malbec
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great143.57avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Competition
Great40%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good£2.89–£47.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.12avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£160K£160K/yr · 130K searches
Growth
Bad-20.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, malbec is a £160K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
malbec market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £197K–£262K
- units × avg price
- Conversion rate
- 9.3%
- Avg BSR
- #420
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 43%
- Out of stock
- 0.0%
- Avg brand age
- 72 months
- Avg seller age
- 186 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
24 falling
Sellers
53
Top-5 brand share
61%
Top 20: 97%
Top-5 click share
40%
Top 20: 87%
Open market
33%
- by Amazon19%
- Morrisons15%
- Trivento13%
- Jam Shed7%
- Concha y Toro7%
- 19 Crimes6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.4×
Top malbec search terms
- malbec56K/yr
- malbec red wine50K/yr
- red wine malbec12K/yr
- trivento malbec7K/yr
- malbec wine5K/yr
Top malbec products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
by Amazon Argentinian Malbec Red Wine 75cl
by Amazon£6.144.3★332 rev
Trivento Alzar Malbec 75cl
Trivento£6.504.2★84 rev
Trivento Malbec Red Wine 75cl
Concha y Toro£9.504.4★100 rev
MORRISONS Malbec 75CL ABV 10.50%
Morrisons£5.054.2★54 rev
Jam Shed Malbec Red Wine 75cl (alcohol percentage may vary)
Jam Shed£5.714.6★467 rev
Newest
by launch date
Opi Malbec Red Wine (Single Bottle) Argentina Malbec Grape Medium to Full Bodied 13% ABV
Laithwaites Wine£13.472 rev
Malbec Red Wine Case - 6 x 75cl - Trivento Reserve Argentina Sweet & Velvety - Case of Six Bottles of Red Wines
Bellevue Wines£47.7032 rev
19 Crimes Malbec Red Wine
19 Crimes£6.6721 rev
MORRISONS Malbec 75CL ABV 10.50%
Morrisons£5.0554 rev
MORRISONS Malbec 2.25L ABV 10.50%
Morrisons£15.6942 rev
Trending
90-day click momentumOpi Malbec Red Wine (Single Bottle) Argentina Malbec Grape Medium to Full Bodied 13% ABV
Laithwaites Wine£13.475.0★
Casillero Del Diablo Malbec 750ml
Casillero del Diablo£9.494.4★
MORRISONS Malbec 75CL ABV 10.50%
Morrisons£5.054.2★
Morrisons The Best Cahors Malbec 75 cl
Morrisons£8.894.3★
MORRISONS Malbec 2.25L ABV 10.50%
Morrisons£15.694.2★
What buyers say about malbec
What buyers praise and complain about, mined from review topics.What buyers love
“Very tasty”
“its a very palatable drink”
“Good price”
“Wonderful wine by wonderful seller”
“This one has intense blueberry, plum and blackcurrant flavours, providing a fresh and smooth finish”
“In the glass it has a deep colour”
“Perfect blend very subtle taste”
“Nice gift”
“I love sweet things”
“deep red in colour with a pleasant aroma”
What buyers complain about
“Error in description”
“Its cheap wine”
“Far too sweet”
“Harshest wine I have tasted”
“THERE IS NO ORGANIC CERTIFICATION ON THIS PRODUCT”
“It says t's 14% alcohol”
“Not like any Malbec I have ever tasted”
Common questions
- Is malbec profitable to sell on Amazon United Kingdom?
- The niche generates £160K/yr across 35 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -20.5%. Flapen's verdict: Worth a look (61/100).
- How competitive is the malbec niche?
- 24 brands and 53 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in malbec?
- Top complaints mined from reviews: Advertised Vs Actual Product, Alcohol Flavor, Sweetness. The return rate is 0.2%.
- When does demand for malbec peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.4× the quietest.
- What does it cost to enter the malbec niche?
- Listings span £2.89–£47.70; the average listing price is £13.12 (sweet spot $15–$100). The average incumbent carries 144 reviews — the moat a new listing must climb.