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Malt Extract

Fail

Demand is soft, at -25.4% this quarter, so Malt Extract is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£109K/yr76K searches / yr
90-day growth
-25.4%search demand this quarter
Competition
70%top-5 click share · 9 brands · 31 sellers

Flapen Score

Malt Extract against its category

The dotted line is the Grocery average. Past it, Malt Extract is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Malt Extract market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Malt Extract 76K times last year and spent an estimated £109K. The top 5 brands take 81% of clicks. Demand peaks in Feb–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 13.4% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £109K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-25.4%
Conversion, latest week
13.4%
Market size, estimated
£109Ka year
Peak month
February2.3× the quietest month
Top search term
malt extract46K searches a year

02 · Price

A sale here is worth £10.74.

Listings sell for £10.74 on average, from £5.78 to £20.18. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £10.74 that is £3K to £5K a year per listing.

Average price
£10.74under the $15 to $100 sweet spot
Price range
£5.78–£20.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #82 within Baking Supplies. It carries 429 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
33%
Out of stock, average day
9.8%
Average rank
#82in Baking Supplies
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
429per listing
Listings tracked
15

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
87 months

Products

Top Malt Extract products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£33K£44K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

31

Est. top-5 brand share

81%

Top 20: 95%

Est. top-5 click share

70%

Top 20: 100%

Open market

14%

  • SuperfoodUK26%
  • Meridian Foods24%
  • Meridian19%
  • POTTER'S6%
  • --5%
  • Veggy Duck5%
  • Open — no brand owns it (3 brands, 14%)

Demand

Malt Extract search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Malt Extract search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • malt extract46K/yr
  • malt extract for baking14K/yr
  • barley malt extract6K/yr
  • barley malt syrup4K/yr
  • malt extract for baking malt loaf3K/yr
  • malt syrup3K/yr

Reviews and returns

What reviews say buyers love and hate about Malt Extract

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Taste-Overall”
17%of negative reviews mention “Ingredients-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Does not contain cod liver oil”
A buyer, on “Ingredients-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Malt Extract questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data