Is madeira wine profitable to sell on Amazon United Kingdom?

The niche generates £62K/yr across 13 tracked products. 90-day search growth is -27.9%. Flapen's verdict: Skip it (42/100).

How competitive is the madeira wine niche?

9 brands and 18 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in madeira wine?

Top complaints mined from reviews: Taste-Overall, Flavor. The return rate is 0.3%.

When does demand for madeira wine peak?

Demand peaks in Nov–Dec; the busiest month runs 4.9× the quietest.

What does it cost to enter the madeira wine niche?

Listings span £9.46–£37.48; the average listing price is £16.11 (sweet spot $15–$100). The average incumbent carries 207 reviews — the moat a new listing must climb.

madeira wine

Skip it

Soft demand (-27.9% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Review moat

Great207

avg incumbent reviews — the moat a new listing must climb

Price range

Great£9.46–£37.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£16.11

avg listing price — sweet spot $15–$100

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad£62K

£62K/yr · 75K searches

Growth

Bad-27.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, madeira wine is a £62K/yr Amazon United Kingdom market (75K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

madeira wine market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: £81K–£97K; units × avg price
Conversion rate: 5.1%
Avg BSR: #239
Page quality: 0%
Prime: 69%
Sponsored: 0%
Out of stock: 4.5%
Avg brand age: 83 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

11%

Blandys48%
Curatolo Arini14%
VECCHIOFLORIO CORVO8%
Pellegrino Marsala7%
Pellegrino6%
Alfieri6%
Open — no brand owns it (3 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -27.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.9×

Open Trend

Top madeira wine search terms

madeira wine31K/yr -29.9%6.6% conv.
marsala wine23K/yr -19.9%4.5% conv.
marsala7K/yr -21.9%4.9% conv.
marsala wine for cooking5K/yr -42.1%4.8% conv.
blandys madeira wine6K/yr -40.5%11.0% conv.
masala wine2K/yr -25.6%3.1% conv.

All search terms

Top madeira wine products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Blandys Duke of Clarence Rich Madeira wine 75cl

Blandys£10.554.7★1,220 rev

Curatolo Arini Fine Non Vintage Marsala Wine 75 cl

Curatolo Arini£15.754.6★284 rev

Pellegrino Marsala Superiore Garibaldi Dolce Dessert Wine 75cl

VECCHIOFLORIO CORVO£11.534.7★611 rev

Pellegrino Marsala Superiore Dolce 18% 75cl

Pellegrino Marsala£14.054.3★52 rev

Pellegrino Marsala Garibaldi Dolce 18% 37.5cl

Pellegrino£9.464.7★48 rev

Newest

by launch date

Florio Marsala Superiore Riserva Secco Non Vintage 75cl

Cantine Florio£19.421 rev

2y ago

Marsala Superiore Garibaldi Dolce 75cl

Garibaldi£14.239 rev

3y ago

Alfieri Marsala Fine Wine I.P | Product of Italy | 17% VOL

Alfieri£15.759 rev

5y ago

Henriques and Henriques 5 Year Old Finest Full Rich Maderia Wine | 50 cl

Henriques & Henriques£12.1016 rev

6y ago

Curatolo Arini Fine Non Vintage Marsala Wine 75 cl

Curatolo Arini£15.75284 rev

6y ago

What buyers say about madeira wine

What buyers praise and complain about, mined from review topics.

What buyers love

Sweetness30%

“I like my Marsala sweeter”

Taste-Overall20%

“The taste is fantastic”

Quality-Overall20%

“Good items”

Value For Money20%

“Consistently good product at a very competitive price”

Gifting Purpose10%

“Great present to give someone”

What buyers complain about

Taste-Overall67%

“doesnt taste like wine”

Flavor33%

“No outstanding flavour”

Common questions

Is madeira wine profitable to sell on Amazon United Kingdom?: The niche generates £62K/yr across 13 tracked products. 90-day search growth is -27.9%. Flapen's verdict: Skip it (42/100).
How competitive is the madeira wine niche?: 9 brands and 18 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in madeira wine?: Top complaints mined from reviews: Taste-Overall, Flavor. The return rate is 0.3%.
When does demand for madeira wine peak?: Demand peaks in Nov–Dec; the busiest month runs 4.9× the quietest.
What does it cost to enter the madeira wine niche?: Listings span £9.46–£37.48; the average listing price is £16.11 (sweet spot $15–$100). The average incumbent carries 207 reviews — the moat a new listing must climb.