Macadamia Nuts
MaybeReturns run at only 0.1% of orders. But demand is soft, at -21.3% this quarter, so Macadamia Nuts is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £181K/yr108K searches / yr
- 90-day growth
- -21.3%search demand this quarter
- Competition
- 71%top-5 click share · 10 brands · 10 sellers
Flapen Score
Macadamia Nuts against its category
The dotted line is the Grocery average. Past it, Macadamia Nuts is stronger. Inside it, weaker.
Market
The Macadamia Nuts market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Macadamia Nuts 108K times last year and spent an estimated £181K. The top 5 brands take 81% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
12.1% of searches ended in a purchase last week.
Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £181K a year.
- Searches, last 12 months
- 108K
- Growth, 90 days vs prior 90
- -21.3%
- Conversion, latest week
- 12.1%
- Market size, estimated
- £181Ka year
- Peak month
- December1.4× the quietest month
- Top search term
- macadamia nuts87K searches a year
02 · Price
A sale here is worth £13.80.
Listings sell for £13.80 on average, from £4.94 to £26.62. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £13.80 that is £7K to £10K a year per listing.
- Average price
- £13.80under the $15 to $100 sweet spot
- Price range
- £4.94–£26.62
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £7K–£10K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #368 within Dried Fruits, Nuts & Vegetables. It carries 435 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 85%
- Out of stock, average day
- 8.6%
- Average rank
- #368in Dried Fruits, Nuts & Vegetables
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 435per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Macadamia Nuts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
by Amazon Whole Macadamia Nuts 500g Unsalted
- Price
- £11.75
- Rating
- 4.5/5
- Reviews
- 2,073
- Age
- 2y ago
1kg Macadamia Nuts Halves (Non GMO) Low-GI Good For Snacking Smoothies Baking & Cooking Gluten-Free Keto & Vegan-Friendly Rich in Protein & Vitamins & Fibre
- Price
- £20.32
- Rating
- 4.6/5
- Reviews
- 254
- Age
- 4y ago
Macadamia Nuts 1kg Broken Macadamias Halves & Pieces Nut Small Large Piece Whole Fresh Natural Raw Bulk Crushed for Snacking Baking Cooking No Irradiation Unsalted (Packaging May Vary) PURIMA
- Price
- £19.56
- Rating
- 4.6/5
- Reviews
- 174
- Age
- 2y ago
Wholefood Earth Organic Macadamia Nuts 250g Raw | GMO Free | Vegan | High Fibre | Certified Organic
- Price
- £7.85
- Rating
- 4.3/5
- Reviews
- 412
- Age
- 9y ago
Minton & Donello - Organic Whole Macadamia Nuts 250g
- Price
- £6.89
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 4mo ago
Trending
90-day click momentumMinton & Donello - Organic Whole Macadamia Nuts 250g
- Price
- £6.89
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 4mo ago
by Amazon - Roasted and Salted Mixed Nuts 500g 1 pack
- Price
- £5.80
- Rating
- 4.6/5
- Reviews
- 1,233
- Age
- 1y ago
Roasted Salted Macadamia Nuts Premium Whole Macadamias Roasted in Small Batches with Sea Salt | Creamy & Crunchy Snack | Vegetarian Friendly | Multi-Pack 250g
- Price
- £13.24
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 11mo ago
Wholefood Earth Organic Macadamia Nuts 250g Raw | GMO Free | Vegan | High Fibre | Certified Organic
- Price
- £7.85
- Rating
- 4.3/5
- Reviews
- 412
- Age
- 9y ago
Old India Macadamia Nuts 500g
- Price
- £9.77
- Rating
- 3.6/5
- Reviews
- 19
- Age
- 5y ago
Newest
by launch dateMinton & Donello - Organic Whole Macadamia Nuts 250g
- Price
- £6.89
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 4mo ago
Roasted Salted Macadamia Nuts Premium Whole Macadamias Roasted in Small Batches with Sea Salt | Creamy & Crunchy Snack | Vegetarian Friendly | Multi-Pack 250g
- Price
- £13.24
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 11mo ago
by Amazon - Roasted and Salted Mixed Nuts 500g 1 pack
- Price
- £5.80
- Rating
- 4.6/5
- Reviews
- 1,233
- Age
- 1y ago
Macadamia Nuts 1kg Broken Macadamias Halves & Pieces Nut Small Large Piece Whole Fresh Natural Raw Bulk Crushed for Snacking Baking Cooking No Irradiation Unsalted (Packaging May Vary) PURIMA
- Price
- £19.56
- Rating
- 4.6/5
- Reviews
- 174
- Age
- 2y ago
Macadamia Nuts Roasted and Lightly Salted - 450G - Freshly Roasted - Naturally Buttery
- Price
- £15.37
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
10
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
14%
- by Amazon41%
- FeelGood-Sale12%
- Wholefood Earth11%
- PURIMA11%
- Minton & Donello6%
- Mundo Feliz5%
- Open — no brand owns it (4 brands, 14%)
Demand
Macadamia Nuts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Macadamia Nuts search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- macadamia nuts87K/yr
- macadamia7K/yr
- organic macadamia nuts5K/yr
- macadamia nuts 1kg7K/yr
- salted macadamia nuts3K/yr
Reviews and returns
What reviews say buyers love and hate about Macadamia Nuts
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad taste and stale
tasteless
No taste
Now they are stale, brownish colour and worst of all, most of them are totally inedible
Not very fresh
Very stale
made my kitchen smell awful after airing them in a tray for a couple of hours
Great texture, flavour maybe slightly less good
However, the flavour isn't as good as I expect from macadamias; despite the wonderful texture, there's something not quite fresh about the flavour, and I have come across a few rancid ones. usually easy to spot before tasting because of the off colour
Quality has declined massively
Love
a creamy nutty taste
Super yummy
These nuts are delicious
good value for money
Great value
Good value
Excellent Product
The quality is brilliant
Great quality and really tasty, if you like macadamias you wont be disappointed
As described
Just what I need
As expected
a nice crunch
Great taste and crunchiness
Good freshness, crunchy
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Macadamia Nuts questions
Answered from the same tracked data.