Lucky Charms
FailThe top 5 brands take 100% of clicks, so Lucky Charms is a Fail.
- Flapen Score
- 36 / 100Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 4636
- Market size
- £84K/yr104K searches / yr
- 90-day growth
- -16.2%search demand this quarter
- Competition
- 88%top-5 click share · 5 brands · 30 sellers
Flapen Score
Lucky Charms against its category
The dotted line is the Grocery average. Past it, Lucky Charms is stronger. Inside it, weaker.
Market
The Lucky Charms market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lucky Charms 104K times last year and spent an estimated £84K. All 5 brands take every click. Demand peaks in Sep–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
8.6% of searches ended in a purchase last week.
Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.
- Searches, last 12 months
- 104K
- Growth, 90 days vs prior 90
- -16.2%
- Conversion, latest week
- 8.6%
- Market size, estimated
- £84Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- lucky charms71K searches a year
02 · Price
A sale here is worth £9.46.
Listings sell for £9.46 on average, from £7.26 to £19.20. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At £9.46 that is £9K to £12K a year per listing.
- Average price
- £9.46under the $15 to $100 sweet spot
- Price range
- £7.26–£19.20
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £9K–£12K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #17 within Breakfast Cereal. It carries 523 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 89%
- Out of stock, average day
- 0.9%
- Average rank
- #17in Breakfast Cereal
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 523per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Lucky Charms products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
American cereal - Lucky Charms Cereal with Marshmallows - 10.5oz (300g) Pack of 1
- Price
- £7.53
- Rating
- 4.7/5
- Reviews
- 243
- Age
- 3y ago

Lucky Charms Marshmallows Cereal - Iconic American Breakfast - (300g)
- Price
- £7.47
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 11mo ago

Lucky Charms 300g Cereal
- Price
- £7.26
- Rating
- 4.6/5
- Reviews
- 806
- Age
- 7y ago

Lucky Charms Berry Swirl Breakfast Cereal with Marshmallows for Kids Breakfast Made with Whole Grain - 309g
- Price
- £7.78
- Rating
- 4.4/5
- Reviews
- 210
- Age
- 11mo ago

Lucky Charms (297g)
- Price
- £8.02
- Rating
- 4.4/5
- Reviews
- 364
- Age
- 14y ago
Trending
90-day click momentum
Lucky Charms Treats Bars 5-Count 120 Gram
- Price
- £7.83
- Rating
- 4.4/5
- Reviews
- 1,757
- Age
- 1y ago

Lucky Charms Berry Swirl Breakfast Cereal with Marshmallows for Kids Breakfast Made with Whole Grain - 309g
- Price
- £7.78
- Rating
- 4.4/5
- Reviews
- 210
- Age
- 11mo ago

Lucky Charms Gluten Free Kids Breakfast Cereal I Large Size 14.9oz (422g) I Pack of 1 I US Import by The American Store
- Price
- £12.12
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 1y ago

Lucky Charms Marshmallows Cereal - Iconic American Breakfast - (300g)
- Price
- £7.47
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 11mo ago

Lucky Charms 300g Cereal
- Price
- £7.26
- Rating
- 4.6/5
- Reviews
- 806
- Age
- 7y ago
Newest
by launch date
Lucky Charms Marshmallows Cereal - Iconic American Breakfast - (300g)
- Price
- £7.47
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 11mo ago

Lucky Charms Berry Swirl Breakfast Cereal with Marshmallows for Kids Breakfast Made with Whole Grain - 309g
- Price
- £7.78
- Rating
- 4.4/5
- Reviews
- 210
- Age
- 11mo ago

Lucky Charms Gluten Free Kids Breakfast Cereal I Large Size 14.9oz (422g) I Pack of 1 I US Import by The American Store
- Price
- £12.12
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 1y ago

Lucky Charms Treats Bars 5-Count 120 Gram
- Price
- £7.83
- Rating
- 4.4/5
- Reviews
- 1,757
- Age
- 1y ago

American cereal - Lucky Charms Cereal with Marshmallows - 10.5oz (300g) Pack of 1
- Price
- £7.53
- Rating
- 4.7/5
- Reviews
- 243
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
30
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Lucky Charms54%
- GroceriesRus37%
- General Mills4%
- The American Store3%
- Sweet Things2%
Demand
Lucky Charms search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Dec · busiest ÷ quietest = 1.8×
Reviews and returns
What reviews say buyers love and hate about Lucky Charms
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very expensive
Yes, theyre more expensive than your average cereal,
The main downside is the price
Too sweet, no chocolate taste
Way too sweet rather than rich chocolate flavour
Box was alittle smaller than I was expecting
Is not the most healthy breakfast
Love
Lovely cereal
There magically delicious
tasty breakfast option
Value for money
great value for money
High quality product
Very good quality
quality was good
A nice treat
The crunchy cereal is nice
Its crunchy, stays reasonably crisp in milk, and feels more like a treat than an everyday cereal
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lucky Charms questions
Answered from the same tracked data.









