Maoam
FailThe top 5 brands take 98% of clicks, so Maoam is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £253K/yr263K searches / yr
- 90-day growth
- +8.6%search demand this quarter
- Competition
- 65%top-5 click share · 6 brands · 110 sellers
Flapen Score
Maoam against its category
The dotted line is the Grocery average. Past it, Maoam is stronger. Inside it, weaker.
Market
The Maoam market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Maoam 263K times last year and spent an estimated £253K. The top 5 brands take 98% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
15.1% of searches ended in a purchase last week.
Shoppers searched for this 263K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.1% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £253K a year.
- Searches, last 12 months
- 263K
- Growth, 90 days vs prior 90
- +8.6%
- Conversion, latest week
- 15.1%
- Market size, estimated
- £253Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- maoam sweets74K searches a year
02 · Price
A sale here is worth £6.38.
Listings sell for £6.38 on average, from £0.78 to £17.34. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £6.38 that is £10K to £13K a year per listing.
- Average price
- £6.38under the $15 to $100 sweet spot
- Price range
- £0.78–£17.34
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £10K–£13K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
11% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4 within Confectionery. It carries 828 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 11%
- Prime listings
- 89%
- Out of stock, average day
- 0.0%
- Average rank
- #4in Confectionery
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 828per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Maoam products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Maoam Stripes Fruit Sweets 140g
- Price
- £0.90
- Rating
- 4.7/5
- Reviews
- 3,042
- Age
- 8y ago

HARIBO MAOAM Joystixx Chewy Fruit Flavour Sweets 140g Share Size
- Price
- £0.93
- Rating
- 4.7/5
- Reviews
- 1,514
- Age
- 14y ago

Swizzels Originals Drumstick 120g - Classic Raspberry & Milk Flavour Swizzels Lollies - Individually Wrapped Sweets Vegan Candy for Sharing Treat Jars & Party Bags
- Price
- £1.03
- Rating
- 4.7/5
- Reviews
- 292
- Age
- 1y ago

Maoam Stripes - Fruit Flavour Chew 120 Tub
- Price
- £7.77
- Rating
- 4.7/5
- Reviews
- 1,163
- Age
- 15y ago

MAOAM Pinballs Chewy and Fruity Sweets 140g Share Size
- Price
- £0.88
- Rating
- 4.7/5
- Reviews
- 1,055
- Age
- 8y ago
Trending
90-day click momentum
Swizzels Curious Chew Sweets Mixed Bag of Vegan Chewy Sweets 171g (18 Sweet Chews)
- Price
- £0.96
- Rating
- 4.6/5
- Reviews
- 256
- Age
- 4y ago

20 x Individually Wrapped Sweets | Assorted Sweet Pick and Mix Selection | For Parties Gifts Sharing Seasonality Special Events (Swizzlers- Drumstick Lollies x 20) Haynesdiscount
- Price
- £6.87
- Rating
- 3.4/5
- Reviews
- 6
- Age
- 13y ago

Maoam Stripes Fruit Sweets Party Bag 2.2kg
- Price
- £17.34
- Rating
- 4.7/5
- Reviews
- 1,163
- Age
- 8y ago

Maoam Stripes Fruit Sweets 140g
- Price
- £0.90
- Rating
- 4.7/5
- Reviews
- 3,042
- Age
- 8y ago

Swizzels Drumstick Choos Sharing Bag 115g Fruity Chewy Retro Sweets for Party Bags Sharing & Candy Snacks Assorted Swizzels Sweets
- Price
- £1.04
- Rating
- 3.0/5
- Reviews
- 158
- Age
- 3y ago
Newest
by launch date
Swizzels Retro Drumstick Lollies Sweets x 30 Individually Wrapped Sweets
- Price
- £5.11
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 1y ago

Maoam Sweets | 40 Piece Letterbox Sweets Gift Box | Maoam Stixx Bloxx & Stripes Chewy Fruity Sweet Selection | Ideal for Birthdays Thank You Gifts & Treat Boxes
- Price
- £8.26
- Rating
- 4.3/5
- Reviews
- 114
- Age
- 1y ago

Swizzels Originals Drumstick 120g - Classic Raspberry & Milk Flavour Swizzels Lollies - Individually Wrapped Sweets Vegan Candy for Sharing Treat Jars & Party Bags
- Price
- £1.03
- Rating
- 4.7/5
- Reviews
- 292
- Age
- 1y ago

Sweetzone Fruit Chews - 1kg Bag of Sweets - Irresistible Gummy Sweets and Chewy Sweet Fruity Candy - Experience the Burst of Fruity Flavours in Every Piece - Halal Sweet for Everyone
- Price
- £8.43
- Rating
- 4.4/5
- Reviews
- 180
- Age
- 2y ago

Swizzels Squashies Sweets Drumstick Squashies Original Sweets - Raspberry and Milk Flavour- Single Pack 140g
- Price
- £0.78
- Rating
- 4.7/5
- Reviews
- 1,517
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 flat
Sellers
110
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- Maoam66%
- Swizzels22%
- HARIBO4%
- Strawberry Ledge3%
- Sweetzone3%
- Generic2%
- Open — no brand owns it (0%)
Demand
Maoam search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.9×
Search terms
Top Maoam search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- maoam sweets74K/yr
- chewy sweets54K/yr
- maoam50K/yr
- drumsticks sweets24K/yr
- drumstick lollies24K/yr
- maoam stripes8K/yr
- chews sweets7K/yr
- chew sweets8K/yr
- drum sticks sweets6K/yr
- drumstick sweets4K/yr
Reviews and returns
What reviews say buyers love and hate about Maoam
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
they are rock hard
Sweets were hard
they were harder than concrete
was mainly orange which in my opinion is the worse flavour
Missing flavours
Waxy unpleasant synthetic flavors
they are soo chewy
not chewy at all
Brick-hard chews - very poor
Wouldnt really say these are share size
They look a lot bigger in the picture
small
these were not fresh
these were stale Buy these from the shop all the time
Taste stale
Love
These sweets are amazing
Great sweets
Nice bag of sweets
A lovely taste of my childhood
Good taste
Taste and look like expected
Great value for money
Good Value
Great value
A Great Selection of Chews
Soft and chewy
Nice & soft chews
good flavour
Fruity flavour, easy to hide around the house
I love theses sweets they are really juicy with lots of flavour that really does last a long time they are chewy well wrapped I have them on order so I get a packet a month you get so many sweets everyone whos ever tasted them ask me where I get them what they are they really are value for money definitely recommend buying these even if you just want them for your front room or the party bags
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Maoam questions
Answered from the same tracked data.









