How competitive is the Macaroni Cheese niche on Amazon United Kingdom?

7 brands and 65 sellers compete in Macaroni Cheese on Amazon United Kingdom. The top 5 Macaroni Cheese products take 76% of clicks and its top 5 brands hold 95% of demand.

What do buyers complain about in Macaroni Cheese?

Macaroni Cheese buyers on Amazon United Kingdom complain most about Taste-Overall, Flavor, Ingredients-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Macaroni Cheese niche?

Macaroni Cheese sells for £7.39 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.03–£22.10. The average incumbent carries 2,752 reviews — the moat a new listing must climb.

Macaroni Cheese

brand-locked demand (top 5 brands take 95% of clicks) — Macaroni Cheese doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Macaroni Cheese profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Macaroni Cheese is a £113K/yr Amazon United Kingdom market (146K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 40/100.

Macaroni Cheese: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.1% over the last 90 days and 10.4% of searches end in a purchase.

£113K

revenue / yr

Units sold / yr20K

Search volume / yr-12.1%146K

Conversion rate10.4%

Avg price£7.39

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers7 · 65

Top-5 product click share76%

Open market5%

Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 13 products

Top Macaroni Cheese products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Kraft Mac & Cheese 7.25 Oz 5 Ct

Price: £9.19
Rating: 4.4/5
Reviews: 3,496
Age: 11y ago

Kraft Macaroni Cheese Smaller Pack 206 g (Pack of 5)

Price: £9.40
Rating: 4.4/5
Reviews: 1,853
Age: 15y ago

Kraft Original Macaroni & Cheese Dinner 7.25 Oz (Pack of 15)

Price: £22.10
Rating: 4.6/5
Reviews: 556
Age: 7y ago

Morrisons The Best Macaroni Cheese 400g

Price: £3.69
Rating: 4.4/5
Reviews: 14
Age: 4mo ago

Batchelors Pasta n Sauce Mac n Cheese Flavour Instant Snack 99 g Packet (Pack of 1)

Price: £1.10
Rating: 4.5/5
Reviews: 365
Age: 7y ago

Newest

by launch date

Morrisons The Best Macaroni Cheese 400g

Price: £3.69
Rating: 4.4/5
Reviews: 14
Age: 4mo ago

Morrisons Macaroni Cheese Serves 2 750g

Price: £4.57
Rating: 4.1/5
Reviews: 14
Age: 1y ago

Kraft Original Macaroni & Cheese Dinner (2.05 oz Cups 8 Count)

Price: £19.86
Rating: 4.7/5
Reviews: 21,265
Age: 2y ago

Iceland Mac & Cheese 400g (Frozen)

Price: £1.03
Rating: 4.0/5
Reviews: 20
Age: 2y ago

Cathedral City Mac n Cheese 450g (Frozen)

Price: £4.09
Rating: 4.1/5
Reviews: 54
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Kraft62%
Morrisons11%
Batchelors9%
Kraft Mac & Cheese7%
Iceland6%
Marshalls3%
Open — no brand owns it (1 brand, 3%)

Macaroni Cheese demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume146KCVR10.4%Products13Brands7Top 5 Brands95%OOS Rate3.9%Rating4.4★Reviews2,752Avg BSR#109

Peak months: Sep, Oct · busiest ÷ quietest = 1.9×

Top Macaroni Cheese search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mac and cheese66K/yr -6.3%7.0% conv.
kraft mac and cheese46K/yr -15.5%10.3% conv.
mac n cheese15K/yr -18.5%6.2% conv.
kraft8K/yr -17.5%2.0% conv.
kraft dinner3K/yr -2.7%6.2% conv.
mac and cheese kraft4K/yr -33.9%10.4% conv.
mac cheese3K/yr -20.5%7.3% conv.

What reviews say buyers love and hate about Macaroni Cheese

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Taste-Overall46%

“Good taste and fresh”

Value For Money13%

“Amazing price”

Ease Of Use8%

“Easy food”

Advertised Vs Actual Product5%

“As described”

Quality-Overall4%

“quality”

What buyers complain about

74% of reviews

Taste-Overall31%

“the taste is virtually non-existant”

Flavor8%

“I wish I could just buy the flavour packets”

Ingredients-Overall8%

“This Mac and cheese is now filled with chemicals and cheaper ingredients to cut costs”

Quality-Overall6%

“Garbage”

Value For Money4%

“expensive”

Common Macaroni Cheese questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Macaroni Cheese 40/100 on Amazon United Kingdom — Skip it. The niche generates £113K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -12.1% over the last 90 days.