Is macaroons profitable to sell on Amazon United Kingdom?

The niche generates £60K/yr across 28 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Skip it (48/100).

How competitive is the macaroons niche?

11 brands and 59 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in macaroons?

Top complaints mined from reviews: Taste-Overall, Value For Money, Moist/Dry. The return rate is 0.1%.

What does it cost to enter the macaroons niche?

Listings span £1.17–£26.58; the average listing price is £10.33 (sweet spot $15–$100). The average incumbent carries 353 reviews — the moat a new listing must climb.

macaroons

Skip it

Soft demand (-21.3% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great352.64

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£1.17–£26.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£10.33

avg listing price — sweet spot $15–$100

Brand share

Bad91%

top-5 brand share — brand-locked demand

Market size

Bad£60K

£60K/yr · 91K searches

Growth

Bad-21.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, macaroons is a £60K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 48/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

macaroons market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £62K–£83K; units × avg price
Conversion rate: 6.4%
Avg BSR: #84
Page quality: 0%
Prime: 82%
Sponsored: 32%
Out of stock: 13.4%
Avg brand age: 39 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

50%

Top 20: 93%

Open market

Mrs Crimbles63%
Macarons9%
AHG Investment7%
Patisserie Valerie6%
PVL Trade5%
Laurraine3%
Open — no brand owns it (5 brands, 6%)

Demand

Weekly Amazon search volume, last 31 weeks — -21.3% search growth over the last 90 days.

Open Trend

Top macaroons search terms

macaroons41K/yr -20.5%4.0% conv.
coconut macaroons9K/yr -2.2%6.8% conv.
mrs crimbles9K/yr -9.5%9.2% conv.
crimbles6K/yr -15.9%14.7% conv.
mrs crimbles gluten free6K/yr -21.0%8.6% conv.
macaroon6K/yr -23.8%2.7% conv.
macaroons gift box7K/yr -51.4%2.9% conv.
macarons gift box6K/yr -41.3%1.7% conv.

All search terms

Top macaroons products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mrs Crimbles Gluten Free Big Coconut Macaroons 6 Pack

Mrs Crimbles£1.324.4★1,632 rev

Mrs Crimbles Large Chocolate Macaroons Gluten Free 1 x 6 Pack

Mrs Crimbles£1.174.6★106 rev

6 x Assorted Flavours Macarons de Pauline 72g (Strawberry Pistachio & Lemon)

Macarons£7.273.9★397 rev

AHG Investment£21.104.3★34 rev

Mrs Crimbles Large Choc Macaroons 225g

Mrs Crimbles£1.544.5★359 rev

Newest

by launch date

Assorted Biscuits & Cookies Macarons with Almonds and Pistachio Strawberry Chocolate Fillings Gift Box

PVL Trade£6.6615 rev

7mo ago

Laurraine 10 Set Macaron Box (20.5x7.1x5.2cm) - White Cupcake Packaging with View Window | Food True Donut Muffin & Cookie Box | Transparent Gift Box for Hobby Bakers & Households

Laurraine£8.0910 rev

1y ago

Patisserie Valerie Macarons Selection Gift Box - 12 Macarons

Patisserie Valerie£25.6774 rev

1y ago

AHG Investment£21.1034 rev

2y ago

GUIFIER 30 Pack Kraft Macaron Boxes with Window Small Macaron Containers for 5 to 7 Macarons Bakery Packaging Box Cookie Boxes Pastry Boxes for Gift Giving Truffles Desserts Muffins Cupcake(Black)

GUIFIER£13.7453 rev

3y ago

What buyers say about macaroons

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall45%

“Great taste”

Nutritional Content11%

“Gluten free and tasty”

Quality-Overall7%

“That said, the boxes themselves are good quality, made of solid card stock with clear scoring on them so you can theoretically easily fold them into shape”

Sweetness6%

“Tasty sweet treats ideal for a party”

Vegan/Organic6%

“These are really tasty, especially for a gluten-free and vegan treat”

Baking5%

“Delicious biscuits and would recommend”

Flavor5%

“Lovely flavours”

Value For Money3%

“Good value for money”

Advertised Vs Actual Product2%

“As the old saying goes If it looks too good to be true, it is”

Crispiness2%

“Normally really nice had a very crispy base this time though”

What buyers complain about

Taste-Overall11%

“The macaroons tasted very different from the ones I previously bought at ASDA”

Value For Money10%

“however, for the cost. theyre expensive”

Moist/Dry9%

“The coconut wasnt moist at all”

Ingredients-Overall6%

“Absolutely disgusting,cheap ingredients tastes nothing like macarons don't waste your money”

Chunk/Clump/Collection6%

“It seemed as if there was only just enough chocolate to hold the mass of coconut bits together”

Size-Overall6%

“Wouldn't call them big”

Sweetness6%

“Very coconutty”

Storage Temperature3%

“Not sure they've been stored correctly”

Powdered/Crumbled3%

“So I was a bit worried about trying them as they were also a bit squashed”

Nutritional Content3%

“I am very limited in what I can eat”

Top return reasons

Size-Overall50%

Advertised Vs Actual Product38%

Assembly/Installation13%

Common questions

Is macaroons profitable to sell on Amazon United Kingdom?: The niche generates £60K/yr across 28 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Skip it (48/100).
How competitive is the macaroons niche?: 11 brands and 59 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in macaroons?: Top complaints mined from reviews: Taste-Overall, Value For Money, Moist/Dry. The return rate is 0.1%.
What does it cost to enter the macaroons niche?: Listings span £1.17–£26.58; the average listing price is £10.33 (sweet spot $15–$100). The average incumbent carries 353 reviews — the moat a new listing must climb.