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Lucky Saint

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 99% of clicks, so Lucky Saint is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£57K/yr44K searches / yr
90-day growth
+73.0%search demand this quarter
Competition
80%top-5 click share · 6 brands · 15 sellers

Flapen Score

Lucky Saint against its category

The dotted line is the Grocery average. Past it, Lucky Saint is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lucky Saint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lucky Saint 44K times last year and spent an estimated £57K. The top 5 brands take 99% of clicks. Demand peaks in Jan–May. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +73.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
+73.0%
Conversion, latest week
5.5%
Market size, estimated
£57Ka year
Peak month
January2.3× the quietest month
Top search term
lucky saint25K searches a year

02 · Price

A sale here is worth £23.26.

Listings sell for £23.26 on average, from £5.28 to £37.88. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £23.26 that is £2K to £6K a year per listing.

Average price
£23.26inside the $15 to $100 sweet spot
Price range
£5.28–£37.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #70 within Beer, Wine & Spirits. It carries 267 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
57%
Out of stock, average day
6.3%
Average rank
#70in Beer, Wine & Spirits
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
267per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Lucky Saint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

15

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • LUCKY SAINT91%
  • Asahi2%
  • IMPOSSIBREW2%
  • Loah2%
  • Infinite Session1%
  • Bavaria1%

Demand

Lucky Saint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, May · busiest ÷ quietest = 2.3×

Reviews and returns

What reviews say buyers love and hate about Lucky Saint

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall16%+0.36

the taste is a bit flat

not very tasty either

cant say what it tastes like on here

Alcohol Flavor8%+2.94

I drink a lot of lucky saint as I don't like zero % beer

not very beer-like for me

Completely tasteless drink

Flavor8%−0.10

they just aren't very flavourful

it barely has any flavour

Fruity and gross

Nutritional Content8%−0.11

NOT GLUTEN FREE

Unfortunately the drink contained too much wheat, barley, or gluten than was good for my health and I finished up pouring the last two cans down the drain

It's not gluten free

Alcohol Content7%−0.04

as alcohol sometimes can

There was a time when alcohol-free

Not strictly Alcohol Free

Love

Alcohol Flavor38%+2.94

It's drinkable

Ok alcohol free

Great alcohol free product

Taste-Overall15%+0.36

the addition of some decent taste

Absolutely delicious

Great beer

Freshness8%+1.14

Deliciously Refreshing

Refreshing

Very refreshing in this hot weather

Value For Money8%−0.01

It's also very reasonably priced

it's good value for money compared to buying it at a supermarket

for the price its ok

Quality-Overall6%−0.17

Still, a well crafted and enjoyable low alcohol beer overall

Great product,

The actual product is fine

FAQ

Common Lucky Saint questions

Answered from the same tracked data.