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Maggi Noodles

Fail

The top 5 brands take 100% of clicks, so Maggi Noodles is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£121K/yr249K searches / yr
90-day growth
-12.0%search demand this quarter
Competition
53%top-5 click share · 5 brands · 101 sellers

Flapen Score

Maggi Noodles against its category

The dotted line is the Grocery average. Past it, Maggi Noodles is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maggi Noodles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Maggi Noodles 249K times last year and spent an estimated £121K. All 5 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

11.8% of searches ended in a purchase last week.

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £121K a year.

Searches, last 12 months
249K
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
11.8%
Market size, estimated
£121Ka year
Peak month
October1.4× the quietest month
Top search term
maggi114K searches a year

02 · Price

A sale here is worth £4.12.

Listings sell for £4.12 on average, from £0.57 to £14.57. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £4.12 that is £5K to £6K a year per listing.

Average price
£4.12under the $15 to $100 sweet spot
Price range
£0.57–£14.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
£5K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #89 within Herbs, Spices & Seasonings. It carries 265 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
77%
Out of stock, average day
0.6%
Average rank
#89in Herbs, Spices & Seasonings
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
265per listing
Listings tracked
26

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Maggi Noodles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£24K£36K£49K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

101

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 92%

Open market

0%

  • MAGGI87%
  • Saras Flavours of Asia6%
  • Maggi3%
  • Zen Group2%
  • Maggie2%

Demand

Maggi Noodles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Maggi Noodles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • maggi114K/yr
  • maggi liquid seasoning36K/yr
  • maggie37K/yr
  • maggi seasoning35K/yr
  • maggi sauce9K/yr
  • ramen seasoning8K/yr
  • liquid seasoning5K/yr
  • noodle seasoning4K/yr
  • maggies3K/yr

Reviews and returns

What reviews say buyers love and hate about Maggi Noodles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%−0.02

Bottle is tiny though unfortunately

Small packets

Too small

Taste-Overall13%+1.32

Weird taste

Chemical taste

It has a really strange and strong aftertaste

Quality-Overall5%−0.06

Cheap

not the best quality

Flavor4%+0.85

I struggle to find the flavour in shops

Tons of little flavours

Value For Money3%+0.60

price has continued to rise

Love

Taste-Overall34%+1.32

Nothing tastes too artificial

Tasty as expected

Awesome Taste

Value For Money13%+0.60

good value

Good value for money

Good Value

Flavor12%+0.85

Great flavour

The flavour is sweet

Great flavouring for food

Spiciness6%+0.51

Great instant noodles if you like a spicey snack

Excellent sauce

Spicy and nicey

Ease Of Use6%+0.32

easy to use

Quick easy snack

Ease of use: Simply place the chicken in the cooking bag

FAQ

Common Maggi Noodles questions

Answered from the same tracked data.