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Lungo Coffee Pods

Fail

Demand is soft, at -18.6% this quarter, so Lungo Coffee Pods is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£79K/yr38K searches / yr
90-day growth
-18.6%search demand this quarter
Competition
52%top-5 click share · 10 brands · 78 sellers

Flapen Score

Lungo Coffee Pods against its category

The dotted line is the Grocery average. Past it, Lungo Coffee Pods is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lungo Coffee Pods market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lungo Coffee Pods 38K times last year and spent an estimated £79K. The top 5 brands take 88% of clicks. Demand peaks in Mar. Flapen scores it 49 out of 100, a Fail.

01 · Demand

11.2% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-18.6%
Conversion, latest week
11.2%
Market size, estimated
£79Ka year
Peak month
March5.1× the quietest month
Top search term
lungo coffee pods13K searches a year

02 · Price

A sale here is worth £18.57.

Listings sell for £18.57 on average, from £2.62 to £31.56. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £18.57 that is £2K to £5K a year per listing.

Average price
£18.57inside the $15 to $100 sweet spot
Price range
£2.62–£31.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

52% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #118 within Coffee. It carries 3,227 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#118in Coffee
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,227per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Lungo Coffee Pods products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

78

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

7%

  • by Amazon30%
  • Nespresso26%
  • L'OR19%
  • NESCAFÉ8%
  • REAL COFFEE GREAT TASTE. EVERY DAY5%
  • illy5%
  • Open — no brand owns it (4 brands, 7%)

Demand

Lungo Coffee Pods search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 5.1×

Search terms

Top Lungo Coffee Pods search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lungo coffee pods13K/yr
  • nespresso lungo pods6K/yr
  • nespresso pods lungo4K/yr
  • nespresso lungo coffee pods9K/yr
  • lungo2K/yr
  • nespresso coffee pods lungo4K/yr

Reviews and returns

What reviews say buyers love and hate about Lungo Coffee Pods

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall20%+1.27

Horrible Taste

Flat taste,

This 40 pack tastes wrong

Quality-Overall20%−0.17

over the last few months the quality has dropped

Garbage

Poor quality

Value For Money12%+1.18

Just wish they werent so expensive

Waste of money

just a little expensive

Flavor9%+0.33

Poor flavour, bland

This coffee has no depth or distinctive flavour

The taste is nothing like the branded version, very weak, hardly any aroma and tasteless

Strength6%−0.05

Too mild for a Strength 6

Unfortunatley the coffee is not robust or strong enough for me compared to other capsules i have tried

Weak shell

Love

Taste-Overall33%+1.27

Smooth taste

Delicious coffee

Good taste

Value For Money24%+1.18

Excellent value for money

Good price

Excellent value

Flavor11%+0.33

Good flavour

This coffee has good flavour

Nice strong flavour and very smooth

Quality-Overall9%−0.17

EXCELLENT PRODUCT

Nice quality pods

the quality has stayed consistent across every order

Caffeine Content8%+0.57

As nice as caffeinated pods

Still get that good caffeine hit though

Good coffee

Return

0.1% Return rate 0% Fixable by listing

Compatibility-Overall100%█▁▁▁▁▁

FAQ

Common Lungo Coffee Pods questions

Answered from the same tracked data.