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Lunch

Maybe

Buyers convert on 30.8% of searches. But prices span $1.03–$5.52, mostly outside the sweet spot, so Lunch is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£199K/yr280K searches / yr
90-day growth
+7.5%search demand this quarter
Competition
54%top-5 click share · 11 brands · 32 sellers

Flapen Score

Lunch against its category

The dotted line is the Grocery average. Past it, Lunch is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lunch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lunch 280K times last year and spent an estimated £199K. The top 5 brands take 85% of clicks. Demand peaks in Apr–May–Jun–Jul–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

30.8% of searches ended in a purchase last week.

Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 30.8% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £199K a year.

Searches, last 12 months
280K
Growth, 90 days vs prior 90
+7.5%
Conversion, latest week
30.8%
Market size, estimated
£199Ka year
Peak month
December4.1× the quietest month
Top search term
sausage rolls252K searches a year

02 · Price

A sale here is worth £2.31.

Listings sell for £2.31 on average, from £1.03 to £5.52. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At £2.31 that is £7K to £9K a year per listing.

Average price
£2.31under the $15 to $100 sweet spot
Price range
£1.03–£5.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
3,000–4,000
Revenue per listing a year
£7K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #46 within Fresh & Chilled. It carries 277 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#46in Fresh & Chilled
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
277per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 rising

Sellers

32

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

12%

  • Morrisons38%
  • Wall's20%
  • BFYSYO11%
  • by Amazon10%
  • Iceland6%
  • Ginsters3%
  • Open — no brand owns it (5 brands, 12%)

Demand

Lunch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Lunch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sausage rolls252K/yr
  • sausage roll23K/yr
  • sausages rolls3K/yr
  • sausage rolls morrisons1K/yr

Reviews and returns

What reviews say buyers love and hate about Lunch

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall26%+1.00

quite moorish for sausage rolls very mild taste

No taste

Wow, the filling is so little it just tastes like dry pastry, disgraceful, doesn't matter how cheap or expensive it is,if its got no filling to the point of no taste its not a cheese and onion roll and 100% not freshly baked

Moist/Dry17%−0.20

dry 2 fell apart didn't enjoy

Very dry

Unfortunately these where very dry

Flavor16%−0.16

not much flavour

Bland

filling is pasty and flavourless

Cooking Instructions7%−0.04

Don't gree cook from frozen

Storage Temperature7%−0.08

Arrived defrosted

Love

Taste-Overall39%+1.00

Nice and tasty snack

Great taste

Taste is as expected

Value For Money17%+1.65

good value

Good value for money

reasonably priced

Cooking Instructions9%−0.04

Very convenient and easy to cook

cooked up nice

Excellent if cooked Right

Baking9%+0.87

better than the off the shelf pre cooked ones

Nice pastry

Great pastry and a decent amount of sausage in my roll

Crispiness5%+0.07

Crispy pastry good flavoured sausage meat

Nice flaky sausage roll

FAQ

Common Lunch questions

Answered from the same tracked data.