Is maltesers bucket profitable to sell on Amazon United Kingdom?

The niche generates £55K/yr across 19 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -27.8%. Flapen's verdict: Skip it (45/100).

How competitive is the maltesers bucket niche?

11 brands and 114 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in maltesers bucket?

Top complaints mined from reviews: Value For Money, Quality-Overall, Taste-Overall. The return rate is 0.0%.

When does demand for maltesers bucket peak?

Demand peaks in Nov–Dec; the busiest month runs 14.6× the quietest.

What does it cost to enter the maltesers bucket niche?

Listings span £3.81–£37.28; the average listing price is £22.17 (sweet spot $15–$100). The average incumbent carries 299 reviews — the moat a new listing must climb.

maltesers bucket

Skip it

Soft demand (-27.8% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great£22.17

avg listing price — sweet spot $15–$100

Review moat

Great298.63

avg incumbent reviews — the moat a new listing must climb

Price range

Good£3.81–£37.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad£55K

£55K/yr · 113K searches

Growth

Bad-27.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, maltesers bucket is a £55K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

maltesers bucket market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: £55K–£67K; units × avg price
Conversion rate: 2.2%
Avg BSR: #741
Page quality: 0%
Prime: 32%
Sponsored: 21%
Out of stock: 29.7%
Avg brand age: 40 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

114

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

12%

Maltesers42%
Malteser16%
Mars13%
Sweetie Bouquets6%
BAPOLE6%
shopior4%
Open — no brand owns it (5 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 88 weeks — -27.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 14.6×

Open Trend

Top maltesers bucket search terms

maltesers bucket68K/yr -47.6%0.7% conv.
maltesers bulk11K/yr +107.8%3.5% conv.
maltesers tub9K/yr -23.1%0.4% conv.
maltesers 1kg6K/yr -44.3%0.9% conv.
bucket of maltesers6K/yr -43.4%0.0% conv.
malteser bucket3K/yr -26.5%0.0% conv.
maltesers bucket 5kg3K/yr -19.9%0.8% conv.
maltesers bucket 1kg4K/yr -47.3%0.0% conv.
tub of maltesers3K/yr -34.1%0.0% conv.

All search terms

Top maltesers bucket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Maltesers Milk Chocolate Case of 25 Bags

Malteser£17.014.5★89 rev

Maltesers Chocolate Bulk Gift Box Milk Chocolate & Honeycomb 310g with Light & Crispy Malt Centre Ideal for Gifting Teachers Gifts Movie Night Sharing & Parties

Maltesers£3.814.7★1,813 rev

Maltesers Large Bag 135g

Mars£7.953.6★271 rev

Maltesers - Teasers Chocolate Centrepiece 335g Pack of 6

Maltesers£32.224.4★11 rev

Malteasers Chocolate Bouquet Hamper - The Perfect Chocolate Gift

Sweetie Bouquets£29.884.4★70 rev

Newest

by launch date

Maltesers & Friends Chocolate Large Hamper Gift Box Mars Milkyway Twix Birthday Wedding Party Basket Filler School Office Parties Bulk Xmas Fillers Santa Bundle Festive Chocolate Hamper 207g

SKYTE£4.3714 rev

6mo ago

Maltesers Chocolate Gift Box & Snack Packs | Milk Chocolates with Honeycomb | Vegetarian Chocolate Treats for Birthdays Xmas & Parties | Fillers Party Bag Sharing Maltesers-Box (8Pack x 100g)

shopior£24.674 rev

8mo ago

Maltesers Choclate Gift | Milk Chocolate & Honeycomb Crunchy Gift for Birthdays Xmas Parties | Vegetarian Snack Stocking Filler & Party Bag Treats - 7 x 310g (Mint Chocolate)

shopior£35.312 rev

9mo ago

Maltesers - Teasers Chocolate Centrepiece 335g Pack of 6

Maltesers£32.2211 rev

9mo ago

Chocolate Treat Bundle with Milk chocolate with honeycomb pieces Treat Bar 100g (3 Pack) By Oerich Gift

Oerich£8.354 rev

1y ago

What buyers say about maltesers bucket

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall33%

“Delicious treat”

Value For Money31%

“Fantastic price”

Quality-Overall11%

“everything was fresh and good quality”

Freshness5%

“Very fresh and delivered fast”

Crispiness4%

“Lovely malty, crispy balls covered in chocolate”

Gifting Purpose4%

“Looks exactly like the pictures great gift, thankyou”

Size-Overall3%

“Good size box”

Sweetness2%

“sweets”

Weight Light2%

“These are a lightweight choccy”

Advertised Vs Actual Product1%

“Looks exactly like the pictures great gift, thankyou”

What buyers complain about

Value For Money39%

“Grossly overpriced”

Quality-Overall20%

“These are cheap low quality”

Taste-Overall8%

“Taste a little different”

Size-Overall6%

“Smaller box than expected”

Advertised Vs Actual Product4%

“Misleading description when I bought them”

Ease Of Use4%

“It's very difficult not to keep grabbing another handful and another handful”

Durability4%

“rip off”

Stale/Rotten/Spoiled2%

“Mostly stale”

Hard Feel2%

“Do not buy these were stuck together soft”

Chunk/Clump/Collection2%