mandarins
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible33.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£353K£353K/yr · 610K searches
Review moat
Okay1,725.67avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-23.1%90-day search growth — must beat 0% to launch
Avg price
Bad£1.72avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£0.35–£3.67cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, mandarins is a £353K/yr Amazon United Kingdom market (610K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
mandarins market data
- Units sold / yr
- 200K–250K
- avg 15,000–20,000/product
- Revenue / yr
- £344K–£430K
- units × avg price
- Conversion rate
- 33.7%
- Avg BSR
- #1
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 7.2%
- Avg brand age
- 54 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Morrisons69%
- by Amazon31%
Demand
Weekly Amazon search volume, last 33 weeks — -23.1% search growth over the last 90 days.Top mandarins search terms
- oranges215K/yr
- orange124K/yr
- easy peelers67K/yr
- satsumas64K/yr
- tangerines36K/yr
- tangerine18K/yr
- clementine32K/yr
- mandarin10K/yr
- clementines12K/yr
- satsuma12K/yr
Top mandarins products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Sweetclem Easy Peelers 600 g (Pack of 1)
Morrisons£1.514.5★7,863 rev
by Amazon Easy Peelers 600g
by Amazon£1.214.5★4,345 rev
Morrisons Large Oranges Pack of 4
Morrisons£2.394.5★1,924 rev
by Amazon Oranges 5 Pack
by Amazon£1.444.5★1,258 rev
Morrisons Market ST Orange Bumper Pack 710g
Morrisons£1.504.6★2,076 rev
Newest
by launch date
Morrisons Disney Easy Peelers 500g
Morrisons£1.0610 rev
Morrisons The Greengrocers Sweetclems 1.1kg
Morrisons£2.14125 rev
by Amazon Easy Peelers 600g
by Amazon£1.214,345 rev
by Amazon Oranges 5 Pack
by Amazon£1.441,258 rev
by Amazon Extra Large Oranges Pack of 4
by Amazon£2.14353 rev
Trending
90-day click momentumMorrisons Disney Easy Peelers 500g
Morrisons£1.064.3★
Morrisons The Greengrocers Sweetclems 1.1kg
Morrisons£2.144.3★
Morrisons Sweetclem Easy Peelers 600 g (Pack of 1)
Morrisons£1.514.5★
by Amazon Oranges 5 Pack
by Amazon£1.444.5★
by Amazon Organic Unwaxed Oranges Pack of 3 Medium
by Amazon£1.554.3★
What buyers say about mandarins
What buyers praise and complain about, mined from review topics.What buyers love
“Easy peel like that taste nice”
“Juicy and a sweet”
“Really fresh”
“Worth its price”
“Juicy treat”
“Good quality great price”
“Easy to undress them”
“Great sizes”
“Good oranges to eat with vitamens”
“Delicious and full of juice”
What buyers complain about
“a bit unhappy with fresh”
“Very dry inedible”
“Does anyone check them for quality control”
“Sour and chewy and very hard to peel as ALWAYS”
“The are tasteless”
“Misleading description,not at all seedless,full of large seeds”
“Too Small”
“worked out expensive by the time they stuck 7.50 delivery on top”
“Quite bitter and tasteless”
“NOT SEEDLESS”
Common questions
- Is mandarins profitable to sell on Amazon United Kingdom?
- The niche generates £353K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the mandarins niche?
- 2 brands and 6 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mandarins?
- Top complaints mined from reviews: Stale/Rotten/Spoiled, Moist/Dry, Quality-Overall. The return rate is 0.0%.
- What does it cost to enter the mandarins niche?
- Listings span £0.35–£3.67; the average listing price is £1.72 (sweet spot $15–$100). The average incumbent carries 1,726 reviews — the moat a new listing must climb.