How competitive is the Madeira Wine niche on Amazon United Kingdom?

9 brands and 18 sellers compete in Madeira Wine on Amazon United Kingdom. The top 5 Madeira Wine products take 68% of clicks and its top 5 brands hold 83% of demand.

What do buyers complain about in Madeira Wine?

Madeira Wine buyers on Amazon United Kingdom complain most about Taste-Overall, Flavor, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Madeira Wine niche?

Madeira Wine sells for £16.11 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £9.46–£37.48. The average incumbent carries 207 reviews — the moat a new listing must climb.

Madeira Wine

soft demand (-27.9% this quarter) — Madeira Wine doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Madeira Wine profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Madeira Wine is a £62K/yr Amazon United Kingdom market (75K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Madeira Wine: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.9% over the last 90 days and 5.1% of searches end in a purchase.

£62K

revenue / yr

Units sold / yr6K

Search volume / yr-27.9%75K

Conversion rate5.1%

Avg price£16.11

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers9 · 18

Top-5 product click share68%

Open market17%

Avg brand age83 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 13 products

Top Madeira Wine products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Blandys Duke of Clarence Rich Madeira wine 75cl

Price: £10.55
Rating: 4.7/5
Reviews: 1,220
Age: 15y ago

Curatolo Arini Fine Non Vintage Marsala Wine 75 cl

Price: £15.75
Rating: 4.6/5
Reviews: 284
Age: 6y ago

Pellegrino Marsala Superiore Garibaldi Dolce Dessert Wine 75cl

Price: £11.53
Rating: 4.7/5
Reviews: 611
Age: 6y ago

Pellegrino Marsala Superiore Dolce 18% 75cl

Price: £14.05
Rating: 4.3/5
Reviews: 52
Age: 14y ago

Pellegrino Marsala Garibaldi Dolce 18% 37.5cl

Price: £9.46
Rating: 4.7/5
Reviews: 48
Age: 14y ago

Newest

by launch date

Florio Marsala Superiore Riserva Secco Non Vintage 75cl

Price: £19.42
Rating: 5.0/5
Reviews: 1
Age: 2y ago

Marsala Superiore Garibaldi Dolce 75cl

Price: £14.23
Rating: 4.3/5
Reviews: 9
Age: 3y ago

Alfieri Marsala Fine Wine I.P | Product of Italy | 17% VOL

Price: £15.75
Rating: 4.7/5
Reviews: 9
Age: 5y ago

Henriques and Henriques 5 Year Old Finest Full Rich Maderia Wine | 50 cl

Price: £12.10
Rating: 4.4/5
Reviews: 16
Age: 6y ago

Curatolo Arini Fine Non Vintage Marsala Wine 75 cl

Price: £15.75
Rating: 4.6/5
Reviews: 284
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

11%

Blandys48%
Curatolo Arini14%
VECCHIOFLORIO CORVO8%
Pellegrino Marsala7%
Pellegrino6%
Alfieri6%
Open — no brand owns it (3 brands, 11%)

Madeira Wine demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume75KCVR5.1%Products13Brands9Top 5 Brands83%OOS Rate4.5%Rating4.6★Reviews207Avg BSR#239

Peak months: Nov, Dec · busiest ÷ quietest = 4.9×

Top Madeira Wine search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

madeira wine31K/yr -29.9%6.6% conv.
marsala wine23K/yr -19.9%4.5% conv.
marsala7K/yr -21.9%4.9% conv.
marsala wine for cooking5K/yr -42.1%4.8% conv.
blandys madeira wine6K/yr -40.5%11.0% conv.
masala wine2K/yr -25.6%3.1% conv.

What reviews say buyers love and hate about Madeira Wine

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Sweetness30%

“I like my Marsala sweeter”

Taste-Overall20%

“The taste is fantastic”

Quality-Overall20%

“Good items”

Value For Money20%

“Consistently good product at a very competitive price”

Gifting Purpose10%

“Great present to give someone”

What buyers complain about

100% of reviews

Taste-Overall67%

“doesnt taste like wine”

Flavor33%

“No outstanding flavour”

Common Madeira Wine questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Madeira Wine 42/100 on Amazon United Kingdom — Skip it. The niche generates £62K/yr across 13 tracked products. Search demand moved -27.9% over the last 90 days.