Manuka Honey
MaybeReturns run at only 0.0% of orders. But demand is soft, at -28.3% this quarter, so Manuka Honey is a Maybe.
- Flapen Score
- 59 / 100Top 7% of 2,976 Grocery niches · +13 vs the category median of 4659
- Market size
- £1.1M/yr657K searches / yr
- 90-day growth
- -28.3%search demand this quarter
- Competition
- 43%top-5 click share · 10 brands · 110 sellers
Flapen Score
Manuka Honey against its category
The dotted line is the Grocery average. Past it, Manuka Honey is stronger. Inside it, weaker.
Market
The Manuka Honey market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Manuka Honey 657K times last year and spent an estimated £1.1M. The top 5 brands take 77% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
8.3% of searches ended in a purchase last week.
Shoppers searched for this 657K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.
- Searches, last 12 months
- 657K
- Growth, 90 days vs prior 90
- -28.3%
- Conversion, latest week
- 8.3%
- Market size, estimated
- £1.1Ma year
- Peak month
- January2.1× the quietest month
- Top search term
- manuka honey427K searches a year
02 · Price
A sale here is worth £19.25.
Listings sell for £19.25 on average, from £7.99 to £42.72. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At £19.25 that is £24K to £29K a year per listing.
- Average price
- £19.25inside the $15 to $100 sweet spot
- Price range
- £7.99–£42.72
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £24K–£29K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #93 within Jams, Honey & Spreads. It carries 2,530 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 93%
- Out of stock, average day
- 9.0%
- Average rank
- #93in Jams, Honey & Spreads
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,530per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Manuka Honey products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Pure Gold - Manuka Honey - 525+ MGO Certified Premium - 500g - New Zealand Ethically Sourced Raw & Unpasteurised - Naturally Made by Bees & Home Traceable - 1 Pack
- Price
- £37.30
- Rating
- 4.6/5
- Reviews
- 6,271
- Age
- 7y ago

MANUKA DOCTOR | MGO 100 Squeezy Manuka Honey Multifloral | 300g | 100% Pure New Zealand Honey | Certified RAW | Non-GMO | Independently Lab Tested | BPA-Free & Recyclable
- Price
- £8.50
- Rating
- 4.7/5
- Reviews
- 7,201
- Age
- 1y ago

Manuka Lab Manuka Honey 525+ MGO 250g New Zealand Certified
- Price
- £25.04
- Rating
- 4.6/5
- Reviews
- 304
- Age
- 6y ago

Pure Gold - Manuka Honey - 300+ MGO Certified Premium - 250g - New Zealand Ethically Sourced Raw & Unpasteurised - Naturally Made by Bees & Home Traceable - 1 Pack
- Price
- £19.98
- Rating
- 4.7/5
- Reviews
- 1,903
- Age
- 7y ago

Manuka Lab Manuka Honey 40+ MGO 250g New Zealand Certified
- Price
- £10.04
- Rating
- 4.6/5
- Reviews
- 777
- Age
- 4y ago
Trending
90-day click momentum
Hilltop Honey Manuka Honey MGO 100+ 454g | Monofloral New Zealand Manuka Honey | 100% Pure Natural Honey | Tested Methylglyoxal (MGO) Strength | Rich & Smooth Premium Honey
- Price
- £13.32
- Rating
- 4.5/5
- Reviews
- 46
- Age
- 4mo ago

Activon Medical Grade Manuka Honey 25g (Pack of 3) by Activon
- Price
- £13.49
- Rating
- 4.5/5
- Reviews
- 723
- Age
- 10y ago

Manuka Lab Manuka Honey 525+ MGO 250g New Zealand Certified
- Price
- £25.04
- Rating
- 4.6/5
- Reviews
- 304
- Age
- 6y ago

Rowse Authentic Manuka New Zealand Honey 250+ Mgo 225g
- Price
- £12.78
- Rating
- 4.6/5
- Reviews
- 114
- Age
- 6y ago

Manuka Doctor 70 MGO Manuka Honey (500 g)
- Price
- £17.25
- Rating
- 4.7/5
- Reviews
- 7,201
- Age
- 8y ago
Newest
by launch date
Hilltop Honey Manuka Honey MGO 100+ 454g | Monofloral New Zealand Manuka Honey | 100% Pure Natural Honey | Tested Methylglyoxal (MGO) Strength | Rich & Smooth Premium Honey
- Price
- £13.32
- Rating
- 4.5/5
- Reviews
- 46
- Age
- 4mo ago

Pure Gold - Manuka Honey - 525+ MGO - 100g - Anti-Inflammatory Properties for Sore Throat Relief - 20 Lozenges - Plain
- Price
- £8.51
- Rating
- 4.5/5
- Reviews
- 83
- Age
- 9mo ago

MANUKA DOCTOR | MGO 100 Squeezy Manuka Honey Multifloral | 300g | 100% Pure New Zealand Honey | Certified RAW | Non-GMO | Independently Lab Tested | BPA-Free & Recyclable
- Price
- £8.50
- Rating
- 4.7/5
- Reviews
- 7,201
- Age
- 1y ago

Steens Manuka Honey - MGO 400+ - Pure & Raw 100% Certified UMF 13+ Manuka Honey - Bottled and Sealed in New Zealand - 225g
- Price
- £14.27
- Rating
- 4.6/5
- Reviews
- 5,926
- Age
- 1y ago

MANUKA DOCTOR | MGO 325+ Manuka Honey Monofloral | 250g | 100% Pure New Zealand Honey | Certified RAW | Non-GMO | Independently Lab Tested | Hive to Home Traceable
- Price
- £19.17
- Rating
- 4.7/5
- Reviews
- 7,201
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
110
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
43%
Top 20: 90%
Open market
16%
- Pure Gold23%
- Manuka Doctor20%
- Manuka Lab13%
- Hilltop Honey12%
- Steens8%
- ActivOn7%
- Open — no brand owns it (4 brands, 16%)
Demand
Manuka Honey search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Manuka Honey search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- manuka honey427K/yr
- manuka honey medical grade94K/yr
- manuka honey 500g32K/yr
- honey manuka16K/yr
- manuka18K/yr
- manuka doctor honey12K/yr
- new zealand manuka honey7K/yr
- manuka doctor10K/yr
- raw manuka honey6K/yr
- manuka honey 500 mgo4K/yr
Reviews and returns
What reviews say buyers love and hate about Manuka Honey
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It was expensive
Its expensive
not worth the money
It's a bigger jar, very moreish especially on toast for breakfast and in coffee
Smaller than I expected
Very small in size
doesn't taste quite the same
Taste bad
tastes a bit too medical to be really enjoyable
Quite a thick one
The honey itself is thick
it should be clear instead it was very thick
The colour is much darker than other - much cheaper - honey I have brought
quite dark in colour
this honey is lighter in colour
Love
Good taste
Smooth tastes
strong taste
the quality of this is clear
Excellent product Excellent seller would recommend
Best quality
Very sweet
with a pleasant natural sweetness
Lovely Honey
Good price
Great Deal
Excellent value for money
Great flavour
has a lovely robust flavour
I love its strong flavour
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Manuka Honey questions
Answered from the same tracked data.









