Mandarins
FailThe top 5 brands take 100% of clicks, so Mandarins is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £353K/yr610K searches / yr
- 90-day growth
- -23.1%search demand this quarter
- Competition
- 71%top-5 click share · 2 brands · 6 sellers
Flapen Score
Mandarins against its category
The dotted line is the Grocery average. Past it, Mandarins is stronger. Inside it, weaker.
Market
The Mandarins market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mandarins 610K times last year and spent an estimated £353K. All 2 brands take every click. Flapen scores it 42 out of 100, a Fail.
01 · Demand
33.7% of searches ended in a purchase last week.
Shoppers searched for this 610K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 33.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £353K a year.
- Searches, last 12 months
- 610K
- Growth, 90 days vs prior 90
- -23.1%
- Conversion, latest week
- 33.7%
- Market size, estimated
- £353Ka year
- Top search term
- oranges215K searches a year
02 · Price
A sale here is worth £1.72.
Listings sell for £1.72 on average, from £0.35 to £3.67. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 15,000 to 20,000 of them. At £1.72 that is £26K to £34K a year per listing.
- Average price
- £1.72under the $15 to $100 sweet spot
- Price range
- £0.35–£3.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- £26K–£34K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #1 within Fresh & Chilled. It carries 1,726 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 7.2%
- Average rank
- #1in Fresh & Chilled
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,726per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Mandarins products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Sweetclem Easy Peelers 600 g (Pack of 1)
- Price
- £1.51
- Rating
- 4.5/5
- Reviews
- 7,863
- Age
- 10y ago

by Amazon Easy Peelers 600g
- Price
- £1.21
- Rating
- 4.5/5
- Reviews
- 4,345
- Age
- 4y ago

Morrisons Large Oranges Pack of 4
- Price
- £2.39
- Rating
- 4.5/5
- Reviews
- 1,924
- Age
- 8y ago

by Amazon Oranges 5 Pack
- Price
- £1.44
- Rating
- 4.5/5
- Reviews
- 1,258
- Age
- 4y ago

Morrisons Market ST Orange Bumper Pack 710g
- Price
- £1.50
- Rating
- 4.6/5
- Reviews
- 2,076
- Age
- 8y ago
Trending
90-day click momentum
Morrisons Disney Easy Peelers 500g
- Price
- £1.06
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 3mo ago

Morrisons The Greengrocers Sweetclems 1.1kg
- Price
- £2.14
- Rating
- 4.3/5
- Reviews
- 125
- Age
- 1y ago

Morrisons Sweetclem Easy Peelers 600 g (Pack of 1)
- Price
- £1.51
- Rating
- 4.5/5
- Reviews
- 7,863
- Age
- 10y ago

by Amazon Oranges 5 Pack
- Price
- £1.44
- Rating
- 4.5/5
- Reviews
- 1,258
- Age
- 4y ago

by Amazon Organic Unwaxed Oranges Pack of 3 Medium
- Price
- £1.55
- Rating
- 4.3/5
- Reviews
- 232
- Age
- 4y ago
Newest
by launch date
Morrisons Disney Easy Peelers 500g
- Price
- £1.06
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 3mo ago

Morrisons The Greengrocers Sweetclems 1.1kg
- Price
- £2.14
- Rating
- 4.3/5
- Reviews
- 125
- Age
- 1y ago

by Amazon Easy Peelers 600g
- Price
- £1.21
- Rating
- 4.5/5
- Reviews
- 4,345
- Age
- 4y ago

by Amazon Oranges 5 Pack
- Price
- £1.44
- Rating
- 4.5/5
- Reviews
- 1,258
- Age
- 4y ago

by Amazon Extra Large Oranges Pack of 4
- Price
- £2.14
- Rating
- 4.5/5
- Reviews
- 353
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Morrisons69%
- by Amazon31%
Demand
Mandarins search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.2× · 8 of 12 months tracked
Search terms
Top Mandarins search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- oranges215K/yr
- orange124K/yr
- easy peelers67K/yr
- satsumas64K/yr
- tangerines36K/yr
- tangerine18K/yr
- clementine32K/yr
- mandarin10K/yr
- clementines12K/yr
- satsuma12K/yr
Reviews and returns
What reviews say buyers love and hate about Mandarins
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
a bit unhappy with fresh
Some are rotten
it was not fresh
Very dry inedible
Too dry
soon go dry
Does anyone check them for quality control
Poor quality
Not the Best
Sour and chewy and very hard to peel as ALWAYS
it was sour
Tiny fruits and sour taste
The are tasteless
They were soggy with nasty taste
no taste
Love
Easy peel like that taste nice
Very tasty
Great oranges even if its in the fruit bowl for ages and ages
Juicy and a sweet
Sweetclem Easy peelers were nice and juicy
Sweet treat
Really fresh
These oranges are always fresh and delicious
I can honestly say these easy peel oranges were delicious, very fresh
Worth its price
Good value for money
Good date good price
Juicy treat
Very juicy, very tasty and very moreish
they were very morish juicy just right amount of sweetness
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mandarins questions
Answered from the same tracked data.









