How competitive is the Malt Extract niche on Amazon United Kingdom?

9 brands and 31 sellers compete in Malt Extract on Amazon United Kingdom. The top 5 Malt Extract products take 70% of clicks and its top 5 brands hold 81% of demand.

What do buyers complain about in Malt Extract?

Malt Extract buyers on Amazon United Kingdom complain most about Ingredients-Overall, Thickness, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Malt Extract niche?

Malt Extract sells for £10.74 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.78–£20.18. The average incumbent carries 429 reviews — the moat a new listing must climb.

Malt Extract

soft demand (-25.4% this quarter) — Malt Extract doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Malt Extract profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Malt Extract is a £109K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Feb–Oct–Nov. Verdict: Skip it — 45/100.

Malt Extract: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -25.4% over the last 90 days and 13.4% of searches end in a purchase.

£109K

revenue / yr

Units sold / yr10K

Search volume / yr-25.4%76K

Conversion rate13.4%

Avg price£10.74

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers9 · 31

Top-5 product click share70%

Open market19%

Avg brand age87 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 15 products

Top Malt Extract products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Meridian Barley Malt Extract -- 370g

Price: £6.67
Rating: 4.5/5
Reviews: 765
Age: 15y ago

Meridian Barley Malt Extract 370g | Natural Unrefined Sweetener for Baking & Cooking | Rich Malty Flavour Vegan Friendly | from SuperfoodUK (Pack of 2)

Price: £9.22
Rating: 4.6/5
Reviews: 68
Age: 7mo ago

(2 Pack) - Meridian - Natural Barley Malt Extract | 370g | 2 PACK BUNDLE

Price: £8.94
Rating: 4.6/5
Reviews: 611
Age: 11y ago

(2 Pack) - Potters - Malt Extract | 650g | 2 PACK BUNDLE

Price: £20.18
Rating: 4.5/5
Reviews: 165
Age: 10y ago

Barley Malt Extract

Price: £7.61
Rating: 4.3/5
Reviews: 13
Age: 8y ago

Newest

by launch date

Meridian Barley Malt Extract 370g | Natural Unrefined Sweetener for Baking & Cooking | Rich Malty Flavour Vegan Friendly | from SuperfoodUK (Pack of 2)

Price: £9.22
Rating: 4.6/5
Reviews: 68
Age: 7mo ago

Meridian Barley Malt Extract 370g | Natural Unrefined Sweetener for Baking & Cooking | Rich Malty Flavour Vegan Friendly | from SuperfoodUK (Pack of 3)

Price: £12.62
Rating: 4.6/5
Reviews: 68
Age: 7mo ago

Potters Malt with Cod Liver Oil | 650 g Bottle | Natures Natural Sweetener in The Form of Maltose | Providing a Valuable Source of Omega-3 Fatty acids and Vitamins A D and E

Price: £11.86
Rating: 4.6/5
Reviews: 143
Age: 2y ago

Veggy Duck - Diastatic Malt Extract (350g) | Barley Malt for Bread Making

Price: £8.07
Rating: 4.5/5
Reviews: 1,104
Age: 4y ago

Clearspring Organic Barley Malt Syrup | 300g | Alternative to Refined Sugar | Deep Rich Flavour | Fat Free | Vegan | Reusable Zero Waste Packaging

Price: £5.78
Rating: 4.2/5
Reviews: 42
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

Top-5 brand share

81%

Top 20: 95%

Top-5 click share

70%

Top 20: 100%

Open market

14%

SuperfoodUK26%
Meridian Foods24%
Meridian19%
POTTER'S6%
--5%
Veggy Duck5%
Open — no brand owns it (3 brands, 14%)

Malt Extract demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume76KCVR13.4%Products15Brands9Top 5 Brands81%OOS Rate9.8%Rating4.5★Reviews429Avg BSR#82

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 2.3×

Top Malt Extract search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

malt extract46K/yr -24.8%9.2% conv.
malt extract for baking14K/yr -32.4%12.2% conv.
barley malt extract6K/yr -18.1%14.9% conv.
barley malt syrup4K/yr -17.4%13.2% conv.
malt extract for baking malt loaf3K/yr -8.2%14.9% conv.
malt syrup3K/yr -39.6%6.4% conv.

What reviews say buyers love and hate about Malt Extract

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Taste-Overall23%

“Lovely taste”

Quality-Overall20%

“Excellent product”

Value For Money14%

“Excellent price”

Advertised Vs Actual Product11%

“As advertised”

Cooking Instructions7%

“worked great in many recipes”

What buyers complain about

64% of reviews

Ingredients-Overall17%

“Does not contain cod liver oil”

Thickness17%

“Quite thick and gloopy,”

Value For Money14%

“A tad expensive”

Taste-Overall8%

“Doesn't taste like the stuff that I had in the 1950s and 60s”

Sweetness8%

“Not very sweet”

Common Malt Extract questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Malt Extract 45/100 on Amazon United Kingdom — Skip it. The niche generates £109K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -25.4% over the last 90 days.