Mackerel Tinned
MaybeReturns run at only 0.0% of orders. But demand is soft, at -7.9% this quarter, so Mackerel Tinned is a Maybe.
- Flapen Score
- 54 / 100Top 17% of 2,976 Grocery niches · +8 vs the category median of 4654
- Market size
- £208K/yr181K searches / yr
- 90-day growth
- -7.9%search demand this quarter
- Competition
- 51%top-5 click share · 14 brands · 36 sellers
Flapen Score
Mackerel Tinned against its category
The dotted line is the Grocery average. Past it, Mackerel Tinned is stronger. Inside it, weaker.
Market
The Mackerel Tinned market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mackerel Tinned 181K times last year and spent an estimated £208K. The top 5 brands take 77% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
13.3% of searches ended in a purchase last week.
Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £208K a year.
- Searches, last 12 months
- 181K
- Growth, 90 days vs prior 90
- -7.9%
- Conversion, latest week
- 13.3%
- Market size, estimated
- £208Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- mackerel115K searches a year
02 · Price
A sale here is worth £8.69.
Listings sell for £8.69 on average, from £1.15 to £30.56. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At £8.69 that is £13K to £17K a year per listing.
- Average price
- £8.69under the $15 to $100 sweet spot
- Price range
- £1.15–£30.56
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £13K–£17K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
46% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #181 within Condiments & Sauces. It carries 320 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 96%
- Out of stock, average day
- 11.8%
- Average rank
- #181in Condiments & Sauces
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 320per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Mackerel Tinned products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Market St Mackerel Strips with Mixed Pepper 220g
- Price
- £4.79
- Rating
- 4.4/5
- Reviews
- 95
- Age
- 2y ago

Morrisons Mackerel Fillets in Brine 125g
- Price
- £1.15
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 9y ago

Market Street Mackerel Fillets 180g
- Price
- £4.06
- Rating
- 4.4/5
- Reviews
- 8
- Age
- 11mo ago

Morrisons Mackerel Sweet Chilli Sauce 125g
- Price
- £1.26
- Rating
- 4.6/5
- Reviews
- 140
- Age
- 3y ago

Fishing Weights Pack Of 5 Mackerel Feather Cod Bass Boat Fishing 5oz / 4oz / 3oz (3oz - 5pcs)
- Price
- £11.91
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 2y ago
Trending
90-day click momentum
BZS Mackerel Feathers Sea Fishing Rigs 5 Pack Mixed Colours Ready to Use Multi Hook Setup for Catching Mackerel UK
- Price
- £7.35
- Rating
- 4.5/5
- Reviews
- 1,194
- Age
- 6y ago

Princes MSC Jack Mackerel in Extra Vigin Olive Oil 125g
- Price
- £1.64
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Fishing Weights Pack Of 5 Mackerel Feather Cod Bass Boat Fishing 5oz / 4oz / 3oz (3oz - 5pcs)
- Price
- £11.91
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 2y ago

Iceland Mackerel Fillets 300g
- Price
- £4.33
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Plain Sea Fishing Weights Pack Of 5 Mackerel Feather Cod Bass Boat Fishing -2oz
- Price
- £11.04
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 4mo ago
Newest
by launch date
Plain Sea Fishing Weights Pack Of 5 Mackerel Feather Cod Bass Boat Fishing -2oz
- Price
- £11.04
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 4mo ago

Princes MSC Jack Mackerel in Extra Vigin Olive Oil 125g
- Price
- £1.64
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Iceland Mackerel Fillets 300g
- Price
- £4.33
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Ocean Fresh Skinless & Boneless Mackerel Fillets in Sunflower Oil High Protein Canned Fish Ready to Eat Perfect for Salads Sandwiches & Pasta Includes Gifty Goodness Shopping List
- Price
- £7.43
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 10mo ago

Market Street Mackerel Fillets 180g
- Price
- £4.06
- Rating
- 4.4/5
- Reviews
- 8
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
36
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
51%
Top 20: 95%
Open market
18%
- Morrisons49%
- Landed Seafoods8%
- JOARDER7%
- Princes7%
- Luroad6%
- BZS5%
Demand
Mackerel Tinned search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Mackerel Tinned search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mackerel115K/yr
- tinned mackerel29K/yr
- mackerel in olive oil11K/yr
- mackerel fillets19K/yr
- mackeral4K/yr
- mackrel2K/yr
Reviews and returns
What reviews say buyers love and hate about Mackerel Tinned
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very pricey
A bit expensive
very overpriced unfortunately
Not much in the way of either tomato or tuna taste at all
They taste of nothing
They taste more like cheese than mackerel
are in Sunflower oil not Olive oil
this was quite fatty
Would have preferred olive oil rather than sunflower oil
Far to salty
So salty tomatoes could not help
Sorry we really didnt like it as it was way too salty
Again, just the flavour is missing for me
ok. Changed recipe as not as pickle tasting
Love
Unique taste and good quality
sauce very nice
Great taste
Great value and good quality tuna
Excellent quality
Good product
Good value for money
Good value
They really are worth buying
I am absolutely in love with the flavour
Very fresh and full of flavour
sauce very nice
Save your money from overpriced protein shakes
a great source of protein
Good for snacks
Return
0.0% Return rate 25% Fixable by listing
Very pricey
A bit expensive
very overpriced unfortunately
Smaller than the ones you buy in the supermarkets
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mackerel Tinned questions
Answered from the same tracked data.









