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Maize Meal

Fail

The top 5 brands take 100% of clicks, so Maize Meal is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£142K/yr89K searches / yr
90-day growth
+5.2%search demand this quarter
Competition
84%top-5 click share · 5 brands · 18 sellers

Flapen Score

Maize Meal against its category

The dotted line is the Grocery average. Past it, Maize Meal is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maize Meal market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Maize Meal 89K times last year and spent an estimated £142K. All 5 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

14.3% of searches ended in a purchase last week.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.3% of those searches ended in a purchase. Searches in the last 90 days moved +5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £142K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
+5.2%
Conversion, latest week
14.3%
Market size, estimated
£142Ka year
Peak month
May1.5× the quietest month
Top search term
maize meal26K searches a year

02 · Price

A sale here is worth £11.11.

Listings sell for £11.11 on average, from £4.61 to £18.46. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £11.11 that is £8K to £11K a year per listing.

Average price
£11.11under the $15 to $100 sweet spot
Price range
£4.61–£18.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£11K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #108 within Baking Supplies. It carries 523 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
56%
Out of stock, average day
5.9%
Average rank
#108in Baking Supplies
Average rating
4.74 starsAmazon United Kingdom average 4.36 stars
Average reviews
523per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Maize Meal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£14K£28K£43K£57K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Iwisa72%
  • Puregro9%
  • Gharana Swaad Ka Khazaana9%
  • Generic7%
  • African Finest3%
  • Open — no brand owns it (0%)

Demand

Maize Meal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Maize Meal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • maize meal26K/yr
  • iwisa maize meal 10kg19K/yr
  • iwisa11K/yr
  • iwisa maize meal 5kg13K/yr
  • iwisa maize meal 2kg6K/yr
  • mealie meal iwisa 5kg3K/yr
  • iwisa maize meal4K/yr
  • mealie meal4K/yr
  • mealie meal iwisa 10kg4K/yr

Reviews and returns

What reviews say buyers love and hate about Maize Meal

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Stale/Rotten/Spoiled50%−0.07

I wasnt happy it tastes old

Value For Money25%

Too expensive, above market price

Love

Quality-Overall36%−0.14

A good quality maize meal

Good quality

Product satisfactory

Taste-Overall23%+2.61

Great Quality and Tastes Fresh

The mealie meal is good and so white

the taste is excellent

Value For Money10%

Value for money

Great price

best price ever

Advertised Vs Actual Product7%+0.70

delivered as promised

As good as expected

Exact product

Health Benefits-Overall4%

good for health

Healthy option

FAQ

Common Maize Meal questions

Answered from the same tracked data.