Skip to content

Lunchables

Fail

Prices span $1.17–$3.61, mostly outside the sweet spot, so Lunchables is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£114K/yr218K searches / yr
90-day growth
+0.3%search demand this quarter
Competition
78%top-5 click share · 7 brands · 37 sellers

Flapen Score

Lunchables against its category

The dotted line is the Grocery average. Past it, Lunchables is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lunchables market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lunchables 218K times last year and spent an estimated £114K. The top 5 brands take 96% of clicks. Demand peaks in Mar–Oct. Flapen scores it 38 out of 100, a Fail.

01 · Demand

25.0% of searches ended in a purchase last week.

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 25.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.

Searches, last 12 months
218K
Growth, 90 days vs prior 90
+0.3%
Conversion, latest week
25.0%
Market size, estimated
£114Ka year
Peak month
March2.7× the quietest month
Top search term
cheese strings77K searches a year

02 · Price

A sale here is worth £2.10.

Listings sell for £2.10 on average, from £1.17 to £3.61. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 5,000 to 6,000 of them. At £2.10 that is £11K to £13K a year per listing.

Average price
£2.10under the $15 to $100 sweet spot
Price range
£1.17–£3.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
5,000–6,000
Revenue per listing a year
£11K–£13K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Fresh & Chilled. It carries 596 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#37in Fresh & Chilled
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
596per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Lunchables products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£11K£23K£34K£46K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

37

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

2%

  • Cheesestrings59%
  • Dairylea29%
  • Philadelphia3%
  • DAIRYLEA3%
  • Strings & Things2%
  • Cathedral City2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Lunchables search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26DecMarJunAugNovMarMay

Peak months: Mar, Oct · busiest ÷ quietest = 2.7×

Search terms

Top Lunchables search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cheese strings77K/yr
  • lunchables36K/yr
  • dunkers19K/yr
  • dairylea dunkers21K/yr
  • cheese sticks16K/yr
  • cheese string15K/yr
  • string cheese10K/yr
  • lunchable6K/yr
  • dairylea lunchables8K/yr
  • cheesestrings6K/yr

Reviews and returns

What reviews say buyers love and hate about Lunchables

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money39%+0.22

However, expensive for what it is

getting more expensive

I can't justify the full price

Size-Overall8%−0.01

Not as big as they used to be

Salt Content8%+0.24

Might be a bit salty for some

Quality-Overall4%−0.03

doesnt have that same quality to it like the triangle cheese

Stale/Rotten/Spoiled4%−0.04

Runnier cheese nowadays

Love

Taste-Overall45%+2.99

A very good snack

Very tasty

Great for snacking and super tasty

Value For Money11%+0.22

Good for value

great for the price

They are good value

Health Benefits-Overall9%+0.77

good for a snack

Delicious and nutritious snack

Nutritional Content8%−0.07

Great for lunches or snacks

If you need a moderately healthy, quick and tasty snack, the you cant go wrong with these wrap kits

Ease Of Chewing/Swallowing6%+0.50

Easy snack

FAQ

Common Lunchables questions

Answered from the same tracked data.