How competitive is the Maoam niche on Amazon United Kingdom?

6 brands and 110 sellers compete in Maoam on Amazon United Kingdom. The top 5 Maoam products take 65% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Maoam?

Maoam buyers on Amazon United Kingdom complain most about Hard Feel, Flavor, Ease Of Chewing/Swallowing, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Maoam niche?

Maoam sells for £6.38 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.78–£17.34. The average incumbent carries 828 reviews — the moat a new listing must climb.

Maoam

brand-locked demand (top 5 brands take 98% of clicks) — Maoam doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Maoam profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Maoam is a £253K/yr Amazon United Kingdom market (263K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 48/100.

Maoam: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +8.6% over the last 90 days and 15.1% of searches end in a purchase.

£253K

revenue / yr

Units sold / yr50K

Search volume / yr+8.6%263K

Conversion rate15.1%

Avg price£6.38

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers6 · 110

Top-5 product click share65%

Open market2%

Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 19 products

Top Maoam products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Maoam Stripes Fruit Sweets 140g

Price: £0.90
Rating: 4.7/5
Reviews: 3,042
Age: 8y ago

HARIBO MAOAM Joystixx Chewy Fruit Flavour Sweets 140g Share Size

Price: £0.93
Rating: 4.7/5
Reviews: 1,514
Age: 14y ago

Swizzels Originals Drumstick 120g - Classic Raspberry & Milk Flavour Swizzels Lollies - Individually Wrapped Sweets Vegan Candy for Sharing Treat Jars & Party Bags

Price: £1.03
Rating: 4.7/5
Reviews: 292
Age: 1y ago

Maoam Stripes - Fruit Flavour Chew 120 Tub

Price: £7.77
Rating: 4.7/5
Reviews: 1,163
Age: 15y ago

MAOAM Pinballs Chewy and Fruity Sweets 140g Share Size

Price: £0.88
Rating: 4.7/5
Reviews: 1,055
Age: 8y ago

Newest

by launch date

Swizzels Retro Drumstick Lollies Sweets x 30 Individually Wrapped Sweets

Price: £5.11
Rating: 4.4/5
Reviews: 32
Age: 1y ago

Maoam Sweets | 40 Piece Letterbox Sweets Gift Box | Maoam Stixx Bloxx & Stripes Chewy Fruity Sweet Selection | Ideal for Birthdays Thank You Gifts & Treat Boxes

Price: £8.26
Rating: 4.3/5
Reviews: 114
Age: 1y ago

Swizzels Originals Drumstick 120g - Classic Raspberry & Milk Flavour Swizzels Lollies - Individually Wrapped Sweets Vegan Candy for Sharing Treat Jars & Party Bags

Price: £1.03
Rating: 4.7/5
Reviews: 292
Age: 1y ago

Sweetzone Fruit Chews - 1kg Bag of Sweets - Irresistible Gummy Sweets and Chewy Sweet Fruity Candy - Experience the Burst of Fruity Flavours in Every Piece - Halal Sweet for Everyone

Price: £8.43
Rating: 4.4/5
Reviews: 180
Age: 2y ago

Swizzels Squashies Sweets Drumstick Squashies Original Sweets - Raspberry and Milk Flavour- Single Pack 140g

Price: £0.78
Rating: 4.7/5
Reviews: 1,517
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

110

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

Maoam66%
Swizzels22%
HARIBO4%
Strawberry Ledge3%
Sweetzone3%
Generic2%
Open — no brand owns it (0%)

Maoam demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume263KCVR15.1%Products19Brands6Top 5 Brands98%OOS Rate0.0%Rating4.5★Reviews828Avg BSR#4

No pronounced peak months · busiest ÷ quietest = 1.9×

Top Maoam search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

maoam sweets74K/yr +15.0%15.5% conv.
chewy sweets54K/yr -0.3%4.7% conv.
maoam50K/yr +17.4%17.2% conv.
drumsticks sweets24K/yr +55.4%9.0% conv.
drumstick lollies24K/yr -32.2%10.1% conv.
maoam stripes8K/yr +40.2%8.2% conv.
chews sweets7K/yr -8.4%4.5% conv.
chew sweets8K/yr -18.0%4.0% conv.
drum sticks sweets6K/yr -8.9%6.0% conv.
drumstick sweets4K/yr -3.2%8.5% conv.

What reviews say buyers love and hate about Maoam

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Sweetness29%

“These sweets are amazing”

Taste-Overall22%

“A lovely taste of my childhood”

Value For Money14%

“Great value for money”

Ease Of Chewing/Swallowing8%

“A Great Selection of Chews”

Flavor6%

“good flavour”

What buyers complain about

82% of reviews

Hard Feel21%

“they are rock hard”

Flavor11%

“was mainly orange which in my opinion is the worse flavour”

Ease Of Chewing/Swallowing10%

“they are soo chewy”

Size-Overall9%

“Wouldnt really say these are share size”

Stale/Rotten/Spoiled8%

“these were not fresh”

Common Maoam questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Maoam 48/100 on Amazon United Kingdom — Skip it. The niche generates £253K/yr across 19 tracked products. Search demand moved +8.6% over the last 90 days.