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Manuka Honey

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -28.3% this quarter, so Manuka Honey is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 2,976 Grocery niches · +13 vs the category median of 46
Market size
£1.1M/yr657K searches / yr
90-day growth
-28.3%search demand this quarter
Competition
43%top-5 click share · 10 brands · 110 sellers

Flapen Score

Manuka Honey against its category

The dotted line is the Grocery average. Past it, Manuka Honey is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Manuka Honey market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Manuka Honey 657K times last year and spent an estimated £1.1M. The top 5 brands take 77% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 657K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
657K
Growth, 90 days vs prior 90
-28.3%
Conversion, latest week
8.3%
Market size, estimated
£1.1Ma year
Peak month
January2.1× the quietest month
Top search term
manuka honey427K searches a year

02 · Price

A sale here is worth £19.25.

Listings sell for £19.25 on average, from £7.99 to £42.72. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At £19.25 that is £24K to £29K a year per listing.

Average price
£19.25inside the $15 to $100 sweet spot
Price range
£7.99–£42.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,250–1,500
Revenue per listing a year
£24K–£29K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #93 within Jams, Honey & Spreads. It carries 2,530 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
93%
Out of stock, average day
9.0%
Average rank
#93in Jams, Honey & Spreads
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,530per listing
Listings tracked
30

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
71 months

Products

Top Manuka Honey products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

£0£42K£84K£127K£169K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

110

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

43%

Top 20: 90%

Open market

16%

  • Pure Gold23%
  • Manuka Doctor20%
  • Manuka Lab13%
  • Hilltop Honey12%
  • Steens8%
  • ActivOn7%
  • Open — no brand owns it (4 brands, 16%)

Demand

Manuka Honey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Manuka Honey search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • manuka honey427K/yr
  • manuka honey medical grade94K/yr
  • manuka honey 500g32K/yr
  • honey manuka16K/yr
  • manuka18K/yr
  • manuka doctor honey12K/yr
  • new zealand manuka honey7K/yr
  • manuka doctor10K/yr
  • raw manuka honey6K/yr
  • manuka honey 500 mgo4K/yr

Reviews and returns

What reviews say buyers love and hate about Manuka Honey

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Taste-Overall”
27%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“It was expensive”
A buyer, on “Value For Money”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Manuka Honey questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data