malt extract
Skip itSoft demand (-25.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Review moat
Great428.73avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.74avg listing price — sweet spot $15–$100
Price range
Okay£5.78–£20.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£109K£109K/yr · 76K searches
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-25.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, malt extract is a £109K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Feb–Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
malt extract market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £86K–£107K
- units × avg price
- Conversion rate
- 13.4%
- Avg BSR
- #82
- Page quality
- 0%
- Prime
- 33%
- Sponsored
- 47%
- Out of stock
- 9.8%
- Avg brand age
- 87 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
31
Top-5 brand share
81%
Top 20: 95%
Top-5 click share
70%
Top 20: 100%
Open market
14%
- SuperfoodUK26%
- Meridian Foods24%
- Meridian19%
- POTTER'S6%
- --5%
- Veggy Duck5%
- Open — no brand owns it (3 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.4% search growth over the last 90 days.Peak months: Feb, Oct, Nov · busiest ÷ quietest = 2.3×
Top malt extract search terms
- malt extract46K/yr
- malt extract for baking14K/yr
- barley malt extract6K/yr
- barley malt syrup4K/yr
- malt extract for baking malt loaf3K/yr
- malt syrup3K/yr
Top malt extract products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Meridian Barley Malt Extract -- 370g
Meridian Foods£6.674.5★765 rev
Meridian Barley Malt Extract 370g | Natural Unrefined Sweetener for Baking & Cooking | Rich Malty Flavour Vegan Friendly | from SuperfoodUK (Pack of 2)
SuperfoodUK£9.224.6★68 rev
(2 Pack) - Meridian - Natural Barley Malt Extract | 370g | 2 PACK BUNDLE
Meridian£8.944.6★611 rev
(2 Pack) - Potters - Malt Extract | 650g | 2 PACK BUNDLE
POTTER'S£20.184.5★165 rev
Barley Malt Extract
--£7.614.3★13 rev
Newest
by launch dateMeridian Barley Malt Extract 370g | Natural Unrefined Sweetener for Baking & Cooking | Rich Malty Flavour Vegan Friendly | from SuperfoodUK (Pack of 2)
SuperfoodUK£9.2268 rev
Meridian Barley Malt Extract 370g | Natural Unrefined Sweetener for Baking & Cooking | Rich Malty Flavour Vegan Friendly | from SuperfoodUK (Pack of 3)
SuperfoodUK£12.6268 rev
Potters Malt with Cod Liver Oil | 650 g Bottle | Natures Natural Sweetener in The Form of Maltose | Providing a Valuable Source of Omega-3 Fatty acids and Vitamins A D and E
Potter's Herbals£11.86143 rev
Veggy Duck - Diastatic Malt Extract (350g) | Barley Malt for Bread Making
Veggy Duck£8.071,104 rev
Clearspring Organic Barley Malt Syrup | 300g | Alternative to Refined Sugar | Deep Rich Flavour | Fat Free | Vegan | Reusable Zero Waste Packaging
Clearspring£5.7842 rev
Trending
90-day click momentumBarley Malt Extract
--£7.614.3★
Potters Malt with Cod Liver Oil and Butterscotch 650g Bottle Natural Sweetener in the Form of Maltose Valuable Source of Omega-3 Fatty Acids with Vitamins A D E
Potter's Herbals£10.594.6★
Meridian Barley Malt Extract 370g | Natural Unrefined Sweetener for Baking & Cooking | Rich Malty Flavour Vegan Friendly | from SuperfoodUK (Pack of 3)
SuperfoodUK£12.624.6★
Meridian Barley Malt Extract 370g | Natural Unrefined Sweetener for Baking & Cooking | Rich Malty Flavour Vegan Friendly | from SuperfoodUK (Pack of 2)
SuperfoodUK£9.224.6★
Clearspring Organic Barley Malt Syrup | 300g | Alternative to Refined Sugar | Deep Rich Flavour | Fat Free | Vegan | Reusable Zero Waste Packaging
Clearspring£5.784.2★
What buyers say about malt extract
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely taste”
“Excellent product”
“Excellent price”
“As advertised”
“worked great in many recipes”
“Great for Home Bread Baking”
“Good value malt extract”
“very nutritious and easy to swallow”
“Meridian Malt Barley”
“Delicious flavour”
What buyers complain about
“Does not contain cod liver oil”
“Quite thick and gloopy,”
“A tad expensive”
“Doesn't taste like the stuff that I had in the 1950s and 60s”
“Not very sweet”
Common questions
- Is malt extract profitable to sell on Amazon United Kingdom?
- The niche generates £109K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -25.4%. Flapen's verdict: Skip it (45/100).
- How competitive is the malt extract niche?
- 9 brands and 31 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in malt extract?
- Top complaints mined from reviews: Ingredients-Overall, Thickness, Value For Money. The return rate is 0.0%.
- When does demand for malt extract peak?
- Demand peaks in Feb–Oct–Nov; the busiest month runs 2.3× the quietest.
- What does it cost to enter the malt extract niche?
- Listings span £5.78–£20.18; the average listing price is £10.74 (sweet spot $15–$100). The average incumbent carries 429 reviews — the moat a new listing must climb.