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Malbec

Maybe

Returns run at only 0.2% of orders. But demand is soft, at -20.5% this quarter, so Malbec is a Maybe.

Flapen Score
61
61 / 100
Top 4% of 2,976 Grocery niches · +15 vs the category median of 46
Market size
£160K/yr130K searches / yr
90-day growth
-20.5%search demand this quarter
Competition
40%top-5 click share · 24 brands · 53 sellers

Flapen Score

Malbec against its category

The dotted line is the Grocery average. Past it, Malbec is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Malbec market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Malbec 130K times last year and spent an estimated £160K. The top 5 brands take 61% of clicks. Demand peaks in Nov–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £160K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
-20.5%
Conversion, latest week
9.3%
Market size, estimated
£160Ka year
Peak month
December4.4× the quietest month
Top search term
malbec56K searches a year

02 · Price

A sale here is worth £13.12.

Listings sell for £13.12 on average, from £2.89 to £47.70. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £13.12 that is £3K to £7K a year per listing.

Average price
£13.12under the $15 to $100 sweet spot
Price range
£2.89–£47.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #420 within Beer, Wine & Spirits. It carries 144 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#420in Beer, Wine & Spirits
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
144per listing
Listings tracked
35

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Malbec products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£5K£10K£14K£19K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

53

Top-5 brand share

61%

Top 20: 97%

Top-5 click share

40%

Top 20: 87%

Open market

33%

  • by Amazon19%
  • Morrisons15%
  • Trivento13%
  • Jam Shed7%
  • Concha y Toro7%
  • 19 Crimes6%

Demand

Malbec search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Malbec search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • malbec56K/yr
  • malbec red wine50K/yr
  • red wine malbec12K/yr
  • trivento malbec7K/yr
  • malbec wine5K/yr

Reviews and returns

What reviews say buyers love and hate about Malbec

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product21%−0.10

Error in description

Not as advertised. disappointing

Alcohol Flavor14%+0.44

Its cheap wine

Sweetness14%−0.13

Far too sweet

Really far too sweet

Bitter14%−0.06

Harshest wine I have tasted

Dietary Certification14%−0.06

THERE IS NO ORGANIC CERTIFICATION ON THIS PRODUCT

NO ORGANIC CERTIFICATION ON THE WINE

Love

Taste-Overall25%+1.57

Very tasty

Graet value smooth taste

tastes full of juicy black fruits

Alcohol Flavor19%+0.44

its a very palatable drink

Easy drink

I can say its nice to drink

Value For Money17%+1.08

Good price

Worth the money

full bodied red that feels nicely balanced for the price

Quality-Overall11%+0.40

Wonderful wine by wonderful seller

Good quality

given its quality

Flavor8%+0.12

This one has intense blueberry, plum and blackcurrant flavours, providing a fresh and smooth finish

On the palate the wine is full bodied with plenty of flavour, offering ripe blackberry and plum notes along with a smooth, rounded texture

Enjoyable and flavourful Shiraz

FAQ

Common Malbec questions

Answered from the same tracked data.