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Mackerel Tinned

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -7.9% this quarter, so Mackerel Tinned is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£208K/yr181K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
51%top-5 click share · 14 brands · 36 sellers

Flapen Score

Mackerel Tinned against its category

The dotted line is the Grocery average. Past it, Mackerel Tinned is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mackerel Tinned market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mackerel Tinned 181K times last year and spent an estimated £208K. The top 5 brands take 77% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

13.3% of searches ended in a purchase last week.

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £208K a year.

Searches, last 12 months
181K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
13.3%
Market size, estimated
£208Ka year
Peak month
February1.4× the quietest month
Top search term
mackerel115K searches a year

02 · Price

A sale here is worth £8.69.

Listings sell for £8.69 on average, from £1.15 to £30.56. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At £8.69 that is £13K to £17K a year per listing.

Average price
£8.69under the $15 to $100 sweet spot
Price range
£1.15–£30.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
£13K–£17K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #181 within Condiments & Sauces. It carries 320 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
96%
Out of stock, average day
11.8%
Average rank
#181in Condiments & Sauces
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
320per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Mackerel Tinned products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£42K£63K£83K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

36

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

51%

Top 20: 95%

Open market

18%

  • Morrisons49%
  • Landed Seafoods8%
  • JOARDER7%
  • Princes7%
  • Luroad6%
  • BZS5%

Demand

Mackerel Tinned search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Mackerel Tinned search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mackerel115K/yr
  • tinned mackerel29K/yr
  • mackerel in olive oil11K/yr
  • mackerel fillets19K/yr
  • mackeral4K/yr
  • mackrel2K/yr

Reviews and returns

What reviews say buyers love and hate about Mackerel Tinned

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money24%−0.08

Very pricey

A bit expensive

very overpriced unfortunately

Taste-Overall17%+2.82

Not much in the way of either tomato or tuna taste at all

They taste of nothing

They taste more like cheese than mackerel

Oily/Greasy14%−0.05

are in Sunflower oil not Olive oil

this was quite fatty

Would have preferred olive oil rather than sunflower oil

Salt Content11%−0.08

Far to salty

So salty tomatoes could not help

Sorry we really didnt like it as it was way too salty

Flavor8%+0.31

Again, just the flavour is missing for me

ok. Changed recipe as not as pickle tasting

Love

Taste-Overall42%+2.82

Unique taste and good quality

sauce very nice

Great taste

Quality-Overall13%+0.63

Great value and good quality tuna

Excellent quality

Good product

Value For Money13%−0.08

Good value for money

Good value

They really are worth buying

Flavor8%+0.31

I am absolutely in love with the flavour

Very fresh and full of flavour

sauce very nice

Nutritional Content4%+0.22

Save your money from overpriced protein shakes

a great source of protein

Good for snacks

Return

0.0% Return rate 25% Fixable by listing

Value For Money50%▁▁▁█▁█

Very pricey

A bit expensive

very overpriced unfortunately

Size-Overall25%

Smaller than the ones you buy in the supermarkets

Defective Material/Parts25%▁▁█▁▁▁

FAQ

Common Mackerel Tinned questions

Answered from the same tracked data.