Macaroni Cheese
FailThe top 5 brands take 95% of clicks, so Macaroni Cheese is a Fail.
- Flapen Score
- 40 / 100Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 4640
- Market size
- £113K/yr146K searches / yr
- 90-day growth
- -12.1%search demand this quarter
- Competition
- 76%top-5 click share · 7 brands · 65 sellers
Flapen Score
Macaroni Cheese against its category
The dotted line is the Grocery average. Past it, Macaroni Cheese is stronger. Inside it, weaker.
Market
The Macaroni Cheese market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Macaroni Cheese 146K times last year and spent an estimated £113K. The top 5 brands take 95% of clicks. Demand peaks in Sep–Oct. Flapen scores it 40 out of 100, a Fail.
01 · Demand
10.4% of searches ended in a purchase last week.
Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.
- Searches, last 12 months
- 146K
- Growth, 90 days vs prior 90
- -12.1%
- Conversion, latest week
- 10.4%
- Market size, estimated
- £113Ka year
- Peak month
- September1.9× the quietest month
- Top search term
- mac and cheese66K searches a year
02 · Price
A sale here is worth £7.39.
Listings sell for £7.39 on average, from £1.03 to £22.10. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £7.39 that is £7K to £9K a year per listing.
- Average price
- £7.39under the $15 to $100 sweet spot
- Price range
- £1.03–£22.10
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #109 within Instant Meals & Sides. It carries 2,752 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #109in Instant Meals & Sides
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,752per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Macaroni Cheese products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kraft Mac & Cheese 7.25 Oz 5 Ct
- Price
- £9.19
- Rating
- 4.4/5
- Reviews
- 3,496
- Age
- 11y ago

Kraft Macaroni Cheese Smaller Pack 206 g (Pack of 5)
- Price
- £9.40
- Rating
- 4.4/5
- Reviews
- 1,853
- Age
- 15y ago

Kraft Original Macaroni & Cheese Dinner 7.25 Oz (Pack of 15)
- Price
- £22.10
- Rating
- 4.6/5
- Reviews
- 556
- Age
- 7y ago

Morrisons The Best Macaroni Cheese 400g
- Price
- £3.69
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 4mo ago

Batchelors Pasta n Sauce Mac n Cheese Flavour Instant Snack 99 g Packet (Pack of 1)
- Price
- £1.10
- Rating
- 4.5/5
- Reviews
- 365
- Age
- 7y ago
Trending
90-day click momentum
Morrisons The Best Macaroni Cheese 400g
- Price
- £3.69
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 4mo ago

Iceland Mac & Cheese 400g (Frozen)
- Price
- £1.03
- Rating
- 4.0/5
- Reviews
- 20
- Age
- 2y ago

Morrisons Macaroni Cheese Serves 2 750g
- Price
- £4.57
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 1y ago

Cathedral City Mac n Cheese 450g (Frozen)
- Price
- £4.09
- Rating
- 4.1/5
- Reviews
- 54
- Age
- 3y ago

Kraft Mac & Cheese 7.25 Oz 5 Ct
- Price
- £9.19
- Rating
- 4.4/5
- Reviews
- 3,496
- Age
- 11y ago
Newest
by launch date
Morrisons The Best Macaroni Cheese 400g
- Price
- £3.69
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 4mo ago

Morrisons Macaroni Cheese Serves 2 750g
- Price
- £4.57
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 1y ago

Kraft Original Macaroni & Cheese Dinner (2.05 oz Cups 8 Count)
- Price
- £19.86
- Rating
- 4.7/5
- Reviews
- 21,265
- Age
- 2y ago

Iceland Mac & Cheese 400g (Frozen)
- Price
- £1.03
- Rating
- 4.0/5
- Reviews
- 20
- Age
- 2y ago

Cathedral City Mac n Cheese 450g (Frozen)
- Price
- £4.09
- Rating
- 4.1/5
- Reviews
- 54
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
65
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
3%
- Kraft62%
- Morrisons11%
- Batchelors9%
- Kraft Mac & Cheese7%
- Iceland6%
- Marshalls3%
- Open — no brand owns it (1 brand, 3%)
Demand
Macaroni Cheese search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 1.9×
Search terms
Top Macaroni Cheese search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mac and cheese66K/yr
- kraft mac and cheese46K/yr
- mac n cheese15K/yr
- kraft8K/yr
- kraft dinner3K/yr
- mac and cheese kraft4K/yr
- mac cheese3K/yr
Reviews and returns
What reviews say buyers love and hate about Macaroni Cheese
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the taste is virtually non-existant
you get this strange taste where it's too strong
disgusting taste
I wish I could just buy the flavour packets
Very odd flavour
Even adding actual cheese didn't help all that much because somehow that tasteless flavour manages to come through
This Mac and cheese is now filled with chemicals and cheaper ingredients to cut costs
Garbage
the quality is terrible
expensive
Love
Good taste and fresh
Absolutely delicious
Absolutely tastes lovely
Amazing price
Great deal
Great value
Easy food
Handy to have in for a quick and easy meal
Easy to make
As described
Exactly what you expect
Exactly what I remembered
quality
What can i say the product is good
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Macaroni Cheese questions
Answered from the same tracked data.









