Madeira Wine
FailDemand is soft, at -27.9% this quarter, so Madeira Wine is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £62K/yr75K searches / yr
- 90-day growth
- -27.9%search demand this quarter
- Competition
- 68%top-5 click share · 9 brands · 18 sellers
Flapen Score
Madeira Wine against its category
The dotted line is the Grocery average. Past it, Madeira Wine is stronger. Inside it, weaker.
Market
The Madeira Wine market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Madeira Wine 75K times last year and spent an estimated £62K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
5.1% of searches ended in a purchase last week.
Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.
- Searches, last 12 months
- 75K
- Growth, 90 days vs prior 90
- -27.9%
- Conversion, latest week
- 5.1%
- Market size, estimated
- £62Ka year
- Peak month
- December4.9× the quietest month
- Top search term
- madeira wine31K searches a year
02 · Price
A sale here is worth £16.11.
Listings sell for £16.11 on average, from £9.46 to £37.48. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £16.11 that is £4K to £8K a year per listing.
- Average price
- £16.11inside the $15 to $100 sweet spot
- Price range
- £9.46–£37.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£8K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #239 within Beer, Wine & Spirits. It carries 207 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 69%
- Out of stock, average day
- 4.5%
- Average rank
- #239in Beer, Wine & Spirits
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 207per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Madeira Wine products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Blandys Duke of Clarence Rich Madeira wine 75cl
- Price
- £10.55
- Rating
- 4.7/5
- Reviews
- 1,220
- Age
- 15y ago

Curatolo Arini Fine Non Vintage Marsala Wine 75 cl
- Price
- £15.75
- Rating
- 4.6/5
- Reviews
- 284
- Age
- 6y ago

Pellegrino Marsala Superiore Garibaldi Dolce Dessert Wine 75cl
- Price
- £11.53
- Rating
- 4.7/5
- Reviews
- 611
- Age
- 6y ago

Pellegrino Marsala Superiore Dolce 18% 75cl
- Price
- £14.05
- Rating
- 4.3/5
- Reviews
- 52
- Age
- 14y ago

Pellegrino Marsala Garibaldi Dolce 18% 37.5cl
- Price
- £9.46
- Rating
- 4.7/5
- Reviews
- 48
- Age
- 14y ago
Trending
90-day click momentum
Curatolo Arini Fine Non Vintage Marsala Wine 75 cl
- Price
- £15.75
- Rating
- 4.6/5
- Reviews
- 284
- Age
- 6y ago

Blandys 10 Year Old Madeira Sercial Verdelho Bual Malmsey Collection Gift Pack Wine 4 x 20cl
- Price
- £37.48
- Rating
- 4.7/5
- Reviews
- 76
- Age
- 9y ago

Pellegrino Marsala Superiore Garibaldi Dolce Dessert Wine 75cl
- Price
- £11.53
- Rating
- 4.7/5
- Reviews
- 611
- Age
- 6y ago

Pellegrino Marsala Superiore Dolce 18% 75cl
- Price
- £14.05
- Rating
- 4.3/5
- Reviews
- 52
- Age
- 14y ago

Blandys Duke of Clarence Rich Madeira wine 75cl
- Price
- £10.55
- Rating
- 4.7/5
- Reviews
- 1,220
- Age
- 15y ago
Newest
by launch date
Florio Marsala Superiore Riserva Secco Non Vintage 75cl
- Price
- £19.42
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

Marsala Superiore Garibaldi Dolce 75cl
- Price
- £14.23
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 3y ago

Alfieri Marsala Fine Wine I.P | Product of Italy | 17% VOL
- Price
- £15.75
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 5y ago

Henriques and Henriques 5 Year Old Finest Full Rich Maderia Wine | 50 cl
- Price
- £12.10
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 6y ago

Curatolo Arini Fine Non Vintage Marsala Wine 75 cl
- Price
- £15.75
- Rating
- 4.6/5
- Reviews
- 284
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
18
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
11%
- Blandys48%
- Curatolo Arini14%
- VECCHIOFLORIO CORVO8%
- Pellegrino Marsala7%
- Pellegrino6%
- Alfieri6%
- Open — no brand owns it (3 brands, 11%)
Demand
Madeira Wine search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.9×
Search terms
Top Madeira Wine search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- madeira wine31K/yr
- marsala wine23K/yr
- marsala7K/yr
- marsala wine for cooking5K/yr
- blandys madeira wine6K/yr
- masala wine2K/yr
Reviews and returns
What reviews say buyers love and hate about Madeira Wine
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
doesnt taste like wine
Loveless taste
Lovely taste not to suit
No outstanding flavour
Love
I like my Marsala sweeter
Sweet Marsala is great for puddings e. t.c
The taste is fantastic
Delicious
Good items
Consistently good product at a very competitive price
Great present to give someone
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Madeira Wine questions
Answered from the same tracked data.









