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Maltesers Bucket

Fail

Demand is soft, at -27.8% this quarter, so Maltesers Bucket is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£55K/yr113K searches / yr
90-day growth
-27.8%search demand this quarter
Competition
59%top-5 click share · 11 brands · 114 sellers

Flapen Score

Maltesers Bucket against its category

The dotted line is the Grocery average. Past it, Maltesers Bucket is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maltesers Bucket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Maltesers Bucket 113K times last year and spent an estimated £55K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-27.8%
Conversion, latest week
2.2%
Market size, estimated
£55Ka year
Peak month
November14.6× the quietest month
Top search term
maltesers bucket68K searches a year

02 · Price

A sale here is worth £22.17.

Listings sell for £22.17 on average, from £3.81 to £37.28. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £22.17 that is £2K to £6K a year per listing.

Average price
£22.17inside the $15 to $100 sweet spot
Price range
£3.81–£37.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

21% of listings pay for placement with sponsored ads. 32% ship with Prime. On an average day, 29.7% of listings are out of stock. The average listing ranks #741 within Chocolate Candy. It carries 299 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
21%
Prime listings
32%
Out of stock, average day
29.7%
Average rank
#741in Chocolate Candy
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
299per listing
Listings tracked
19

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Maltesers Bucket products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

114

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 100%

Open market

12%

  • Maltesers42%
  • Malteser16%
  • Mars13%
  • Sweetie Bouquets6%
  • BAPOLE6%
  • shopior4%
  • Open — no brand owns it (5 brands, 12%)

Demand

Maltesers Bucket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KBlack Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 14.6×

Search terms

Top Maltesers Bucket search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • maltesers bucket68K/yr
  • maltesers bulk11K/yr
  • maltesers tub9K/yr
  • maltesers 1kg6K/yr
  • bucket of maltesers6K/yr
  • malteser bucket3K/yr
  • maltesers bucket 5kg3K/yr
  • maltesers bucket 1kg4K/yr
  • tub of maltesers3K/yr

Reviews and returns

What reviews say buyers love and hate about Maltesers Bucket

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Taste-Overall”
39%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Grossly overpriced”
A buyer, on “Value For Money”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Maltesers Bucket questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data