How competitive is the Mango niche on Amazon United Kingdom?

6 brands and 21 sellers compete in Mango on Amazon United Kingdom. The top 5 Mango products take 67% of clicks and its top 5 brands hold 99% of demand.

What do buyers complain about in Mango?

Mango buyers on Amazon United Kingdom complain most about Stale/Rotten/Spoiled, Blend/Ratio, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Mango niche?

Mango sells for £77.82 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £2.02–£492.92. The average incumbent carries 962 reviews — the moat a new listing must climb.

Mango

Mango shows low returns (0.0%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Signals High Price

Flapen Score

Worth a look

This niche Category average

Is Mango profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mango is a £1.7M/yr Amazon United Kingdom market (216K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 55/100.

Mango: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -18.9% over the last 90 days and 10.0% of searches end in a purchase.

£1.7M

revenue / yr

Units sold / yr25K

Search volume / yr-18.9%216K

Conversion rate10.0%

Avg price£77.82

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 21

Top-5 product click share67%

Open market1%

Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 17 products

Top Mango products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Blackberries 150 g

Price: £2.63
Rating: 4.6/5
Reviews: 1,249
Age: 9y ago

by Amazon Blackberries 150g

Price: £2.28
Rating: 4.6/5
Reviews: 763
Age: 4y ago

Blackberry Classic Q20 SQC100-1 GSM Unlocked 16GB 3.5 8MP 4G LTE Smartphone - Black - International Version

Price: £104.44
Rating: 3.4/5
Reviews: 43
Age: 11y ago

BlackBerry Curve 9320 Smartphone - Black

Price: £82.75
Rating: 3.8/5
Reviews: 711
Age: 14y ago

BlackBerry Curve 8520 Sim Free Smartphone - Black

Price: £89.48
Rating: 3.9/5
Reviews: 1,217
Age: 17y ago

Newest

by launch date

Driscolls BlackBerry 200g

Price: £3.22
Rating: 4.7/5
Reviews: 8
Age: 10mo ago

Yunir Flip Cell Phone for Seniors 2G Unlocked Senior Flip Cell Phone with 1.77 Inch Screen Dual SIM Big Buttons LED Flashlight Senior Basic Cell Phone (Gold)

Price: £22.15
Rating: 3.3/5
Reviews: 60
Age: 1y ago

Driscolls BlackBerry 125g

Price: £3.15
Rating: 4.6/5
Reviews: 108
Age: 2y ago

Amazon Blueberries 250g

Price: £2.47
Rating: 4.6/5
Reviews: 1,067
Age: 4y ago

by Amazon Blackberries 150g

Price: £2.28
Rating: 4.6/5
Reviews: 763
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

BlackBerry44%
Morrisons28%
by Amazon18%
DRISCOLL'S5%
Driscoll's4%
Yunir1%

Mango demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume216KCVR10.0%Products17Brands6Top 5 Brands99%OOS Rate10.4%Rating4.2★Reviews962Avg BSR#930

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Top Mango search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

blackberry phones80K/yr -21.8%0.1% conv.
blackberry60K/yr -21.2%1.4% conv.
blackberries38K/yr -8.3%42.6% conv.
qwerty phone15K/yr -34.9%0.1% conv.
blackberry phone11K/yr -1.4%0.1% conv.
black berry phones6K/yr -31.8%0.0% conv.
black berries3K/yr +5.5%25.1% conv.
black berry2K/yr -10.1%6.1% conv.

What reviews say buyers love and hate about Mango

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Taste-Overall23%

“Excellent berries”

Freshness22%

“really enjoyed these raspberries lovely and fresh”

Sweetness12%

“Sweet, crisp and aromatic”

Flavor11%

“A lovely flavour”

Quality-Overall8%

“Decent Enough”

What buyers complain about

84% of reviews

Stale/Rotten/Spoiled27%

“The only downside was that many of them arrived a bit squashed”

Blend/Ratio13%

“Mixed”

Value For Money8%

“too expensive”

Powdered/Crumbled8%

“Quite a lot crushed too”

Sweetness6%

“Not as sweet as they can be”

Mango return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

24%

2Charging

11%

3Battery Life

11%

4Sim Card/Tray Issues

5Connectivity-Overall

Common Mango questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mango 55/100 on Amazon United Kingdom — Worth a look. The niche generates £1.7M/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -18.9% over the last 90 days.