Malt Vinegar
FailThe top 5 brands take 100% of clicks, so Malt Vinegar is a Fail.
- Flapen Score
- 34 / 100Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 4634
- Market size
- £61K/yr69K searches / yr
- 90-day growth
- -9.4%search demand this quarter
- Competition
- 87%top-5 click share · 5 brands · 52 sellers
Flapen Score
Malt Vinegar against its category
The dotted line is the Grocery average. Past it, Malt Vinegar is stronger. Inside it, weaker.
Market
The Malt Vinegar market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Malt Vinegar 69K times last year and spent an estimated £61K. All 5 brands take every click. Demand peaks in Oct. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 16.1% of those searches ended in a purchase.
Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.
- Searches, last 12 months
- 69K
- Growth, 90 days vs prior 90
- -9.4%
- Conversion, latest week
- 16.1%
- Market size, estimated
- £61Ka year
- Peak month
- October1.6× the quietest month
- Top search term
- malt vinegar46K searches a year
02 · Price
A sale here is worth £5.49.
Listings sell for £5.49 on average, from £0.50 to £10.45. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £5.49 that is £1K to £3K a year per listing.
- Average price
- £5.49under the $15 to $100 sweet spot
- Price range
- £0.50–£10.45
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #28 within Oils, Vinegars & Salad Dressings. It carries 773 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 89%
- Out of stock, average day
- 1.7%
- Average rank
- #28in Oils, Vinegars & Salad Dressings
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 773per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Malt Vinegar products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sarsons Original Malt Vinegar 250ml
- Price
- £1.26
- Rating
- 4.6/5
- Reviews
- 493
- Age
- 10y ago

Sarsons Malt Vinegar 5 Litres
- Price
- £9.38
- Rating
- 4.8/5
- Reviews
- 1,600
- Age
- 12y ago

Sarsons Malt Vinegar 400ml
- Price
- £1.87
- Rating
- 4.6/5
- Reviews
- 879
- Age
- 13y ago

Morrisons Malt Vinegar 568ml
- Price
- £0.50
- Rating
- 4.6/5
- Reviews
- 897
- Age
- 7y ago

Pride Malt Vinegar 5Litres | Distilled Pure Malt Vinegar | 5 Litre | 5Lt 5L | Bulk Vinegar | Pack of 1
- Price
- £7.27
- Rating
- 4.6/5
- Reviews
- 233
- Age
- 2y ago
Trending
estimated 90-day click momentum
Sarsons Original Malt Vinegar 250ml
- Price
- £1.26
- Rating
- 4.6/5
- Reviews
- 493
- Age
- 10y ago

Pride Malt Vinegar 5Litres | Distilled Pure Malt Vinegar | 5 Litre | 5Lt 5L | Bulk Vinegar | Pack of 1
- Price
- £7.27
- Rating
- 4.6/5
- Reviews
- 233
- Age
- 2y ago

Morrisons Malt Vinegar 568ml
- Price
- £0.50
- Rating
- 4.6/5
- Reviews
- 897
- Age
- 7y ago

Drivers Malt Vinegar 5 Litre Catering Pack | Traditional British Vinegar for Fish & Chips Cooking & Pickling
- Price
- £7.35
- Rating
- 4.7/5
- Reviews
- 96
- Age
- 11y ago

Sarsons Malt Vinegar 5 Litres
- Price
- £9.38
- Rating
- 4.8/5
- Reviews
- 1,600
- Age
- 12y ago
Newest
by launch date
Pride Malt Vinegar 5Litres | Distilled Pure Malt Vinegar | 5 Litre | 5Lt 5L | Bulk Vinegar | Pack of 1
- Price
- £7.27
- Rating
- 4.6/5
- Reviews
- 233
- Age
- 2y ago

Morrisons Malt Vinegar 568ml
- Price
- £0.50
- Rating
- 4.6/5
- Reviews
- 897
- Age
- 7y ago

(Pack of 2) Sarsons Malt Vinegar (Plastic Bottle) - 300ml
- Price
- £6.58
- Rating
- 4.6/5
- Reviews
- 896
- Age
- 7y ago

Sarsons Original Malt Vinegar 250ml
- Price
- £1.26
- Rating
- 4.6/5
- Reviews
- 493
- Age
- 10y ago

Drivers Malt Vinegar 5 Litre Catering Pack | Traditional British Vinegar for Fish & Chips Cooking & Pickling
- Price
- £7.35
- Rating
- 4.7/5
- Reviews
- 96
- Age
- 11y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
52
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
87%
Top 20: 100%
Open market
0%
- Sarson's76%
- Morrisons9%
- CONSUMER'S PRIDE7%
- Drivers5%
- Sarsons vinaigre de malt 1X5LTR3%
- Open — no brand owns it (0%)
Demand
Malt Vinegar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.6×
Search terms
Top Malt Vinegar search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- malt vinegar46K/yr
- sarsons malt vinegar14K/yr
- sarsons vinegar6K/yr
- sarsons3K/yr
Reviews and returns
What reviews say buyers love and hate about Malt Vinegar
We read the reviews and the return reasons for every product selling here.
“cheaper”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Malt Vinegar questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









