maoam
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.1%search→purchase rate — share of searches ending in a sale
Review moat
Good827.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£253K£253K/yr · 263K searches
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.38avg listing price — sweet spot $15–$100
Price range
Bad£0.78–£17.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, maoam is a £253K/yr Amazon United Kingdom market (263K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
maoam market data
- Units sold / yr
- 40K–50K
- avg 1,500–2,000/product
- Revenue / yr
- £255K–£319K
- units × avg price
- Conversion rate
- 15.1%
- Avg BSR
- #4
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 11%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
6 flat
Sellers
110
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- Maoam66%
- Swizzels22%
- HARIBO4%
- Strawberry Ledge3%
- Sweetzone3%
- Generic2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.9×
Top maoam search terms
- maoam sweets74K/yr
- chewy sweets54K/yr
- maoam50K/yr
- drumsticks sweets24K/yr
- drumstick lollies24K/yr
- maoam stripes8K/yr
- chews sweets7K/yr
- chew sweets8K/yr
- drum sticks sweets6K/yr
- drumstick sweets4K/yr
Top maoam products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Maoam Stripes Fruit Sweets 140g
Maoam£0.904.7★3,042 rev
HARIBO MAOAM Joystixx Chewy Fruit Flavour Sweets 140g Share Size
Maoam£0.934.7★1,514 rev
Swizzels Originals Drumstick 120g - Classic Raspberry & Milk Flavour Swizzels Lollies - Individually Wrapped Sweets Vegan Candy for Sharing Treat Jars & Party Bags
Swizzels£1.034.7★292 rev
Maoam Stripes - Fruit Flavour Chew 120 Tub
Maoam£7.774.7★1,163 rev
MAOAM Pinballs Chewy and Fruity Sweets 140g Share Size
Maoam£0.884.7★1,055 rev
Newest
by launch date
Swizzels Retro Drumstick Lollies Sweets x 30 Individually Wrapped Sweets
Swizzels£5.1132 rev
Maoam Sweets | 40 Piece Letterbox Sweets Gift Box | Maoam Stixx Bloxx & Stripes Chewy Fruity Sweet Selection | Ideal for Birthdays Thank You Gifts & Treat Boxes
Strawberry Ledge£8.26114 rev
Swizzels Originals Drumstick 120g - Classic Raspberry & Milk Flavour Swizzels Lollies - Individually Wrapped Sweets Vegan Candy for Sharing Treat Jars & Party Bags
Swizzels£1.03292 rev
Sweetzone Fruit Chews - 1kg Bag of Sweets - Irresistible Gummy Sweets and Chewy Sweet Fruity Candy - Experience the Burst of Fruity Flavours in Every Piece - Halal Sweet for Everyone
Sweetzone£8.43180 rev
Swizzels Squashies Sweets Drumstick Squashies Original Sweets - Raspberry and Milk Flavour- Single Pack 140g
Swizzels£0.781,517 rev
Trending
90-day click momentum
Swizzels Curious Chew Sweets Mixed Bag of Vegan Chewy Sweets 171g (18 Sweet Chews)
Swizzels£0.964.6★
20 x Individually Wrapped Sweets | Assorted Sweet Pick and Mix Selection | For Parties Gifts Sharing Seasonality Special Events (Swizzlers- Drumstick Lollies x 20) Haynesdiscount
Generic£6.873.4★
Maoam Stripes Fruit Sweets Party Bag 2.2kg
Maoam£17.344.7★
Maoam Stripes Fruit Sweets 140g
Maoam£0.904.7★
Swizzels Drumstick Choos Sharing Bag 115g Fruity Chewy Retro Sweets for Party Bags Sharing & Candy Snacks Assorted Swizzels Sweets
Swizzels£1.043.0★
What buyers say about maoam
What buyers praise and complain about, mined from review topics.What buyers love
“These sweets are amazing”
“A lovely taste of my childhood”
“Great value for money”
“A Great Selection of Chews”
“good flavour”
“Great value and quality arrived quickly”
“perfect size”
“As expected”
“Great gifts”
“Theyre a nice texture”
What buyers complain about
“they are rock hard”
“was mainly orange which in my opinion is the worse flavour”
“they are soo chewy”
“Wouldnt really say these are share size”
“these were not fresh”
“they are dry sweets”
“taste stale yuck dont buy”
“Incorrect description”
“Was like they arrived frozen”
“Poor quality dry sweets”
Common questions
- Is maoam profitable to sell on Amazon United Kingdom?
- The niche generates £253K/yr across 19 tracked products. 90-day search growth is +8.6%. Flapen's verdict: Skip it (48/100).
- How competitive is the maoam niche?
- 6 brands and 110 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in maoam?
- Top complaints mined from reviews: Hard Feel, Flavor, Ease Of Chewing/Swallowing. The return rate is 0.1%.
- When does demand for maoam peak?
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- What does it cost to enter the maoam niche?
- Listings span £0.78–£17.34; the average listing price is £6.38 (sweet spot $15–$100). The average incumbent carries 828 reviews — the moat a new listing must climb.