lungo coffee pods
Skip itSoft demand (-18.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Avg price
Great£18.57avg listing price — sweet spot $15–$100
Price range
Good£2.62–£31.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,227.44avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad£79K£79K/yr · 38K searches
Growth
Bad-18.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, lungo coffee pods is a £79K/yr Amazon United Kingdom market (38K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Mar. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
lungo coffee pods market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £56K–£74K
- units × avg price
- Conversion rate
- 11.2%
- Avg BSR
- #118
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 52%
- Out of stock
- 0.0%
- Avg brand age
- 72 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
10 flat
Sellers
78
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
52%
Top 20: 94%
Open market
7%
- by Amazon30%
- Nespresso26%
- L'OR19%
- NESCAFÉ8%
- REAL COFFEE GREAT TASTE. EVERY DAY5%
- illy5%
- Open — no brand owns it (4 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -18.6% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 5.1×
Top lungo coffee pods search terms
- lungo coffee pods13K/yr
- nespresso lungo pods6K/yr
- nespresso pods lungo4K/yr
- nespresso lungo coffee pods9K/yr
- lungo2K/yr
- nespresso coffee pods lungo4K/yr
Top lungo coffee pods products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOR Espresso Lungo Profondo Coffee Pods x40 Pack of 1 Total 40 Capsules
L'OR£9.244.7★1,416 rev
by Amazon Lungo Aluminium Coffee Pods Compatible with Nespresso Medium Roast 100 Count (5 Packs of 20) - Rainforest Alliance Certified
by Amazon£15.764.0★1,579 rev
Nespresso World Explorations Pack: Envivo Fortissio Linizio Shanghai Buenos Aires Lungo - 50 Capsules
Nespresso£30.844.6★382 rev
by Amazon Lungo Plastic Coffee Capsules Nespresso Compatible Medium Roast 100 Count (2 Packs of 50) - Rainforest Alliance Certified
by Amazon£13.024.2★1,111 rev
NESCAFÉ Dolce Gusto Lungo Coffee Pods 16 Capsules (Pack of 3 Total 48 Capsules 48 Servings)
NESCAFÉ£13.994.6★695 rev
Newest
by launch date
by Amazon Lungo Dolce Gusto compatible coffee capsules 48 pods (3 packs of 16)
by Amazon£10.89255 rev
by Amazon Lungo Coffee Plastic Capsules Nespresso Compatible 20 Count Pack of 1- Rainforest Alliance Certified
by Amazon£2.62172 rev
by Amazon Lungo Aluminium Coffee Capsules Compatible with Nespresso Medium Roast 20 Count - Rainforest Alliance Certified
by Amazon£3.981,579 rev
LOR Espresso Breakfast Variety Box Coffee Pods x40 Light to Medium Roast Nespresso Compatible
L'OR£10.18364 rev
STARBUCKS House Blend by Nespresso Medium Roast Coffee Capsules 10 x 10 (100 Capsules)
STARBUCKS£28.75585 rev
Trending
90-day click momentum
Nespresso Original Coffee Pods - 50 Arpeggio coffee pods Make Espressos Cappuccino and Macchiato at home. A short dark roast intensity 9 coffee. Recyclable Pods
Nespresso£26.684.6★
Nespresso Fortissio Lungo Flavour Coffee 30 Capsules Pods 3 Sleeves Long Expiry
Nespresso£21.204.4★
by Amazon Lungo Dolce Gusto compatible coffee capsules 48 pods (3 packs of 16)
by Amazon£10.894.4★
by Amazon Lungo Plastic Coffee Capsules Nespresso Compatible Medium Roast 100 Count (2 Packs of 50) - Rainforest Alliance Certified
by Amazon£13.024.2★
ROSSO CAFFÈ 80 Nespresso Machine Compatible Capsules Reserve Edition Variety Pack 8 Flavours Aluminium Coffee Pods - Made in Italy
ROSSO CAFFÈ£25.014.5★
What buyers say about lungo coffee pods
What buyers praise and complain about, mined from review topics.What buyers love
“Smooth taste”
“Excellent value for money”
“Good flavour”
“EXCELLENT PRODUCT”
“As nice as caffeinated pods”
“As described”
“The house blend is our favorite”
“All really smooth”
“Good present”
“Easy to use”
What buyers complain about
“Horrible Taste”
“over the last few months the quality has dropped”
“Just wish they werent so expensive”
“Poor flavour, bland”
“Too mild for a Strength 6”
“bitter and tasteless”
“this recent batch is not good”
“wont go through the machine”
“Routinely Fail”
“Watery”
Top return reasons
Common questions
- Is lungo coffee pods profitable to sell on Amazon United Kingdom?
- The niche generates £79K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.6%. Flapen's verdict: Skip it (49/100).
- How competitive is the lungo coffee pods niche?
- 10 brands and 78 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in lungo coffee pods?
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Value For Money. The return rate is 0.1%.
- When does demand for lungo coffee pods peak?
- Demand peaks in Mar; the busiest month runs 5.1× the quietest.
- What does it cost to enter the lungo coffee pods niche?
- Listings span £2.62–£31.56; the average listing price is £18.57 (sweet spot $15–$100). The average incumbent carries 3,227 reviews — the moat a new listing must climb.