Skip to content

Low Fat Cheese

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -7.4% this quarter, so Low Fat Cheese is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£120K/yr86K searches / yr
90-day growth
-7.4%search demand this quarter
Competition
51%top-5 click share · 13 brands · 39 sellers

Flapen Score

Low Fat Cheese against its category

The dotted line is the Grocery average. Past it, Low Fat Cheese is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Low Fat Cheese market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Low Fat Cheese 86K times last year and spent an estimated £120K. The top 5 brands take 86% of clicks. Demand peaks in Jan. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

18.6% of searches ended in a purchase last week.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £120K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-7.4%
Conversion, latest week
18.6%
Market size, estimated
£120Ka year
Peak month
January1.8× the quietest month
Top search term
low fat cheese31K searches a year

02 · Price

A sale here is worth £7.55.

Listings sell for £7.55 on average, from £1.35 to £28.94. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £7.55 that is £2K to £4K a year per listing.

Average price
£7.55under the $15 to $100 sweet spot
Price range
£1.35–£28.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

26% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #50 within Fresh & Chilled. It carries 273 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
26%
Prime listings
71%
Out of stock, average day
5.0%
Average rank
#50in Fresh & Chilled
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
273per listing
Listings tracked
34

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
73 months

Products

Top Low Fat Cheese products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£14K£19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

39

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

51%

Top 20: 84%

Open market

11%

  • Eatlean34%
  • Morrisons27%
  • Cathedral City17%
  • Leerdammer4%
  • Lindahls4%
  • Philadelphia3%
  • Open — no brand owns it (7 brands, 11%)

Demand

Low Fat Cheese search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Low Fat Cheese search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • low fat cheese31K/yr
  • protein cheese15K/yr
  • light cheese9K/yr
  • eat lean cheese9K/yr
  • eatlean6K/yr
  • fat free cheese6K/yr
  • reduced fat cheese4K/yr
  • eatlean cheese4K/yr
  • cheese light3K/yr

Reviews and returns

What reviews say buyers love and hate about Low Fat Cheese

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall17%+2.43

One of the worst cheese products I have ever tasted

Unfortunately not to my taste

Tastes like Bombay mix mixed with shredded plastic

Flavor12%−0.04

Lacks flavour of the original too

No flavour rubber cheese

Not impressed with the flavour of this cheese

Stale/Rotten/Spoiled8%−0.07

one was moldy

Moldy

Mouldy shame

Texture/Consistency-Overall8%−0.04

too cheesey

The only reason it is not 5 star is unless used in a melty way it is a bit of weird texture, sprinkled on hot pasta/toast/jacket/shepherds pie 5 * in a salad 3 so a 4 star overall

Value For Money7%−0.01

But it is a bit expensive

A bit pricey compared to its grated version

But it's a shame it's always so expensive

Love

Taste-Overall41%+2.43

Mild and nutty taste excellent quality for the price

So moreish...delicious

Lovely taste

Nutritional Content18%+0.84

High in protein

Good amount of protein

Perfect protein snack

Health Benefits-Overall8%+0.57

Healthyish

Healthier and tasty cheese which freezes well

Healthy snacks

Flavor7%−0.04

Great flavour

Like the taste of the cheese especially with salad cream added

since the flavor is fairly mild

Quality-Overall4%+0.22

Great product

Absolutely fantastic

Very good quality for the price

FAQ

Common Low Fat Cheese questions

Answered from the same tracked data.