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Magnum

Pass

Magnum scores 67 out of 100, a Pass. Shoppers spend an estimated $374K a year here, search demand grew +135.6% this quarter, and an estimated 0.0% of orders come back.

Filters Trending
Flapen Score
67
67 / 100
Top 1% of 2,976 Grocery niches · +21 vs the category median of 46
Market size
£374K/yr158K searches / yr
90-day growth
+135.6%search demand this quarter
Competition
44%top-5 click share · 2 brands · 50 sellers

Flapen Score

Magnum against its category

The dotted line is the Grocery average. Past it, Magnum is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnum market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Magnum 158K times last year and spent an estimated £374K. All 2 brands take every click. Demand peaks in Jun–Jul–Aug. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 27.2% of those searches ended in a purchase.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 27.2% of those searches ended in a purchase. Searches in the last 90 days moved +135.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £374K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
+135.6%
Conversion, latest week
27.2%
Market size, estimated
£374Ka year
Peak month
July2.7× the quietest month
Top search term
magnum85K searches a year

02 · Price

A sale here is worth £8.74.

Listings sell for £8.74 on average, from £2.24 to £68.89. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £8.74 that is £13K to £17K a year per listing.

Average price
£8.74under the $15 to $100 sweet spot
Price range
£2.24–£68.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£13K–£17K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

4% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Frozen. It carries 265 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
4%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#28in Frozen
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
265per listing
Listings tracked
24

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
63 months

Products

Top Magnum products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£45K£60K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

50

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

44%

Top 20: 96%

Open market

0%

  • Magnum98%
  • Magnum Tonic Wine2%
  • Open — no brand owns it (0%)

Demand

Magnum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.7×

Search terms

Top Magnum search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • magnum85K/yr
  • magnum ice cream54K/yr
  • magnums9K/yr
  • mini ice cream5K/yr
  • mini magnum2K/yr
  • magnum mini2K/yr

Reviews and returns

What reviews say buyers love and hate about Magnum

We read the reviews and the return reasons for every product selling here.

60%of positive reviews mention “Taste-Overall”
22%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“everyone's tastes are different”
A buyer, on “Taste-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Magnum questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data