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Lunch

Maybe

Buyers convert on 30.8% of searches. But prices span $1.03–$5.52, mostly outside the sweet spot, so Lunch is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£199K/yr280K searches / yr
90-day growth
+7.5%search demand this quarter
Competition
54%top-5 click share · 11 brands · 32 sellers

Flapen Score

Lunch against its category

The dotted line is the Grocery average. Past it, Lunch is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lunch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lunch 280K times last year and spent an estimated £199K. The top 5 brands take 85% of clicks. Demand peaks in Apr–May–Jun–Jul–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 30.8% of those searches ended in a purchase.

Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 30.8% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £199K a year.

Searches, last 12 months
280K
Growth, 90 days vs prior 90
+7.5%
Conversion, latest week
30.8%
Market size, estimated
£199Ka year
Peak month
December4.1× the quietest month
Top search term
sausage rolls252K searches a year

02 · Price

A sale here is worth £2.31.

Listings sell for £2.31 on average, from £1.03 to £5.52. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At £2.31 that is £7K to £9K a year per listing.

Average price
£2.31under the $15 to $100 sweet spot
Price range
£1.03–£5.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
3,000–4,000
Revenue per listing a year
£7K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #46 within Fresh & Chilled. It carries 277 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#46in Fresh & Chilled
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
277per listing
Listings tracked
25

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Lunch products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 rising

Sellers

32

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 94%

Open market

12%

  • Morrisons38%
  • Wall's20%
  • BFYSYO11%
  • by Amazon10%
  • Iceland6%
  • Ginsters3%
  • Open — no brand owns it (5 brands, 12%)

Demand

Lunch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Lunch search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sausage rolls252K/yr
  • sausage roll23K/yr
  • sausages rolls3K/yr
  • sausage rolls morrisons1K/yr

Reviews and returns

What reviews say buyers love and hate about Lunch

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Taste-Overall”
26%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“quite moorish for sausage rolls very mild taste”
A buyer, on “Taste-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Lunch questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data