Lunch
MaybeBuyers convert on 30.8% of searches. But prices span $1.03–$5.52, mostly outside the sweet spot, so Lunch is a Maybe.
- Flapen Score
- 55 / 100Top 14% of 2,976 Grocery niches · +9 vs the category median of 4655
- Market size
- £199K/yr280K searches / yr
- 90-day growth
- +7.5%search demand this quarter
- Competition
- 54%top-5 click share · 11 brands · 32 sellers
Flapen Score
Lunch against its category
The dotted line is the Grocery average. Past it, Lunch is stronger. Inside it, weaker.
Market
The Lunch market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lunch 280K times last year and spent an estimated £199K. The top 5 brands take 85% of clicks. Demand peaks in Apr–May–Jun–Jul–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
30.8% of searches ended in a purchase last week.
Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 30.8% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £199K a year.
- Searches, last 12 months
- 280K
- Growth, 90 days vs prior 90
- +7.5%
- Conversion, latest week
- 30.8%
- Market size, estimated
- £199Ka year
- Peak month
- December4.1× the quietest month
- Top search term
- sausage rolls252K searches a year
02 · Price
A sale here is worth £2.31.
Listings sell for £2.31 on average, from £1.03 to £5.52. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At £2.31 that is £7K to £9K a year per listing.
- Average price
- £2.31under the $15 to $100 sweet spot
- Price range
- £1.03–£5.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #46 within Fresh & Chilled. It carries 277 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 2.5%
- Average rank
- #46in Fresh & Chilled
- Average rating
- 4.17 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 277per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 0 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Lunch products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Walls Sausage Rolls 550g
- Price
- £2.18
- Rating
- 4.3/5
- Reviews
- 194
- Age
- 1y ago

Morrisons Pork Sausage Rolls 6 Pack
- Price
- £2.64
- Rating
- 4.3/5
- Reviews
- 2,914
- Age
- 6y ago

by Amazon 6 Pork Sausage Rolls 360g
- Price
- £1.84
- Rating
- 4.2/5
- Reviews
- 518
- Age
- 6y ago

Walls 10 Snack Sausage Rolls 270g
- Price
- £1.56
- Rating
- 4.4/5
- Reviews
- 482
- Age
- 3y ago

18 Mini Sausage Rolls 180g
- Price
- £2.45
- Rating
- 4.4/5
- Reviews
- 194
- Age
- 2y ago
Trending
90-day click momentum
Morrisons Frozen Sausage Rolls 2pk 280g
- Price
- £1.08
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 3mo ago

Morrisons Savers 8 Pork Sausage Rolls 480g
- Price
- £1.03
- Rating
- 2.3/5
- Reviews
- 5
- Age
- 1mo ago

Morrisons The Best Pork & Smoked Bacon Extra Large Sausage Rolls 270g
- Price
- £3.22
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Ginsters 4 Sausage Rolls Multipack 220G
- Price
- £2.26
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 3mo ago

Morrisons 18 Mini Cheese & Onion Rolls 180g
- Price
- £2.40
- Rating
- 4.4/5
- Reviews
- 58
- Age
- 2y ago
Newest
by launch date
Morrisons Savers 8 Pork Sausage Rolls 480g
- Price
- £1.03
- Rating
- 2.3/5
- Reviews
- 5
- Age
- 1mo ago

Morrisons The Best Pork & Smoked Bacon Extra Large Sausage Rolls 270g
- Price
- £3.22
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Ginsters 4 Sausage Rolls Multipack 220G
- Price
- £2.26
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 3mo ago

Morrisons Frozen Sausage Rolls 2pk 280g
- Price
- £1.08
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 3mo ago

Hollands 4 Pack Sausage Rolls 424g
- Price
- £2.16
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
32
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
54%
Top 20: 94%
Open market
12%
- Morrisons38%
- Wall's20%
- BFYSYO11%
- by Amazon10%
- Iceland6%
- Ginsters3%
- Open — no brand owns it (5 brands, 12%)
Demand
Lunch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul, Dec · busiest ÷ quietest = 4.1×
Search terms
Top Lunch search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sausage rolls252K/yr
- sausage roll23K/yr
- sausages rolls3K/yr
- sausage rolls morrisons1K/yr
Reviews and returns
What reviews say buyers love and hate about Lunch
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
quite moorish for sausage rolls very mild taste
No taste
Wow, the filling is so little it just tastes like dry pastry, disgraceful, doesn't matter how cheap or expensive it is,if its got no filling to the point of no taste its not a cheese and onion roll and 100% not freshly baked
dry 2 fell apart didn't enjoy
Very dry
Unfortunately these where very dry
not much flavour
Bland
filling is pasty and flavourless
Don't gree cook from frozen
Arrived defrosted
Love
Nice and tasty snack
Great taste
Taste is as expected
good value
Good value for money
reasonably priced
Very convenient and easy to cook
cooked up nice
Excellent if cooked Right
better than the off the shelf pre cooked ones
Nice pastry
Great pastry and a decent amount of sausage in my roll
Crispy pastry good flavoured sausage meat
Nice flaky sausage roll
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lunch questions
Answered from the same tracked data.









