Skip to content

Malt Extract

Fail

Demand is soft, at -25.4% this quarter, so Malt Extract is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£109K/yr76K searches / yr
90-day growth
-25.4%search demand this quarter
Competition
70%top-5 click share · 9 brands · 31 sellers

Flapen Score

Malt Extract against its category

The dotted line is the Grocery average. Past it, Malt Extract is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Malt Extract market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Malt Extract 76K times last year and spent an estimated £109K. The top 5 brands take 81% of clicks. Demand peaks in Feb–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

13.4% of searches ended in a purchase last week.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £109K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-25.4%
Conversion, latest week
13.4%
Market size, estimated
£109Ka year
Peak month
February2.3× the quietest month
Top search term
malt extract46K searches a year

02 · Price

A sale here is worth £10.74.

Listings sell for £10.74 on average, from £5.78 to £20.18. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £10.74 that is £3K to £5K a year per listing.

Average price
£10.74under the $15 to $100 sweet spot
Price range
£5.78–£20.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #82 within Baking Supplies. It carries 429 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
33%
Out of stock, average day
9.8%
Average rank
#82in Baking Supplies
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
429per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
87 months

Products

Top Malt Extract products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£33K£44K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

31

Top-5 brand share

81%

Top 20: 95%

Top-5 click share

70%

Top 20: 100%

Open market

14%

  • SuperfoodUK26%
  • Meridian Foods24%
  • Meridian19%
  • POTTER'S6%
  • --5%
  • Veggy Duck5%
  • Open — no brand owns it (3 brands, 14%)

Demand

Malt Extract search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Malt Extract search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • malt extract46K/yr
  • malt extract for baking14K/yr
  • barley malt extract6K/yr
  • barley malt syrup4K/yr
  • malt extract for baking malt loaf3K/yr
  • malt syrup3K/yr

Reviews and returns

What reviews say buyers love and hate about Malt Extract

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ingredients-Overall17%−0.25

Does not contain cod liver oil

Thickness17%+0.14

Quite thick and gloopy,

Value For Money14%−0.08

A tad expensive

only slight negative a bit expensive

Taste-Overall8%+0.37

Doesn't taste like the stuff that I had in the 1950s and 60s

Sweetness8%+0.14

Not very sweet

not very sweet

Love

Taste-Overall23%+0.37

Lovely taste

Perfect for Fruit malt loaf

the fact is, it does taste the same

Quality-Overall20%+1.34

Excellent product

Excellent quality, packed extremely well this is how every customer should receive glass jars

Good quality Barley Malt

Value For Money14%−0.08

Excellent price

Value for money

Excellent value for money

Advertised Vs Actual Product11%+0.93

As advertised

As described

This is what I wanted it for

Cooking Instructions7%+0.57

worked great in many recipes

For baking

Good for Cookery

FAQ

Common Malt Extract questions

Answered from the same tracked data.