Malt Vinegar
FailThe top 5 brands take 100% of clicks, so Malt Vinegar is a Fail.
- Flapen Score
- 34 / 100Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 4634
- Market size
- £61K/yr69K searches / yr
- 90-day growth
- -9.4%search demand this quarter
- Competition
- 87%top-5 click share · 5 brands · 52 sellers
Flapen Score
Malt Vinegar against its category
The dotted line is the Grocery average. Past it, Malt Vinegar is stronger. Inside it, weaker.
Market
The Malt Vinegar market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Malt Vinegar 69K times last year and spent an estimated £61K. All 5 brands take every click. Demand peaks in Oct. Flapen scores it 34 out of 100, a Fail.
01 · Demand
16.1% of searches ended in a purchase last week.
Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.
- Searches, last 12 months
- 69K
- Growth, 90 days vs prior 90
- -9.4%
- Conversion, latest week
- 16.1%
- Market size, estimated
- £61Ka year
- Peak month
- October1.6× the quietest month
- Top search term
- malt vinegar46K searches a year
02 · Price
A sale here is worth £5.49.
Listings sell for £5.49 on average, from £0.50 to £10.45. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £5.49 that is £1K to £3K a year per listing.
- Average price
- £5.49under the $15 to $100 sweet spot
- Price range
- £0.50–£10.45
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #28 within Oils, Vinegars & Salad Dressings. It carries 773 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 89%
- Out of stock, average day
- 1.7%
- Average rank
- #28in Oils, Vinegars & Salad Dressings
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 773per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Malt Vinegar products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sarsons Original Malt Vinegar 250ml
- Price
- £1.26
- Rating
- 4.6/5
- Reviews
- 493
- Age
- 10y ago

Sarsons Malt Vinegar 5 Litres
- Price
- £9.38
- Rating
- 4.8/5
- Reviews
- 1,600
- Age
- 12y ago

Sarsons Malt Vinegar 400ml
- Price
- £1.87
- Rating
- 4.6/5
- Reviews
- 879
- Age
- 13y ago

Morrisons Malt Vinegar 568ml
- Price
- £0.50
- Rating
- 4.6/5
- Reviews
- 897
- Age
- 7y ago

Pride Malt Vinegar 5Litres | Distilled Pure Malt Vinegar | 5 Litre | 5Lt 5L | Bulk Vinegar | Pack of 1
- Price
- £7.27
- Rating
- 4.6/5
- Reviews
- 233
- Age
- 2y ago
Trending
90-day click momentum
Sarsons Original Malt Vinegar 250ml
- Price
- £1.26
- Rating
- 4.6/5
- Reviews
- 493
- Age
- 10y ago

Pride Malt Vinegar 5Litres | Distilled Pure Malt Vinegar | 5 Litre | 5Lt 5L | Bulk Vinegar | Pack of 1
- Price
- £7.27
- Rating
- 4.6/5
- Reviews
- 233
- Age
- 2y ago

Morrisons Malt Vinegar 568ml
- Price
- £0.50
- Rating
- 4.6/5
- Reviews
- 897
- Age
- 7y ago

Drivers Malt Vinegar 5 Litre Catering Pack | Traditional British Vinegar for Fish & Chips Cooking & Pickling
- Price
- £7.35
- Rating
- 4.7/5
- Reviews
- 96
- Age
- 11y ago

Sarsons Malt Vinegar 5 Litres
- Price
- £9.38
- Rating
- 4.8/5
- Reviews
- 1,600
- Age
- 12y ago
Newest
by launch date
Pride Malt Vinegar 5Litres | Distilled Pure Malt Vinegar | 5 Litre | 5Lt 5L | Bulk Vinegar | Pack of 1
- Price
- £7.27
- Rating
- 4.6/5
- Reviews
- 233
- Age
- 2y ago

Morrisons Malt Vinegar 568ml
- Price
- £0.50
- Rating
- 4.6/5
- Reviews
- 897
- Age
- 7y ago

(Pack of 2) Sarsons Malt Vinegar (Plastic Bottle) - 300ml
- Price
- £6.58
- Rating
- 4.6/5
- Reviews
- 896
- Age
- 7y ago

Sarsons Original Malt Vinegar 250ml
- Price
- £1.26
- Rating
- 4.6/5
- Reviews
- 493
- Age
- 10y ago

Drivers Malt Vinegar 5 Litre Catering Pack | Traditional British Vinegar for Fish & Chips Cooking & Pickling
- Price
- £7.35
- Rating
- 4.7/5
- Reviews
- 96
- Age
- 11y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
52
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Sarson's76%
- Morrisons9%
- CONSUMER'S PRIDE7%
- Drivers5%
- Sarsons vinaigre de malt 1X5LTR3%
- Open — no brand owns it (0%)
Demand
Malt Vinegar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.6×
Search terms
Top Malt Vinegar search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- malt vinegar46K/yr
- sarsons malt vinegar14K/yr
- sarsons vinegar6K/yr
- sarsons3K/yr
Reviews and returns
What reviews say buyers love and hate about Malt Vinegar
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
cheaper
just the most expensive bottle of vinegar Ive ever bought
its only malt vinegar do I think expensive
the Description is wrong
Description misleading
Not sure if its the sellers advert or the Amazon website inability to accurately filter what you search for
It's not quite sarsons strength
no as strong as sarsons
This is not certified gluten free so misadvertising
Love
Affordable
Great value
Good Value
Great quality and on time delivery
Excellent product
same quality as buying in shop
The best tasting vinegar
The best Vinegar
Very good taste
As described
Great, just the job
Does exactly as described
Its a convenient size that fits easily in a standard cupboard door
Great size
size for intended use
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Malt Vinegar questions
Answered from the same tracked data.









