low fat cheese
Worth a lookShows low returns (0.0%), but soft demand (-7.4% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.6%search→purchase rate — share of searches ending in a sale
Review moat
Great272.59avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£1.35–£28.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay£120K£120K/yr · 86K searches
Growth
Bad-7.4%90-day search growth — must beat 0% to launch
Avg price
Bad£7.55avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, low fat cheese is a £120K/yr Amazon United Kingdom market (86K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
low fat cheese market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £113K–£151K
- units × avg price
- Conversion rate
- 18.6%
- Avg BSR
- #50
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 26%
- Out of stock
- 5.0%
- Avg brand age
- 73 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
39
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
51%
Top 20: 84%
Open market
11%
- Eatlean34%
- Morrisons27%
- Cathedral City17%
- Leerdammer4%
- Lindahls4%
- Philadelphia3%
- Open — no brand owns it (7 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 68 weeks — -7.4% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.8×
Top low fat cheese search terms
- low fat cheese31K/yr
- protein cheese15K/yr
- light cheese9K/yr
- eat lean cheese9K/yr
- eatlean6K/yr
- fat free cheese6K/yr
- reduced fat cheese4K/yr
- eatlean cheese4K/yr
- cheese light3K/yr
Top low fat cheese products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Eatlean Protein Cheese 180 g
Eatlean£2.454.4★158 rev
Morrisons 50% Lighter Mature Cheese 200g
Morrisons£2.884.5★1,012 rev
Morrisons 50% Lighter Mature White Cheddar 400g
Morrisons£3.424.2★34 rev
Cathedral City Mature Lighter Cheese 350 g
Cathedral City£3.394.6★818 rev
Eatlean Protein Cheese Snack Bars 24 x 60g | 20g Protein Per Bar Lactose Free Low Fat Low Carb Keto Friendly High Protein Snack
Eatlean£24.263.5★26 rev
Newest
by launch date
Eatlean Protein Mature Cheese Blocks 5 x 200g (1kg) | Lactose Free High Protein Cheddar Low Fat Low Carb Keto Friendly Vegetarian
Eatlean£18.8228 rev
Eatlean Protein Cheese Snack Bars 24 x 60g | 20g Protein Per Bar Lactose Free Low Fat Low Carb Keto Friendly High Protein Snack
Eatlean£24.2626 rev
Morrisons 50% Lighter Mature White Cheddar 400g
Morrisons£3.4234 rev
Eatlean Protein Cheese Bites - Original Baked Cheese Crisp Snacks 12g Protein 83 Calories Low Carb & Keto Friendly Vegetarian 20g Bags 12 Pack On-the-Go Gym & Lunchbox Snack
Eatlean£18.0464 rev
Lindahls Protein Gouda Cheese Slices 125g High Protein Vegetarian
Lindahls£1.9513 rev
Trending
90-day click momentumLindahls Protein Gouda Cheese Slices 125g High Protein Vegetarian
Lindahls£1.954.3★
Eatlean Protein Cheese Bites - Original Baked Cheese Crisp Snacks 12g Protein 83 Calories Low Carb & Keto Friendly Vegetarian 20g Bags 12 Pack On-the-Go Gym & Lunchbox Snack
Eatlean£18.044.1★
Eatlean Protein Mature Cheese Blocks 5 x 200g (1kg) | Lactose Free High Protein Cheddar Low Fat Low Carb Keto Friendly Vegetarian
Eatlean£18.824.7★
Eatlean Protein Cheese Snack Bars 24 x 60g | 20g Protein Per Bar Lactose Free Low Fat Low Carb Keto Friendly High Protein Snack
Eatlean£24.263.5★
Cathedral City Mature Lighter Cheese 550g
Utterly Butterly£5.114.7★
What buyers say about low fat cheese
What buyers praise and complain about, mined from review topics.What buyers love
“Mild and nutty taste excellent quality for the price”
“High in protein”
“Healthyish”
“Great flavour”
“Great product”
“since buying these I dont have the urge for crisps anymore”
“Great soft cheese”
“nice easy to use product”
“texture firmer- a bit like edam”
“Keeps longer than block no need to grate”
What buyers complain about
“One of the worst cheese products I have ever tasted”
“Lacks flavour of the original too”
“one was moldy”
“too cheesey”
“But it is a bit expensive”
“Lumps of cheese”
“Like rubber”
“Didnt work”
“minus the protein content”
“hits the spot especially melted in an omelette”
Common questions
- Is low fat cheese profitable to sell on Amazon United Kingdom?
- The niche generates £120K/yr across 34 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Worth a look (53/100).
- How competitive is the low fat cheese niche?
- 13 brands and 39 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in low fat cheese?
- Top complaints mined from reviews: Taste-Overall, Flavor, Stale/Rotten/Spoiled. The return rate is 0.0%.
- When does demand for low fat cheese peak?
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- What does it cost to enter the low fat cheese niche?
- Listings span £1.35–£28.94; the average listing price is £7.55 (sweet spot $15–$100). The average incumbent carries 273 reviews — the moat a new listing must climb.