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Mango

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 99% of clicks, so Mango is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£1.7M/yr216K searches / yr
90-day growth
-18.9%search demand this quarter
Competition
67%top-5 click share · 6 brands · 21 sellers

Flapen Score

Mango against its category

The dotted line is the Grocery average. Past it, Mango is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mango market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mango 216K times last year and spent an estimated £1.7M. The top 5 brands take 99% of clicks. Demand peaks in Oct–Nov. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

10.0% of searches ended in a purchase last week.

Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.

Searches, last 12 months
216K
Growth, 90 days vs prior 90
-18.9%
Conversion, latest week
10.0%
Market size, estimated
£1.7Ma year
Peak month
October1.9× the quietest month
Top search term
blackberry phones80K searches a year

02 · Price

A sale here is worth £77.82.

Listings sell for £77.82 on average, from £2.02 to £492.92. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £77.82 that is £58K to £78K a year per listing.

Average price
£77.82inside the $15 to $100 sweet spot
Price range
£2.02–£492.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£58K–£78K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

6% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #930 within Fresh & Chilled. It carries 962 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
6%
Prime listings
82%
Out of stock, average day
10.4%
Average rank
#930in Fresh & Chilled
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
962per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Mango products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£168K£337K£505K£673K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

21

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • BlackBerry44%
  • Morrisons28%
  • by Amazon18%
  • DRISCOLL'S5%
  • Driscoll's4%
  • Yunir1%

Demand

Mango search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Mango search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blackberry phones80K/yr
  • blackberry60K/yr
  • blackberries38K/yr
  • qwerty phone15K/yr
  • blackberry phone11K/yr
  • black berry phones6K/yr
  • black berries3K/yr
  • black berry2K/yr

Reviews and returns

What reviews say buyers love and hate about Mango

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Stale/Rotten/Spoiled27%−0.14

The only downside was that many of them arrived a bit squashed

o. one or two berries not quite fresh

Not fresh

Blend/Ratio13%−0.02

Mixed

mixed

Value For Money8%+0.34

too expensive

Quite pricey for the fact they went south fast

Powdered/Crumbled8%−0.03

Quite a lot crushed too

I thought theyd be a bit mushy and low quality

Sweetness6%+0.33

Not as sweet as they can be

Not that sweet

Love

Taste-Overall23%+1.36

Excellent berries

Lovely in smoothies

Great taste

Freshness22%+0.86

really enjoyed these raspberries lovely and fresh

Delivered fresh from Morrisons

Fresh and tasty

Sweetness12%+0.33

Sweet, crisp and aromatic

Lovely sweet tasting berries

Lovely sweet

Flavor11%+0.41

A lovely flavour

Very berry able

flavourful enough to eat straight from the punnet with a decent balance of sweetness and the slight tartness that makes a good blueberry interesting rather than just sweet

Quality-Overall8%+0.35

Decent Enough

Best quality

Reliable quality

Return

0.0% Return rate 0% Fixable by listing

Functionality-Overall24%▆▃▄█▂▁

No working properly

Charging11%█▇▁▁▅▁
Battery Life11%▁▄█▁▅▅

Works only for 1 week after that the battery is dead

Sim Card/Tray Issues9%▁▁▁▁▄█
Connectivity-Overall7%▁▄█▆▁▁

FAQ

Common Mango questions

Answered from the same tracked data.