Macarons
FailShoppers spend an estimated $47K a year here, so Macarons is a Fail.
- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £47K/yr93K searches / yr
- 90-day growth
- -17.6%search demand this quarter
- Competition
- 70%top-5 click share · 10 brands · 21 sellers
Flapen Score
Macarons against its category
The dotted line is the Grocery average. Past it, Macarons is stronger. Inside it, weaker.
Market
The Macarons market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Macarons 93K times last year and spent an estimated £47K. The top 5 brands take 87% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.
- Searches, last 12 months
- 93K
- Growth, 90 days vs prior 90
- -17.6%
- Conversion, latest week
- 3.5%
- Market size, estimated
- £47Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- macarons82K searches a year
02 · Price
A sale here is worth £14.45.
Listings sell for £14.45 on average, from £3.23 to £32.01. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £14.45 that is £1K to £4K a year per listing.
- Average price
- £14.45under the $15 to $100 sweet spot
- Price range
- £3.23–£32.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
44% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #107 within Bakery. It carries 74 reviews at 4.08 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 50%
- Out of stock, average day
- 10.5%
- Average rank
- #107in Bakery
- Average rating
- 4.08 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 74per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Macarons products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Morrisons The Best Macaron Selection 12pk 144g
- Price
- £3.72
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

Iceland Luxury 12 Macarons 132g (Frozen)
- Price
- £3.23
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 3y ago

6 x Assorted Flavours Macarons de Pauline 72g (Strawberry Pistachio & Lemon)
- Price
- £7.27
- Rating
- 3.9/5
- Reviews
- 397
- Age
- 13y ago

MACARONS 48 | Authentic French Recipe | 6 Flavors | Pistachio Chocolate Vanilla Raspberry Strawbery Lemon | Made in France | NATURAL 600g by AHG LONDON
- Price
- £21.10
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 2y ago

6 x Assorted Flavours Macarons de Pauline 72g (Vanilla Mocha & Chocolate)
- Price
- £7.69
- Rating
- 3.4/5
- Reviews
- 186
- Age
- 13y ago
Trending
estimated 90-day click momentum
Patisserie Valerie Confetti Celebration Macaron Gift Box - 12 Vanilla Macarons
- Price
- £26.58
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Morrisons The Best Macaron Selection 12pk 144g
- Price
- £3.72
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

Patisserie Valerie Happy Birthday Mixed Macaron Gift Box (12 Macarons)
- Price
- £32.01
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 4mo ago

Laurraine 10 Set Macaron Box (20.5x7.1x5.2cm) - White Cupcake Packaging with View Window | Food True Donut Muffin & Cookie Box | Transparent Gift Box for Hobby Bakers & Households
- Price
- £8.09
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 1y ago

Iceland Luxury 12 Macarons 132g (Frozen)
- Price
- £3.23
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 3y ago
Newest
by launch date
Patisserie Valerie Confetti Celebration Macaron Gift Box - 12 Vanilla Macarons
- Price
- £26.58
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Morrisons The Best Macaron Selection 12pk 144g
- Price
- £3.72
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

Patisserie Valerie Happy Birthday Mixed Macaron Gift Box (12 Macarons)
- Price
- £32.01
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 4mo ago

Assorted Biscuits & Cookies Macarons with Almonds and Pistachio Strawberry Chocolate Fillings Gift Box
- Price
- £6.66
- Rating
- 3.8/5
- Reviews
- 15
- Age
- 7mo ago

Morrisons The Best Chocolate Macaron Collection 135g
- Price
- £7.49
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
21
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
7%
- Macarons28%
- Morrisons21%
- Iceland14%
- AHG Investment13%
- Patisserie Valerie10%
- PVL Trade6%
- Open — no brand owns it (4 brands, 7%)
Demand
Macarons search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.6×
Reviews and returns
What reviews say buyers love and hate about Macarons
We read the reviews and the return reasons for every product selling here.
“These macrons are very dry not what you would expect at these prices very disapointing”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Macarons questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









