Lunchables
FailPrices span $1.17–$3.61, mostly outside the sweet spot, so Lunchables is a Fail.
- Flapen Score
- 38 / 100Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 4638
- Market size
- £114K/yr218K searches / yr
- 90-day growth
- +0.3%search demand this quarter
- Competition
- 78%top-5 click share · 7 brands · 37 sellers
Flapen Score
Lunchables against its category
The dotted line is the Grocery average. Past it, Lunchables is stronger. Inside it, weaker.
Market
The Lunchables market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lunchables 218K times last year and spent an estimated £114K. The top 5 brands take 96% of clicks. Demand peaks in Mar–Oct. Flapen scores it 38 out of 100, a Fail.
01 · Demand
25.0% of searches ended in a purchase last week.
Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 25.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.
- Searches, last 12 months
- 218K
- Growth, 90 days vs prior 90
- +0.3%
- Conversion, latest week
- 25.0%
- Market size, estimated
- £114Ka year
- Peak month
- March2.7× the quietest month
- Top search term
- cheese strings77K searches a year
02 · Price
A sale here is worth £2.10.
Listings sell for £2.10 on average, from £1.17 to £3.61. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 5,000 to 6,000 of them. At £2.10 that is £11K to £13K a year per listing.
- Average price
- £2.10under the $15 to $100 sweet spot
- Price range
- £1.17–£3.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £11K–£13K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Fresh & Chilled. It carries 596 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #37in Fresh & Chilled
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 596per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Lunchables products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Strings & Things Cheestrings 8 x 20g
- Price
- £2.57
- Rating
- 4.8/5
- Reviews
- 1,652
- Age
- 12y ago

Strings & Things Cheestrings Twisted 4 x 20g
- Price
- £1.41
- Rating
- 4.7/5
- Reviews
- 532
- Age
- 12y ago

Dairylea Dunkers Jumbo Tubes Cheese Snacks 6 Pack Multipack 246g (6 x 41g)
- Price
- £2.84
- Rating
- 4.7/5
- Reviews
- 326
- Age
- 4y ago

Cheestrings 4 pack
- Price
- £1.43
- Rating
- 4.6/5
- Reviews
- 1,126
- Age
- 12y ago

Dairylea Dunkers Jumbo 3 x 41g
- Price
- £1.81
- Rating
- 4.7/5
- Reviews
- 245
- Age
- 2y ago
Trending
90-day click momentum
Dairylea Lunchers Ham N Cheese Cheese Snack 65g
- Price
- £1.17
- Rating
- 4.5/5
- Reviews
- 109
- Age
- 1y ago

Dairylea Dunkers Jumbo Tubes Cheese Snacks 6 Pack Multipack 246g (6 x 41g)
- Price
- £2.84
- Rating
- 4.7/5
- Reviews
- 326
- Age
- 4y ago

Strings & Things Cheestrings Twisted 4 x 20g
- Price
- £1.41
- Rating
- 4.7/5
- Reviews
- 532
- Age
- 12y ago

Dairylea Dunkers Jumbo 3 x 41g
- Price
- £1.81
- Rating
- 4.7/5
- Reviews
- 245
- Age
- 2y ago

Philadelphia Light & Tasty Soft Cheese Snack 3 x 42g
- Price
- £1.60
- Rating
- 4.5/5
- Reviews
- 379
- Age
- 4y ago
Newest
by launch date
Dairylea Lunchers Ham N Cheese Cheese Snack 65g
- Price
- £1.17
- Rating
- 4.5/5
- Reviews
- 109
- Age
- 1y ago

Dairylea Dunkers Jumbo 3 x 41g
- Price
- £1.81
- Rating
- 4.7/5
- Reviews
- 245
- Age
- 2y ago

Strings & Things Cheestrings Pizza Flavour 80g
- Price
- £1.42
- Rating
- 4.6/5
- Reviews
- 82
- Age
- 4y ago

Philadelphia Light & Tasty Soft Cheese Snack 3 x 42g
- Price
- £1.60
- Rating
- 4.5/5
- Reviews
- 379
- Age
- 4y ago

Dairylea Dunkers Nachos Cheese Snacks 6 Pack 258g
- Price
- £2.84
- Rating
- 4.6/5
- Reviews
- 151
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
37
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
2%
- Cheesestrings59%
- Dairylea29%
- Philadelphia3%
- DAIRYLEA3%
- Strings & Things2%
- Cathedral City2%
- Open — no brand owns it (1 brand, 2%)
Demand
Lunchables search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Oct · busiest ÷ quietest = 2.7×
Search terms
Top Lunchables search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cheese strings77K/yr
- lunchables36K/yr
- dunkers19K/yr
- dairylea dunkers21K/yr
- cheese sticks16K/yr
- cheese string15K/yr
- string cheese10K/yr
- lunchable6K/yr
- dairylea lunchables8K/yr
- cheesestrings6K/yr
Reviews and returns
What reviews say buyers love and hate about Lunchables
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
However, expensive for what it is
getting more expensive
I can't justify the full price
Not as big as they used to be
Might be a bit salty for some
doesnt have that same quality to it like the triangle cheese
Runnier cheese nowadays
Love
A very good snack
Very tasty
Great for snacking and super tasty
Good for value
great for the price
They are good value
good for a snack
Delicious and nutritious snack
Great for lunches or snacks
If you need a moderately healthy, quick and tasty snack, the you cant go wrong with these wrap kits
Easy snack
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lunchables questions
Answered from the same tracked data.









