mackerel tinned
Worth a lookShows low returns (0.0%), but soft demand (-7.9% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Review moat
Great319.83avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Good£1.15–£30.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay£208K£208K/yr · 181K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.69avg listing price — sweet spot $15–$100
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, mackerel tinned is a £208K/yr Amazon United Kingdom market (181K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
mackerel tinned market data
- Units sold / yr
- 50K–60K
- avg 1,500–2,000/product
- Revenue / yr
- £435K–£521K
- units × avg price
- Conversion rate
- 13.3%
- Avg BSR
- #181
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 46%
- Out of stock
- 11.8%
- Avg brand age
- 58 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
36
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
51%
Top 20: 95%
Open market
18%
- Morrisons49%
- Landed Seafoods8%
- JOARDER7%
- Princes7%
- Luroad6%
- BZS5%
Demand & seasonality
Weekly Amazon search volume, last 91 weeks — -7.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top mackerel tinned search terms
- mackerel115K/yr
- tinned mackerel29K/yr
- mackerel in olive oil11K/yr
- mackerel fillets19K/yr
- mackeral4K/yr
- mackrel2K/yr
Top mackerel tinned products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Market St Mackerel Strips with Mixed Pepper 220g
Morrisons£4.794.4★95 rev
Morrisons Mackerel Fillets in Brine 125g
Morrisons£1.154.5★95 rev
Market Street Mackerel Fillets 180g
Morrisons£4.064.4★8 rev
Morrisons Mackerel Sweet Chilli Sauce 125g
Morrisons£1.264.6★140 rev
Fishing Weights Pack Of 5 Mackerel Feather Cod Bass Boat Fishing 5oz / 4oz / 3oz (3oz - 5pcs)
JOARDER£11.914.6★26 rev
Newest
by launch date
Plain Sea Fishing Weights Pack Of 5 Mackerel Feather Cod Bass Boat Fishing -2oz
Generic£11.0432 rev
Princes MSC Jack Mackerel in Extra Vigin Olive Oil 125g
Princes£1.641 rev
Iceland Mackerel Fillets 300g
Iceland£4.330 rev
Ocean Fresh Skinless & Boneless Mackerel Fillets in Sunflower Oil High Protein Canned Fish Ready to Eat Perfect for Salads Sandwiches & Pasta Includes Gifty Goodness Shopping List
Gifty Goodness£7.4320 rev
Market Street Mackerel Fillets 180g
Morrisons£4.068 rev
Trending
90-day click momentum
BZS Mackerel Feathers Sea Fishing Rigs 5 Pack Mixed Colours Ready to Use Multi Hook Setup for Catching Mackerel UK
BZS£7.354.5★
Princes MSC Jack Mackerel in Extra Vigin Olive Oil 125g
Princes£1.645.0★
Fishing Weights Pack Of 5 Mackerel Feather Cod Bass Boat Fishing 5oz / 4oz / 3oz (3oz - 5pcs)
JOARDER£11.914.6★
Iceland Mackerel Fillets 300g
Iceland£4.330.0★
Plain Sea Fishing Weights Pack Of 5 Mackerel Feather Cod Bass Boat Fishing -2oz
Generic£11.044.6★
What buyers say about mackerel tinned
What buyers praise and complain about, mined from review topics.What buyers love
“Unique taste and good quality”
“Great value and good quality tuna”
“Good value for money”
“I am absolutely in love with the flavour”
“Save your money from overpriced protein shakes”
“As described”
“I like sauce all over fish so Im gutted”
“Arrive on time fresh”
“The chunks are decent size”
“Easy to open”
What buyers complain about
“Very pricey”
“Not much in the way of either tomato or tuna taste at all”
“are in Sunflower oil not Olive oil”
“Far to salty”
“Again, just the flavour is missing for me”
“Misadvertising”
“Smaller than the ones you buy in the supermarkets”
“not canned very well”
“Tiddles took one smell”
Top return reasons
Common questions
- Is mackerel tinned profitable to sell on Amazon United Kingdom?
- The niche generates £208K/yr across 24 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Worth a look (54/100).
- How competitive is the mackerel tinned niche?
- 14 brands and 36 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in mackerel tinned?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Oily/Greasy. The return rate is 0.0%.
- When does demand for mackerel tinned peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the mackerel tinned niche?
- Listings span £1.15–£30.56; the average listing price is £8.69 (sweet spot $15–$100). The average incumbent carries 320 reviews — the moat a new listing must climb.