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Macaroni Cheese

Fail

The top 5 brands take 95% of clicks, so Macaroni Cheese is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£113K/yr146K searches / yr
90-day growth
-12.1%search demand this quarter
Competition
76%top-5 click share · 7 brands · 65 sellers

Flapen Score

Macaroni Cheese against its category

The dotted line is the Grocery average. Past it, Macaroni Cheese is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Macaroni Cheese market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Macaroni Cheese 146K times last year and spent an estimated £113K. The top 5 brands take 95% of clicks. Demand peaks in Sep–Oct. Flapen scores it 40 out of 100, a Fail.

01 · Demand

10.4% of searches ended in a purchase last week.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
-12.1%
Conversion, latest week
10.4%
Market size, estimated
£113Ka year
Peak month
September1.9× the quietest month
Top search term
mac and cheese66K searches a year

02 · Price

A sale here is worth £7.39.

Listings sell for £7.39 on average, from £1.03 to £22.10. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £7.39 that is £7K to £9K a year per listing.

Average price
£7.39under the $15 to $100 sweet spot
Price range
£1.03–£22.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£7K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #109 within Instant Meals & Sides. It carries 2,752 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#109in Instant Meals & Sides
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,752per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Macaroni Cheese products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£11K£23K£34K£45K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

65

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

3%

  • Kraft62%
  • Morrisons11%
  • Batchelors9%
  • Kraft Mac & Cheese7%
  • Iceland6%
  • Marshalls3%
  • Open — no brand owns it (1 brand, 3%)

Demand

Macaroni Cheese search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KBlack Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 1.9×

Search terms

Top Macaroni Cheese search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mac and cheese66K/yr
  • kraft mac and cheese46K/yr
  • mac n cheese15K/yr
  • kraft8K/yr
  • kraft dinner3K/yr
  • mac and cheese kraft4K/yr
  • mac cheese3K/yr

Reviews and returns

What reviews say buyers love and hate about Macaroni Cheese

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall31%+0.49

the taste is virtually non-existant

you get this strange taste where it's too strong

disgusting taste

Flavor8%−0.08

I wish I could just buy the flavour packets

Very odd flavour

Even adding actual cheese didn't help all that much because somehow that tasteless flavour manages to come through

Ingredients-Overall8%−0.06

This Mac and cheese is now filled with chemicals and cheaper ingredients to cut costs

Quality-Overall6%−0.01

Garbage

the quality is terrible

Value For Money4%+1.78

expensive

Love

Taste-Overall46%+0.49

Good taste and fresh

Absolutely delicious

Absolutely tastes lovely

Value For Money13%+1.78

Amazing price

Great deal

Great value

Ease Of Use8%+0.83

Easy food

Handy to have in for a quick and easy meal

Easy to make

Advertised Vs Actual Product5%+0.74

As described

Exactly what you expect

Exactly what I remembered

Quality-Overall4%−0.01

quality

What can i say the product is good

FAQ

Common Macaroni Cheese questions

Answered from the same tracked data.