How competitive is the Mackerel Tinned niche on Amazon United Kingdom?

14 brands and 36 sellers compete in Mackerel Tinned on Amazon United Kingdom. The top 5 Mackerel Tinned products take 51% of clicks and its top 5 brands hold 77% of demand.

What do buyers complain about in Mackerel Tinned?

Mackerel Tinned buyers on Amazon United Kingdom complain most about Value For Money, Taste-Overall, Oily/Greasy, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Mackerel Tinned niche?

Mackerel Tinned sells for £8.69 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.15–£30.56. The average incumbent carries 320 reviews — the moat a new listing must climb.

Mackerel Tinned

Mackerel Tinned shows low returns (0.0%), but soft demand (-7.9% this quarter) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Mackerel Tinned profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mackerel Tinned is a £208K/yr Amazon United Kingdom market (181K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 54/100.

Mackerel Tinned: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -7.9% over the last 90 days and 13.3% of searches end in a purchase.

£208K

revenue / yr

Units sold / yr60K

Search volume / yr-7.9%181K

Conversion rate13.3%

Avg price£8.69

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers14 · 36

Top-5 product click share51%

Open market23%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 24 products

Top Mackerel Tinned products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Market St Mackerel Strips with Mixed Pepper 220g

Price: £4.79
Rating: 4.4/5
Reviews: 95
Age: 2y ago

Morrisons Mackerel Fillets in Brine 125g

Price: £1.15
Rating: 4.5/5
Reviews: 95
Age: 9y ago

Market Street Mackerel Fillets 180g

Price: £4.06
Rating: 4.4/5
Reviews: 8
Age: 11mo ago

Morrisons Mackerel Sweet Chilli Sauce 125g

Price: £1.26
Rating: 4.6/5
Reviews: 140
Age: 3y ago

Fishing Weights Pack Of 5 Mackerel Feather Cod Bass Boat Fishing 5oz / 4oz / 3oz (3oz - 5pcs)

Price: £11.91
Rating: 4.6/5
Reviews: 26
Age: 2y ago

Newest

by launch date

Plain Sea Fishing Weights Pack Of 5 Mackerel Feather Cod Bass Boat Fishing -2oz

Price: £11.04
Rating: 4.6/5
Reviews: 32
Age: 4mo ago

Princes MSC Jack Mackerel in Extra Vigin Olive Oil 125g

Price: £1.64
Rating: 5.0/5
Reviews: 1
Age: 4mo ago

Iceland Mackerel Fillets 300g

Price: £4.33
Rating: 0.0/5
Reviews: 0
Age: 5mo ago

Ocean Fresh Skinless & Boneless Mackerel Fillets in Sunflower Oil High Protein Canned Fish Ready to Eat Perfect for Salads Sandwiches & Pasta Includes Gifty Goodness Shopping List

Price: £7.43
Rating: 4.5/5
Reviews: 20
Age: 10mo ago

Market Street Mackerel Fillets 180g

Price: £4.06
Rating: 4.4/5
Reviews: 8
Age: 11mo ago

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

51%

Top 20: 95%

Open market

18%

Morrisons49%
Landed Seafoods8%
JOARDER7%
Princes7%
Luroad6%
BZS5%

Mackerel Tinned demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume181KCVR13.3%Products24Brands14Top 5 Brands77%OOS Rate11.8%Rating4.5★Reviews320Avg BSR#181

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Mackerel Tinned search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mackerel115K/yr -2.1%5.2% conv.
tinned mackerel29K/yr -12.7%2.0% conv.
mackerel in olive oil11K/yr -11.6%1.1% conv.
mackerel fillets19K/yr -40.9%1.7% conv.
mackeral4K/yr -8.9%7.1% conv.
mackrel2K/yr -11.5%8.6% conv.

What reviews say buyers love and hate about Mackerel Tinned

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Taste-Overall42%

“Unique taste and good quality”

Quality-Overall13%

“Great value and good quality tuna”

Value For Money13%

“Good value for money”

Flavor8%

“I am absolutely in love with the flavour”

Nutritional Content4%

“Save your money from overpriced protein shakes”

What buyers complain about

88% of reviews

Value For Money24%

“Very pricey”

Taste-Overall17%

“Not much in the way of either tomato or tuna taste at all”

Oily/Greasy14%

“are in Sunflower oil not Olive oil”

Salt Content11%

“Far to salty”

Flavor8%

“Again, just the flavour is missing for me”

Mackerel Tinned return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

25%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money

50%

2Size-Overall

25%

3Defective Material/Parts

25%

Common Mackerel Tinned questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mackerel Tinned 54/100 on Amazon United Kingdom — Worth a look. The niche generates £208K/yr across 24 tracked products. 1 of 5 products launched in the last 360 days are still selling. Search demand moved -7.9% over the last 90 days.