How competitive is the Maltesers Bucket niche on Amazon United Kingdom?

11 brands and 114 sellers compete in Maltesers Bucket on Amazon United Kingdom. The top 5 Maltesers Bucket products take 59% of clicks and its top 5 brands hold 83% of demand.

What do buyers complain about in Maltesers Bucket?

Maltesers Bucket buyers on Amazon United Kingdom complain most about Value For Money, Quality-Overall, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Maltesers Bucket niche?

Maltesers Bucket sells for £22.17 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £3.81–£37.28. The average incumbent carries 299 reviews — the moat a new listing must climb.

Maltesers Bucket

soft demand (-27.8% this quarter) — Maltesers Bucket doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Maltesers Bucket profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Maltesers Bucket is a £55K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Maltesers Bucket: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.8% over the last 90 days and 2.2% of searches end in a purchase.

£55K

revenue / yr

Units sold / yr3K

Search volume / yr-27.8%113K

Conversion rate2.2%

Avg price£22.17

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers11 · 114

Top-5 product click share59%

Open market17%

Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 19 products

Top Maltesers Bucket products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Maltesers Milk Chocolate Case of 25 Bags

Price: £17.01
Rating: 4.5/5
Reviews: 89
Age: 8y ago

Maltesers Chocolate Bulk Gift Box Milk Chocolate & Honeycomb 310g with Light & Crispy Malt Centre Ideal for Gifting Teachers Gifts Movie Night Sharing & Parties

Price: £3.81
Rating: 4.7/5
Reviews: 1,813
Age: 6y ago

Maltesers Large Bag 135g

Price: £7.95
Rating: 3.6/5
Reviews: 271
Age: 14y ago

Maltesers - Teasers Chocolate Centrepiece 335g Pack of 6

Price: £32.22
Rating: 4.4/5
Reviews: 11
Age: 9mo ago

Malteasers Chocolate Bouquet Hamper - The Perfect Chocolate Gift

Price: £29.88
Rating: 4.4/5
Reviews: 70
Age: 4y ago

Newest

by launch date

Maltesers & Friends Chocolate Large Hamper Gift Box Mars Milkyway Twix Birthday Wedding Party Basket Filler School Office Parties Bulk Xmas Fillers Santa Bundle Festive Chocolate Hamper 207g

Price: £4.37
Rating: 3.7/5
Reviews: 14
Age: 6mo ago

Maltesers Chocolate Gift Box & Snack Packs | Milk Chocolates with Honeycomb | Vegetarian Chocolate Treats for Birthdays Xmas & Parties | Fillers Party Bag Sharing Maltesers-Box (8Pack x 100g)

Price: £24.67
Rating: 3.0/5
Reviews: 4
Age: 8mo ago

Maltesers Choclate Gift | Milk Chocolate & Honeycomb Crunchy Gift for Birthdays Xmas Parties | Vegetarian Snack Stocking Filler & Party Bag Treats - 7 x 310g (Mint Chocolate)

Price: £35.31
Rating: 3.5/5
Reviews: 2
Age: 9mo ago

Maltesers - Teasers Chocolate Centrepiece 335g Pack of 6

Price: £32.22
Rating: 4.4/5
Reviews: 11
Age: 9mo ago

Chocolate Treat Bundle with Milk chocolate with honeycomb pieces Treat Bar 100g (3 Pack) By Oerich Gift

Price: £8.35
Rating: 5.0/5
Reviews: 4
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

114

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

12%

Maltesers42%
Malteser16%
Mars13%
Sweetie Bouquets6%
BAPOLE6%
shopior4%
Open — no brand owns it (5 brands, 12%)

Maltesers Bucket demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume113KCVR2.2%Products19Brands11Top 5 Brands83%OOS Rate29.7%Rating4.4★Reviews299Avg BSR#741

Peak months: Nov, Dec · busiest ÷ quietest = 14.6×

Top Maltesers Bucket search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

maltesers bucket68K/yr -47.6%0.7% conv.
maltesers bulk11K/yr +107.8%3.5% conv.
maltesers tub9K/yr -23.1%0.4% conv.
maltesers 1kg6K/yr -44.3%0.9% conv.
bucket of maltesers6K/yr -43.4%0.0% conv.
malteser bucket3K/yr -26.5%0.0% conv.
maltesers bucket 5kg3K/yr -19.9%0.8% conv.
maltesers bucket 1kg4K/yr -47.3%0.0% conv.
tub of maltesers3K/yr -34.1%0.0% conv.

What reviews say buyers love and hate about Maltesers Bucket

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews

Taste-Overall33%

“Delicious treat”

Value For Money31%

“Fantastic price”

Quality-Overall11%

“everything was fresh and good quality”

Freshness5%

“Very fresh and delivered fast”

Crispiness4%

“Lovely malty, crispy balls covered in chocolate”

What buyers complain about

92% of reviews

Value For Money39%

“Grossly overpriced”

Quality-Overall20%

“These are cheap low quality”

Taste-Overall8%

“Taste a little different”

Size-Overall6%

“Smaller box than expected”

Advertised Vs Actual Product4%

“Misleading description when I bought them”

Common Maltesers Bucket questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Maltesers Bucket 45/100 on Amazon United Kingdom — Skip it. The niche generates £55K/yr across 19 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -27.8% over the last 90 days.