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Magic Brush

Fail

Demand is soft, at -62.2% this quarter, so Magic Brush is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£37K/yr66K searches / yr
90-day growth
-62.2%search demand this quarter
Competition
81%top-5 click share · 10 brands · 16 sellers

Flapen Score

Magic Brush against its category

The dotted line is the Grocery average. Past it, Magic Brush is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magic Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Magic Brush 66K times last year and spent an estimated £37K. The top 5 brands take 81% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

6.5% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -62.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-62.2%
Conversion, latest week
6.5%
Market size, estimated
£37Ka year
Peak month
November2.9× the quietest month
Top search term
magic brush45K searches a year

02 · Price

A sale here is worth £8.64.

Listings sell for £8.64 on average, from £5.83 to £12.69. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.64 that is £864 to £2K a year per listing.

Average price
£8.64under the $15 to $100 sweet spot
Price range
£5.83–£12.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£864–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.4% of listings are out of stock. The average listing ranks #57 within Cleaning Tools. It carries 241 reviews at 3.90 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
22.4%
Average rank
#57in Cleaning Tools
Average rating
3.90 starsAmazon United Kingdom average 4.36 stars
Average reviews
241per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
21 months

Products

Top Magic Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

16

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

14%

  • TDBS The Dustpan and Brush Store41%
  • Jorxentia16%
  • Mitclear9%
  • GEVECORI8%
  • Toumett7%
  • Gubilacrum5%
  • Open — no brand owns it (4 brands, 14%)

Demand

Magic Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Magic Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magic brush45K/yr
  • the magic brush12K/yr
  • magic brush uk9K/yr

Reviews and returns

What reviews say buyers love and hate about Magic Brush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall16%−0.19

Does not work

Works well, doesn't work as well as advertised,

Not really effective

Strength14%−0.16

A bit flimsy

Very fragile

Not very sturdy

Quality-Overall10%+0.68

Low quality

Absolute rubbish product

Garbage

Ease Of Cleaning6%+0.27

mopping wasn't doing it

where the grouting is dirty

Broom part is very stiff making cleaning quite difficult as there is no bend in the bristles so doesnt scrub well

Ease Of Use6%+0.25

Not easy to use

Not much use

Not what I was expecting quite hard to use really

Love

Hair Removal25%+1.81

Fantastic hair remover

great for hair removal

Effective hair remover

Quality-Overall17%+0.68

Decent product for the price

Excellent product

looks well made

Ease Of Cleaning12%+0.27

Easy to clean

good for scrubbing

Great for cleaning dirty floors

Ease Of Use11%+0.25

Easy to use

This came in so handy

easy use great size

Advertised Vs Actual Product9%+0.50

Works as advertised

Better than I expected

as described

Return

0.6% Return rate 19% Fixable by listing

Functionality-Overall33%▅▁▇▆█▅

Does not work

Works well, doesn't work as well as advertised,

Not really effective

Quality-Overall10%▁▆▆▆▃█

Low quality

Absolute rubbish product

Garbage

Size-Overall9%▁▇▂▆▂█
Advertised Vs Actual Product8%▁█▇▃▄▃

The gloves I received looked nothing like the picture

Not as magical as described

Defective Material/Parts7%█▅▃▃█▃

FAQ

Common Magic Brush questions

Answered from the same tracked data.