Malbec
MaybeAn estimated 0.2% of orders come back. But demand is soft, at -20.5% this quarter, so Malbec is a Maybe.
- Flapen Score
- 61 / 100Top 4% of 2,976 Grocery niches · +15 vs the category median of 4661
- Market size
- £160K/yr130K searches / yr
- 90-day growth
- -20.5%search demand this quarter
- Competition
- 40%top-5 click share · 24 brands · 53 sellers
Flapen Score
Malbec against its category
The dotted line is the Grocery average. Past it, Malbec is stronger. Inside it, weaker.
Market
The Malbec market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Malbec 130K times last year and spent an estimated £160K. The top 5 brands take 61% of clicks. Demand peaks in Nov–Dec. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 9.3% of those searches ended in a purchase.
Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £160K a year.
- Searches, last 12 months
- 130K
- Growth, 90 days vs prior 90
- -20.5%
- Conversion, latest week
- 9.3%
- Market size, estimated
- £160Ka year
- Peak month
- December4.4× the quietest month
- Top search term
- malbec56K searches a year
02 · Price
A sale here is worth £13.12.
Listings sell for £13.12 on average, from £2.89 to £47.70. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £13.12 that is £3K to £7K a year per listing.
- Average price
- £13.12under the $15 to $100 sweet spot
- Price range
- £2.89–£47.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£7K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #420 within Beer, Wine & Spirits. It carries 144 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #420in Beer, Wine & Spirits
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 144per listing
- Listings tracked
- 35
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Malbec products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
by Amazon Argentinian Malbec Red Wine 75cl
- Price
- £6.14
- Rating
- 4.3/5
- Reviews
- 332
- Age
- 3y ago

Trivento Alzar Malbec 75cl
- Price
- £6.50
- Rating
- 4.2/5
- Reviews
- 84
- Age
- 9y ago

Trivento Malbec Red Wine 75cl
- Price
- £9.50
- Rating
- 4.4/5
- Reviews
- 100
- Age
- 14y ago

MORRISONS Malbec 75CL ABV 10.50%
- Price
- £5.05
- Rating
- 4.2/5
- Reviews
- 54
- Age
- 2y ago

Jam Shed Malbec Red Wine 75cl (alcohol percentage may vary)
- Price
- £5.71
- Rating
- 4.6/5
- Reviews
- 467
- Age
- 5y ago
Trending
estimated 90-day click momentum
Opi Malbec Red Wine (Single Bottle) Argentina Malbec Grape Medium to Full Bodied 13% ABV
- Price
- £13.47
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Casillero Del Diablo Malbec 750ml
- Price
- £9.49
- Rating
- 4.4/5
- Reviews
- 56
- Age
- 15y ago

MORRISONS Malbec 75CL ABV 10.50%
- Price
- £5.05
- Rating
- 4.2/5
- Reviews
- 54
- Age
- 2y ago

Morrisons The Best Cahors Malbec 75 cl
- Price
- £8.89
- Rating
- 4.3/5
- Reviews
- 57
- Age
- 6y ago

MORRISONS Malbec 2.25L ABV 10.50%
- Price
- £15.69
- Rating
- 4.2/5
- Reviews
- 42
- Age
- 2y ago
Newest
by launch date
Opi Malbec Red Wine (Single Bottle) Argentina Malbec Grape Medium to Full Bodied 13% ABV
- Price
- £13.47
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Malbec Red Wine Case - 6 x 75cl - Trivento Reserve Argentina Sweet & Velvety - Case of Six Bottles of Red Wines
- Price
- £47.70
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 2y ago

19 Crimes Malbec Red Wine
- Price
- £6.67
- Rating
- 4.1/5
- Reviews
- 21
- Age
- 2y ago

MORRISONS Malbec 75CL ABV 10.50%
- Price
- £5.05
- Rating
- 4.2/5
- Reviews
- 54
- Age
- 2y ago

MORRISONS Malbec 2.25L ABV 10.50%
- Price
- £15.69
- Rating
- 4.2/5
- Reviews
- 42
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.
Brands
24 falling
Sellers
53
Est. top-5 brand share
61%
Top 20: 97%
Est. top-5 click share
40%
Top 20: 87%
Open market
33%
- by Amazon19%
- Morrisons15%
- Trivento13%
- Jam Shed7%
- Concha y Toro7%
- 19 Crimes6%
Demand
Malbec search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.4×
Search terms
Top Malbec search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- malbec56K/yr
- malbec red wine50K/yr
- red wine malbec12K/yr
- trivento malbec7K/yr
- malbec wine5K/yr
Reviews and returns
What reviews say buyers love and hate about Malbec
We read the reviews and the return reasons for every product selling here.
“Error in description”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Malbec questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









