Magnum
PassMagnum scores 67 out of 100, a Pass. Shoppers spend $374K a year here, search demand grew +135.6% this quarter, and returns run at 0.0% of orders.
- Flapen Score
- 67 / 100Top 1% of 2,976 Grocery niches · +21 vs the category median of 4667
- Market size
- £374K/yr158K searches / yr
- 90-day growth
- +135.6%search demand this quarter
- Competition
- 44%top-5 click share · 2 brands · 50 sellers
Flapen Score
Magnum against its category
The dotted line is the Grocery average. Past it, Magnum is stronger. Inside it, weaker.
Market
The Magnum market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Magnum 158K times last year and spent an estimated £374K. All 2 brands take every click. Demand peaks in Jun–Jul–Aug. Flapen scores it 67 out of 100, a Pass.
01 · Demand
27.2% of searches ended in a purchase last week.
Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 27.2% of those searches ended in a purchase. Searches in the last 90 days moved +135.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £374K a year.
- Searches, last 12 months
- 158K
- Growth, 90 days vs prior 90
- +135.6%
- Conversion, latest week
- 27.2%
- Market size, estimated
- £374Ka year
- Peak month
- July2.7× the quietest month
- Top search term
- magnum85K searches a year
02 · Price
A sale here is worth £8.74.
Listings sell for £8.74 on average, from £2.24 to £68.89. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £8.74 that is £13K to £17K a year per listing.
- Average price
- £8.74under the $15 to $100 sweet spot
- Price range
- £2.24–£68.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £13K–£17K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
4% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Frozen. It carries 265 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 4%
- Prime listings
- 96%
- Out of stock, average day
- 0.0%
- Average rank
- #28in Frozen
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 265per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Magnum products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Magnum Classic Ice Cream Sticks 3x 100 ml
- Price
- £2.43
- Rating
- 4.7/5
- Reviews
- 529
- Age
- 3y ago

Magnum White Chocolate Ice Cream Sticks 3 x 100ml
- Price
- £2.49
- Rating
- 4.6/5
- Reviews
- 343
- Age
- 3y ago

Magnum Ice Cream Sticks 6x 100 ml
- Price
- £4.76
- Rating
- 4.7/5
- Reviews
- 267
- Age
- 2y ago

Magnum Double Gold Caramel Billionaire with golden caramel chocolate made from Rainforest Alliance Certified cocoa Ice Cream Sticks biscuit and pecan ice creams with a salted caramel sauce 3 x 85 ml
- Price
- £3.21
- Rating
- 4.6/5
- Reviews
- 709
- Age
- 5y ago

Magnum Mint Ice Cream Sticks 3x 100 ml
- Price
- £2.57
- Rating
- 4.6/5
- Reviews
- 323
- Age
- 3y ago
Trending
90-day click momentum
Magnum Mens Ultima 6.0 Waterproof Boots Black UK12
- Price
- £64.81
- Rating
- 3.9/5
- Reviews
- 168
- Age
- 4y ago

Magnum Signature Peach Ice Cream Sticks 3x 90 ml
- Price
- £2.78
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 7mo ago

Magnum Signature Pistachio Ice Cream Sticks 3x 90 ml
- Price
- £3.17
- Rating
- 4.0/5
- Reviews
- 24
- Age
- 7mo ago

Magnum Almond Ice Cream Sticks with sustainably grown almonds and chocolate made from Rainforest Alliance Certified cocoa velvety vanilla ice cream 3x 100 ml
- Price
- £2.24
- Rating
- 4.5/5
- Reviews
- 103
- Age
- 2y ago

Magnum White Chocolate Ice Cream Sticks 3 x 100ml
- Price
- £2.49
- Rating
- 4.6/5
- Reviews
- 343
- Age
- 3y ago
Newest
by launch date
Magnum Signature Pistachio Ice Cream Sticks 3x 90 ml
- Price
- £3.17
- Rating
- 4.0/5
- Reviews
- 24
- Age
- 7mo ago

Magnum Signature Peach Ice Cream Sticks 3x 90 ml
- Price
- £2.78
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 7mo ago

Magnum Utopia Double Cherry Ice Cream Sticks 3 x 85ml
- Price
- £3.59
- Rating
- 4.6/5
- Reviews
- 220
- Age
- 1y ago

Magnum Utopia Double Hazelnut Ice Cream Sticks 3 x 85ml
- Price
- £3.64
- Rating
- 4.3/5
- Reviews
- 119
- Age
- 1y ago

Magnum Bonbon Gold Caramel Billionaire bite-size snack with chocolate made from Rainforest Alliance Certified cocoa Ice Cream Frozen Snack for anytime indulgence 12x 17 ml(204 ml)
- Price
- £3.56
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 flat
Sellers
50
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
44%
Top 20: 96%
Open market
0%
- Magnum98%
- Magnum Tonic Wine2%
- Open — no brand owns it (0%)
Demand
Magnum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.7×
Search terms
Top Magnum search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- magnum85K/yr
- magnum ice cream54K/yr
- magnums9K/yr
- mini ice cream5K/yr
- mini magnum2K/yr
- magnum mini2K/yr
Reviews and returns
What reviews say buyers love and hate about Magnum
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
everyone's tastes are different
tastes fake
shocking no taste whatsoever do not
expensive
getting a little bit pricey
not cheap
Obviously no quality control or value for money
Poor
they were very mediocre to be honest
Smaller
ice cream lollys on a stick - just a shame not a lot bigger in size
just feels like Im eating sugar
Love
Oh these are always delicious chocolate
the creamy taste v nice
Delicious taste
very good value for money
a good price
worth the money
Great flavour
Delicious caramel chocolate coating
Rich, indulgent and proper Magnum quality
As expected
thats exactly what you get
As it should
its got that nice balance between sweet
creamy ice cream
still some sweetness
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Magnum questions
Answered from the same tracked data.









