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Malbec

Maybe

An estimated 0.2% of orders come back. But demand is soft, at -20.5% this quarter, so Malbec is a Maybe.

Flapen Score
61
61 / 100
Top 4% of 2,976 Grocery niches · +15 vs the category median of 46
Market size
£160K/yr130K searches / yr
90-day growth
-20.5%search demand this quarter
Competition
40%top-5 click share · 24 brands · 53 sellers

Flapen Score

Malbec against its category

The dotted line is the Grocery average. Past it, Malbec is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Malbec market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Malbec 130K times last year and spent an estimated £160K. The top 5 brands take 61% of clicks. Demand peaks in Nov–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £160K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
-20.5%
Conversion, latest week
9.3%
Market size, estimated
£160Ka year
Peak month
December4.4× the quietest month
Top search term
malbec56K searches a year

02 · Price

A sale here is worth £13.12.

Listings sell for £13.12 on average, from £2.89 to £47.70. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £13.12 that is £3K to £7K a year per listing.

Average price
£13.12under the $15 to $100 sweet spot
Price range
£2.89–£47.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #420 within Beer, Wine & Spirits. It carries 144 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#420in Beer, Wine & Spirits
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
144per listing
Listings tracked
35

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Malbec products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.

£0£5K£10K£14K£19K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

53

Est. top-5 brand share

61%

Top 20: 97%

Est. top-5 click share

40%

Top 20: 87%

Open market

33%

  • by Amazon19%
  • Morrisons15%
  • Trivento13%
  • Jam Shed7%
  • Concha y Toro7%
  • 19 Crimes6%

Demand

Malbec search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Malbec search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • malbec56K/yr
  • malbec red wine50K/yr
  • red wine malbec12K/yr
  • trivento malbec7K/yr
  • malbec wine5K/yr

Reviews and returns

What reviews say buyers love and hate about Malbec

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Taste-Overall”
21%of negative reviews mention “Advertised Vs Actual Product”
0.2%of orders come back
“Error in description”
A buyer, on “Advertised Vs Actual Product”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Malbec questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data