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Macaroons

Fail

Demand is soft, at -21.3% this quarter, so Macaroons is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£60K/yr91K searches / yr
90-day growth
-21.3%search demand this quarter
Competition
50%top-5 click share · 11 brands · 59 sellers

Flapen Score

Macaroons against its category

The dotted line is the Grocery average. Past it, Macaroons is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Macaroons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Macaroons 91K times last year and spent an estimated £60K. The top 5 brands take 91% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-21.3%
Conversion, latest week
6.4%
Market size, estimated
£60Ka year
Top search term
macaroons41K searches a year

02 · Price

A sale here is worth £10.33.

Listings sell for £10.33 on average, from £1.17 to £26.58. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £10.33 that is £1K to £3K a year per listing.

Average price
£10.33under the $15 to $100 sweet spot
Price range
£1.17–£26.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

32% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #84 within Bakery. It carries 353 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
32%
Prime listings
82%
Out of stock, average day
13.4%
Average rank
#84in Bakery
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
353per listing
Listings tracked
28

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Macaroons products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

59

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

50%

Top 20: 93%

Open market

6%

  • Mrs Crimbles63%
  • Macarons9%
  • AHG Investment7%
  • Patisserie Valerie6%
  • PVL Trade5%
  • Laurraine3%
  • Open — no brand owns it (5 brands, 6%)

Demand

Macaroons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.9× · 8 of 12 months tracked

Search terms

Top Macaroons search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • macaroons41K/yr
  • coconut macaroons9K/yr
  • mrs crimbles9K/yr
  • crimbles6K/yr
  • mrs crimbles gluten free6K/yr
  • macaroon6K/yr
  • macaroons gift box7K/yr
  • macarons gift box6K/yr

Reviews and returns

What reviews say buyers love and hate about Macaroons

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Taste-Overall”
11%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“The macaroons tasted very different from the ones I previously bought at ASDA”
A buyer, on “Taste-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Macaroons questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data