low fat crisps
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.1%search→purchase rate — share of searches ending in a sale
Review moat
Good849.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£145K£145K/yr · 200K searches
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Avg price
Bad£4.24avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.32–£12.72cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, low fat crisps is a £145K/yr Amazon United Kingdom market (200K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 39/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
low fat crisps market data
- Units sold / yr
- 40K–50K
- avg 2,000–2,500/product
- Revenue / yr
- £170K–£212K
- units × avg price
- Conversion rate
- 17.1%
- Avg BSR
- #121
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 18%
- Out of stock
- 5.6%
- Avg brand age
- 55 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
19
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Snack a Jacks71%
- Walkers10%
- Snack Jack9%
- Kallo6%
- Generic4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.5% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 2.5×
Top low fat crisps search terms
- snack a jacks157K/yr
- snack a jack9K/yr
- snack a jacks caramel11K/yr
- snackajacks8K/yr
- caramel snack a jacks6K/yr
- snack a jacks chocolate6K/yr
- snack jacks3K/yr
Top low fat crisps products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Snack A Jacks Salt&Vinegar 5 x 19g
Snack a Jacks£1.344.7★977 rev
Snack a Jacks Sour Cream & Chive Multipack Rice Cakes Crisps 5x19g
Snack a Jacks£1.324.6★585 rev
Snack a Jacks Sweet Chilli Multipack Rice Cakes Crisps 5 x 19g
Snack a Jacks£1.464.6★937 rev
SAJ Jumbo Choc Chip 180g
Walkers£2.154.5★179 rev
Snack a Jacks Salt and Vinegar Sharing Rice Cakes Crisps 117 g
Snack Jack£2.094.5★210 rev
Newest
by launch date
Snacks Bundle with Snacks a Jacks Jumbo Chocolate Chip Rice Cakes 180g (2 Pack)
Generic£9.9910 rev
Snacks Bundle with Snack A Jacks Jumbo Caramel Rice Cakes 159g (2 Pack)
Generic£10.0714 rev
SAJ Jumbo Choc Chip 180g
Walkers£2.15179 rev
Snack a Jacks Salt and Vinegar Sharing Rice Cakes Crisps 117 g
Snack Jack£2.09210 rev
Snack A Jacks Jumbo Sour Cream & Chive Sharing Rice Cake Crisps 117g
Snack a Jacks£2.11329 rev
Trending
90-day click momentumSnacks Bundle with Snacks a Jacks Jumbo Chocolate Chip Rice Cakes 180g (2 Pack)
Generic£9.994.0★
Snack a Jacks Sour Cream & Chive Multipack Rice Cakes Crisps 5x19g
Snack a Jacks£1.324.6★
Kallo Blueberry & Vanilla Corn & Rice Cakes Wholegrain Low Fat Healthy Snacks for Adults & Children Vegan Friendly Gluten Free No Artificial Flavours or Preservatives Single Pack 1 x 131g
Kallo£1.564.4★
Snack a Jacks Sweet Chilli Multipack Rice Cakes Crisps 5 x 19g
Snack a Jacks£1.464.6★
Snack A Jacks Salt&Vinegar 5 x 19g
Snack a Jacks£1.344.7★
What buyers say about low fat crisps
What buyers praise and complain about, mined from review topics.What buyers love
“Makes a tasty snack”
“Healthy snacking”
“Great flavour”
“healthy snacks”
“good value and came in great condition”
“Crisps”
“Very tasty sweet treat”
“Loving rice cakes”
“Fresh”
“Sour cream & chives I like them”
What buyers complain about
“Artificial taste”
“Did not have any real flavour”
“strong smelling items as well as not being packed securely they too were smashed”
“they are dry”
“Stale”
“cheaper because the bags are smaller”
“which defeats the object of trying to eat healthy”
“rice so doubtless less sugar”
“left a bitter after taste”
“no replacement for crisps”
Common questions
- Is low fat crisps profitable to sell on Amazon United Kingdom?
- The niche generates £145K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.5%. Flapen's verdict: Skip it (39/100).
- How competitive is the low fat crisps niche?
- 5 brands and 19 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in low fat crisps?
- Top complaints mined from reviews: Taste-Overall, Flavor, Smell. The return rate is 0.0%.
- When does demand for low fat crisps peak?
- Demand peaks in Feb; the busiest month runs 2.5× the quietest.
- What does it cost to enter the low fat crisps niche?
- Listings span £1.32–£12.72; the average listing price is £4.24 (sweet spot $15–$100). The average incumbent carries 849 reviews — the moat a new listing must climb.