Skip to content

Magnum

Pass

Magnum scores 67 out of 100, a Pass. Shoppers spend $374K a year here, search demand grew +135.6% this quarter, and returns run at 0.0% of orders.

Filters Trending
Flapen Score
67
67 / 100
Top 1% of 2,976 Grocery niches · +21 vs the category median of 46
Market size
£374K/yr158K searches / yr
90-day growth
+135.6%search demand this quarter
Competition
44%top-5 click share · 2 brands · 50 sellers

Flapen Score

Magnum against its category

The dotted line is the Grocery average. Past it, Magnum is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnum market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Magnum 158K times last year and spent an estimated £374K. All 2 brands take every click. Demand peaks in Jun–Jul–Aug. Flapen scores it 67 out of 100, a Pass.

01 · Demand

27.2% of searches ended in a purchase last week.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 27.2% of those searches ended in a purchase. Searches in the last 90 days moved +135.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £374K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
+135.6%
Conversion, latest week
27.2%
Market size, estimated
£374Ka year
Peak month
July2.7× the quietest month
Top search term
magnum85K searches a year

02 · Price

A sale here is worth £8.74.

Listings sell for £8.74 on average, from £2.24 to £68.89. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £8.74 that is £13K to £17K a year per listing.

Average price
£8.74under the $15 to $100 sweet spot
Price range
£2.24–£68.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£13K–£17K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

4% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Frozen. It carries 265 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
4%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#28in Frozen
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
265per listing
Listings tracked
24

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
63 months

Products

Top Magnum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£45K£60K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

50

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

44%

Top 20: 96%

Open market

0%

  • Magnum98%
  • Magnum Tonic Wine2%
  • Open — no brand owns it (0%)

Demand

Magnum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.7×

Search terms

Top Magnum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magnum85K/yr
  • magnum ice cream54K/yr
  • magnums9K/yr
  • mini ice cream5K/yr
  • mini magnum2K/yr
  • magnum mini2K/yr

Reviews and returns

What reviews say buyers love and hate about Magnum

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall22%+3.05

everyone's tastes are different

tastes fake

shocking no taste whatsoever do not

Value For Money13%+0.77

expensive

getting a little bit pricey

not cheap

Quality-Overall13%−0.10

Obviously no quality control or value for money

Poor

they were very mediocre to be honest

Size-Overall9%−0.05

Smaller

ice cream lollys on a stick - just a shame not a lot bigger in size

Artificial Sweeteners6%−0.05

just feels like Im eating sugar

Love

Taste-Overall60%+3.05

Oh these are always delicious chocolate

the creamy taste v nice

Delicious taste

Value For Money9%+0.77

very good value for money

a good price

worth the money

Flavor5%+0.41

Great flavour

Delicious caramel chocolate coating

Rich, indulgent and proper Magnum quality

Advertised Vs Actual Product4%+0.31

As expected

thats exactly what you get

As it should

Sweetness3%−0.04

its got that nice balance between sweet

creamy ice cream

still some sweetness

FAQ

Common Magnum questions

Answered from the same tracked data.