Malt Extract
FailDemand is soft, at -25.4% this quarter, so Malt Extract is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £109K/yr76K searches / yr
- 90-day growth
- -25.4%search demand this quarter
- Competition
- 70%top-5 click share · 9 brands · 31 sellers
Flapen Score
Malt Extract against its category
The dotted line is the Grocery average. Past it, Malt Extract is stronger. Inside it, weaker.
Market
The Malt Extract market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Malt Extract 76K times last year and spent an estimated £109K. The top 5 brands take 81% of clicks. Demand peaks in Feb–Oct–Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
13.4% of searches ended in a purchase last week.
Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £109K a year.
- Searches, last 12 months
- 76K
- Growth, 90 days vs prior 90
- -25.4%
- Conversion, latest week
- 13.4%
- Market size, estimated
- £109Ka year
- Peak month
- February2.3× the quietest month
- Top search term
- malt extract46K searches a year
02 · Price
A sale here is worth £10.74.
Listings sell for £10.74 on average, from £5.78 to £20.18. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £10.74 that is £3K to £5K a year per listing.
- Average price
- £10.74under the $15 to $100 sweet spot
- Price range
- £5.78–£20.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
47% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #82 within Baking Supplies. It carries 429 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 33%
- Out of stock, average day
- 9.8%
- Average rank
- #82in Baking Supplies
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 429per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 87 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 87 months
Products
Top Malt Extract products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Meridian Barley Malt Extract -- 370g
- Price
- £6.67
- Rating
- 4.5/5
- Reviews
- 765
- Age
- 15y ago

Meridian Barley Malt Extract 370g | Natural Unrefined Sweetener for Baking & Cooking | Rich Malty Flavour Vegan Friendly | from SuperfoodUK (Pack of 2)
- Price
- £9.22
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 7mo ago

(2 Pack) - Meridian - Natural Barley Malt Extract | 370g | 2 PACK BUNDLE
- Price
- £8.94
- Rating
- 4.6/5
- Reviews
- 611
- Age
- 11y ago

(2 Pack) - Potters - Malt Extract | 650g | 2 PACK BUNDLE
- Price
- £20.18
- Rating
- 4.5/5
- Reviews
- 165
- Age
- 10y ago

Barley Malt Extract
- Price
- £7.61
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 8y ago
Trending
90-day click momentum
Barley Malt Extract
- Price
- £7.61
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 8y ago

Potters Malt with Cod Liver Oil and Butterscotch 650g Bottle Natural Sweetener in the Form of Maltose Valuable Source of Omega-3 Fatty Acids with Vitamins A D E
- Price
- £10.59
- Rating
- 4.6/5
- Reviews
- 1,188
- Age
- 13y ago

Meridian Barley Malt Extract 370g | Natural Unrefined Sweetener for Baking & Cooking | Rich Malty Flavour Vegan Friendly | from SuperfoodUK (Pack of 3)
- Price
- £12.62
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 7mo ago

Meridian Barley Malt Extract 370g | Natural Unrefined Sweetener for Baking & Cooking | Rich Malty Flavour Vegan Friendly | from SuperfoodUK (Pack of 2)
- Price
- £9.22
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 7mo ago

Clearspring Organic Barley Malt Syrup | 300g | Alternative to Refined Sugar | Deep Rich Flavour | Fat Free | Vegan | Reusable Zero Waste Packaging
- Price
- £5.78
- Rating
- 4.2/5
- Reviews
- 42
- Age
- 4y ago
Newest
by launch date
Meridian Barley Malt Extract 370g | Natural Unrefined Sweetener for Baking & Cooking | Rich Malty Flavour Vegan Friendly | from SuperfoodUK (Pack of 2)
- Price
- £9.22
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 7mo ago

Meridian Barley Malt Extract 370g | Natural Unrefined Sweetener for Baking & Cooking | Rich Malty Flavour Vegan Friendly | from SuperfoodUK (Pack of 3)
- Price
- £12.62
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 7mo ago

Potters Malt with Cod Liver Oil | 650 g Bottle | Natures Natural Sweetener in The Form of Maltose | Providing a Valuable Source of Omega-3 Fatty acids and Vitamins A D and E
- Price
- £11.86
- Rating
- 4.6/5
- Reviews
- 143
- Age
- 2y ago

Veggy Duck - Diastatic Malt Extract (350g) | Barley Malt for Bread Making
- Price
- £8.07
- Rating
- 4.5/5
- Reviews
- 1,104
- Age
- 4y ago

Clearspring Organic Barley Malt Syrup | 300g | Alternative to Refined Sugar | Deep Rich Flavour | Fat Free | Vegan | Reusable Zero Waste Packaging
- Price
- £5.78
- Rating
- 4.2/5
- Reviews
- 42
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
31
Top-5 brand share
81%
Top 20: 95%
Top-5 click share
70%
Top 20: 100%
Open market
14%
- SuperfoodUK26%
- Meridian Foods24%
- Meridian19%
- POTTER'S6%
- --5%
- Veggy Duck5%
- Open — no brand owns it (3 brands, 14%)
Demand
Malt Extract search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Oct, Nov · busiest ÷ quietest = 2.3×
Search terms
Top Malt Extract search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- malt extract46K/yr
- malt extract for baking14K/yr
- barley malt extract6K/yr
- barley malt syrup4K/yr
- malt extract for baking malt loaf3K/yr
- malt syrup3K/yr
Reviews and returns
What reviews say buyers love and hate about Malt Extract
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Does not contain cod liver oil
Quite thick and gloopy,
A tad expensive
only slight negative a bit expensive
Doesn't taste like the stuff that I had in the 1950s and 60s
Not very sweet
not very sweet
Love
Lovely taste
Perfect for Fruit malt loaf
the fact is, it does taste the same
Excellent product
Excellent quality, packed extremely well this is how every customer should receive glass jars
Good quality Barley Malt
Excellent price
Value for money
Excellent value for money
As advertised
As described
This is what I wanted it for
worked great in many recipes
For baking
Good for Cookery
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Malt Extract questions
Answered from the same tracked data.









