How competitive is the Macadamia Nuts niche on Amazon United Kingdom?

10 brands and 10 sellers compete in Macadamia Nuts on Amazon United Kingdom. The top 5 Macadamia Nuts products take 71% of clicks and its top 5 brands hold 81% of demand.

What do buyers complain about in Macadamia Nuts?

Macadamia Nuts buyers on Amazon United Kingdom complain most about Taste-Overall, Stale/Rotten/Spoiled, Smell, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Macadamia Nuts niche?

Macadamia Nuts sells for £13.80 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.94–£26.62. The average incumbent carries 435 reviews — the moat a new listing must climb.

Macadamia Nuts

Macadamia Nuts shows low returns (0.1%), but soft demand (-21.3% this quarter) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Macadamia Nuts profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Macadamia Nuts is a £181K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 50/100.

Macadamia Nuts: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -21.3% over the last 90 days and 12.1% of searches end in a purchase.

£181K

revenue / yr

Units sold / yr13K

Search volume / yr-21.3%108K

Conversion rate12.1%

Avg price£13.80

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers10 · 10

Top-5 product click share71%

Open market19%

Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 13 products

Top Macadamia Nuts products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

by Amazon Whole Macadamia Nuts 500g Unsalted

Price: £11.75
Rating: 4.5/5
Reviews: 2,073
Age: 2y ago

1kg Macadamia Nuts Halves (Non GMO) Low-GI Good For Snacking Smoothies Baking & Cooking Gluten-Free Keto & Vegan-Friendly Rich in Protein & Vitamins & Fibre

Price: £20.32
Rating: 4.6/5
Reviews: 254
Age: 4y ago

Macadamia Nuts 1kg Broken Macadamias Halves & Pieces Nut Small Large Piece Whole Fresh Natural Raw Bulk Crushed for Snacking Baking Cooking No Irradiation Unsalted (Packaging May Vary) PURIMA

Price: £19.56
Rating: 4.6/5
Reviews: 174
Age: 2y ago

Wholefood Earth Organic Macadamia Nuts 250g Raw | GMO Free | Vegan | High Fibre | Certified Organic

Price: £7.85
Rating: 4.3/5
Reviews: 412
Age: 9y ago

Minton & Donello - Organic Whole Macadamia Nuts 250g

Price: £6.89
Rating: 4.8/5
Reviews: 6
Age: 4mo ago

Newest

by launch date

Minton & Donello - Organic Whole Macadamia Nuts 250g

Price: £6.89
Rating: 4.8/5
Reviews: 6
Age: 4mo ago

Roasted Salted Macadamia Nuts Premium Whole Macadamias Roasted in Small Batches with Sea Salt | Creamy & Crunchy Snack | Vegetarian Friendly | Multi-Pack 250g

Price: £13.24
Rating: 5.0/5
Reviews: 2
Age: 11mo ago

by Amazon - Roasted and Salted Mixed Nuts 500g 1 pack

Price: £5.80
Rating: 4.6/5
Reviews: 1,233
Age: 1y ago

Macadamia Nuts 1kg Broken Macadamias Halves & Pieces Nut Small Large Piece Whole Fresh Natural Raw Bulk Crushed for Snacking Baking Cooking No Irradiation Unsalted (Packaging May Vary) PURIMA

Price: £19.56
Rating: 4.6/5
Reviews: 174
Age: 2y ago

Macadamia Nuts Roasted and Lightly Salted - 450G - Freshly Roasted - Naturally Buttery

Price: £15.37
Rating: 4.4/5
Reviews: 38
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

14%

by Amazon41%
FeelGood-Sale12%
Wholefood Earth11%
PURIMA11%
Minton & Donello6%
Mundo Feliz5%
Open — no brand owns it (4 brands, 14%)

Macadamia Nuts demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume108KCVR12.1%Products13Brands10Top 5 Brands81%OOS Rate8.6%Rating4.5★Reviews435Avg BSR#368

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Macadamia Nuts search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

macadamia nuts87K/yr -21.9%8.6% conv.
macadamia7K/yr -17.4%5.9% conv.
organic macadamia nuts5K/yr -6.2%16.6% conv.
macadamia nuts 1kg7K/yr -32.7%10.1% conv.
salted macadamia nuts3K/yr -9.1%5.5% conv.

What reviews say buyers love and hate about Macadamia Nuts

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Taste-Overall30%

“a creamy nutty taste”

Value For Money17%

“good value for money”

Quality-Overall9%

“Excellent Product”

Advertised Vs Actual Product7%

“As described”

Crispiness6%

“a nice crunch”

What buyers complain about

68% of reviews

Taste-Overall23%

“Bad taste and stale”

Stale/Rotten/Spoiled20%

“Now they are stale, brownish colour and worst of all, most of them are totally inedible”

Smell9%

“made my kitchen smell awful after airing them in a tray for a couple of hours”

Flavor3%

“Great texture, flavour maybe slightly less good”

Quality-Overall3%

“Quality has declined massively”

Common Macadamia Nuts questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Macadamia Nuts 50/100 on Amazon United Kingdom — Worth a look. The niche generates £181K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -21.3% over the last 90 days.