAQ

Common Maoam questions

Answered from the same tracked data.