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55

mango

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Market size 89Growth 16Conversion 87Competition 29Returns 100Price range 17Avg price 83Brand share 3Review moat 63Quality gap 80

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Great£1.7M

£1.7M/yr · 216K searches

Conversion

Great10.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great£77.82

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good961.94

avg incumbent reviews — the moat a new listing must climb

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Price range

Bad£2.02–£492.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-18.9%

90-day search growth — must beat 0% to launch

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, mango is a £1.7M/yr Amazon United Kingdom market (216K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 55/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

mango market data

Units sold / yr
20K–25K
avg 750–1,000/product
Revenue / yr
£1.6M–£1.9M
units × avg price
Conversion rate
10.0%
Avg BSR
#930
Page quality
0%
Prime
82%
Sponsored
6%
Out of stock
10.4%
Avg brand age
48 months
Avg seller age
183 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

21

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • BlackBerry44%
  • Morrisons28%
  • by Amazon18%
  • DRISCOLL'S5%
  • Driscoll's4%
  • Yunir1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.9% search growth over the last 90 days.
8K6KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Top mango search terms

  • blackberry phones80K/yr
  • blackberry60K/yr
  • blackberries38K/yr
  • qwerty phone15K/yr
  • blackberry phone11K/yr
  • black berry phones6K/yr
  • black berries3K/yr
  • black berry2K/yr
All search terms

Top mango products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£168K20%£337K30%£505K40%£673K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

What buyers say about mango

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall23%

“Excellent berries”

Freshness22%

“really enjoyed these raspberries lovely and fresh”

Sweetness12%

“Sweet, crisp and aromatic”

Flavor11%

“A lovely flavour”

Quality-Overall8%

“Decent Enough”

Health Benefits-Overall5%

“Healthy and yummy”

Nutritional Content3%

“Good quality foodstuffs, excellent produce”

Advertised Vs Actual Product3%

“As expected”

Soft Feel3%

“Always soft and some fur”

Locally Manufactured3%

“Much better than my local shop”

What buyers complain about

Stale/Rotten/Spoiled27%

“The only downside was that many of them arrived a bit squashed”

Blend/Ratio13%

“Mixed”

Value For Money8%

“too expensive”

Powdered/Crumbled8%

“Quite a lot crushed too”

Sweetness6%

“Not as sweet as they can be”

Flavor6%

“No flavour”

Functionality-Overall6%

“No working properly”

Battery Life3%

“Works only for 1 week after that the battery is dead”

Durability3%

“Only works for 1 week”

Moist/Dry3%

“soggy and soft not very fresh”

Top return reasons

Functionality-Overall24%
Charging11%
Battery Life11%
Sim Card/Tray Issues9%
Connectivity-Overall7%
Defective Material/Parts6%
Security4%
Heating4%
Value For Money4%
Signal Strength4%

Common questions

Is mango profitable to sell on Amazon United Kingdom?
The niche generates £1.7M/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.9%. Flapen's verdict: Worth a look (55/100).
How competitive is the mango niche?
6 brands and 21 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in mango?
Top complaints mined from reviews: Stale/Rotten/Spoiled, Blend/Ratio, Value For Money. The return rate is 0.0%.
When does demand for mango peak?
Demand peaks in Oct–Nov; the busiest month runs 1.9× the quietest.
What does it cost to enter the mango niche?
Listings span £2.02–£492.92; the average listing price is £77.82 (sweet spot $15–$100). The average incumbent carries 962 reviews — the moat a new listing must climb.