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Lucky Charms

Fail

The top 5 brands take 100% of clicks, so Lucky Charms is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£84K/yr104K searches / yr
90-day growth
-16.2%search demand this quarter
Competition
88%top-5 click share · 5 brands · 30 sellers

Flapen Score

Lucky Charms against its category

The dotted line is the Grocery average. Past it, Lucky Charms is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lucky Charms market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lucky Charms 104K times last year and spent an estimated £84K. All 5 brands take every click. Demand peaks in Sep–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-16.2%
Conversion, latest week
8.6%
Market size, estimated
£84Ka year
Peak month
December1.8× the quietest month
Top search term
lucky charms71K searches a year

02 · Price

A sale here is worth £9.46.

Listings sell for £9.46 on average, from £7.26 to £19.20. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At £9.46 that is £9K to £12K a year per listing.

Average price
£9.46under the $15 to $100 sweet spot
Price range
£7.26–£19.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
1,000–1,250
Revenue per listing a year
£9K–£12K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #17 within Breakfast Cereal. It carries 523 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
89%
Out of stock, average day
0.9%
Average rank
#17in Breakfast Cereal
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
523per listing
Listings tracked
9

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Lucky Charms products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£8K£17K£25K£34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Lucky Charms54%
  • GroceriesRus37%
  • General Mills4%
  • The American Store3%
  • Sweet Things2%

Demand

Lucky Charms search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Dec · busiest ÷ quietest = 1.8×

Reviews and returns

What reviews say buyers love and hate about Lucky Charms

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money26%+1.16

Very expensive

Yes, theyre more expensive than your average cereal,

The main downside is the price

Sweetness17%−0.33

Too sweet, no chocolate taste

Way too sweet rather than rich chocolate flavour

Size-Overall17%−0.14

Box was alittle smaller than I was expecting

Nutritional Content8%+0.21

Is not the most healthy breakfast

Love

Taste-Overall43%+2.40

Lovely cereal

There magically delicious

tasty breakfast option

Value For Money14%+1.16

Value for money

great value for money

Quality-Overall14%+0.69

High quality product

Very good quality

quality was good

Baking9%+0.44

A nice treat

Crispiness5%−0.02

The crunchy cereal is nice

Its crunchy, stays reasonably crisp in milk, and feels more like a treat than an everyday cereal

FAQ

Common Lucky Charms questions

Answered from the same tracked data.