How competitive is the Malbec niche on Amazon United Kingdom?

24 brands and 53 sellers compete in Malbec on Amazon United Kingdom. The top 5 Malbec products take 40% of clicks and its top 5 brands hold 61% of demand.

What do buyers complain about in Malbec?

Malbec buyers on Amazon United Kingdom complain most about Advertised Vs Actual Product, Alcohol Flavor, Sweetness, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Malbec niche?

Malbec sells for £13.12 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.89–£47.70. The average incumbent carries 144 reviews — the moat a new listing must climb.

Malbec

Malbec shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals No Dominant Brand

Flapen Score

Worth a look

This niche Category average

Is Malbec profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Malbec is a £160K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 61/100.

Malbec: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -20.5% over the last 90 days and 9.3% of searches end in a purchase.

£160K

revenue / yr

Units sold / yr20K

Search volume / yr-20.5%130K

Conversion rate9.3%

Avg price£13.12

Who owns the niche?

The top 5 brands hold 61% of demand, so 39% of the market is open.

39%

open market share

Brands · sellers24 · 53

Top-5 product click share40%

Open market39%

Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 35 products

Top Malbec products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

by Amazon Argentinian Malbec Red Wine 75cl

Price: £6.14
Rating: 4.3/5
Reviews: 332
Age: 3y ago

Trivento Alzar Malbec 75cl

Price: £6.50
Rating: 4.2/5
Reviews: 84
Age: 9y ago

Trivento Malbec Red Wine 75cl

Price: £9.50
Rating: 4.4/5
Reviews: 100
Age: 14y ago

MORRISONS Malbec 75CL ABV 10.50%

Price: £5.05
Rating: 4.2/5
Reviews: 54
Age: 2y ago

Jam Shed Malbec Red Wine 75cl (alcohol percentage may vary)

Price: £5.71
Rating: 4.6/5
Reviews: 467
Age: 5y ago

Newest

by launch date

Opi Malbec Red Wine (Single Bottle) Argentina Malbec Grape Medium to Full Bodied 13% ABV

Price: £13.47
Rating: 5.0/5
Reviews: 2
Age: 4mo ago

Malbec Red Wine Case - 6 x 75cl - Trivento Reserve Argentina Sweet & Velvety - Case of Six Bottles of Red Wines

Price: £47.70
Rating: 4.6/5
Reviews: 32
Age: 2y ago

19 Crimes Malbec Red Wine

Price: £6.67
Rating: 4.1/5
Reviews: 21
Age: 2y ago

MORRISONS Malbec 75CL ABV 10.50%

Price: £5.05
Rating: 4.2/5
Reviews: 54
Age: 2y ago

MORRISONS Malbec 2.25L ABV 10.50%

Price: £15.69
Rating: 4.2/5
Reviews: 42
Age: 2y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

Top-5 brand share

61%

Top 20: 97%

Top-5 click share

40%

Top 20: 87%

Open market

33%

by Amazon19%
Morrisons15%
Trivento13%
Jam Shed7%
Concha y Toro7%
19 Crimes6%

Malbec demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume130KCVR9.3%Products35Brands24Top 5 Brands61%OOS Rate0.0%Rating4.4★Reviews144Avg BSR#420

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Top Malbec search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

malbec56K/yr -20.9%9.6% conv.
malbec red wine50K/yr -15.8%9.8% conv.
red wine malbec12K/yr -31.9%8.5% conv.
trivento malbec7K/yr -27.0%4.2% conv.
malbec wine5K/yr -26.1%6.4% conv.

What reviews say buyers love and hate about Malbec

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews

Taste-Overall25%

“Very tasty”

Alcohol Flavor19%

“its a very palatable drink”

Value For Money17%

“Good price”

Quality-Overall11%

“Wonderful wine by wonderful seller”

Flavor8%

“This one has intense blueberry, plum and blackcurrant flavours, providing a fresh and smooth finish”

What buyers complain about

93% of reviews

Advertised Vs Actual Product21%

“Error in description”

Alcohol Flavor14%

“Its cheap wine”

Sweetness14%

“Far too sweet”

Bitter14%

“Harshest wine I have tasted”

Dietary Certification14%

“THERE IS NO ORGANIC CERTIFICATION ON THIS PRODUCT”

Common Malbec questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Malbec 61/100 on Amazon United Kingdom — Worth a look. The niche generates £160K/yr across 35 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -20.5% over the last 90 days.