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Macaroons

Fail

Demand is soft, at -21.3% this quarter, so Macaroons is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£60K/yr91K searches / yr
90-day growth
-21.3%search demand this quarter
Competition
50%top-5 click share · 11 brands · 59 sellers

Flapen Score

Macaroons against its category

The dotted line is the Grocery average. Past it, Macaroons is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Macaroons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Macaroons 91K times last year and spent an estimated £60K. The top 5 brands take 91% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-21.3%
Conversion, latest week
6.4%
Market size, estimated
£60Ka year
Top search term
macaroons41K searches a year

02 · Price

A sale here is worth £10.33.

Listings sell for £10.33 on average, from £1.17 to £26.58. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £10.33 that is £1K to £3K a year per listing.

Average price
£10.33under the $15 to $100 sweet spot
Price range
£1.17–£26.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

32% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #84 within Bakery. It carries 353 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
32%
Prime listings
82%
Out of stock, average day
13.4%
Average rank
#84in Bakery
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
353per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Macaroons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

59

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

50%

Top 20: 93%

Open market

6%

  • Mrs Crimbles63%
  • Macarons9%
  • AHG Investment7%
  • Patisserie Valerie6%
  • PVL Trade5%
  • Laurraine3%
  • Open — no brand owns it (5 brands, 6%)

Demand

Macaroons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.9× · 8 of 12 months tracked

Search terms

Top Macaroons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • macaroons41K/yr
  • coconut macaroons9K/yr
  • mrs crimbles9K/yr
  • crimbles6K/yr
  • mrs crimbles gluten free6K/yr
  • macaroon6K/yr
  • macaroons gift box7K/yr
  • macarons gift box6K/yr

Reviews and returns

What reviews say buyers love and hate about Macaroons

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall11%+2.18

The macaroons tasted very different from the ones I previously bought at ASDA

Odd taste

they tasted slightly stale

Value For Money10%

however, for the cost. theyre expensive

But the price suddenly increased 50% & I've stopped ordering

Not cheap

Moist/Dry9%−0.13

The coconut wasnt moist at all

I found them a bit dry

Tasteless dry

Ingredients-Overall6%−0.08

Absolutely disgusting,cheap ingredients tastes nothing like macarons don't waste your money

Chunk/Clump/Collection6%−0.08

It seemed as if there was only just enough chocolate to hold the mass of coconut bits together

Love

Taste-Overall45%+2.18

Great taste

These macarons are absolutely delicious

Blooming yummy

Nutritional Content11%+1.14

Gluten free and tasty

Great to be able to buy gluten free snacks in bulk for constantly hungry ceoliac teenagers

As I can eat wheat these are fab as gluten free

Quality-Overall7%+0.40

That said, the boxes themselves are good quality, made of solid card stock with clear scoring on them so you can theoretically easily fold them into shape

Quality product

Great quality and presentation

Sweetness6%

Tasty sweet treats ideal for a party

Very sweet

Very nice and very sweet

Vegan/Organic6%+0.49

These are really tasty, especially for a gluten-free and vegan treat

Great for vegans

Great option for vegans

Return

0.1% Return rate 88% Fixable by listing

Size-Overall50%▁▁▁█▆█

Wouldn't call them big

have to say they were medium at best

Advertised Vs Actual Product38%▁▁█▁▄▁
Assembly/Installation13%▁▁█▁▁▁

FAQ

Common Macaroons questions

Answered from the same tracked data.