Macarons
FailShoppers spend only $47K a year here, so Macarons is a Fail.
- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £47K/yr93K searches / yr
- 90-day growth
- -17.6%search demand this quarter
- Competition
- 70%top-5 click share · 10 brands · 21 sellers
Flapen Score
Macarons against its category
The dotted line is the Grocery average. Past it, Macarons is stronger. Inside it, weaker.
Market
The Macarons market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Macarons 93K times last year and spent an estimated £47K. The top 5 brands take 87% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
3.5% of searches ended in a purchase last week.
Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.
- Searches, last 12 months
- 93K
- Growth, 90 days vs prior 90
- -17.6%
- Conversion, latest week
- 3.5%
- Market size, estimated
- £47Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- macarons82K searches a year
02 · Price
A sale here is worth £14.45.
Listings sell for £14.45 on average, from £3.23 to £32.01. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £14.45 that is £1K to £4K a year per listing.
- Average price
- £14.45under the $15 to $100 sweet spot
- Price range
- £3.23–£32.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
44% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #107 within Bakery. It carries 74 reviews at 4.08 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 50%
- Out of stock, average day
- 10.5%
- Average rank
- #107in Bakery
- Average rating
- 4.08 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 74per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Macarons products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons The Best Macaron Selection 12pk 144g
- Price
- £3.72
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

Iceland Luxury 12 Macarons 132g (Frozen)
- Price
- £3.23
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 3y ago

6 x Assorted Flavours Macarons de Pauline 72g (Strawberry Pistachio & Lemon)
- Price
- £7.27
- Rating
- 3.9/5
- Reviews
- 397
- Age
- 13y ago

MACARONS 48 | Authentic French Recipe | 6 Flavors | Pistachio Chocolate Vanilla Raspberry Strawbery Lemon | Made in France | NATURAL 600g by AHG LONDON
- Price
- £21.10
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 2y ago

6 x Assorted Flavours Macarons de Pauline 72g (Vanilla Mocha & Chocolate)
- Price
- £7.69
- Rating
- 3.4/5
- Reviews
- 186
- Age
- 13y ago
Trending
90-day click momentum
Patisserie Valerie Confetti Celebration Macaron Gift Box - 12 Vanilla Macarons
- Price
- £26.58
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Morrisons The Best Macaron Selection 12pk 144g
- Price
- £3.72
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

Patisserie Valerie Happy Birthday Mixed Macaron Gift Box (12 Macarons)
- Price
- £32.01
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 4mo ago

Laurraine 10 Set Macaron Box (20.5x7.1x5.2cm) - White Cupcake Packaging with View Window | Food True Donut Muffin & Cookie Box | Transparent Gift Box for Hobby Bakers & Households
- Price
- £8.09
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 1y ago

Iceland Luxury 12 Macarons 132g (Frozen)
- Price
- £3.23
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 3y ago
Newest
by launch date
Patisserie Valerie Confetti Celebration Macaron Gift Box - 12 Vanilla Macarons
- Price
- £26.58
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Morrisons The Best Macaron Selection 12pk 144g
- Price
- £3.72
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

Patisserie Valerie Happy Birthday Mixed Macaron Gift Box (12 Macarons)
- Price
- £32.01
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 4mo ago

Assorted Biscuits & Cookies Macarons with Almonds and Pistachio Strawberry Chocolate Fillings Gift Box
- Price
- £6.66
- Rating
- 3.8/5
- Reviews
- 15
- Age
- 7mo ago

Morrisons The Best Chocolate Macaron Collection 135g
- Price
- £7.49
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
21
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
7%
- Macarons28%
- Morrisons21%
- Iceland14%
- AHG Investment13%
- Patisserie Valerie10%
- PVL Trade6%
- Open — no brand owns it (4 brands, 7%)
Demand
Macarons search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.6×
Reviews and returns
What reviews say buyers love and hate about Macarons
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
These macrons are very dry not what you would expect at these prices very disapointing
A bit dry in texture
Tasteless dry
cheapest out there and still has much more filling and flavour compared to its extremely expensive counterparts such as M&S
Absolutely disgusting,cheap ingredients tastes nothing like macarons don't waste your money
however, for the cost. theyre expensive
Not cheap
Not at required quality
Love
They are delicious
Delish macarons
Absolutely delicious, used on birthday cake I made for granddaughter's 6th birthday
That said, the boxes themselves are good quality, made of solid card stock with clear scoring on them so you can theoretically easily fold them into shape
Great quality and presentation
Quality product
Nice cakes
Absolutely delicious, used on birthday cake I made for granddaughter's 6th birthday
Lovely flavours
Delicious, strong flavours
Lots of lovely flavours
Decent value for money though
Good value for money
Return
0.1% Return rate 83% Fixable by listing
I struggled with assembling one at first as there were no instructions provided in the package
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Macarons questions
Answered from the same tracked data.









