Malbec
MaybeReturns run at only 0.2% of orders. But demand is soft, at -20.5% this quarter, so Malbec is a Maybe.
- Flapen Score
- 61 / 100Top 4% of 2,976 Grocery niches · +15 vs the category median of 4661
- Market size
- £160K/yr130K searches / yr
- 90-day growth
- -20.5%search demand this quarter
- Competition
- 40%top-5 click share · 24 brands · 53 sellers
Flapen Score
Malbec against its category
The dotted line is the Grocery average. Past it, Malbec is stronger. Inside it, weaker.
Market
The Malbec market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Malbec 130K times last year and spent an estimated £160K. The top 5 brands take 61% of clicks. Demand peaks in Nov–Dec. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
9.3% of searches ended in a purchase last week.
Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £160K a year.
- Searches, last 12 months
- 130K
- Growth, 90 days vs prior 90
- -20.5%
- Conversion, latest week
- 9.3%
- Market size, estimated
- £160Ka year
- Peak month
- December4.4× the quietest month
- Top search term
- malbec56K searches a year
02 · Price
A sale here is worth £13.12.
Listings sell for £13.12 on average, from £2.89 to £47.70. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £13.12 that is £3K to £7K a year per listing.
- Average price
- £13.12under the $15 to $100 sweet spot
- Price range
- £2.89–£47.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£7K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #420 within Beer, Wine & Spirits. It carries 144 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #420in Beer, Wine & Spirits
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 144per listing
- Listings tracked
- 35
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Malbec products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
by Amazon Argentinian Malbec Red Wine 75cl
- Price
- £6.14
- Rating
- 4.3/5
- Reviews
- 332
- Age
- 3y ago

Trivento Alzar Malbec 75cl
- Price
- £6.50
- Rating
- 4.2/5
- Reviews
- 84
- Age
- 9y ago

Trivento Malbec Red Wine 75cl
- Price
- £9.50
- Rating
- 4.4/5
- Reviews
- 100
- Age
- 14y ago

MORRISONS Malbec 75CL ABV 10.50%
- Price
- £5.05
- Rating
- 4.2/5
- Reviews
- 54
- Age
- 2y ago

Jam Shed Malbec Red Wine 75cl (alcohol percentage may vary)
- Price
- £5.71
- Rating
- 4.6/5
- Reviews
- 467
- Age
- 5y ago
Trending
90-day click momentum
Opi Malbec Red Wine (Single Bottle) Argentina Malbec Grape Medium to Full Bodied 13% ABV
- Price
- £13.47
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Casillero Del Diablo Malbec 750ml
- Price
- £9.49
- Rating
- 4.4/5
- Reviews
- 56
- Age
- 15y ago

MORRISONS Malbec 75CL ABV 10.50%
- Price
- £5.05
- Rating
- 4.2/5
- Reviews
- 54
- Age
- 2y ago

Morrisons The Best Cahors Malbec 75 cl
- Price
- £8.89
- Rating
- 4.3/5
- Reviews
- 57
- Age
- 6y ago

MORRISONS Malbec 2.25L ABV 10.50%
- Price
- £15.69
- Rating
- 4.2/5
- Reviews
- 42
- Age
- 2y ago
Newest
by launch date
Opi Malbec Red Wine (Single Bottle) Argentina Malbec Grape Medium to Full Bodied 13% ABV
- Price
- £13.47
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Malbec Red Wine Case - 6 x 75cl - Trivento Reserve Argentina Sweet & Velvety - Case of Six Bottles of Red Wines
- Price
- £47.70
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 2y ago

19 Crimes Malbec Red Wine
- Price
- £6.67
- Rating
- 4.1/5
- Reviews
- 21
- Age
- 2y ago

MORRISONS Malbec 75CL ABV 10.50%
- Price
- £5.05
- Rating
- 4.2/5
- Reviews
- 54
- Age
- 2y ago

MORRISONS Malbec 2.25L ABV 10.50%
- Price
- £15.69
- Rating
- 4.2/5
- Reviews
- 42
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 40% of clicks. An open shelf where new products get seen.
Brands
24 falling
Sellers
53
Top-5 brand share
61%
Top 20: 97%
Top-5 click share
40%
Top 20: 87%
Open market
33%
- by Amazon19%
- Morrisons15%
- Trivento13%
- Jam Shed7%
- Concha y Toro7%
- 19 Crimes6%
Demand
Malbec search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.4×
Search terms
Top Malbec search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- malbec56K/yr
- malbec red wine50K/yr
- red wine malbec12K/yr
- trivento malbec7K/yr
- malbec wine5K/yr
Reviews and returns
What reviews say buyers love and hate about Malbec
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Error in description
Not as advertised. disappointing
Its cheap wine
Far too sweet
Really far too sweet
Harshest wine I have tasted
THERE IS NO ORGANIC CERTIFICATION ON THIS PRODUCT
NO ORGANIC CERTIFICATION ON THE WINE
Love
Very tasty
Graet value smooth taste
tastes full of juicy black fruits
its a very palatable drink
Easy drink
I can say its nice to drink
Good price
Worth the money
full bodied red that feels nicely balanced for the price
Wonderful wine by wonderful seller
Good quality
given its quality
This one has intense blueberry, plum and blackcurrant flavours, providing a fresh and smooth finish
On the palate the wine is full bodied with plenty of flavour, offering ripe blackberry and plum notes along with a smooth, rounded texture
Enjoyable and flavourful Shiraz
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Malbec questions
Answered from the same tracked data.









