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Manuka Honey

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -28.3% this quarter, so Manuka Honey is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 2,976 Grocery niches · +13 vs the category median of 46
Market size
£1.1M/yr657K searches / yr
90-day growth
-28.3%search demand this quarter
Competition
43%top-5 click share · 10 brands · 110 sellers

Flapen Score

Manuka Honey against its category

The dotted line is the Grocery average. Past it, Manuka Honey is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Manuka Honey market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Manuka Honey 657K times last year and spent an estimated £1.1M. The top 5 brands take 77% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

8.3% of searches ended in a purchase last week.

Shoppers searched for this 657K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
657K
Growth, 90 days vs prior 90
-28.3%
Conversion, latest week
8.3%
Market size, estimated
£1.1Ma year
Peak month
January2.1× the quietest month
Top search term
manuka honey427K searches a year

02 · Price

A sale here is worth £19.25.

Listings sell for £19.25 on average, from £7.99 to £42.72. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At £19.25 that is £24K to £29K a year per listing.

Average price
£19.25inside the $15 to $100 sweet spot
Price range
£7.99–£42.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,250–1,500
Revenue per listing a year
£24K–£29K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #93 within Jams, Honey & Spreads. It carries 2,530 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
93%
Out of stock, average day
9.0%
Average rank
#93in Jams, Honey & Spreads
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,530per listing
Listings tracked
30

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
71 months

Products

Top Manuka Honey products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£42K£84K£127K£169K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

110

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

43%

Top 20: 90%

Open market

16%

  • Pure Gold23%
  • Manuka Doctor20%
  • Manuka Lab13%
  • Hilltop Honey12%
  • Steens8%
  • ActivOn7%
  • Open — no brand owns it (4 brands, 16%)

Demand

Manuka Honey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Manuka Honey search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • manuka honey427K/yr
  • manuka honey medical grade94K/yr
  • manuka honey 500g32K/yr
  • honey manuka16K/yr
  • manuka18K/yr
  • manuka doctor honey12K/yr
  • new zealand manuka honey7K/yr
  • manuka doctor10K/yr
  • raw manuka honey6K/yr
  • manuka honey 500 mgo4K/yr

Reviews and returns

What reviews say buyers love and hate about Manuka Honey

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money27%−0.08

It was expensive

Its expensive

not worth the money

Size-Overall8%−0.04

It's a bigger jar, very moreish especially on toast for breakfast and in coffee

Smaller than I expected

Very small in size

Taste-Overall5%+1.67

doesn't taste quite the same

Taste bad

tastes a bit too medical to be really enjoyable

Thickness5%−0.03

Quite a thick one

The honey itself is thick

it should be clear instead it was very thick

Color4%−0.02

The colour is much darker than other - much cheaper - honey I have brought

quite dark in colour

this honey is lighter in colour

Love

Taste-Overall35%+1.67

Good taste

Smooth tastes

strong taste

Quality-Overall14%+0.74

the quality of this is clear

Excellent product Excellent seller would recommend

Best quality

Sweetness11%+0.35

Very sweet

with a pleasant natural sweetness

Lovely Honey

Value For Money9%−0.08

Good price

Great Deal

Excellent value for money

Flavor7%+0.54

Great flavour

has a lovely robust flavour

I love its strong flavour

FAQ

Common Manuka Honey questions

Answered from the same tracked data.