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Maltesers Bucket

Fail

Demand is soft, at -27.8% this quarter, so Maltesers Bucket is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£55K/yr113K searches / yr
90-day growth
-27.8%search demand this quarter
Competition
59%top-5 click share · 11 brands · 114 sellers

Flapen Score

Maltesers Bucket against its category

The dotted line is the Grocery average. Past it, Maltesers Bucket is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maltesers Bucket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Maltesers Bucket 113K times last year and spent an estimated £55K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-27.8%
Conversion, latest week
2.2%
Market size, estimated
£55Ka year
Peak month
November14.6× the quietest month
Top search term
maltesers bucket68K searches a year

02 · Price

A sale here is worth £22.17.

Listings sell for £22.17 on average, from £3.81 to £37.28. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £22.17 that is £2K to £6K a year per listing.

Average price
£22.17inside the $15 to $100 sweet spot
Price range
£3.81–£37.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

21% of listings pay for placement with sponsored ads. 32% ship with Prime. On an average day, 29.7% of listings are out of stock. The average listing ranks #741 within Chocolate Candy. It carries 299 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
21%
Prime listings
32%
Out of stock, average day
29.7%
Average rank
#741in Chocolate Candy
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
299per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Maltesers Bucket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

114

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

12%

  • Maltesers42%
  • Malteser16%
  • Mars13%
  • Sweetie Bouquets6%
  • BAPOLE6%
  • shopior4%
  • Open — no brand owns it (5 brands, 12%)

Demand

Maltesers Bucket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KBlack Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 14.6×

Search terms

Top Maltesers Bucket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • maltesers bucket68K/yr
  • maltesers bulk11K/yr
  • maltesers tub9K/yr
  • maltesers 1kg6K/yr
  • bucket of maltesers6K/yr
  • malteser bucket3K/yr
  • maltesers bucket 5kg3K/yr
  • maltesers bucket 1kg4K/yr
  • tub of maltesers3K/yr

Reviews and returns

What reviews say buyers love and hate about Maltesers Bucket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money39%+1.57

Grossly overpriced

Total Waste of Money

Bit expensive

Quality-Overall20%−0.14

These are cheap low quality

Rubbish

Not the same quality

Taste-Overall8%+1.24

Taste a little different

Not quite the same taste as usual

Tasted awful then we realised they are white and out of date

Size-Overall6%

Smaller box than expected

Small packs

Advertised Vs Actual Product4%−0.03

Misleading description when I bought them

Love

Taste-Overall33%+1.24

Delicious treat

taste is great

LOVELY CHOCOLATES

Value For Money31%+1.57

Fantastic price

Good value for money

Excellent value

Quality-Overall11%−0.14

everything was fresh and good quality

Great quality

Lovely product

Freshness5%+0.56

Very fresh and delivered fast

Perfect and fresh

Fresh

Crispiness4%+0.47

Lovely malty, crispy balls covered in chocolate

Love the crunch

FAQ

Common Maltesers Bucket questions

Answered from the same tracked data.