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Magic Brush

soft demand (-62.2% this quarter) — Magic Brush doesn't clear our bar today.

Flapen Score

40
Skip it
Market size 9Growth 0Conversion 71Competition 16Returns 97Price range 0Avg price 24Brand share 40Review moat 88Quality gap 96
This niche Category average

Is Magic Brush profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Magic Brush is a £37K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 40/100.

Magic Brush: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -62.2% over the last 90 days and 6.5% of searches end in a purchase.

£37K

revenue / yr

Units sold / yr6K
Search volume / yr-62.2%66K
Conversion rate6.5%
Avg price£8.64

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers10 · 16
Top-5 product click share81%
Open market19%
Avg brand age21 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement90%
New entrants (1y)5· 0 succeeded
Avg rating3.9★
Avg reviews241

Top Magic Brush products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

£0£6K£11K£17K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

16

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

14%

  • TDBS The Dustpan and Brush Store41%
  • Jorxentia16%
  • Mitclear9%
  • GEVECORI8%
  • Toumett7%
  • Gubilacrum5%
  • Open — no brand owns it (4 brands, 14%)

Magic Brush demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume66KCVR6.5%Products10Brands10Top 5 Brands81%OOS Rate22.4%Rating3.9★Reviews241Avg BSR#57
40K30KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Top Magic Brush search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • magic brush45K/yr
  • the magic brush12K/yr
  • magic brush uk9K/yr

What reviews say buyers love and hate about Magic Brush

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Hair Removal25%

Fantastic hair remover

Quality-Overall17%

Decent product for the price

Ease Of Cleaning12%

Easy to clean

Ease Of Use11%

Easy to use

Advertised Vs Actual Product9%

Works as advertised

What buyers complain about

69% of reviews
Functionality-Overall16%

Does not work

Strength14%

A bit flimsy

Quality-Overall10%

Low quality

Ease Of Cleaning6%

mopping wasn't doing it

Ease Of Use6%

Not easy to use

Magic Brush return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

19%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
33%
2Quality-Overall
10%
3Size-Overall
9%
4Advertised Vs Actual Product
8%
5Defective Material/Parts
7%

Common Magic Brush questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Magic Brush 40/100 on Amazon United Kingdom — Skip it. The niche generates £37K/yr across 10 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -62.2% over the last 90 days.
Search demand for Magic Brush on Amazon United Kingdom peaks in Aug–Sep–Oct–Nov–Dec, where the busiest month runs 2.9× the quietest.