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Madeira Wine

Fail

Demand is soft, at -27.9% this quarter, so Madeira Wine is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£62K/yr75K searches / yr
90-day growth
-27.9%search demand this quarter
Competition
68%top-5 click share · 9 brands · 18 sellers

Flapen Score

Madeira Wine against its category

The dotted line is the Grocery average. Past it, Madeira Wine is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Madeira Wine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Madeira Wine 75K times last year and spent an estimated £62K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-27.9%
Conversion, latest week
5.1%
Market size, estimated
£62Ka year
Peak month
December4.9× the quietest month
Top search term
madeira wine31K searches a year

02 · Price

A sale here is worth £16.11.

Listings sell for £16.11 on average, from £9.46 to £37.48. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £16.11 that is £4K to £8K a year per listing.

Average price
£16.11inside the $15 to $100 sweet spot
Price range
£9.46–£37.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #239 within Beer, Wine & Spirits. It carries 207 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
69%
Out of stock, average day
4.5%
Average rank
#239in Beer, Wine & Spirits
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
207per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top Madeira Wine products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£19K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

18

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

11%

  • Blandys48%
  • Curatolo Arini14%
  • VECCHIOFLORIO CORVO8%
  • Pellegrino Marsala7%
  • Pellegrino6%
  • Alfieri6%
  • Open — no brand owns it (3 brands, 11%)

Demand

Madeira Wine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.9×

Search terms

Top Madeira Wine search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • madeira wine31K/yr
  • marsala wine23K/yr
  • marsala7K/yr
  • marsala wine for cooking5K/yr
  • blandys madeira wine6K/yr
  • masala wine2K/yr

Reviews and returns

What reviews say buyers love and hate about Madeira Wine

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Sweetness”
67%of negative reviews mention “Taste-Overall”
0.3%of orders come back
“doesnt taste like wine”
A buyer, on “Taste-Overall”67% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Madeira Wine questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data