macadamia nuts
Worth a lookShows low returns (0.1%), but soft demand (-21.3% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Review moat
Great434.92avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.80avg listing price — sweet spot $15–$100
Price range
Good£4.94–£26.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay£181K£181K/yr · 108K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-21.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, macadamia nuts is a £181K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
macadamia nuts market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £138K–£173K
- units × avg price
- Conversion rate
- 12.1%
- Avg BSR
- #368
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 62%
- Out of stock
- 8.6%
- Avg brand age
- 60 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 rising
Sellers
10
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
14%
- by Amazon41%
- FeelGood-Sale12%
- Wholefood Earth11%
- PURIMA11%
- Minton & Donello6%
- Mundo Feliz5%
- Open — no brand owns it (4 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top macadamia nuts search terms
- macadamia nuts87K/yr
- macadamia7K/yr
- organic macadamia nuts5K/yr
- macadamia nuts 1kg7K/yr
- salted macadamia nuts3K/yr
Top macadamia nuts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
by Amazon Whole Macadamia Nuts 500g Unsalted
by Amazon£11.754.5★2,073 rev
1kg Macadamia Nuts Halves (Non GMO) Low-GI Good For Snacking Smoothies Baking & Cooking Gluten-Free Keto & Vegan-Friendly Rich in Protein & Vitamins & Fibre
FeelGood-Sale£20.324.6★254 rev
Macadamia Nuts 1kg Broken Macadamias Halves & Pieces Nut Small Large Piece Whole Fresh Natural Raw Bulk Crushed for Snacking Baking Cooking No Irradiation Unsalted (Packaging May Vary) PURIMA
PURIMA£19.564.6★174 rev
Wholefood Earth Organic Macadamia Nuts 250g Raw | GMO Free | Vegan | High Fibre | Certified Organic
Wholefood Earth£7.854.3★412 rev
Minton & Donello - Organic Whole Macadamia Nuts 250g
Minton & Donello£6.894.8★6 rev
Newest
by launch dateMinton & Donello - Organic Whole Macadamia Nuts 250g
Minton & Donello£6.896 rev
Roasted Salted Macadamia Nuts Premium Whole Macadamias Roasted in Small Batches with Sea Salt | Creamy & Crunchy Snack | Vegetarian Friendly | Multi-Pack 250g
Nuts Pick£13.242 rev
by Amazon - Roasted and Salted Mixed Nuts 500g 1 pack
by Amazon£5.801,233 rev
Macadamia Nuts 1kg Broken Macadamias Halves & Pieces Nut Small Large Piece Whole Fresh Natural Raw Bulk Crushed for Snacking Baking Cooking No Irradiation Unsalted (Packaging May Vary) PURIMA
PURIMA£19.56174 rev
Macadamia Nuts Roasted and Lightly Salted - 450G - Freshly Roasted - Naturally Buttery
Arabella Fresh & Delicious£15.3738 rev
Trending
90-day click momentumMinton & Donello - Organic Whole Macadamia Nuts 250g
Minton & Donello£6.894.8★
by Amazon - Roasted and Salted Mixed Nuts 500g 1 pack
by Amazon£5.804.6★
Roasted Salted Macadamia Nuts Premium Whole Macadamias Roasted in Small Batches with Sea Salt | Creamy & Crunchy Snack | Vegetarian Friendly | Multi-Pack 250g
Nuts Pick£13.245.0★
Wholefood Earth Organic Macadamia Nuts 250g Raw | GMO Free | Vegan | High Fibre | Certified Organic
Wholefood Earth£7.854.3★
Old India Macadamia Nuts 500g
Old India£9.773.6★
What buyers say about macadamia nuts
What buyers praise and complain about, mined from review topics.What buyers love
“a creamy nutty taste”
“good value for money”
“Excellent Product”
“As described”
“a nice crunch”
“fresh”
“Good size”
“Great for snacking”
“Very good macadamia nuts”
“Very creamy”
What buyers complain about
“Bad taste and stale”
“Now they are stale, brownish colour and worst of all, most of them are totally inedible”
“made my kitchen smell awful after airing them in a tray for a couple of hours”
“Great texture, flavour maybe slightly less good”
“Quality has declined massively”
“not many pieces”
“brownish colour”
“are very large”
“slightly on the dry side”
Common questions
- Is macadamia nuts profitable to sell on Amazon United Kingdom?
- The niche generates £181K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the macadamia nuts niche?
- 10 brands and 10 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in macadamia nuts?
- Top complaints mined from reviews: Taste-Overall, Stale/Rotten/Spoiled, Smell. The return rate is 0.1%.
- When does demand for macadamia nuts peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the macadamia nuts niche?
- Listings span £4.94–£26.62; the average listing price is £13.80 (sweet spot $15–$100). The average incumbent carries 435 reviews — the moat a new listing must climb.