Is macaroni cheese profitable to sell on Amazon United Kingdom?

The niche generates £113K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Skip it (40/100).

How competitive is the macaroni cheese niche?

7 brands and 65 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in macaroni cheese?

Top complaints mined from reviews: Taste-Overall, Flavor, Ingredients-Overall. The return rate is 0.0%.

When does demand for macaroni cheese peak?

Demand peaks in Sep–Oct; the busiest month runs 1.9× the quietest.

What does it cost to enter the macaroni cheese niche?

Listings span £1.03–£22.10; the average listing price is £7.39 (sweet spot $15–$100). The average incumbent carries 2,752 reviews — the moat a new listing must climb.

macaroni cheese

Skip it

Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great10.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,751.62

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£1.03–£22.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£113K

£113K/yr · 146K searches

Avg price

Bad£7.39

avg listing price — sweet spot $15–$100

Competition

Bad76%

top-5 click share — a locked-up shelf

Growth

Bad-12.1%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, macaroni cheese is a £113K/yr Amazon United Kingdom market (146K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 40/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

macaroni cheese market data

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: £111K–£148K; units × avg price
Conversion rate: 10.4%
Avg BSR: #109
Page quality: 0%
Prime: 100%
Sponsored: 38%
Out of stock: 3.9%
Avg brand age: 60 months
Avg seller age: 165 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Kraft62%
Morrisons11%
Batchelors9%
Kraft Mac & Cheese7%
Iceland6%
Marshalls3%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.1% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 1.9×

Open Trend

Top macaroni cheese search terms

mac and cheese66K/yr -6.3%7.0% conv.
kraft mac and cheese46K/yr -15.5%10.3% conv.
mac n cheese15K/yr -18.5%6.2% conv.
kraft8K/yr -17.5%2.0% conv.
kraft dinner3K/yr -2.7%6.2% conv.
mac and cheese kraft4K/yr -33.9%10.4% conv.
mac cheese3K/yr -20.5%7.3% conv.

All search terms

Top macaroni cheese products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kraft Mac & Cheese 7.25 Oz 5 Ct

Kraft£9.194.4★3,496 rev

Kraft Macaroni Cheese Smaller Pack 206 g (Pack of 5)

Kraft£9.404.4★1,853 rev

Kraft Original Macaroni & Cheese Dinner 7.25 Oz (Pack of 15)

Kraft£22.104.6★556 rev

Morrisons The Best Macaroni Cheese 400g

Morrisons£3.694.4★14 rev

Batchelors Pasta n Sauce Mac n Cheese Flavour Instant Snack 99 g Packet (Pack of 1)

Batchelors£1.104.5★365 rev

Newest

by launch date

Morrisons The Best Macaroni Cheese 400g

Morrisons£3.6914 rev

4mo ago

Morrisons Macaroni Cheese Serves 2 750g

Morrisons£4.5714 rev

1y ago

Kraft Original Macaroni & Cheese Dinner (2.05 oz Cups 8 Count)

Kraft Mac & Cheese£19.8621,265 rev

2y ago

Iceland Mac & Cheese 400g (Frozen)

Iceland£1.0320 rev

2y ago

Cathedral City Mac n Cheese 450g (Frozen)

Iceland£4.0954 rev

3y ago

What buyers say about macaroni cheese

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall46%

“Good taste and fresh”

Value For Money13%

“Amazing price”

Ease Of Use8%

“Easy food”

Advertised Vs Actual Product5%

“As described”

Quality-Overall4%

“quality”

Flavor4%

“Minutes to make, tasty, inexpensive and goes with most things”

Cooking Instructions3%

“Cooks in around 5 minutes”

Spiciness3%

“I absolutely love it when you add smoked bacon”

Sweetness1%

“Kinda sweet”

Nutritional Content1%

“with a salad and protein, a tasty meal”

What buyers complain about

Taste-Overall31%

“the taste is virtually non-existant”

Flavor8%

“I wish I could just buy the flavour packets”

Ingredients-Overall8%

“This Mac and cheese is now filled with chemicals and cheaper ingredients to cut costs”

Quality-Overall6%

“Garbage”

Value For Money4%

“expensive”

Dilute/Watery4%

“the cheesy sauce was too runny almost like water”

Powdered/Crumbled4%

“nice cheese powder, horrible pasta”

Bitter4%

“the cheese flavouring tasted bitter”

Nutritional Content3%

“Its probably not remotely healthy as I add a big old slice of salted butter”