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Mandarins

Fail

The top 5 brands take 100% of clicks, so Mandarins is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£353K/yr610K searches / yr
90-day growth
-23.1%search demand this quarter
Competition
71%top-5 click share · 2 brands · 6 sellers

Flapen Score

Mandarins against its category

The dotted line is the Grocery average. Past it, Mandarins is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mandarins market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mandarins 610K times last year and spent an estimated £353K. All 2 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

33.7% of searches ended in a purchase last week.

Shoppers searched for this 610K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 33.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £353K a year.

Searches, last 12 months
610K
Growth, 90 days vs prior 90
-23.1%
Conversion, latest week
33.7%
Market size, estimated
£353Ka year
Top search term
oranges215K searches a year

02 · Price

A sale here is worth £1.72.

Listings sell for £1.72 on average, from £0.35 to £3.67. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 15,000 to 20,000 of them. At £1.72 that is £26K to £34K a year per listing.

Average price
£1.72under the $15 to $100 sweet spot
Price range
£0.35–£3.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
15,000–20,000
Revenue per listing a year
£26K–£34K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #1 within Fresh & Chilled. It carries 1,726 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#1in Fresh & Chilled
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,726per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£35K£71K£106K£141K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Morrisons69%
  • by Amazon31%

Demand

Mandarins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 2.2× · 8 of 12 months tracked

Search terms

Top Mandarins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oranges215K/yr
  • orange124K/yr
  • easy peelers67K/yr
  • satsumas64K/yr
  • tangerines36K/yr
  • tangerine18K/yr
  • clementine32K/yr
  • mandarin10K/yr
  • clementines12K/yr
  • satsuma12K/yr

Reviews and returns

What reviews say buyers love and hate about Mandarins

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Stale/Rotten/Spoiled14%−0.11

a bit unhappy with fresh

Some are rotten

it was not fresh

Moist/Dry13%−0.07

Very dry inedible

Too dry

soon go dry

Quality-Overall11%−0.04

Does anyone check them for quality control

Poor quality

Not the Best

Sour10%−0.07

Sour and chewy and very hard to peel as ALWAYS

it was sour

Tiny fruits and sour taste

Taste-Overall10%+1.21

The are tasteless

They were soggy with nasty taste

no taste

Love

Taste-Overall30%+1.21

Easy peel like that taste nice

Very tasty

Great oranges even if its in the fruit bowl for ages and ages

Sweetness27%+2.22

Juicy and a sweet

Sweetclem Easy peelers were nice and juicy

Sweet treat

Freshness10%+0.69

Really fresh

These oranges are always fresh and delicious

I can honestly say these easy peel oranges were delicious, very fresh

Value For Money4%

Worth its price

Good value for money

Good date good price

Crispiness4%+0.22

Juicy treat

Very juicy, very tasty and very moreish

they were very morish juicy just right amount of sweetness

FAQ

Common Mandarins questions

Answered from the same tracked data.