Macaroons
soft demand (-21.3% this quarter) — Macaroons doesn't clear our bar today.
Flapen Score
Is Macaroons profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Macaroons is a £60K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 48/100.
Macaroons: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -21.3% over the last 90 days and 6.4% of searches end in a purchase.
£60K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 28 products
Top Macaroons products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Mrs Crimbles Gluten Free Big Coconut Macaroons 6 Pack
- Price
- £1.32
- Rating
- 4.4/5
- Reviews
- 1,632
- Age
- 4y ago
Mrs Crimbles Large Chocolate Macaroons Gluten Free 1 x 6 Pack
- Price
- £1.17
- Rating
- 4.6/5
- Reviews
- 106
- Age
- 4y ago
6 x Assorted Flavours Macarons de Pauline 72g (Strawberry Pistachio & Lemon)
- Price
- £7.27
- Rating
- 3.9/5
- Reviews
- 397
- Age
- 13y ago
MACARONS 48 | Authentic French Recipe | 6 Flavors | Pistachio Chocolate Vanilla Raspberry Strawbery Lemon | Made in France | NATURAL 600g by AHG LONDON
- Price
- £21.10
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 2y ago
Mrs Crimbles Large Choc Macaroons 225g
- Price
- £1.54
- Rating
- 4.5/5
- Reviews
- 359
- Age
- 11y ago
Trending
90-day click momentum
GUIFIER 30 Pack Kraft Macaron Boxes with Window Small Macaron Containers for 5 to 7 Macarons Bakery Packaging Box Cookie Boxes Pastry Boxes for Gift Giving Truffles Desserts Muffins Cupcake(Black)
- Price
- £13.74
- Rating
- 4.3/5
- Reviews
- 53
- Age
- 3y ago
Assorted Biscuits & Cookies Macarons with Almonds and Pistachio Strawberry Chocolate Fillings Gift Box
- Price
- £6.66
- Rating
- 3.8/5
- Reviews
- 15
- Age
- 7mo ago
Laurraine 10 Set Macaron Box (20.5x7.1x5.2cm) - White Cupcake Packaging with View Window | Food True Donut Muffin & Cookie Box | Transparent Gift Box for Hobby Bakers & Households
- Price
- £8.09
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 1y ago
Friars Belgian Milk Chocolate Coconut Macaroons Bite-Sized 285 g
- Price
- £9.21
- Rating
- 4.1/5
- Reviews
- 37
- Age
- 4y ago
Mrs Crimbles Bakewell Slices (Gluten Free) 200g
- Price
- £1.90
- Rating
- 4.4/5
- Reviews
- 142
- Age
- 16y ago
Newest
by launch dateAssorted Biscuits & Cookies Macarons with Almonds and Pistachio Strawberry Chocolate Fillings Gift Box
- Price
- £6.66
- Rating
- 3.8/5
- Reviews
- 15
- Age
- 7mo ago
Laurraine 10 Set Macaron Box (20.5x7.1x5.2cm) - White Cupcake Packaging with View Window | Food True Donut Muffin & Cookie Box | Transparent Gift Box for Hobby Bakers & Households
- Price
- £8.09
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 1y ago
Patisserie Valerie Macarons Selection Gift Box - 12 Macarons
- Price
- £25.67
- Rating
- 4.2/5
- Reviews
- 74
- Age
- 1y ago
MACARONS 48 | Authentic French Recipe | 6 Flavors | Pistachio Chocolate Vanilla Raspberry Strawbery Lemon | Made in France | NATURAL 600g by AHG LONDON
- Price
- £21.10
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 2y ago
GUIFIER 30 Pack Kraft Macaron Boxes with Window Small Macaron Containers for 5 to 7 Macarons Bakery Packaging Box Cookie Boxes Pastry Boxes for Gift Giving Truffles Desserts Muffins Cupcake(Black)
- Price
- £13.74
- Rating
- 4.3/5
- Reviews
- 53
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
59
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
50%
Top 20: 93%
Open market
6%
- Mrs Crimbles63%
- Macarons9%
- AHG Investment7%
- Patisserie Valerie6%
- PVL Trade5%
- Laurraine3%
- Open — no brand owns it (5 brands, 6%)
Macaroons demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Macaroons search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- macaroons41K/yr
- coconut macaroons9K/yr
- mrs crimbles9K/yr
- crimbles6K/yr
- mrs crimbles gluten free6K/yr
- macaroon6K/yr
- macaroons gift box7K/yr
- macarons gift box6K/yr
What reviews say buyers love and hate about Macaroons
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Great taste”
“Gluten free and tasty”
“That said, the boxes themselves are good quality, made of solid card stock with clear scoring on them so you can theoretically easily fold them into shape”
“Tasty sweet treats ideal for a party”
“These are really tasty, especially for a gluten-free and vegan treat”
What buyers complain about
65% of reviews“The macaroons tasted very different from the ones I previously bought at ASDA”
“however, for the cost. theyre expensive”
“The coconut wasnt moist at all”
“Absolutely disgusting,cheap ingredients tastes nothing like macarons don't waste your money”
“It seemed as if there was only just enough chocolate to hold the mass of coconut bits together”
Macaroons return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
88%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Macaroons questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
