How competitive is the Manuka Honey niche on Amazon United Kingdom?

10 brands and 110 sellers compete in Manuka Honey on Amazon United Kingdom. The top 5 Manuka Honey products take 43% of clicks and its top 5 brands hold 77% of demand.

What do buyers complain about in Manuka Honey?

Manuka Honey buyers on Amazon United Kingdom complain most about Value For Money, Size-Overall, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Manuka Honey niche?

Manuka Honey sells for £19.25 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £7.99–£42.72. The average incumbent carries 2,530 reviews — the moat a new listing must climb.

Manuka Honey

Manuka Honey shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Manuka Honey profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Manuka Honey is a £1.1M/yr Amazon United Kingdom market (657K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 59/100.

Manuka Honey: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -28.3% over the last 90 days and 8.3% of searches end in a purchase.

£1.1M

revenue / yr

Units sold / yr60K

Search volume / yr-28.3%657K

Conversion rate8.3%

Avg price£19.25

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers10 · 110

Top-5 product click share43%

Open market23%

Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 30 products

Top Manuka Honey products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Pure Gold - Manuka Honey - 525+ MGO Certified Premium - 500g - New Zealand Ethically Sourced Raw & Unpasteurised - Naturally Made by Bees & Home Traceable - 1 Pack

Price: £37.30
Rating: 4.6/5
Reviews: 6,271
Age: 7y ago

MANUKA DOCTOR | MGO 100 Squeezy Manuka Honey Multifloral | 300g | 100% Pure New Zealand Honey | Certified RAW | Non-GMO | Independently Lab Tested | BPA-Free & Recyclable

Price: £8.50
Rating: 4.7/5
Reviews: 7,201
Age: 1y ago

Manuka Lab Manuka Honey 525+ MGO 250g New Zealand Certified

Price: £25.04
Rating: 4.6/5
Reviews: 304
Age: 6y ago

Pure Gold - Manuka Honey - 300+ MGO Certified Premium - 250g - New Zealand Ethically Sourced Raw & Unpasteurised - Naturally Made by Bees & Home Traceable - 1 Pack

Price: £19.98
Rating: 4.7/5
Reviews: 1,903
Age: 7y ago

Manuka Lab Manuka Honey 40+ MGO 250g New Zealand Certified

Price: £10.04
Rating: 4.6/5
Reviews: 777
Age: 4y ago

Newest

by launch date

Hilltop Honey Manuka Honey MGO 100+ 454g | Monofloral New Zealand Manuka Honey | 100% Pure Natural Honey | Tested Methylglyoxal (MGO) Strength | Rich & Smooth Premium Honey

Price: £13.32
Rating: 4.5/5
Reviews: 46
Age: 4mo ago

Pure Gold - Manuka Honey - 525+ MGO - 100g - Anti-Inflammatory Properties for Sore Throat Relief - 20 Lozenges - Plain

Price: £8.51
Rating: 4.5/5
Reviews: 83
Age: 9mo ago

MANUKA DOCTOR | MGO 100 Squeezy Manuka Honey Multifloral | 300g | 100% Pure New Zealand Honey | Certified RAW | Non-GMO | Independently Lab Tested | BPA-Free & Recyclable

Price: £8.50
Rating: 4.7/5
Reviews: 7,201
Age: 1y ago

Steens Manuka Honey - MGO 400+ - Pure & Raw 100% Certified UMF 13+ Manuka Honey - Bottled and Sealed in New Zealand - 225g

Price: £14.27
Rating: 4.6/5
Reviews: 5,926
Age: 1y ago

MANUKA DOCTOR | MGO 325+ Manuka Honey Monofloral | 250g | 100% Pure New Zealand Honey | Certified RAW | Non-GMO | Independently Lab Tested | Hive to Home Traceable

Price: £19.17
Rating: 4.7/5
Reviews: 7,201
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

110

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

43%

Top 20: 90%

Open market

16%

Pure Gold23%
Manuka Doctor20%
Manuka Lab13%
Hilltop Honey12%
Steens8%
ActivOn7%
Open — no brand owns it (4 brands, 16%)

Manuka Honey demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume657KCVR8.3%Products30Brands10Top 5 Brands77%OOS Rate9.0%Rating4.6★Reviews2,530Avg BSR#93

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.1×

Top Manuka Honey search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

manuka honey427K/yr -31.3%6.7% conv.
manuka honey medical grade94K/yr -15.2%8.2% conv.
manuka honey 500g32K/yr -33.7%6.4% conv.
honey manuka16K/yr -19.7%6.5% conv.
manuka18K/yr -28.8%5.5% conv.
manuka doctor honey12K/yr -27.8%5.1% conv.
new zealand manuka honey7K/yr -29.6%3.5% conv.
manuka doctor10K/yr -35.4%2.8% conv.
raw manuka honey6K/yr -22.5%4.3% conv.
manuka honey 500 mgo4K/yr -4.0%7.5% conv.

What reviews say buyers love and hate about Manuka Honey

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Taste-Overall35%

“Good taste”

Quality-Overall14%

“the quality of this is clear”

Sweetness11%

“Very sweet”

Value For Money9%

“Good price”

Flavor7%

“Great flavour”

What buyers complain about

59% of reviews

Value For Money27%

“It was expensive”

Size-Overall8%

“It's a bigger jar, very moreish especially on toast for breakfast and in coffee”

Taste-Overall5%

“doesn't taste quite the same”

Thickness5%

“Quite a thick one”

Color4%

“The colour is much darker than other - much cheaper - honey I have brought”

Common Manuka Honey questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Manuka Honey 59/100 on Amazon United Kingdom — Worth a look. The niche generates £1.1M/yr across 30 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -28.3% over the last 90 days.