How competitive is the Macarons niche on Amazon United Kingdom?

10 brands and 21 sellers compete in Macarons on Amazon United Kingdom. The top 5 Macarons products take 70% of clicks and its top 5 brands hold 87% of demand.

What do buyers complain about in Macarons?

Macarons buyers on Amazon United Kingdom complain most about Moist/Dry, Flavor, Ingredients-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Macarons niche?

Macarons sells for £14.45 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.23–£32.01. The average incumbent carries 74 reviews — the moat a new listing must climb.

Macarons

a small market ($47K/yr) — Macarons doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Macarons profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Macarons is a £47K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.

Macarons: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.6% over the last 90 days and 3.5% of searches end in a purchase.

£47K

revenue / yr

Units sold / yr5K

Search volume / yr-17.6%93K

Conversion rate3.5%

Avg price£14.45

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers10 · 21

Top-5 product click share70%

Open market13%

Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 18 products

Top Macarons products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons The Best Macaron Selection 12pk 144g

Price: £3.72
Rating: 5.0/5
Reviews: 2
Age: 2mo ago

Iceland Luxury 12 Macarons 132g (Frozen)

Price: £3.23
Rating: 4.6/5
Reviews: 57
Age: 3y ago

6 x Assorted Flavours Macarons de Pauline 72g (Strawberry Pistachio & Lemon)

Price: £7.27
Rating: 3.9/5
Reviews: 397
Age: 13y ago

MACARONS 48 | Authentic French Recipe | 6 Flavors | Pistachio Chocolate Vanilla Raspberry Strawbery Lemon | Made in France | NATURAL 600g by AHG LONDON

Price: £21.10
Rating: 4.3/5
Reviews: 34
Age: 2y ago

6 x Assorted Flavours Macarons de Pauline 72g (Vanilla Mocha & Chocolate)

Price: £7.69
Rating: 3.4/5
Reviews: 186
Age: 13y ago

Newest

by launch date

Patisserie Valerie Confetti Celebration Macaron Gift Box - 12 Vanilla Macarons

Price: £26.58
Rating: 0.0/5
Reviews: 0
Age: 1mo ago

Morrisons The Best Macaron Selection 12pk 144g

Price: £3.72
Rating: 5.0/5
Reviews: 2
Age: 2mo ago

Patisserie Valerie Happy Birthday Mixed Macaron Gift Box (12 Macarons)

Price: £32.01
Rating: 4.4/5
Reviews: 9
Age: 4mo ago

Assorted Biscuits & Cookies Macarons with Almonds and Pistachio Strawberry Chocolate Fillings Gift Box

Price: £6.66
Rating: 3.8/5
Reviews: 15
Age: 7mo ago

Morrisons The Best Chocolate Macaron Collection 135g

Price: £7.49
Rating: 0.0/5
Reviews: 0
Age: 10mo ago

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

10 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Macarons28%
Morrisons21%
Iceland14%
AHG Investment13%
Patisserie Valerie10%
PVL Trade6%
Open — no brand owns it (4 brands, 7%)

Macarons demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume93KCVR3.5%Products18Brands10Top 5 Brands87%OOS Rate10.5%Rating4.1★Reviews74Avg BSR#107

Peak months: Dec · busiest ÷ quietest = 2.6×

What reviews say buyers love and hate about Macarons

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Taste-Overall41%

“They are delicious”

Quality-Overall13%

“That said, the boxes themselves are good quality, made of solid card stock with clear scoring on them so you can theoretically easily fold them into shape”

Baking10%

“Nice cakes”

Flavor8%

“Lovely flavours”

Value For Money4%

“Decent value for money though”

What buyers complain about

69% of reviews

Moist/Dry13%

“These macrons are very dry not what you would expect at these prices very disapointing”

Flavor11%

“cheapest out there and still has much more filling and flavour compared to its extremely expensive counterparts such as M&S”

Ingredients-Overall11%

“Absolutely disgusting,cheap ingredients tastes nothing like macarons don't waste your money”

Value For Money7%

“however, for the cost. theyre expensive”

Quality-Overall6%

“Not at required quality”

Macarons return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

83%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

50%

2Size-Overall

33%

3Assembly/Installation

17%

Common Macarons questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Macarons 46/100 on Amazon United Kingdom — Skip it. The niche generates £47K/yr across 18 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -17.6% over the last 90 days.