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Malt Vinegar

Fail

The top 5 brands take 100% of clicks, so Malt Vinegar is a Fail.

Flapen Score
34
34 / 100
Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 46
Market size
£61K/yr69K searches / yr
90-day growth
-9.4%search demand this quarter
Competition
87%top-5 click share · 5 brands · 52 sellers

Flapen Score

Malt Vinegar against its category

The dotted line is the Grocery average. Past it, Malt Vinegar is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Malt Vinegar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Malt Vinegar 69K times last year and spent an estimated £61K. All 5 brands take every click. Demand peaks in Oct. Flapen scores it 34 out of 100, a Fail.

01 · Demand

16.1% of searches ended in a purchase last week.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-9.4%
Conversion, latest week
16.1%
Market size, estimated
£61Ka year
Peak month
October1.6× the quietest month
Top search term
malt vinegar46K searches a year

02 · Price

A sale here is worth £5.49.

Listings sell for £5.49 on average, from £0.50 to £10.45. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £5.49 that is £1K to £3K a year per listing.

Average price
£5.49under the $15 to $100 sweet spot
Price range
£0.50–£10.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #28 within Oils, Vinegars & Salad Dressings. It carries 773 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
89%
Out of stock, average day
1.7%
Average rank
#28in Oils, Vinegars & Salad Dressings
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
773per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Malt Vinegar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£27K£36K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

52

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Sarson's76%
  • Morrisons9%
  • CONSUMER'S PRIDE7%
  • Drivers5%
  • Sarsons vinaigre de malt 1X5LTR3%
  • Open — no brand owns it (0%)

Demand

Malt Vinegar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct · busiest ÷ quietest = 1.6×

Search terms

Top Malt Vinegar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • malt vinegar46K/yr
  • sarsons malt vinegar14K/yr
  • sarsons vinegar6K/yr
  • sarsons3K/yr

Reviews and returns

What reviews say buyers love and hate about Malt Vinegar

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money29%+0.21

cheaper

just the most expensive bottle of vinegar Ive ever bought

its only malt vinegar do I think expensive

Advertised Vs Actual Product21%−0.26

the Description is wrong

Description misleading

Not sure if its the sellers advert or the Amazon website inability to accurately filter what you search for

Strength19%−0.05

It's not quite sarsons strength

no as strong as sarsons

Dietary Certification14%−0.10

This is not certified gluten free so misadvertising

Love

Value For Money29%+0.21

Affordable

Great value

Good Value

Quality-Overall18%+1.44

Great quality and on time delivery

Excellent product

same quality as buying in shop

Taste-Overall15%+1.32

The best tasting vinegar

The best Vinegar

Very good taste

Advertised Vs Actual Product13%−0.26

As described

Great, just the job

Does exactly as described

Size-Overall7%+0.65

Its a convenient size that fits easily in a standard cupboard door

Great size

size for intended use

FAQ

Common Malt Vinegar questions

Answered from the same tracked data.