macarons
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible74.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Good£14.45avg listing price — sweet spot $15–$100
Price range
Good£3.23–£32.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-17.6%90-day search growth — must beat 0% to launch
Market size
Bad£47K£47K/yr · 93K searches
According to Flapen's Amazon United Kingdom niche tracking, macarons is a £47K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
macarons market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £58K–£72K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #107
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 44%
- Out of stock
- 10.5%
- Avg brand age
- 38 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
21
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
7%
- Macarons28%
- Morrisons21%
- Iceland14%
- AHG Investment13%
- Patisserie Valerie10%
- PVL Trade6%
- Open — no brand owns it (4 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -17.6% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.6×
Top macarons products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons The Best Macaron Selection 12pk 144g
Morrisons£3.725.0★2 rev
Iceland Luxury 12 Macarons 132g (Frozen)
Iceland£3.234.6★57 rev
6 x Assorted Flavours Macarons de Pauline 72g (Strawberry Pistachio & Lemon)
Macarons£7.273.9★397 rev
MACARONS 48 | Authentic French Recipe | 6 Flavors | Pistachio Chocolate Vanilla Raspberry Strawbery Lemon | Made in France | NATURAL 600g by AHG LONDON
AHG Investment£21.104.3★34 rev
6 x Assorted Flavours Macarons de Pauline 72g (Vanilla Mocha & Chocolate)
Macarons£7.693.4★186 rev
Newest
by launch date
Patisserie Valerie Confetti Celebration Macaron Gift Box - 12 Vanilla Macarons
Patisserie Valerie£26.580 rev
Morrisons The Best Macaron Selection 12pk 144g
Morrisons£3.722 rev
Patisserie Valerie Happy Birthday Mixed Macaron Gift Box (12 Macarons)
Patisserie Valerie£32.019 rev
Assorted Biscuits & Cookies Macarons with Almonds and Pistachio Strawberry Chocolate Fillings Gift Box
PVL Trade£6.6615 rev
Morrisons The Best Chocolate Macaron Collection 135g
Morrisons£7.490 rev
Trending
90-day click momentumPatisserie Valerie Confetti Celebration Macaron Gift Box - 12 Vanilla Macarons
Patisserie Valerie£26.580.0★
Morrisons The Best Macaron Selection 12pk 144g
Morrisons£3.725.0★
Patisserie Valerie Happy Birthday Mixed Macaron Gift Box (12 Macarons)
Patisserie Valerie£32.014.4★
Laurraine 10 Set Macaron Box (20.5x7.1x5.2cm) - White Cupcake Packaging with View Window | Food True Donut Muffin & Cookie Box | Transparent Gift Box for Hobby Bakers & Households
Laurraine£8.094.3★
Iceland Luxury 12 Macarons 132g (Frozen)
Iceland£3.234.6★
What buyers say about macarons
What buyers praise and complain about, mined from review topics.What buyers love
“They are delicious”
“That said, the boxes themselves are good quality, made of solid card stock with clear scoring on them so you can theoretically easily fold them into shape”
“Nice cakes”
“Lovely flavours”
“Decent value for money though”
“The order was exactly what I wanted”
“Tasty sweet treats ideal for a party”
“The have a cute little plastic display window”
What buyers complain about
“These macrons are very dry not what you would expect at these prices very disapointing”
“cheapest out there and still has much more filling and flavour compared to its extremely expensive counterparts such as M&S”
“Absolutely disgusting,cheap ingredients tastes nothing like macarons don't waste your money”
“however, for the cost. theyre expensive”
“Not at required quality”
“Tasteless dry”
“They're nice,but too sweet”
“therefore quite crumbly”
“I struggled with assembling one at first as there were no instructions provided in the package”
“Good. Slightly Spoiled by Lack of Instructions”
Top return reasons
Common questions
- Is macarons profitable to sell on Amazon United Kingdom?
- The niche generates £47K/yr across 18 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -17.6%. Flapen's verdict: Skip it (46/100).
- How competitive is the macarons niche?
- 10 brands and 21 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in macarons?
- Top complaints mined from reviews: Moist/Dry, Flavor, Ingredients-Overall. The return rate is 0.1%.
- When does demand for macarons peak?
- Demand peaks in Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the macarons niche?
- Listings span £3.23–£32.01; the average listing price is £14.45 (sweet spot $15–$100). The average incumbent carries 74 reviews — the moat a new listing must climb.