Macaroons
FailDemand is soft, at -21.3% this quarter, so Macaroons is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £60K/yr91K searches / yr
- 90-day growth
- -21.3%search demand this quarter
- Competition
- 50%top-5 click share · 11 brands · 59 sellers
Flapen Score
Macaroons against its category
The dotted line is the Grocery average. Past it, Macaroons is stronger. Inside it, weaker.
Market
The Macaroons market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Macaroons 91K times last year and spent an estimated £60K. The top 5 brands take 91% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
6.4% of searches ended in a purchase last week.
Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.
- Searches, last 12 months
- 91K
- Growth, 90 days vs prior 90
- -21.3%
- Conversion, latest week
- 6.4%
- Market size, estimated
- £60Ka year
- Top search term
- macaroons41K searches a year
02 · Price
A sale here is worth £10.33.
Listings sell for £10.33 on average, from £1.17 to £26.58. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £10.33 that is £1K to £3K a year per listing.
- Average price
- £10.33under the $15 to $100 sweet spot
- Price range
- £1.17–£26.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
32% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #84 within Bakery. It carries 353 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 32%
- Prime listings
- 82%
- Out of stock, average day
- 13.4%
- Average rank
- #84in Bakery
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 353per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Macaroons products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mrs Crimbles Gluten Free Big Coconut Macaroons 6 Pack
- Price
- £1.32
- Rating
- 4.4/5
- Reviews
- 1,632
- Age
- 4y ago

Mrs Crimbles Large Chocolate Macaroons Gluten Free 1 x 6 Pack
- Price
- £1.17
- Rating
- 4.6/5
- Reviews
- 106
- Age
- 4y ago

6 x Assorted Flavours Macarons de Pauline 72g (Strawberry Pistachio & Lemon)
- Price
- £7.27
- Rating
- 3.9/5
- Reviews
- 397
- Age
- 13y ago

MACARONS 48 | Authentic French Recipe | 6 Flavors | Pistachio Chocolate Vanilla Raspberry Strawbery Lemon | Made in France | NATURAL 600g by AHG LONDON
- Price
- £21.10
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 2y ago

Mrs Crimbles Large Choc Macaroons 225g
- Price
- £1.54
- Rating
- 4.5/5
- Reviews
- 359
- Age
- 11y ago
Trending
90-day click momentum
GUIFIER 30 Pack Kraft Macaron Boxes with Window Small Macaron Containers for 5 to 7 Macarons Bakery Packaging Box Cookie Boxes Pastry Boxes for Gift Giving Truffles Desserts Muffins Cupcake(Black)
- Price
- £13.74
- Rating
- 4.3/5
- Reviews
- 53
- Age
- 3y ago

Assorted Biscuits & Cookies Macarons with Almonds and Pistachio Strawberry Chocolate Fillings Gift Box
- Price
- £6.66
- Rating
- 3.8/5
- Reviews
- 15
- Age
- 7mo ago

Laurraine 10 Set Macaron Box (20.5x7.1x5.2cm) - White Cupcake Packaging with View Window | Food True Donut Muffin & Cookie Box | Transparent Gift Box for Hobby Bakers & Households
- Price
- £8.09
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 1y ago

Friars Belgian Milk Chocolate Coconut Macaroons Bite-Sized 285 g
- Price
- £9.21
- Rating
- 4.1/5
- Reviews
- 37
- Age
- 4y ago

Mrs Crimbles Bakewell Slices (Gluten Free) 200g
- Price
- £1.90
- Rating
- 4.4/5
- Reviews
- 142
- Age
- 16y ago
Newest
by launch date
Assorted Biscuits & Cookies Macarons with Almonds and Pistachio Strawberry Chocolate Fillings Gift Box
- Price
- £6.66
- Rating
- 3.8/5
- Reviews
- 15
- Age
- 7mo ago

Laurraine 10 Set Macaron Box (20.5x7.1x5.2cm) - White Cupcake Packaging with View Window | Food True Donut Muffin & Cookie Box | Transparent Gift Box for Hobby Bakers & Households
- Price
- £8.09
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 1y ago

Patisserie Valerie Macarons Selection Gift Box - 12 Macarons
- Price
- £25.67
- Rating
- 4.2/5
- Reviews
- 74
- Age
- 1y ago

MACARONS 48 | Authentic French Recipe | 6 Flavors | Pistachio Chocolate Vanilla Raspberry Strawbery Lemon | Made in France | NATURAL 600g by AHG LONDON
- Price
- £21.10
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 2y ago

GUIFIER 30 Pack Kraft Macaron Boxes with Window Small Macaron Containers for 5 to 7 Macarons Bakery Packaging Box Cookie Boxes Pastry Boxes for Gift Giving Truffles Desserts Muffins Cupcake(Black)
- Price
- £13.74
- Rating
- 4.3/5
- Reviews
- 53
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
59
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
50%
Top 20: 93%
Open market
6%
- Mrs Crimbles63%
- Macarons9%
- AHG Investment7%
- Patisserie Valerie6%
- PVL Trade5%
- Laurraine3%
- Open — no brand owns it (5 brands, 6%)
Demand
Macaroons search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.9× · 8 of 12 months tracked
Search terms
Top Macaroons search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- macaroons41K/yr
- coconut macaroons9K/yr
- mrs crimbles9K/yr
- crimbles6K/yr
- mrs crimbles gluten free6K/yr
- macaroon6K/yr
- macaroons gift box7K/yr
- macarons gift box6K/yr
Reviews and returns
What reviews say buyers love and hate about Macaroons
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The macaroons tasted very different from the ones I previously bought at ASDA
Odd taste
they tasted slightly stale
however, for the cost. theyre expensive
But the price suddenly increased 50% & I've stopped ordering
Not cheap
The coconut wasnt moist at all
I found them a bit dry
Tasteless dry
Absolutely disgusting,cheap ingredients tastes nothing like macarons don't waste your money
It seemed as if there was only just enough chocolate to hold the mass of coconut bits together
Love
Great taste
These macarons are absolutely delicious
Blooming yummy
Gluten free and tasty
Great to be able to buy gluten free snacks in bulk for constantly hungry ceoliac teenagers
As I can eat wheat these are fab as gluten free
That said, the boxes themselves are good quality, made of solid card stock with clear scoring on them so you can theoretically easily fold them into shape
Quality product
Great quality and presentation
Tasty sweet treats ideal for a party
Very sweet
Very nice and very sweet
These are really tasty, especially for a gluten-free and vegan treat
Great for vegans
Great option for vegans
Return
0.1% Return rate 88% Fixable by listing
Wouldn't call them big
have to say they were medium at best
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Macaroons questions
Answered from the same tracked data.









