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Mama Noodles Tom Yum

Fail

Shoppers spend only $51K a year here, so Mama Noodles Tom Yum is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£51K/yr72K searches / yr
90-day growth
-7.4%search demand this quarter
Competition
49%top-5 click share · 11 brands · 48 sellers

Flapen Score

Mama Noodles Tom Yum against its category

The dotted line is the Grocery average. Past it, Mama Noodles Tom Yum is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mama Noodles Tom Yum market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mama Noodles Tom Yum 72K times last year and spent an estimated £51K. The top 5 brands take 94% of clicks. Demand peaks in May–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-7.4%
Conversion, latest week
6.4%
Market size, estimated
£51Ka year
Peak month
November2.2× the quietest month
Top search term
mama noodles48K searches a year

02 · Price

A sale here is worth £11.07.

Listings sell for £11.07 on average, from £0.74 to £23.16. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £11.07 that is £1K to £3K a year per listing.

Average price
£11.07under the $15 to $100 sweet spot
Price range
£0.74–£23.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #151 within Instant Meals & Sides. It carries 316 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
63%
Out of stock, average day
0.4%
Average rank
#151in Instant Meals & Sides
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
316per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Mama Noodles Tom Yum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

48

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

49%

Top 20: 89%

Open market

5%

  • MAMA72%
  • Gharana Swaad Ka Khazaana10%
  • WaNaHong7%
  • KOKA4%
  • Saras Flavours of Asia2%
  • Mama1%
  • Open — no brand owns it (5 brands, 5%)

Demand

Mama Noodles Tom Yum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Mama Noodles Tom Yum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mama noodles48K/yr
  • tom yum noodles10K/yr
  • thai noodles9K/yr
  • mama tom yum noodles3K/yr
  • mama noodles tom yum3K/yr

Reviews and returns

What reviews say buyers love and hate about Mama Noodles Tom Yum

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flavor19%−0.13

the flavor of these just isn't the same

Wrong flavour sent

they aren't nearly as flavourful as the packets

Taste-Overall11%+3.19

One of the box was very good the chicken bit the pork tasted bad

not much taste in

Unpleasant taste and texture

Spiciness10%+0.18

The chilli powder is not as spicy as I like

Very spicy

I didn't like the spices

Value For Money6%−0.04

Not what you pay for

Allergies3%+0.13

I cant eat them because I have a shellfish allergy

Love

Taste-Overall45%+3.19

Tasty treat, with authentic Thai taste

Delicious mama noodles

Super delicious

Value For Money14%−0.04

Good price

Great value

Good value for money

Flavor12%−0.13

great flavor as always

The duck and five spice flavour is the ultimate combo, and it really shines here, along with the delicious pre flavoured noodles 🍜🤤

Just the right level of spice and flavour

Quality-Overall5%+0.73

GREAT PRODUCT

Very good and testy

Value for money;good quality ;ease of preparation

Spiciness4%+0.18

Nice and spicy

Broth is rich in lemongrass, a nice, spicy chilli hit too

Really tasty with a bit of spice

FAQ

Common Mama Noodles Tom Yum questions

Answered from the same tracked data.